Last week Charles Schwab (SCHW) released a new On Investing App for the iPad. The new app allows investors to access articles from Schwab’s popular On Investing magazine, and it allows easy access to research and expert perspectives. Schwab believes that by providing easier access to its top research tools, it will help investors become better informed before making their investment decisions. The On Investing App provides seamless access to Schwab Mobile Bank and Brokerage apps, which gives customers access to the whole site.
Schwab executive vice president and chief marketing officer Jonathan Craig, said “Our goal was to create a financial publication app that informs investors and allows them to share content, but we also wanted to provide a space for people to collect ideas and create reminders, so they can take appropriate action toward reaching their financial goals.” Recent Schwab research investors really want a customizable experience that allows them to take action quickly.
This app allows investors to save and annotate content on a personalized board. Interactive investing checklists are also featured in the new app. Those who are looking for video commentaries on the market will find plenty of that with this app as well. Tablets are gaining in popularity, and apps like this one give the investing community more knowledge about the overall market and how it relates to everyone’s personal investment portfolio.
For more on the On Investing iPad app click here for the direct link to the app.