As a current TradeKing client, I just received an official client letter in the mail, confirming what TradeKing (read our review) has subtly noted on its transition page, TradeKing will be soon become Ally Invest and the TradeKing name will be no more.
Here is the official client letter that was mailed out to all current TradeKing clients,
Here is the name change copy at the bottom of the TradeKing Ally client transition page,
As part of Ally’s acquisition of TradeKing, TradeKing will soon be rebranded as Ally Invest, still offering the powerful products and licensed support team you know from TradeKing, at the value you expect from TradeKing. TradeKing Advisors will be rebranded as Ally Invest Advisors, offering affordable, professionally-managed portfolios through an automated and fully-transparent online process.
Lastly, here is a sneak peak of what the Ally Invest website (previously TradeKing.com) will look like post transition with Ally’s color scheme and brand design.
Alongside TradeKing’s name changing to Ally Invest, TradeKing Advisors (read our review) will also be changing to Ally Invest Advisors.
No official date has been set in place for when the brand name change will occur. We asked TradeKing about this and they recommended simply keeping an eye on the TradeKing.com website.
Once the name switches over publicly, we will update this post.