We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Betterment vs E*TRADE Adaptive Portfolio to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Betterment received a rating of 4.50 stars over E*TRADE Adaptive Portfolio's 3.50 stars.
Looking at both robo-advisors, we can also explore their features. Betterment offers tax-loss harvesting while E*TRADE Adaptive Portfolio does not. For running predictions on retirement, clients will want to use a retirement calculator. Betterment makes an advanced retirement calculator available to clients, while E*TRADE Adaptive Portfolio does not. Tracking personal financial goals can also be important. Betterment has goal tracking, E*TRADE Adaptive Portfolio doesn't. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Betterment has external accounts analysis, E*TRADE Adaptive Portfolio doesn't.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Betterment alongside E*TRADE Adaptive Portfolio offer live chat support.
Overall, Betterment comes out on top with 4.50 stars over E*TRADE Adaptive Portfolio's 3.00 stars. And, as far as individual category awards go, Betterment was rated Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service in 2017, while E*TRADE Adaptive Portfolio was rated none of these.