We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Betterment vs Fidelity Go to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Betterment is a better option with a 4.50 star rating over Fidelity Go's 4.00 star rating.
Looking at both robo-advisors, we can also explore their features. Betterment has tax-loss harvesting, Fidelity Go doesn't. For running predictions on retirement, clients will want to use a retirement calculator. Betterment makes an advanced retirement calculator available to clients, while Fidelity Go does not. Tracking personal financial goals can also be important. Betterment and Fidelity Go both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Betterment and Fidelity Go both offer external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Betterment alongside Fidelity Go offer live chat support.
Overall, Betterment takes the upper hand with 4.50 stars over Fidelity Go's 4.00 stars. And, as far as individual category awards go, Betterment posted awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service, while Fidelity Go found itself with none of these.