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Betterment vs Fidelity Go Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Tuesday, August 28th, 2018

Thanks to opening, funding, and spending over 100 hours testing accounts with eight different robo-advisors, we know our robos inside and out. For this review, we will compare Betterment vs Fidelity Go to see which robo-advisor is better.

When it comes to financial advice and selecting an automated advisor, the total annual cost charged is significant. Most sites just look at the annual account management charge assessed. For an accurate comparison, however, you also have to take into consideration the annual management fees (expense ratios) charged by the ETF holdings themselves. We included both. Betterment is a better option with a 4.50 star rating over Fidelity Go's 4.00 star rating.

Features are also important to compare when selecting a robo-advisor. Some robos do a much better job than others with technology. Betterment has tax-loss harvesting, Fidelity Go doesn't. To make sure you ready for retirement and will have enough money saved, running a calculator is required. Betterment has an advanced retirement calculator, Fidelity Go doesn't. Setting financial goals and tracking them is also a feature customers desire. Betterment and Fidelity Go both offer goal tracking. Finally, syncing data from your other financial accounts (brokers, banks, etc) can open the door to deeper analysis of fees, holdings, and retirement planning. Betterment alongside Fidelity Go offer external accounts analysis.

Lastly, some customers want access to customer service via web friendly methods such as live chat as a compliment to the standard phone and email options. Betterment alongside Fidelity Go offer live chat support.

Overall, Betterment takes the upper hand with 5.00 stars over Fidelity Go's 3.50 stars. And, as far as individual category awards go, Betterment posted awards Best in Class - Cost, Best in Class - Investment Approach and Best in Class - Platforms & Tools, while Fidelity Go found itself with none of these.
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Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AuM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Tax-Loss Harvesting
529 Plans
CFP Access
Phone Support
Email Support
Live Chat Support
Advantage
Goal Tracker - Basic
Goal Tracker - Advanced
External Accounts Analysis
Market Research Reports
iPhone App
Android App
Advantage
Overall Robo
Advantage
Betterment
Special Offer Get Up to 1 Year Managed Free Learn More
Betterment Review
 
5
5
4.5
5
4.5
 
$0.00
0.25%
0.25%
0.25%
0.25%
0.25%
$11.8 Billion
0.17%
.13%
0.10%
 
Yes
No
Yes
Yes
Yes
Yes
check_circle
 
Yes
Yes
Yes
No
Yes
Yes
check_circle
 
5
check_circle
Fidelity Go
Fidelity Go Review
 
3.5
4
4
3
4
 
$5,000.00
0.35%
0.35%
0.35%
0.35%
0.35%
NA
N/A
N/A
N/A
 
No
No
No
Yes
Yes
Yes
 
Yes
No
Yes
No
Yes
Yes
 
3.5

All pricing data was obtained from a published web site as of 09/01/18 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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