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Betterment vs Merrill Edge Guided Investing Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Thursday, August 31st, 2017

For our 2017 Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor to acquire a true client experience. Here, we will compare Betterment vs Merrill Edge Guided Investing to see which robo-advisor is best.

To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Betterment is a better option with a 4.50 star rating over Merrill Edge Guided Investing's 3.00 star rating.

Exploring both robo-advisor feature sets, we can also find differences. Betterment offers tax-loss harvesting while Merrill Edge Guided Investing does not. For running calculations on being ready for retirement, clients will want a retirement calculator. Betterment offers an advanced retirement calculator while Merrill Edge Guided Investing does not. Some customers like to monitor their personal financial goals. Betterment has goal tracking, Merrill Edge Guided Investing doesn't. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Both Betterment and Merrill Edge Guided Investing offer external accounts analysis.

Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Betterment and Merrill Edge Guided Investing both offer live chat support.

Overall, Betterment comes out on top with 4.50 stars over Merrill Edge Guided Investing's 4.00 stars. And, as far as individual category awards go, Merrill Edge Guided Investing finished with awards Best in Class - Customer Service in 2017, while Betterment came up with Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.
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Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AUM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Tax-Loss Harvesting
529 Plans
Phone Support
Email Support
Live Chat Support
Retirement Calculator - Basic
Retirement Calculator - Advanced
External Accounts Analysis
Market Research Reports
Goal Tracker
iPhone App
iPad App
Android App
Android Tablet App
Betterment
Special Offer Get Up to 1 Year Managed Free Learn More
Betterment Review
 
4.5
4.5
4.5
5
4.5
 
$0.00
0.25%
0.25%
0.25%
0.25%
0.25%
$9.1 Billion
0.17%
.13%
0.10%
 
Yes
No
Yes
Yes
Yes
 
Yes
Yes
Yes
No
Yes
 
Yes
Yes
Yes
Yes
Merrill Edge Guided Investing
Merrill Edge Guided Investing Review
 
4
4.5
3
2.5
4.5
 
$5,000.00
0.45%
0.45%
0.45%
0.45%
0.45%
NA
0.09%
0.10%
0.08%
 
No
No
Yes
Yes
Yes
 
Yes
No
Yes
No
No
 
No
No
Yes
Yes

All pricing data was obtained from a published web site as of 2/20/2017 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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