We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Betterment vs Personal Capital to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Betterment received a rating of 4.50 stars over Personal Capital's 3.00 stars.
Looking at both robo-advisors, we can also explore their features. Both Betterment and Personal Capital offer tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Betterment and Personal Capital both offer an advanced retirement calculator. Tracking personal financial goals can also be important. Betterment and Personal Capital both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Betterment and Personal Capital both offer external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Betterment has live chat support, Personal Capital doesn't.
Overall, both Betterment and Personal Capital are rated 4.50 stars. And, as far as individual category awards go, Betterment finished with awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service, while Personal Capital came up with none of these.