We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Betterment vs TD Ameritrade Essential Portfolios to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Betterment's score is 4.50 stars versus TD Ameritrade Essential Portfolios's 4.00 stars.
Looking at both robo-advisors, we can also explore their features. Betterment alongside TD Ameritrade Essential Portfolios offer tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Betterment alongside TD Ameritrade Essential Portfolios offer an advanced retirement calculator. Tracking personal financial goals can also be important. Betterment and TD Ameritrade Essential Portfolios both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Betterment offers external accounts analysis while TD Ameritrade Essential Portfolios does not.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Betterment and TD Ameritrade Essential Portfolios both offer live chat support.
Overall, both Betterment and TD Ameritrade Essential Portfolios are rated 4.50 stars. And, as far as individual category awards go, TD Ameritrade Essential Portfolios posted awards Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service, while Betterment found itself with Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.