We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Betterment vs Ally Invest Advisors to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Betterment is a better option with a 4.50 star rating over Ally Invest Advisors's 4.00 star rating.
Looking at both robo-advisors, we can also explore their features. Betterment offers tax-loss harvesting while Ally Invest Advisors does not. For running predictions on retirement, clients will want to use a retirement calculator. Betterment offers an advanced retirement calculator while Ally Invest Advisors does not. Tracking personal financial goals can also be important. Both Betterment and Ally Invest Advisors offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Betterment offers external accounts analysis while Ally Invest Advisors does not.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Betterment alongside Ally Invest Advisors offer live chat support.
Overall, Betterment takes the upper hand with 4.50 stars over Ally Invest Advisors's 3.50 stars. And, as far as individual category awards go, Betterment finished with awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service in 2017, while Ally Invest Advisors came up with none of these.