For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare Betterment vs Wealthfront to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Both Betterment and Wealthfront hold a 4.50 star rating.
Exploring both robo-advisor feature sets, we can also find differences. Betterment and Wealthfront both offer tax-loss harvesting. For running calculations on being ready for retirement, clients will want a retirement calculator. Betterment and Wealthfront both offer an advanced retirement calculator. Some customers like to monitor their personal financial goals. Both Betterment and Wealthfront offer goal tracking. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Both Betterment and Wealthfront offer external accounts analysis.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Betterment offers live chat support while Wealthfront does not.
Overall, both Betterment and Wealthfront are rated 5.00 stars. And, as far as individual category awards go, Betterment along with Wealthfront both finished with awards Best in Class - Cost, Best in Class - Investment Approach and Best in Class - Platforms & Tools.