We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare E*TRADE Core Portfolios vs Fidelity Go to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Fidelity Go is a better option with a 4.00 star rating over E*TRADE Core Portfolios's 3.50 star rating.
Looking at both robo-advisors, we can also explore their features. E*TRADE Core Portfolios nor Fidelity Go offers tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Neither E*TRADE Core Portfolios and Fidelity Go offer an advanced retirement calculator. Tracking personal financial goals can also be important. Fidelity Go makes goal tracking available to clients, while E*TRADE Core Portfolios does not. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Fidelity Go makes external accounts analysis available to clients, while E*TRADE Core Portfolios does not.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. E*TRADE Core Portfolios and Fidelity Go both offer live chat support.
Overall, Fidelity Go takes the upper hand with 3.50 stars over E*TRADE Core Portfolios's 3.00 stars. And, as far as individual category awards go, neither E*TRADE Core Portfolios nor Fidelity Go were rated Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.