Thanks to opening, funding, and spending over 100 hours testing accounts with eight different robo-advisors
, we know our robos inside and out. For this review, we will compare E*TRADE Adaptive Portfolio vs Fidelity Go to see which robo-advisor is better.
When it comes to financial advice and selecting an automated advisor, the total annual cost charged is significant. Most sites just look at the annual account management charge assessed. For an accurate comparison, however, you also have to take into consideration the annual management fees (expense ratios) charged by the ETF holdings themselves. We included both. Fidelity Go is a better option with a 4.00 star rating over E*TRADE Adaptive Portfolio's 3.50 star rating.
Features are also important to compare when selecting a robo-advisor. Some robos do a much better job than others with technology. E*TRADE Adaptive Portfolio nor Fidelity Go offers tax-loss harvesting. To make sure you ready for retirement and will have enough money saved, running a calculator is required. Neither robo offers an advanced retirement calculator. Setting financial goals and tracking them is also a feature customers desire. Fidelity Go offers goal tracking while E*TRADE Adaptive Portfolio does not. Finally, syncing data from your other financial accounts (brokers, banks, etc) can open the door to deeper analysis of fees, holdings, and retirement planning. Fidelity Go offers external accounts analysis while E*TRADE Adaptive Portfolio does not.
Lastly, some customers want access to customer service via web friendly methods such as live chat as a compliment to the standard phone and email options. E*TRADE Adaptive Portfolio alongside Fidelity Go offer live chat support.
Overall, Fidelity Go comes out on top with 4.00 stars over E*TRADE Adaptive Portfolio's 3.00 stars. And, as far as individual category awards go, unfortunately, neither E*TRADE Adaptive Portfolio nor Fidelity Go received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.