We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare E*TRADE Core Portfolios vs Merrill Edge Guided Investing to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. E*TRADE Core Portfolios received a rating of 3.50 stars over Merrill Edge Guided Investing's 3.00 stars.
Looking at both robo-advisors, we can also explore their features. Neither E*TRADE Core Portfolios and Merrill Edge Guided Investing offer tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. E*TRADE Core Portfolios nor Merrill Edge Guided Investing offers an advanced retirement calculator. Tracking personal financial goals can also be important. Neither broker offers goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Neither broker offers external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. E*TRADE Core Portfolios alongside Merrill Edge Guided Investing offer live chat support.
Overall, both E*TRADE Core Portfolios and Merrill Edge Guided Investing hold a 3.00 star rating. And, as far as individual category awards go, Merrill Edge Guided Investing was rated Best in Class - Customer Service, while E*TRADE Core Portfolios was rated none of these.