For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare E*TRADE Core Portfolios vs Personal Capital to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. E*TRADE Core Portfolios received a rating of 3.50 stars over Personal Capital's 3.00 stars.
Exploring both robo-advisor feature sets, we can also find differences. Personal Capital has tax-loss harvesting, E*TRADE Core Portfolios doesn't. For running calculations on being ready for retirement, clients will want a retirement calculator. Personal Capital makes an advanced retirement calculator available to clients, while E*TRADE Core Portfolios does not. Some customers like to monitor their personal financial goals. Personal Capital offers goal tracking while E*TRADE Core Portfolios does not. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Personal Capital offers external accounts analysis while E*TRADE Core Portfolios does not.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. E*TRADE Core Portfolios has live chat support, Personal Capital doesn't.
Overall, Personal Capital takes the upper hand with 4.50 stars over E*TRADE Core Portfolios's 3.00 stars. And, as far as individual category awards go, both E*TRADE Core Portfolios and Personal Capital found themselves without awards for Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.