For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare E*TRADE Adaptive Portfolio vs Ally Invest Advisors to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Ally Invest Advisors received a rating of 4.00 stars over E*TRADE Adaptive Portfolio's 3.50 stars.
Exploring both robo-advisor feature sets, we can also find differences. Neither robo offers tax-loss harvesting. For running calculations on being ready for retirement, clients will want a retirement calculator. E*TRADE Adaptive Portfolio nor Ally Invest Advisors offers an advanced retirement calculator. Some customers like to monitor their personal financial goals. Ally Invest Advisors offers goal tracking while E*TRADE Adaptive Portfolio does not. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. E*TRADE Adaptive Portfolio nor Ally Invest Advisors offers external accounts analysis.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. E*TRADE Adaptive Portfolio and Ally Invest Advisors both offer live chat support.
Overall, Ally Invest Advisors comes out on top with 3.50 stars over E*TRADE Adaptive Portfolio's 3.00 stars. And, as far as individual category awards go, neither E*TRADE Adaptive Portfolio nor Ally Invest Advisors were rated Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.