We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare E*TRADE Adaptive Portfolio vs Ally Invest Advisors to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Ally Invest Advisors received a rating of 4.00 stars over E*TRADE Adaptive Portfolio's 3.50 stars.
Looking at both robo-advisors, we can also explore their features. E*TRADE Adaptive Portfolio nor Ally Invest Advisors offers tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. E*TRADE Adaptive Portfolio nor Ally Invest Advisors offers an advanced retirement calculator. Tracking personal financial goals can also be important. Ally Invest Advisors makes goal tracking available to clients, while E*TRADE Adaptive Portfolio does not. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Neither broker offers external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Both E*TRADE Adaptive Portfolio and Ally Invest Advisors offer live chat support.
Overall, Ally Invest Advisors takes the upper hand with 3.50 stars over E*TRADE Adaptive Portfolio's 3.00 stars. And, as far as individual category awards go, both E*TRADE Adaptive Portfolio and Ally Invest Advisors found themselves without awards for Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service in 2017.