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Fidelity Go vs Merrill Edge Guided Investing Review

Blain Reinkensmeyer

Published by Blain Reinkensmeyer


Thursday, November 15th, 2018

We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors. In this comparison, we will compare Fidelity Go vs Merrill Edge Guided Investing to see which robo-advisor is better.

First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Fidelity Go's score is 4.00 stars versus Merrill Edge Guided Investing's 3.00 stars.

Looking at both robo-advisors, we can also explore their features. Neither Fidelity Go and Merrill Edge Guided Investing offer tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Neither Fidelity Go and Merrill Edge Guided Investing offer an advanced retirement calculator. Tracking personal financial goals can also be important. Fidelity Go makes goal tracking available to clients, while Merrill Edge Guided Investing does not. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Fidelity Go has external accounts analysis, Merrill Edge Guided Investing doesn't.

Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Fidelity Go and Merrill Edge Guided Investing both offer live chat support.

Overall, Fidelity Go comes out on top with 3.50 stars over Merrill Edge Guided Investing's 3.00 stars. And, as far as individual category awards go, Merrill Edge Guided Investing posted awards Best in Class - Customer Service, while Fidelity Go found itself with none of these.
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Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AuM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Advantage
Tax-Loss Harvesting
529 Plans
CFP Access
Phone Support
Email Support
Live Chat Support
Advantage
Goal Tracker - Basic
Goal Tracker - Advanced
External Accounts Analysis
Market Research Reports
iPhone App
Android App
Advantage
Overall Robo
Advantage
Fidelity Go
Fidelity Go Review
 
3.5
4
4
3
4
 
$5,000.00
0.35%
0.35%
0.35%
0.35%
0.35%
NA
N/A
N/A
N/A
check_circle
 
No
No
No
Yes
Yes
Yes
check_circle
 
Yes
No
Yes
No
Yes
Yes
check_circle
 
3.5
check_circle
Merrill Edge Guided Investing
Merrill Edge Guided Investing Review
 
3
4.5
3
2
4.5
 
$5,000.00
0.45%
0.45%
0.45%
0.45%
0.45%
NA
0.09%
0.10%
0.08%
 
No
No
No
Yes
Yes
Yes
 
Yes
No
No
No
No
No
 
3

All pricing data was obtained from a published web site as of 09/01/18 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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