Thanks to opening, funding, and spending over 100 hours testing accounts with eight different robo-advisors
, we know our robos inside and out. For this review, we will compare Fidelity Go vs Personal Capital to see which robo-advisor is better.
When it comes to financial advice and selecting an automated advisor, the total annual cost charged is significant. Most sites just look at the annual account management charge assessed. For an accurate comparison, however, you also have to take into consideration the annual management fees (expense ratios) charged by the ETF holdings themselves. We included both. Fidelity Go received a rating of 4.00 stars over Personal Capital's 3.00 stars.
Features are also important to compare when selecting a robo-advisor. Some robos do a much better job than others with technology. Personal Capital makes tax-loss harvesting available to clients, while Fidelity Go does not. To make sure you ready for retirement and will have enough money saved, running a calculator is required. Personal Capital has an advanced retirement calculator, Fidelity Go doesn't. Setting financial goals and tracking them is also a feature customers desire. Fidelity Go alongside Personal Capital offer goal tracking. Finally, syncing data from your other financial accounts (brokers, banks, etc) can open the door to deeper analysis of fees, holdings, and retirement planning. Both Fidelity Go and Personal Capital offer external accounts analysis.
Lastly, some customers want access to customer service via web friendly methods such as live chat as a compliment to the standard phone and email options. Fidelity Go makes live chat support available to clients, while Personal Capital does not.
Overall, Personal Capital comes out on top with 4.50 stars over Fidelity Go's 4.00 stars. And, as far as individual category awards go, neither Fidelity Go nor Personal Capital were rated Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.