We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Fidelity Go vs Personal Capital to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Fidelity Go is a better option with a 4.00 star rating over Personal Capital's 3.00 star rating.
Looking at both robo-advisors, we can also explore their features. Personal Capital offers tax-loss harvesting while Fidelity Go does not. For running predictions on retirement, clients will want to use a retirement calculator. Personal Capital has an advanced retirement calculator, Fidelity Go doesn't. Tracking personal financial goals can also be important. Fidelity Go alongside Personal Capital offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Fidelity Go and Personal Capital both offer external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Fidelity Go offers live chat support while Personal Capital does not.
Overall, Personal Capital takes the upper hand with 4.50 stars over Fidelity Go's 3.50 stars. And, as far as individual category awards go, unfortunately, neither Fidelity Go nor Personal Capital received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.