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Ally Invest Advisors vs Fidelity Go Review

Blain Reinkensmeyer

Published by Blain Reinkensmeyer


Wednesday, November 14th, 2018

We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors. In this comparison, we will compare Fidelity Go vs Ally Invest Advisors to see which robo-advisor is better.

First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Both Fidelity Go and Ally Invest Advisors are rated 4.00 stars.

Looking at both robo-advisors, we can also explore their features. Neither robo offers tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Fidelity Go nor Ally Invest Advisors offers an advanced retirement calculator. Tracking personal financial goals can also be important. Both Fidelity Go and Ally Invest Advisors offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Fidelity Go has external accounts analysis, Ally Invest Advisors doesn't.

Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Both Fidelity Go and Ally Invest Advisors offer live chat support.

Overall, both Fidelity Go and Ally Invest Advisors are rated 3.50 stars. And, as far as individual category awards go, unfortunately, neither Fidelity Go nor Ally Invest Advisors received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.
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Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AuM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Advantage
Tax-Loss Harvesting
529 Plans
CFP Access
Phone Support
Email Support
Live Chat Support
Advantage
Goal Tracker - Basic
Goal Tracker - Advanced
External Accounts Analysis
Market Research Reports
iPhone App
Android App
Advantage
Overall Robo
Advantage
Ally Invest Advisors
Special Offer Get a Free Portfolio Recommendation Learn More
Ally Invest Advisors Review
 
3.5
2.5
4
3.5
3
 
$2,500.00
0.30%
0.30%
0.30%
0.30%
0.30%
$59 million
0.11%
0.10%
0.07%
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No
No
No
Yes
Yes
Yes
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Yes
No
No
No
Yes
Yes
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3.5
Fidelity Go
Fidelity Go Review
 
3.5
4
4
3
4
 
$5,000.00
0.35%
0.35%
0.35%
0.35%
0.35%
NA
N/A
N/A
N/A
 
No
No
No
Yes
Yes
Yes
 
Yes
No
Yes
No
Yes
Yes
 
3.5
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All pricing data was obtained from a published web site as of 09/01/18 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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