We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Fidelity Go vs Ally Invest Advisors to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Both Fidelity Go and Ally Invest Advisors are rated 4.00 stars.
Looking at both robo-advisors, we can also explore their features. Neither robo offers tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Fidelity Go nor Ally Invest Advisors offers an advanced retirement calculator. Tracking personal financial goals can also be important. Both Fidelity Go and Ally Invest Advisors offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Fidelity Go has external accounts analysis, Ally Invest Advisors doesn't.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Both Fidelity Go and Ally Invest Advisors offer live chat support.
Overall, both Fidelity Go and Ally Invest Advisors are rated 3.50 stars. And, as far as individual category awards go, unfortunately, neither Fidelity Go nor Ally Invest Advisors received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.