Using data from the StockBrokers.com 2017 Broker Rankings
, we can compare Fidelity Go vs Ally Invest Advisors to determine which broker is better for you. Our database includes thousands of data points on everything from research to trading tools. Let's take a closer look at Fidelity Go and Ally Invest Advisors.
First we will break down the commission charges of both brokers for placing stock and options trades. Fidelity Go and Ally Invest Advisors charge the same amount for regular stock trades, $0. Looking at options, the base fees charged are the same for both brokers, $0. Contracts at both of the brokerages are the same at $0 each. Note that flat rate trading is not available everywhere though, so it is important to read the complete commission notes for each broker to know the full breakdown (go to any stock broker review
page, then scroll down to the "Commission Notes" section).
Trading fees aside, having access to trade what you want is also an important consideration. Fidelity Go and Ally Invest Advisors unfortunately do not provide clients with Stock Trading, Options Trading, Mutual Funds, Forex Trading and Futures Trading. As far as mutual funds go, both Fidelity Go and Ally Invest Advisors provide clients with access to total funds. And, commission free ETFs deserve a mention, which for investors means access to funds at both brokers.
Finally, by looking at the most popular features and offerings of each broker, we can really see the differences between the two. Neither broker offers virtual trading. For mobile trading, Fidelity Go and Ally Invest Advisors sadly do not provide clients with an iPhone App, iPad App and Android App. Online banking is also used by many clients, and multiple brokerages provide these services. Unfortunately Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are not available at Fidelity Go or Ally Invest Advisors . All things considered, when it comes to platform tools, research, and trading via smartphone, Neither Fidelity Go nor Ally Invest Advisors were rated Best in Class - Platforms & Tools, Best in Class - Research and Best in Class - Mobile Trading.
Overall, Fidelity Go boasts 4.00 stars versus Ally Invest Advisors's 3.50 stars.