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Ally Invest Advisors vs Fidelity Go Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Tuesday, August 7th, 2018

For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor to acquire a true client experience. Here, we will compare Fidelity Go vs Ally Invest Advisors to see which robo-advisor is best.

To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Both Fidelity Go and Ally Invest Advisors are rated 4.00 stars.

Exploring both robo-advisor feature sets, we can also find differences. Fidelity Go nor Ally Invest Advisors offers tax-loss harvesting. For running calculations on being ready for retirement, clients will want a retirement calculator. Neither Fidelity Go and Ally Invest Advisors offer an advanced retirement calculator. Some customers like to monitor their personal financial goals. Fidelity Go alongside Ally Invest Advisors offer goal tracking. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Fidelity Go offers external accounts analysis while Ally Invest Advisors does not.

Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Fidelity Go alongside Ally Invest Advisors offer live chat support.

Overall, both Fidelity Go and Ally Invest Advisors are rated 3.50 stars. And, as far as individual category awards go, unfortunately, neither Fidelity Go nor Ally Invest Advisors received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.
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Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AuM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Tax-Loss Harvesting
529 Plans
CFP Access
Phone Support
Email Support
Live Chat Support
Advantage
Goal Tracker - Basic
Goal Tracker - Advanced
External Accounts Analysis
Market Research Reports
iPhone App
Android App
Advantage
Overall Robo
Advantage
Ally Invest Advisors
Special Offer Get a Free Portfolio Recommendation Learn More
Ally Invest Advisors Review
 
3.5
2.5
4
3.5
3
 
$2,500.00
0.30%
0.30%
0.30%
0.30%
0.30%
$59 million
0.11%
0.10%
0.07%
 
No
No
No
Yes
Yes
Yes
 
Yes
No
No
No
Yes
Yes
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3.5
Fidelity Go
Fidelity Go Review
 
3.5
4
4
3
4
 
$5,000.00
0.35%
0.35%
0.35%
0.35%
0.35%
NA
N/A
N/A
N/A
 
No
No
No
Yes
Yes
Yes
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Yes
No
Yes
No
Yes
Yes
 
3.5
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All pricing data was obtained from a published web site as of 09/01/18 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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