menu

Wealthfront vs Fidelity Go Review

Blain Reinkensmeyer

Published by Blain Reinkensmeyer


Thursday, November 15th, 2018

We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors. In this comparison, we will compare Fidelity Go vs Wealthfront to see which robo-advisor is better.

First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Wealthfront received a rating of 4.50 stars over Fidelity Go's 4.00 stars.

Looking at both robo-advisors, we can also explore their features. Wealthfront has tax-loss harvesting, Fidelity Go doesn't. For running predictions on retirement, clients will want to use a retirement calculator. Wealthfront makes an advanced retirement calculator available to clients, while Fidelity Go does not. Tracking personal financial goals can also be important. Fidelity Go and Wealthfront both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Both Fidelity Go and Wealthfront offer external accounts analysis.

Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Fidelity Go makes live chat support available to clients, while Wealthfront does not.

Overall, Wealthfront takes the upper hand with 5.00 stars over Fidelity Go's 3.50 stars. And, as far as individual category awards go, Wealthfront posted awards Best in Class - Cost, Best in Class - Investment Approach and Best in Class - Platforms & Tools, while Fidelity Go found itself with none of these.
There are no results to display, please adjust your filters or reset the Compare Tool.
Overall Robo
Investment Approach
Cost
Tools
Customer Service
Minimum Deposit
Annual Fee - $5,000
Annual Fee - $25,000
Annual Fee - $50,000
Annual Fee - $100,000
Annual Fee - $1,000,000
Total AuM
Avg Funds Expense Ratio - Conservative
Avg Funds Expense Ratio - Moderate
Avg Funds Expense Ratio - Aggressive
Advantage
Tax-Loss Harvesting
529 Plans
CFP Access
Phone Support
Email Support
Live Chat Support
Advantage
Goal Tracker - Basic
Goal Tracker - Advanced
External Accounts Analysis
Market Research Reports
iPhone App
Android App
Advantage
Overall Robo
Advantage
Wealthfront
Wealthfront Review
 
5
5
4.5
5
3.5
 
$500.00
0.25%
0.25%
0.25%
0.25%
0.25%
$10 Billion
N/A
N/A
N/A
check_circle
 
Yes
Yes
No
Yes
Yes
No
check_circle
 
Yes
Yes
Yes
No
Yes
Yes
check_circle
 
5
check_circle
Fidelity Go
Fidelity Go Review
 
3.5
4
4
3
4
 
$5,000.00
0.35%
0.35%
0.35%
0.35%
0.35%
NA
N/A
N/A
N/A
 
No
No
No
Yes
Yes
Yes
 
Yes
No
Yes
No
Yes
Yes
 
3.5

All pricing data was obtained from a published web site as of 09/01/18 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

arrow_drop_upBack to top