Comparing brokers side by side is no easy task. For our 2017 Broker Review
, we factored in 308 different variables to assess 16 different brokers. So when taking a look at Fidelity Go vs Wealthfront, there is a huge database of information available to us.
To start this comparison, first we will take a look at the broker commission rates for placing regular stock and options trades. Fidelity Go and Wealthfront both cost $0 per trade. Looking at trading options, Wealthfront's base fee is $-1 while Fidelity Go's is $0. Each contract then costs $0 at Fidelity Go and $-1 at Wealthfront for a difference in price of $1.00 per contract. Not all brokers charge a flat rate fee per trade though, so it is important to read the full commission notes to know the complete breakdown (go to any online broker review
page, then scroll to the "Commissions Notes" section).
Next to commission rates, being able to trade the instrument you want is important. Neither Fidelity Go nor Wealthfront support Stock Trading, Options Trading, Mutual Funds, Forex Trading and Futures Trading. Looking at mutual funds, both brokers offer the same number, . Commission free ETFs also should not be forgotten, which is a wash in this comparison as both Fidelity Go and Wealthfront offer funds.
Lastly, taking a look at popular features and functionality, we can go a bit deeper to really break down the difference of both brokers. Fidelity Go nor Wealthfront has virtual trading. Taking a look at mobile trading, Neither Fidelity Go nor Wealthfront supports the iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Banking is not popular with Fidelity Go and Wealthfront as Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are all unavailable. On the whole, when it comes to tools, research, and trading on the go, Neither Fidelity Go nor Wealthfront were rated Best in Class - Platforms & Tools, Best in Class - Research and Best in Class - Mobile Trading.
Overall, both Fidelity Go and Wealthfront share a rating of 4.00 stars.