For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare Fidelity Go vs Wealthfront to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Wealthfront is a better option with a 4.50 star rating over Fidelity Go's 4.00 star rating.
Exploring both robo-advisor feature sets, we can also find differences. Wealthfront has tax-loss harvesting, Fidelity Go doesn't. For running calculations on being ready for retirement, clients will want a retirement calculator. Wealthfront has an advanced retirement calculator, Fidelity Go doesn't. Some customers like to monitor their personal financial goals. Both Fidelity Go and Wealthfront offer goal tracking. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Fidelity Go and Wealthfront both offer external accounts analysis.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Fidelity Go makes live chat support available to clients, while Wealthfront does not.
Overall, both Fidelity Go and Wealthfront share a rating of 4.00 stars. And, as far as individual category awards go, Wealthfront was rated Best in Class - Cost, while Fidelity Go was rated none of these.