For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare Merrill Edge Guided Investing vs Personal Capital to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Both Merrill Edge Guided Investing and Personal Capital share a rating of 3.00 stars.
Exploring both robo-advisor feature sets, we can also find differences. Personal Capital has tax-loss harvesting, Merrill Edge Guided Investing doesn't. For running calculations on being ready for retirement, clients will want a retirement calculator. Personal Capital makes an advanced retirement calculator available to clients, while Merrill Edge Guided Investing does not. Some customers like to monitor their personal financial goals. Personal Capital has goal tracking, Merrill Edge Guided Investing doesn't. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Personal Capital makes external accounts analysis available to clients, while Merrill Edge Guided Investing does not.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Merrill Edge Guided Investing offers live chat support while Personal Capital does not.
Overall, Personal Capital takes the upper hand with 4.50 stars over Merrill Edge Guided Investing's 3.00 stars. And, as far as individual category awards go, Merrill Edge Guided Investing posted awards Best in Class - Customer Service, while Personal Capital found itself with none of these.