For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare Personal Capital vs Ally Invest Advisors to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Ally Invest Advisors received a rating of 4.00 stars over Personal Capital's 3.00 stars.
Exploring both robo-advisor feature sets, we can also find differences. Personal Capital offers tax-loss harvesting while Ally Invest Advisors does not. For running calculations on being ready for retirement, clients will want a retirement calculator. Personal Capital has an advanced retirement calculator, Ally Invest Advisors doesn't. Some customers like to monitor their personal financial goals. Personal Capital and Ally Invest Advisors both offer goal tracking. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Personal Capital makes external accounts analysis available to clients, while Ally Invest Advisors does not.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Ally Invest Advisors offers live chat support while Personal Capital does not.
Overall, Personal Capital boasts 4.50 stars versus Ally Invest Advisors's 3.50 stars. And, as far as individual category awards go, unfortunately, neither Personal Capital nor Ally Invest Advisors received awards Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.