We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Personal Capital vs Ally Invest Advisors to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Ally Invest Advisors is a better option with a 4.00 star rating over Personal Capital's 3.00 star rating.
Looking at both robo-advisors, we can also explore their features. Personal Capital offers tax-loss harvesting while Ally Invest Advisors does not. For running predictions on retirement, clients will want to use a retirement calculator. Personal Capital has an advanced retirement calculator, Ally Invest Advisors doesn't. Tracking personal financial goals can also be important. Personal Capital and Ally Invest Advisors both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Personal Capital has external accounts analysis, Ally Invest Advisors doesn't.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Ally Invest Advisors has live chat support, Personal Capital doesn't.
Overall, Personal Capital takes the upper hand with 4.50 stars over Ally Invest Advisors's 3.50 stars. And, as far as individual category awards go, neither Personal Capital nor Ally Invest Advisors were rated Best in Class - Cost, Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service.