We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare Personal Capital vs Wealthfront to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Wealthfront's score is 4.50 stars versus Personal Capital's 3.00 stars.
Looking at both robo-advisors, we can also explore their features. Personal Capital and Wealthfront both offer tax-loss harvesting. For running predictions on retirement, clients will want to use a retirement calculator. Personal Capital and Wealthfront both offer an advanced retirement calculator. Tracking personal financial goals can also be important. Both Personal Capital and Wealthfront offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Personal Capital and Wealthfront both offer external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Neither broker offers live chat support.
Overall, Personal Capital boasts 4.50 stars versus Wealthfront's 4.00 stars. And, as far as individual category awards go, Wealthfront was rated Best in Class - Cost in 2017, while Personal Capital was rated none of these.