For our Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor
to acquire a true client experience. Here, we will compare TD Ameritrade Essential Portfolios vs Ally Invest Advisors to see which robo-advisor is best.
To start our comparison, we will take a look at the annual fees for both services. Cost is broken down into two separate buckets: the annual management fee charged for having an account and the annual fee charged for holding each ETF in the portfolio. Both TD Ameritrade Essential Portfolios and Ally Invest Advisors share a rating of 4.00 stars.
Exploring both robo-advisor feature sets, we can also find differences. TD Ameritrade Essential Portfolios makes tax-loss harvesting available to clients, while Ally Invest Advisors does not. For running calculations on being ready for retirement, clients will want a retirement calculator. TD Ameritrade Essential Portfolios has an advanced retirement calculator, Ally Invest Advisors doesn't. Some customers like to monitor their personal financial goals. Both TD Ameritrade Essential Portfolios and Ally Invest Advisors offer goal tracking. Finally, an attractive feature includes providing deeper account analysis thanks to the ability to import and aggregate third-party financial accounts. Neither broker offers external accounts analysis.
Lastly, more web savvy customers may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo provides live chat support as an option. Both TD Ameritrade Essential Portfolios and Ally Invest Advisors offer live chat support.
Overall, TD Ameritrade Essential Portfolios boasts 4.50 stars versus Ally Invest Advisors's 3.50 stars. And, as far as individual category awards go, TD Ameritrade Essential Portfolios posted awards Best in Class - Investment Approach, Best in Class - Platforms & Tools and Best in Class - Customer Service, while Ally Invest Advisors found itself with none of these.