We spent over 100 hours testing robo-advisors, opening and funding an account with each robo to acquire a true client experience and find the best robo advisors
. In this comparison, we will compare TD Ameritrade Essential Portfolios vs Ally Invest Advisors to see which robo-advisor is better.
First, let’s take a look at the fees of these two investment advisors. Cost is broken down into both the annual management fee charged each year as well as the expense ratios charged by the ETF holdings themselves. Both TD Ameritrade Essential Portfolios and Ally Invest Advisors are rated 4.00 stars.
Looking at both robo-advisors, we can also explore their features. TD Ameritrade Essential Portfolios makes tax-loss harvesting available to clients, while Ally Invest Advisors does not. For running predictions on retirement, clients will want to use a retirement calculator. TD Ameritrade Essential Portfolios has an advanced retirement calculator, Ally Invest Advisors doesn't. Tracking personal financial goals can also be important. TD Ameritrade Essential Portfolios and Ally Invest Advisors both offer goal tracking. Finally, the ability to import and aggregate third-party financial accounts for holistic analysis can be particularly useful. Neither TD Ameritrade Essential Portfolios and Ally Invest Advisors offer external accounts analysis.
Lastly, tech savvy Millennials may find it valuable to have access to customer service through phone, email, and live chat. However, not every robo-advisor offers live chat support. Both TD Ameritrade Essential Portfolios and Ally Invest Advisors offer live chat support.
Overall, TD Ameritrade Essential Portfolios boasts 4.50 stars versus Ally Invest Advisors's 3.50 stars. And, as far as individual category awards go, TD Ameritrade Essential Portfolios posted awards Best in Class - Investment Approach, while Ally Invest Advisors found itself with none of these.