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Ally Invest vs ChoiceTrade Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Friday, November 24th, 2017

The StockBrokers.com 2017 Brokerage Review assessed 16 different brokers over six months, surfacing the best online stock brokers. This review compares ChoiceTrade vs Ally Invest. Is ChoiceTrade or Ally Invest a better online broker?

First, we will make a comparison of the stock and option trading fees for trading with both brokers. ChoiceTrade, with its regular stock trades costing $5.00, is more expensive than Ally Invest's rate of $4.95 per trade. With options, the base fees charged are $5.00 (ChoiceTrade) and $4.95 (Ally Invest). ChoiceTrade's per contract rate of $0.50 is less than Ally Invest which charges $0.65. Note that some brokers charge a per-share fee instead of a flat-fee commission. For a full breakdown of commissions, read our online broker reviews.

For our next comparison of these two brokers, being able to trade the way you want is a must. Ally Invest offers clients Stock Trading, Options Trading, Mutual Funds, Forex Trading and Futures Trading while ChoiceTrade offers Stock Trading, Options Trading and Mutual Funds. When it comes to mutual funds, ChoiceTrade trails Ally Invest by 9,638 total mutual funds, with Ally Invest offering 10138 and ChoiceTrade offering 500. Commission free ETFs can also be a nice plus, which is a wash in this comparison as both ChoiceTrade and Ally Invest offer 0 commission free ETFs.

Last but not least, by breaking down important features, tools, etc that each broker offers, we can really help to separate the two. ChoiceTrade and Ally Invest both offer virtual trading. For mobile trading, Ally Invest supports the iPhone App and Android App while ChoiceTrade supports the none of these. Furthermore, some investors like to bank online, and multiple brokerages provide these services to clients. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are offered by Ally Invest while ChoiceTrade offers none of these. On the whole, when it comes to tools, research, and mobile trading, both ChoiceTrade and Ally Invest found themselves without awards for Best in Class - Platforms & Tools, Best in Class - Research and Best in Class - Mobile Trading in 2017.

Overall, Ally Invest takes the upper hand with 4.00 stars over ChoiceTrade's 2.00 stars.
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Overall
Commissions & Fees
Offering of Investments
Platforms & Tools
Research
Customer Service
Mobile Trading
Ease of Use
Education
Order Execution
Banking
Minimum Deposit
Stock Trade Fee (flat)
Options Base Fee
Options Per Contract Fee
Mutual Fund Trade Fee
Broker Assisted Trades Fee
IRA Annual Fee
IRA Closure Fee
Stock Trading
OTCBB / Pink Sheets
Options Trading
Complex Options Max Legs
Futures Trading
Forex Trading
Commission Free ETFs
Mutual Funds (No Load)
Mutual Funds (Total)
Bonds (US Treasury)
Bonds (Corporate)
Bonds (Municipal)
Advisor Services
International Trading
Order Type - Market
Order Type - Limit
Order Type - Stop
Order Type - Trailing Stop
Order Type - Contingent
Order Type - MultiContingent
Order Type - OCO
Order Type - OTO
Order Type - OTOCO
Order Type - Algo
Desktop Platform (Windows)
Desktop Platform (Mac)
Web Platform
Virtual Trading
Watch Lists - Total Fields
Two-Factor Authentication Login
Charting - Trade Off Chart
Charting - Drawing Tools
Charting - Indicators / Studies
Charting - Historical Trades
Charting - Save Profiles
Charting - Study Customizations
Charting - Custom Studies
Option Chains - Total Columns
Option Chains - Greeks Viewable
Option Analysis - P&L Charts
Option Positions - Rolling
Heat Mapping
Stock Alerts - Basic Fields
Stock Alerts - Advanced Fields
Streaming Time & Sales
Streaming TV
Direct Market Routing - Stocks
Direct Market Routing - Options
Ladder Trading
Trade Hot Keys
Level 2 Quotes - Stocks
Level 2 Quotes - Options
Trade Ideas - Backtesting
Client Liquidity Rebates
Screener - Stocks
Screener - ETFs
Screener - Mutual Funds
Screener - Options
Screener - Bonds
Misc - Portfolio Allocation
Misc - Portfolio Builder
Equity Research - Earnings
Equity Research - SEC Filings
Equity Research - Insiders
Equity Research - Social
Equity Research - Reports
ETF Research - Top 10 Holdings
ETF Research - Reports
ETF Research - Ratings
Mutual Fund Research - Reports
iPhone App
iPad App
Android App
Android Tablet App
Apple Watch App
Trading - Stocks
Trading - After-Hours
Trading - Conditional Orders
Trading - Mutual Funds
Trading - Simple Options
Trading - Complex Options
Trading - Option Rolling
Touch ID
Watch List Syncing
Stock Alerts - Basic Fields
Stock Alerts - Advanced Fields
Charting - After Hours
Charting - Study Customizations
Customizable Homescreen
Heatmapping
Stream Live TV
Barcode Lookup
Retail Locations
Member FDIC
Checking Accounts
Savings Accounts
Credit Cards
Debit Cards
Mortgage Loans
No Fee Banking
Under $24,999.99
$25,000.00 to $49,999.99
$50,000.00 to $99,999.99
$100,000.00 to $249,999.99
$250,000.00 to $499,999.99
Above $1,000,000.00
$500,000.00 to $999,999.99
Has Education - Stocks
Has Education - ETFs
Has Education - Options
Has Education - Mutual Funds
Has Education - Fixed Income
Has Education - Retirement
Videos
Client Webinars (Monthly Avg)
Client Webinars (Archived)
Live Seminars
Progress Tracking
Interactive Learning - Quizzes
Client Magazine
Ally Invest
Special Offer Reduced pricing available for high-volume/high-balance traders Learn More
Ally Invest Review
 
4
4.5
4
4
4
4
3
3
4
1.5
4
 
$0.00
$4.95
$4.95
$0.65
$9.95
$20.00
$0.00
$50.00
 
Yes
Yes
Yes
4
Yes
Yes
0
5574
10264
No
Yes
Yes
Yes
No
 
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
 
No
No
Yes
No
21
Yes
No
10
84
No
Yes
3
No
15
5
Yes
No
No
 
Yes
No
No
No
No
No
No
No
No
No
Yes
No
 
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
No
1
Yes
No
Yes
No
 
Yes
Yes
Yes
Yes
No
 
Yes
No
No
No
Yes
Yes
No
Yes
Yes
No
No
No
No
No
No
No
No
 
0
Yes
Yes
Yes
Yes
Yes
Yes
Yes
 
8.75%
8.50%
7.75%
6.50%
5.50%
4.25%
5.00%
 
Yes
Yes
Yes
Yes
Yes
No
No
8
No
No
No
No
No
ChoiceTrade
ChoiceTrade Review
 
2
4
3
1
1
3
0.5
0.5
1
1
0.5
 
$0.00
$5.00
$5.00
$0.50
$25.00
$25.00
$50.00
$50.00
 
Yes
Yes
Yes
4
No
No
0
235
500
No
No
No
No
No
 
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
 
No
No
Yes
Yes
4
No
No
0
20
No
No
1
No
11
1
Yes
No
No
 
No
No
Yes
No
Yes
Yes
No
No
Yes
No
No
No
 
No
No
No
No
No
No
No
Yes
Yes
Yes
No
0
No
No
No
No
 
No
No
No
No
No
 
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
 
0
No
No
No
No
No
No
No
 
7.45%
7.45%
7.45%
7.45%
7.45%
7.45%
7.45%
 
No
No
Yes
No
No
No
No
0
No
No
No
No
No

All pricing data was obtained from a published web site as of 2/20/2017 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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