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E*TRADE vs Ally Invest Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Wednesday, July 5th, 2017

Using data from the StockBrokers.com 2017 Broker Rankings, we can compare E*TRADE vs Ally Invest to determine which broker is better for you. Our database includes thousands of data points on everything from research to trading tools. Let's take a closer look at E*TRADE and Ally Invest.

First we will break down the commission charges of both brokers for placing stock and options trades. E*TRADE charges $6.95 per stock trade which is $2.00 more than Ally Invest which charges clients $4.95 per trade. Looking at trading options, Ally Invest's base fee is $4.95 while E*TRADE's is $6.95. At a difference of $0.10 per contract, Ally Invest's per contract rate of $0.65 is less than E*TRADE which charges $0.75. Note that flat rate trading is not available everywhere though, so it is important to read the complete commission notes for each broker to know the full breakdown (go to any stock broker review page, then scroll down to the "Commission Notes" section).

Trading fees aside, having access to trade what you want is also an important consideration. Ally Invest offers clients Stock Trading, Options Trading, Mutual Funds, Forex Trading and Futures Trading while E*TRADE offers Stock Trading, Options Trading, Mutual Funds and Futures Trading. As far as mutual funds go, Ally Invest offers its clients access to 10138 different mutual funds while E*TRADE has 8652 available funds, a difference of 1,486.00. And, commission free ETFs deserve a mention, with E*TRADE having the upper hand thanks to its 133 available ETFs compared to Ally Invest's offering of 0.

Finally, by looking at the most popular features and offerings of each broker, we can really see the differences between the two. Ally Invest makes virtual trading available to clients, while E*TRADE does not. For mobile trading, Ally Invest supports the iPhone App and Android App while E*TRADE supports the iPhone App, iPad App and Android App. Online banking is also used by many clients, and multiple brokerages provide these services. Checking Accounts and Debit Cards are available to clients of E*TRADE while Ally Invest offers clients Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans. All things considered, when it comes to platform tools, research, and trading via smartphone, E*TRADE posted awards for Best in Class - Research and Best in Class - Mobile Trading in 2014, while Ally Invest found itself with none of these.

Overall, both E*TRADE and Ally Invest share a rating of 4.00 stars.
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Overall
Commissions & Fees
Offering of Investments
Platforms & Tools
Research
Customer Service
Mobile Trading
Ease of Use
Education
Order Execution
Banking
Stock Trade Fee (flat)
Options Base Fee
Options Per Contract Fee
Mutual Fund Trade Fee
Broker Assisted Trades Fee
Minimum Deposit
No Inactivity Fees
No Fee IRAs
Stock Trading
Options Trading
Mutual Funds
Forex Trading
Futures Trading
Desktop Platform (Windows)
Web Platform
Virtual Trading
Charting - Drawing Tools
Charting - Indicators / Studies
Option Chains - Total Columns
Watch Lists - Total Fields
iPhone App
iPad App
Android App
Android Tablet App
Apple Watch App
Trading - After-Hours
Trading - Mutual Funds
Trading - Conditional Orders
Trading - Simple Options
Trading - Complex Options
Commission Free ETFs
Mutual Funds (No Load)
Mutual Funds (Total)
# of Easy to Borrow Stocks
Retail Locations
Two-Factor Authentication Login
Under $24,999.99
$25,000.00 to $49,999.99
$50,000.00 to $99,999.99
$100,000.00 to $249,999.99
$250,000.00 to $499,999.99
Above $1,000,000.00
$500,000.00 to $999,999.99
Checking Accounts
Savings Accounts
Credit Cards
Debit Cards
Mortgage Loans
No Fee Banking
E*TRADE
Special Offer Trade Free for 60 Days & Get Up to $600. Learn More
E*TRADE Review
 
4
2.5
4
4
4.5
4
4.5
4.5
4.5
2.5
3.5
 
$6.95
$6.95
$0.75
$19.99
$25.00
$500.00
Yes
Yes
 
Yes
Yes
Yes
No
Yes
 
Yes
Yes
No
24
118
39
130
 
Yes
Yes
Yes
Yes
Yes
 
Yes
Yes
Yes
Yes
Yes
 
133
4276
8652
3000
30
Yes
 
8.75%
8.50%
8.00%
7.50%
7.00%
5.50%
6.50%
 
Yes
No
No
Yes
No
Yes
Ally Invest
Special Offer Reduced pricing available for high-volume/high-balance traders Learn More
Ally Invest Review
 
4
4.5
4
4
4
4
3
3
4
1.5
4
 
$4.95
$4.95
$0.65
$9.95
$20.00
$0.00
Yes
Yes
 
Yes
Yes
Yes
Yes
Yes
 
Yes
Yes
Yes
28
84
15
21
 
Yes
No
Yes
No
No
 
No
No
No
Yes
Yes
 
0
5216
10138
3890
0
No
 
8.00%
8.00%
7.00%
5.75%
4.75%
4.25%
4.25%
 
Yes
Yes
Yes
Yes
Yes
Yes

All pricing data was obtained from a published web site as of 2/20/2017 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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