Facebook has been the spotlight social media site for sometime now. And with the ever growing popularity of “fan pages”, we decided it would be interesting to know which stock broker had the best fan page.

So we went on a search on Facebook and sorted through all the stock brokers we have reviews for to see which broker had the most fans. What we found (naturally) is that the brokers who really put time and effort into creating a well thought out fan page had a much better response rate in achieving a high number of fans.

Based upon counts taken on 8/2/10 and 8/3/10 the results are below alongside some thoughts on each fan page.

1. E*TRADEView Facebook PageRead Review
Total Fan Count: 39,917
Activity Level: Very High
Broker Interaction Level: Very High
Page Attributes: Very active wall, info with links to all other social media presences including the famous “E*TRADE Baby YouTube channel”, cool widgets like “E*TRADE My Favorite Stocks” and live webinar schedule list.

E*TRADE Facebook Fan Page

2. ShareBuilderView Facebook PageRead Review
Total Fan Count: 18,734
Activity Level: Very High
Broker Interaction Level: Very High
Page Attributes: Very active wall, info with links to all other social media presences, cool contest where users can take a picture of themselves investing and get a chance to win $10,000, video links, “fun finds” section with great investing links, and a user guideline tab.

3. Charles SchwabView Facebook PageRead Review
Total Fan Count: 5,575
Fan Activity Level: High
Broker Interaction Level: High
Page Attributes: Active wall postings, info with background but no other links, cool careers area, video links, investor polls.

4. ScottradeView Facebook PageRead Review
Total Fan Count: 3,261
Activity Level: High
Broker Interaction Level: High
Page Attributes: Active wall postings, info with links to all other social media presences, cool “Scottrade Knowledge Center” search tool, user polls, photos, and notes section with news and articles.

5. TradekingView Facebook PageRead Review
Total Fan Count: 969
Activity Level: Moderate
Broker Interaction Level: Low
Page Attributes: Active wall postings, info with various links and background, very active notes section and also a live investing webinar event feed.

6. ZeccoView Facebook PageRead Review
Total Fan Count: 675
Activity Level: High
Broker Interaction Level: Low
Page Attributes: Active wall postings, background info, inactive Notes feed, YouTube channel tab with several different investor videos on using their trading interface, active Twitter feed tab.

7. OptionsXpressView Facebook PageRead Review
Total Fan Count: 305
Activity Level: Inactive since June 2009
Broker Interaction Level: Inactive since June 2009
Page Attributes: Inactive since June 2009

8. TD AMERITRADEView Facebook PageRead Review
Total Fan Count: 267
Activity Level: N/A, It’s a community page.
Page Attributes: Pulled from Wikipedia.

9. tradeMONSTERView Facebook PageRead Review
Total Fan Count: 252
Activity Level: Moderate
Broker Interaction Level: Low
Page Attributes: Active wall postings, background info, live webinar/events feed, YouTube channel tab with 18 different investor videos on using their trading interface, fairly active Twitter feed tab.

10. thinkorswimView Facebook PageRead Review
Total Fan Count: 145
Activity Level: N/A, It’s a community page.
Page Attributes: Pulled from Wikipedia.

11. MB TradingView Facebook PageRead Review
Total Fan Count: 109
Activity Level: Inactive since January 25th
Broker Interaction Level: Low
Page Attributes: Inactive wall, incomplete information section.

12. TradeStation SecuritiesRead Review
View Facebook Page
Total Fan Count: 44
Activity Level: N/A, It’s a community page.
Page Attributes: Pulled from Wikipedia.

13. Interactive BrokersView Facebook PageRead Review
Total Fan Count: 10
Activity Level: N/A, It’s a community page.
Page Attributes: Pulled from Wikipedia.

Are you a fan of any of the above stock brokers?