TD Ameritrade has become the first broker to support trading 24-hours a day, five days a week. The new program supports 12 U.S. exchange-traded funds (ETFs) to start, with more planned for the future.
The securities available to trade are as follows:
For this offering to succeed, TD Ameritrade needs to prove it can bring liquidity to these traditionally quite hours. This is where TD Ameritrade’s Asian clients will benefit, as the ability to trade during their day hours is a great convenience, to say the least. Also, considering the acquisition of Scottrade is wrapping up, Scottrade’s Asian clientele will soon be on TD Ameritrade’s website and platforms. The timing makes sense.
Thinking years down the road, the implications for 24/5 equities trading are far reaching. If this initial launch proves itself and extends to additional brokers, it is only a matter of time before stocks are added into the mix, think Apple (AAPL), Facebook (FB), and Amazon (AMZN). Earnings season would be completely transformed.
Steve Quirk, TD Ameritrade’s executive vice president of Trading and Education, commented on the launch,
People have busy lives; they want access to their finances anywhere, anytime, and on any device. Online trading made the markets available to anyone, mobile trading made the markets available from anywhere, and now 24-hour trading will make the markets available anytime. We’re focused on innovation that creates more value for investors and ultimately makes their lives – and our industry – better.
A short video on the new offering is embedded below.
TD Ameritrade Introduces 24-Hour Access to the US Equity Markets
January 21st, 2018