About was originally established in 2009 under the domain when founders Blain and Brandon Reinkensmeyer realized the web was littered with poor-quality reviews that were biased in their rankings and shallow in depth. Their goal was simple: conduct thorough and completely unbiased reviews to help individual investors find the best broker for their needs.

In January 2011, the domain was acquired. The sale was finalized on February 2, 2011, and the website was moved and rebranded as  Later that month, the first annual online broker review was published.

In 2016,’s parent company, Michigan based Reink Media Group, began expanding internationally. First it acquired the domain and launched the site in December 2016 as an unbiased resource for forex broker reviews. Then, in February and March 2017, the first annual robo-advisor review alongside the first annual UK Share Dealing Broker Review, respectively, were published.

Today, the US brokerage industry regards the primary annual review as the most comprehensive review in the industry. The review assess over 300 variables each year and the site is home to the largest independently verified database on the web, housing more than 5,000 data points. Thanks to its focus on unbiased research, is frequently referenced in the media.

Through the annual review, comparison tool, best broker recommendations, and over 50,000 words of research, has helped over three million investors compare brokers since 2011.

50,000+ Words of Research
6,813 Data Points Tracked
$1 Billion + in Assets Referred

Meet the Team

Blain Reinkensmeyer

Blain Reinkensmeyer is a Managing Partner at Reink Media Group. He heads research for all US-based equity brokers and robo-advisors.

Read more about Blain

Brandon Reinkensmeyer

Brandon Reinkensmeyer is a Managing Partner at Reink Media Group. He is responsible for all company operations, including marketing partnerships, advertising/SEM, legal matters, accounting, and SEO.

Read more about Brandon

Michael Mikhjian

Michael is the CTO at Reink Media Group. He is responsible for all's technical operations and web solutions.

Michael is typically found somewhere with his Mac, constantly creating new web sites and software. He thrives on learning the latest web technologies, coming up with new ideas, and of course enjoying his whisky. Michael is an internet entrepreneur by day and a web developer by night.

Steve Miley

Steve Miley is Director of European Research for and leads the annual UK Share Dealing Broker Review.

Read more about Steve Miley

Molly Rossow

Molly is the Digital Media Director for Reink Media Group's web site portfolio. She actively grows and maintains our digital advertising partnerships.

An outdoor enthusiast, Molly enjoys camping and other related activities with her husband and three children. She loves to learn and read about new ways to optimize health and wellness.