Originally established in 2009 under the domain, founders Blain and Brandon Reinkensmeyer had realized the web was littered with poor quality reviews that were biased in their rankings and shallow in depth. Their goal was simple: conduct thorough and completely unbiased reviews to help individual investors find the best broker for their needs.

In January 2011, the domain was acquired. With the sale finalized on February 2nd, 2011, the website was moved and rebranded under the new name.  Later that month, the first annual online broker review was published.

In 2016,’s parent company, Michigan based Reink Media Group, began an expansion internationally. First, it acquired the domain and launched the site in December 2016 as an unbiased resource for forex broker reviews. Then, in February and March 2017, the first annual robo-advisor review alongside the first annual UK Share Dealing Broker Review, respectively, were published.

Today, the primary annual review is respected as the most comprehensive review in the industry. Over 300 variables are assessed each year and the site is home to the largest independently verified database on the web, housing more than 5000 data points. Thanks to its focus on unbiased research, is frequently referenced in the media.

Through the annual review, comparison tool, best broker recommendations, and over 50,000 words of research, has helped over three million investors compare brokers since 2011.

50,000+ Words of Research
6,813 Data Points Tracked
$1 Billion + in Assets Referred

Meet the Team

Blain Reinkensmeyer

Blain Reinkensmeyer is a Managing Partner at Reink Media Group. He heads research for all US based equity brokers and robo-advisors.

Blain has been involved in the markets since placing his first stock trade back in 2001. He actively trades the markets when time permits and runs his own personal blog at which provides investor education and weekly market recaps for over 20,000 subscribers. He also published The Interactive Guide to Technical Analysis on Blain is married and lives in Troy, Michigan with his wife and kids. He is a technology enthusiast that loves reading, barbecuing during the summer, and spending time with his family.

Brandon Reinkensmeyer

Brandon Reinkensmeyer is a Managing Partner at Reink Media Group. He is responsible for all company operations including marketing partnerships, advertising/SEM, legal matters, accounting, and SEO.

An avid ice hockey goalie and adventure racer, Brandon enjoys spending time with his wife, kids, family, friends and two dogs. When not blocking pucks or trekking through a swamp, you can find him on the competition clay shooting course.

Michael Mikhjian

Michael is the CTO at Reink Media Group. He is responsible for all technical operations and web solutions.

Michael is typically found somewhere with his Mac, constantly creating new web sites and software. He thrives on learning the latest web technologies, coming up with new ideas, and of course enjoying his whisky. Michael is a internet entrepreneur by day and a web developer by night.

Steve Miley

Steve Miley is Director of European Research for and leads the annual UK Share Dealing Broker Review.

Steve spent 2009-2012 as a Director of the FX Technical Analysis Research Strategy team at Credit Suisse and was previously at Merrill Lynch for 15 years (ten years as a technical analyst, five years in fixed income sales). He has won numerous Technical Analyst Magazine awards including "Best Independent Fixed Income" and "Best FX Research", is a Member of the Society of Technical Analysts (MSTA), and holds a Masters Degree in Politics, Philosophy & Economics from Lincoln College, Oxford University. Alongside his work for, Steve is the founder of The Market Chartist where he provides market research for institutional clients. Steve lives in the UK, near Cambridge, with his wife and three sons.

Molly Rossow

Molly is the Digital Media Director for Reink Media Group's web site portfolio. She actively grows and maintains our digital advertising partnerships.

An outdoor enthusiast, Molly enjoys camping and other related activities with her husband and three children. She loves to learn and read about new ways to optimize health and wellness.