About was established in June 2009 initially under the domain Founders Blain and Brandon Reinkensmeyer set out with one goal: to provide unbiased reviews and ratings for online brokers and help investors find the best broker for their needs.

In early 2011, the domain was acquired and the site was moved and re-branded. Also that Spring, Blain published the first annual online broker review and the team launched a variety of new tools for comparing brokers online.

Today, continues its mission of unbiased reviews and ratings of online brokers. The annual review is respected as the toughest in the industry (view media coverage), incorporating over 295 variables across ten core categories. Through the annual review, tools, and over 30,000 words of research on site, has helped millions of visitors compare brokers.’s parent company, Reink Media Group, specializes in development and management of web assets in the finance space. Reink Media also operates and, alongside several other sites.

Meet the Team

Blain Reinkensmeyer
Brandon Reinkensmeyer
Michael Mikhjian
Aaron Smith