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Just2Trade

Published by
On Monday, July 7th, 2014 .

Overview

Just2Trade offers heavily discounted trades with little catches, but suffers across the board to get there, cutting corners whenever possible and delivering a poor overall client experience not worth the cost savings.

Dislikes

Poor email support; basic site design; clear corner-cutting on tools and research implementation; leaves clients wanting more.

Just2Trade Review

IMPORTANT NOTICE: As of April 11, 2013 Just2Trade has been issued a temporary cease-and-desist order from FINRA. Learn more.

On the surface, it is easy to understand what Just2Trade is trying to accomplish: being the dream broker. The homepage claims Just2Trade offers everything from first-class research to great support, premier education and award-winning discounted trading.

Unfortunately, looks are deceiving. While Just2Trade does offer cheap trades, everything else about the client experience suffers, and in the end, clients are better off investing elsewhere.

Commissions & Fees

Starting off with the one bright spot of Just2Trade's value proposition, its commission structure is straight-forward, easy-to-understand and contains few catches. All equities trades, mutual funds trades, bonds trades and even broker-assisted trades are just $2.50. Option trades run just $2.50 plus $.50 per contract, while exercising and assignments are $20 per. 

For the casual investor, this is attractive after all, TD Ameritrade, ETRADE, Scottrade and other big name brokers charge at least $7 per trade, not to mention much higher costs for options trades. It works for investors who desire nothing more than a basic trade ticket to place orders with. Beyond this, TradeKing and OptionsHouse both offer commissions for less than $5, too, and are more compelling.

Lastly, for seasoned active traders, there is one critical flaw in Just2Trade's offering that should not be overlooked. Just2Trade, like the majority of online brokers, receives payment for order flow, keeping all the market rebates for themselves instead of kicking them back to the client. Active trading brokers such as Lightspeed, Interactive Brokers and Cobra Trading pass this rebate back to their clients, not to mention have far superior executions, and thus are a better deal.

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Platforms, Tools, and Research

Just2Trade does not offer a conventional platform. There is no software to download onto the desktop, nor is there a traditional Java-based program to run in the browser. Instead, Just2Trade's platform is simply their website.

Along with ShareBuilder and Firstrade, Just2Trade was in the bottom three for total points earned this year in the Platforms & Tools category of our 2013 Broker Review. There is not much to get excited about, beyond the bare-bone basics every investor expects to find.

Just2Trade Watchlist

Just2Trade order entry

Research, like tools, is also disappointing. In 2013, Just2Trade parted ways with Morningstar, which is one of the premier research providers available on the web, as their primary research provider clearly, a cost-saving effort. They replaced them with InvestCenter, where depth of research is nearly non-existent and the UI is poor, to say the least. In fact, despite there being a section for mutual funds, we could not pull up one fund, instead receiving errors each time.

Other Notes

Just2Trade's website design is outdated and very basic in design. Depending on the browser utilized to access the site, misaligned text and other small nuances can be seen, reflecting the lack of extra capital to invest in site design due to ultra low-commissions.

Just2Trade website header menu

Just2Trade used to offer technical analysis education through Recognia, but in late 2012 they ended their contract, as the content was underutilized. With Recognia out of the picture, the broker (as of this review) does not offer any investor education.

Lastly, the broker does not currently offer any apps for mobile trading.

Final Thoughts

Just2Trade paints the picture on its homepage as everything a self-directed investor could want, but in reality, they fall well short of their goal.

The main challenge for a broker like Just2Trade is delivering a well-rounded client experience with so little capital to work with. Because of its heavily discounted rates, Just2Trade is not able to provide some of the most basic features, not to mention a decent website.

In the end, Just2Trade's strategy seems clever on paper, but is poor in practice. 


Blain Reinkensmeyer

Reviewed by

Blain has been involved in the markets for over 12 years, heading StockBrokers.com equity broker research and reviews. His personal blog, StockTradingToGo.com, provides to-the-point daily market recaps to over 17,000 subscribers.

Commission Notes

Just2Trade commissions structure details below:

Stock Trades - $2.50 when using the Just2Trade Platform. Supports most trade types (market, limit, stop, trailing, contingent). There is an additional charge of $.003 per share for extended hours trading. For stocks priced less than $1.00, add $0.003 per share for the entire order (maximum commission per order not to exceed $5.50, applicable only to new accounts opened after November 12, 2013).

Options Trades - $2.50 + $.50 per contract. There is a $20 fee for each exercise or assignment.

Mutual Funds - Several thousand mutual funds are supported with over 2,900 being no load funds.

International Trading - International Trading not currently offered.

Retirement Accounts - Just2Trade charges $35 per year for IRAs which waived for accounts with over $25,000 in assets. A $75 fee is charged to close.

Other Investments - Just2Trade does not support futures and forex.

Trade Commissions Breakdown

$2.50 Stock Trade Fee (flat)*
N/A Stock Trade Fee (per share)*
$2.50 Options Base Fee*
$0.50 Options Per Contract Fee*
$20.00 Options Exercise Fee
$20.00 Options Assignment Fee
$2.50 Mutual Fund Trade Fee
$2.50 Broker Assisted Trades Fee
$2,500.00 Minimum Deposit

Margin Rates

6.50% Under $24,999.99
6.00% $25,000.00 to 49,999.99
5.50% $50,000.00 to $99,999.99
4.75% $100,000.00 to $249,999.99
4.75% $250,000.00 to $499,999.99
4.50% $500,000.00 to $999,999.99
4.25% Above $1,000,000.00

Miscellaneous Fees

$2.50 Bond Trade Fee
$0.00 Treasury Trade Fee
$0.00 CD Trade Fee
$0.00 IVR Trade Fee
$35.00 IRA Annual Fee
$50.00 IRA Closure FEe
$25.00 Forced Margin Sellout Fee
$50.00 Returned ACH Fee
$25.00 Returned Wire Fee
$125.00 Stock Certificate Processing Fee
$20.00 Stock Certificate Delivery Fee
$5.00 Paper Statement Fee
$0.00 Paper Confirmation Fee
$25.00 Domestic Wire Fee
$40.00 International Wire Fee

Broker Ratings

Overall
Commissions & Fees
Ease of Use
Research
Platforms & Tools
Customer Service
Mobile Trading
Offering of Investments
Education

Broker Awards

2014

Just2Trade was awarded Best in Class for Commissions & Fees. Read the 2014 Online Broker Review.

2013

Just2Trade was rated 4.5 stars for Commissions & Fees. Read the 2013 Broker Review.

Offering of Investments

Yes Stock Trading
Yes Options Trading
Yes Mutual Funds
Forex Trading
Futures Trading
Yes OTCBB / Pink Sheets
Yes DRIPs
Yes After Hours Trading
0 Commission Free ETFs
0 Retail Locations
100 Mutual Funds (Load)
3000 Mutual Funds (No Load)
2900 Mutual Funds (NTF)
6000 Mutual Funds (Total)
2 Complex Options Max Legs
COR Clearing LLC Clearing Firm
Yes No Maintenance Fees
No Minimum Deposit
Yes No Fee IRAs
Yes Broker Assisted Trades

Research

Yes Mutual Funds Research
Yes Pink Sheets / OTCBB Research
Fixed Income Research
Global Market Overview
Yes Equity Research - SEC Filings
ETF Research - Top 10 Holdings
ETF Research - 3rd Party Reports
Fund Research - Strategy Overview
Fund Research - 3rd Party Reports
Fund Research - Fees Breakdown
Fund Research - 3rd Party Ratings
Yes Screener - Stocks
Yes Screener - ETFs
Yes Screener - Funds
Screener - Options
Screener - Bonds

Banking

Checking Accounts
Savings Accounts
Credit Cards
Debit Cards
Mortgage Loans
Retail Locations
No Fee Banking
Mobile Check Deposit
ATM Fee Reimbursement

Customer Service

Yes Phone Support
Yes Email Support
Yes Live Chat (prospect clients)
Yes Live Chat (current clients)
24/7 Support

Recommended For

Yes Best in Class Commissions & Fees
Best in Class Platforms & Tools
Best in Class Research
Best in Class Customer Service
Best in Class Ease of Use
Best in Class Investor Education
Best in Class Mobile Trading
Best in Class Active Trading
Best in Class Options Trading
Best in Class New Investors

Mobile Trading

iPhone App
iPad App
Android App
Mobile Site

Platforms & Tools

Virtual Trading
Yes Web Platform
Desktop Platform
Mac Platform
Platform Backtesting
Trade Hot Keys
Streaming Time & Sales
Yes Level 2 Quotes
Streaming CNBC TV
Yes Sitewide Real-time Quotes
Yes Watchlist Streaming Real-time Quotes
Yes Options - Chains Basic View
Yes Options - Chains Spreads View
Options - Greeks Analysis

Active Trading

Internalizes Trades
Yes Receives Payment for Order Flow
Yes Direct Routing (Stocks)
Client Liquidity Rebates
3300 # of Easy to Borrow Stocks

Education

Investor Dictionary
Live Seminars
Investor Community

Compare Just2Trade:



All pricing data was obtained from a published web site as of 04/07/2014 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the top of this page. * For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.