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Broker Reviews

Merrill Edge

Published by Blain Reinkensmeyer
On Wednesday, May 4th, 2016

Overview

Merrill Edge offers customers fantastic customer service and a well-rounded package worth being a client for, especially Bank of America customers under the Preferred Rewards program.

Dislikes

Advanced order types not supported; only supports up to two legged option spreads; Market Pro platform offers no one-click buy/sell tools for active traders.

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Merrill Edge Review

February 16th, 2016: This Review has been updated to reflect the latest research and results from the 2016 Review.

Merrill Lynch was acquired by Bank of America in January 2009 and Merrill Edge was formally launched in June 2010. Despite the acquisition, Merrill Edge is not restricted to customers from Bank of America. Instead, any investor can open a Merrill Edge account.

Naturally, there are synergies for those who are already customers of Bank of America. From viewing all accounts together to managing those accounts, transferring funds, updating contact information, universal logins, etc., and qualifying for free monthly trades, Bank of America makes it an easy win for current banking customers.

Commissions & Fees

Merrill Edge is a full-service broker that offers equities and options trading. Regular stock trades are a flat $6.95 per trade with no additional charges for stocks less than $1 per share. Options trades cost $6.95, plus $.75 per contract. Compared to other full-service brokers such as TD Ameritrade, Fidelity, Charles Schwab, ETRADE, and Scottrade, Merrill Edge offers the lowest rates.

Merrill EdgeTD AmeritradeCharles SchwabFidelity ETRADE
Stock Trade Fee (flat)$6.95$9.99$8.95$7.95$9.99
Options Base Fee$6.95$9.99$8.95$7.95$9.99
Options Per Contract Fee$0.75$0.75$0.75$0.75$0.75
Mutual Fund Trade Fee$19.95$49.99$76.00$49.95$19.99
Commissions & Fees
Overall

Alongside its competitive commissions structure, Merrill Edge also offers something unique that its competitors do not: free trades. Qualifying for free trades each month is possible through the Preferred Rewards program. Customers can receive up to 30 free equity trades per month with a three-month average combined balance of at least $50,000 (Platinum status) or up to 100 free trades per month with a three-month average combined balance of at least $100,000 (Platinum Honors status). Benefits through the Preferred Rewards program extend beyond free trades as well, with money market savings boosts, credit card bonuses, and more.

Merrill Edge Preferred Rewards

Customer Service

Through our testing of Merrill Edge’s phone and email support, we found the broker to be excellent. Merrill Edge’s phone support was No. 1 in our 2014 Review, #4 in our 2015 Review, and #1 again in our 2016 Review, and for good reason. Every broker rep we spoke to was friendly, knowledgeable, and professional. It is very apparent Merrill Edge trains its staff well and understands what it takes to provide consistent, high-quality support for its customers.

Our email support experience was similar to phone. The broker responded to all of our email inquiries with clean templates and thorough responses. Clearly, Merrill Edge customer service reps understand what it means to go above and beyond to help the customer. The only negative we uncovered with email support was response times, which averaged between 1 – 2 business days per response.

The icing on the cake for Merrill Edge customers was its live chat which was an all-round winner, finishing No. 1 in the industry. Overall, Merrill Edge finished at the top – No. 1 overall for customer service, showing its dedication to excellence in the art of quality customer care.

Research

Merrill Edge uses both Morningstar and Lippers as its primary research providers. Typically, online brokers use one or the other, so to see Merrill Edge use both is an extra benefit for clients. Thanks to this dual-provider offering, Merrill Edge's ETF and mutual funds research is very strong and extremely thorough. For example, pulling up a quote of SPY reveals not only the infamous Morningstar Style Map but also the Lipper Ratings.

Merrill Edge ETF research

For equities research, pulling up a quote for Apple (AAPL) reveals three research report providers: Bank of America Merrill Lynch, Morningstar, and S&P Capital IQ. While three report providers is above average, it is still lower than the leading brokers in research, including Charles Schwab, Fidelity, and TD Ameritrade, which offer clients access to six or more research reports.

Despite not having a large selection of report providers available to clients, Merrill Edge still offers clients great coverage of equities that will satisfy the vast majority. This includes both ETFs and mutual funds research, where we also found Merrill Edge excelled. Overall, while Merrill Edge trails its larger competitors, the broker still finished with a Best in Class accolade (top five) in our 2016 Review. See: Best Brokers for Research.

Merrill Edge stock quote

Ease-of-Use

Thanks to being owned by Bank of America, Merrill Edge is a natural win for current customers. As a Bank of America customer myself, I found the account-opening process extremely straightforward. Much of my information was prefilled for me, which was a nice touch, and immediately after completing the application, funding the account was a breeze, thanks to the account linking. Now when I log in to my Bank of America account, I can see all my bank, credit cards, loan, and investment accounts right on the same screen. If I want to access Merrill Edge, I simply click and go.

Focusing on the Merrill Edge website, the broker covers the main bases I expect to see: site-wide quote bar with sticky quotes (meaning they remain as you navigate the site, so you do not have to constantly keep re-entering the symbol) and real-time quotes. Looking ahead, however, it would be nice to see streaming real-time quotes not limited to just the Streaming Quotes application.

In 2014 Merrill Edge released numerous updates to its website design, navigation, and flow. In 2015 a new customizable holdings page was released, providing customers the ability to select then drag and drop columns into place. The site was already good before the rollouts over the past two years, but with these latest enhancements in place, it has become great.

Performing research, placing trades, and managing my account are also all very straightforward. All in all, Merrill Edge makes it easy for customers to perform the tasks they want, when they want, and is an excellent fit for current Bank of America customers.

Platforms & Tools

Merrill Edge’s offering for active traders is a mixed bag. While the broker does offer an active trader platform, Merrill Edge MarketPro, which is well built and has a variety of bells and whistles, there are several critical drawbacks. First, there are no one-click buy and sell buttons for speedy order entry, nor a way to bypass the order confirmation window. Second, complex options are not supported. Third, direct market routing nor advanced order types such as conditional orders are supported.

Merrill Edge MarketPro

On the positive side, 66 technical indicators are available for charting, the stock alerts functionality is robust, and the options functionality is strong across the board. Furthermore, in 2015 the platform was updated to provide a clear look and feel, which we appreciated. MarketPro even offers high-quality executions, thanks to its commitment of not accepting payment for order flow (for a deeper dive, see our report on Order Execution). Active traders desire all these great assets, yet they can’t trade on the fly. Until Merrill Edge can clear its key hurdles, the broker is holding itself back from attracting the Holy Grail of clientele: the active trader.

Merrill Edge MarketPro stock chart

One other important caveat to note regarding MarketPro is that it runs on Java, a programming language that has lost favor in today’s modern web environment. Google Chrome and Microsoft’s new Edge browser no longer support Java, which means customers who want to access MarketPro have to use Mozilla Firefox, legacy Internet Explorer, or Safari (Mac). Accessibility is critical to the customer experience, and we expect to see Merrill Edge address this issue before 2016 concludes. See: Best Brokers for Platforms & Tools.

Mobile Trading

On the mobile front, Merrill Edge supports the Apple iPhone, iPad, and the new Apple Watch, alongside Android smartphones. All things considered, I found the apps to be good, but not great. They accomplish their job by allowing customers to perform core actions: pull real-time quotes, see a chart, view their watch lists (syncing with the site is a nice plus), set basic alerts, and place basic trades.

Merrill Edge mobile stock quote

In 2015, Merrill Edge improved the holdings screen by revamping the layout and added an optional iOS notification center widget. Updates aside, however, the apps still lack depth and could be kicked up a notch with the addition of Touch ID (fingerprint login), after-hours trading, customizable dashboards, streaming real-time quotes, and push notifications, for example. See: Best Brokers for Mobile Trading.

Other Notes

One area in which Merrill Edge excels that is not covered under our traditional testing is with retirement and investment advisor offerings. Approximately 1,700 of Bank of America’s 2,000 retail locations have a financial services advisor, and Merrill Edge’s website is packed with clean, thorough, and educational content. Through the website’s Guidance and Retirement Center, customers can conduct goal planning for all of life’s many events, use calculators to determine areas for improvement, read educational articles, watch videos, schedule 1-on-1 appointments, and more.

Concluding Thoughts

Merrill Edge provides investors with several key highlights: excellent customer service, up to 100 commission-free trades each month through its Preferred Rewards program, robust research, and great ease of use for Bank of America customers. The primary drawbacks revolve around the broker’s basic mobile apps and lack of active trader capabilities: no trading on the fly, no conditional orders, max two legged options, and no direct market access.

Overall, Merrill Edge provides customers with a well-rounded offering. Casual investors will find the broker to be a very good fit, and Bank of America customers will discover that the broker is an excellent extension of the Bank of America brand.


Blain Reinkensmeyer

Blain has been involved in the markets for over 13 years, heading StockBrokers.com equity broker research and reviews. His personal blog, StockTrader.com, provides to-the-point daily market recaps to over 17,000 subscribers.

Compare Merrill Edge


Merrill Edge Ratings

Overall
Commissions & Fees
Offering of Investments
Platforms & Tools
Research
Customer Service
Mobile Trading
Ease of Use
Education
Order Execution
Banking

Best in Class

Yes Best in Class - Overall
Yes Best in Class - Commissions & Fees
Best in Class - Offering of Investments
Best in Class - Platforms & Tools
Yes Best in Class - Research
Yes Best in Class - Customer Service
Best in Class - Mobile Trading
Yes Best in Class - Ease of Use
Yes Best in Class - Investor Education
Best in Class - Order Execution
Yes Best in Class - Banking
Best in Class - Active Trading
Best in Class - Options Trading
Best in Class - New Investors

Merrill Edge Awards

2016

Merrill Edge finished #5 Overall with 4 stars; Best in Class for Commissions & Fees, Research, Customer Service (#1), Investor Education, and Banking (#1); Was awarded #1 for Banking Services, #1 Phone Support, and #1 Live Chat Support. Read the 2016 Online Broker Review.

2015

Merrill Edge finished #4 Overall with 4 stars; Best in Class for Research, Customer Service, Investor Education, and Banking; Was awarded #1 for Banking Services. Read the 2015 Online Broker Review.

2014

Merrill Edge finished #3 Overall with 4.5 stars; Best in Class for Commissions & Fees, Research, and Customer Service; Was awarded #1 for Banking Services. Read the 2014 Online Broker Review.

Commission Notes

Merrill Edge commissions structure details below:

Stock Trades - Flat rate $6.95. Through the Preferred Rewards program, customers can receive up to 30 $0 equity trades per month with a 3-month average combined balance of atleast $50,000 (Platinum status) or up to 100 free trades per month with a 3-month average combined balance of atleast $100,000 (Platinum Honors status).

There is no additional charge for trading stocks under $1 or OTCBB. Also, broker assisted trades are $29.95.

Options Trades - $6.95 + $.75 per contract.

Mutual Funds - $19.95 per online trade. Any sale within 90 days of purchase results in a $39.95 early redemption fee.

International Trading - International Trading is not currently offered.

Other Investments - Merrill Edge does not support futures and forex.

Trade Commissions Breakdown

$6.95 Stock Trade Fee (flat)*
N/A Stock Trade Fee (per share)*
$6.95 Options Base Fee*
$0.75 Options Per Contract Fee*
$6.95 Options Exercise Fee
$6.95 Options Assignment Fee
$19.95 Mutual Fund Trade Fee
$29.95 Broker Assisted Trades Fee
$0.00 Minimum Deposit

Margin Rates

8.63% Under $24,999.99
7.50% $25,000.00 to 49,999.99
7.50% $50,000.00 to $99,999.99
6.13% $100,000.00 to $249,999.99
6.13% $250,000.00 to $499,999.99
5.88% $500,000.00 to $999,999.99
5.25% Above $1,000,000.00

Miscellaneous Fees

N/A Bond Trade Fee
N/A Treasury Trade Fee
$0.00 CD Trade Fee
$29.95 IVR Trade Fee
$0.00 IRA Annual Fee
$49.95 IRA Closure Fee
N/A Forced Margin Sellout Fee
$30.00 Returned ACH Fee
$0.00 Returned Wire Fee
$25.00 Stock Certificate Processing Fee
N/A Stock Certificate Delivery Fee
$5.00 Paper Statement Fee
$3.00 Paper Confirmation Fee
$24.95 Domestic Wire Fee
$24.95 International Wire Fee

Offering of Investments

Yes Advisor Services
Yes Bonds (Corporate)
Yes Bonds (Municipal)
Yes Bonds (US Treasury)
Yes CDs
Merrill Lynch and Pierce and Fenner & Smith Clearing Firm
0 Commission Free ETFs
Direct Market Routing - Stocks
Direct Market Routing - Options
Yes DRIPs
3720 # of Easy to Borrow Stocks
Forex Trading
Futures Trading
Yes Member FINRA
Yes Member SIPC
Yes Mutual Funds
13572 Mutual Funds (Load)
2691 Mutual Funds (No Load)
2297 Mutual Funds (NTF)
16263 Mutual Funds (Total)
Yes Mutual Funds Phone Trades
Yes Mutual Funds Web Trades
No Fee IRAs
Yes No Inactivity Fees
Yes No Minimum Deposit
Yes Options Exercising (Phone)
Options Exercising (Web)
Yes Options Trading
Yes Options Trading (Mini)
Yes Options Trading (Weekly)
Yes OTCBB / Pink Sheets
Yes Stock Trading

Customer Service

Yes Phone Support
Yes Email Support
Yes Live Chat (Current Clients)
Yes 24/7 Support

Platforms & Tools

Desktop Platform (Windows)
Desktop Platform (Mac)
Yes Web Platform
Merrill Edge Market Pro Active Trading Platform
Auto Investing
Yes Charting - Display Corporate Events
22 Charting - Drawing Tools
Yes Charting - Notes
Heat Mapping
Ladder Trading
Yes Level 2 Quotes - Stocks
Yes Level 2 Quotes - Options
Yes Option Chains - Streaming Real-time
Yes Option Analysis - P&L Charts
Yes Stock Alerts Delivery - Email
Yes Stock Alerts Delivery - Sound
Stock Alerts Delivery - Text SMS
Yes Streaming Time & Sales
Streaming TV
Trade Hot Keys
Virtual Trading
Yes Watchlists - Streaming Real-time Quotes

Research

Yes Research - ETFs
Yes Research - Mutual Funds
Yes Research - Pink Sheets / OTCBB
Yes Research - Fixed Income
3 Equity Research - Research Reports
Yes ETF Research - Top 10 Holdings
Yes ETF Research - Morningstar Style Box
Yes ETF Research - Research Reports
Yes Mutual Fund Research - Research Reports
Yes Mutual Fund Research - Fees Breakdown
Yes Mutual Fund Research - Performance Analysis
Yes Mutual Fund Research - Top 10 Holdings
Yes Screener - Stocks
Yes Screener - ETFs
Yes Screener - Mutual Funds
Yes Screener - Options
Yes Screener - Bonds

Education

Yes Has Education - Stocks
Yes Has Education - ETFs
Yes Has Education - Options
Yes Has Education - Mutual Funds
Yes Has Education - Fixed Income
Yes Has Education - Retirement
Yes Investor Dictionary
Client Webinars
Yes Live Seminars
Yes Videos
Yes Retirement Calculator
Community Forums

Mobile Trading

Yes iPhone App
Yes iPad App
Yes Apple Watch App
Yes Android App
Android Tablet App
Yes Mobile Site
Yes Quotes (Real-time)
Quotes (Streaming Real-time)
Yes Watch List Syncing
Yes Market Movers (Top Gainers)
Stock Alerts Delivery - Push Notifications
Customizable Homescreen
Stream Live TV
Yes Trading - Stocks
Trading - Stocks (After-Hours)
Yes Trading - Simple Options
Yes Trading - Complex Options

Banking

Yes Member FDIC
Yes Checking Accounts
Yes Savings Accounts
Yes Debit Cards
Yes Credit Cards
Yes Mortgage Loans
Yes Mobile Check Deposit
ATM Fee Reimbursement
No Fee Banking
2000 Retail Locations

Active Trading

Receives Payment for Order Flow
Client Liquidity Rebates
Yes Financial Information Forum (FIF) Participant

All pricing data was obtained from a published web site as of 2/16/2016 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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