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Ally Invest vs SogoTrade Review

Brandon Reinkensmeyer

Published by Brandon Reinkensmeyer


Thursday, May 25th, 2017

Comparing brokers side by side is no easy task. For our 2017 Broker Review, we factored in 308 different variables to assess 16 different brokers. So when taking a look at SogoTrade vs Ally Invest, there is a huge database of information available to us.

To start this comparison, first we will take a look at the broker commission rates for placing regular stock and options trades. SogoTrade charges more than Ally Invest for placing regular stock trades ($5.00 and $4.95, respectively). Looking at trading options, Ally Invest's base fee is $4.95 while SogoTrade's is $5.00. Each contract then costs $0.65 at Ally Invest and $0.50 at SogoTrade for a difference in price of $0.15 per contract. Not all brokers charge a flat rate fee per trade though, so it is important to read the full commission notes to know the complete breakdown (go to any online broker review page, then scroll to the "Commissions Notes" section).

Next to commission rates, being able to trade the instrument you want is important. Ally Invest provides its clients with Stock Trading, Options Trading, Mutual Funds, Forex Trading and Futures Trading while SogoTrade gives clients access to Stock Trading, Options Trading and Mutual Funds. Looking at mutual funds, Ally Invest trails SogoTrade by 2,084.00 total funds, with SogoTrade offering 12222 and Ally Invest offering 10138. Commission free ETFs also should not be forgotten, which for investors means access to 0 funds at both brokers.

Lastly, taking a look at popular features and functionality, we can go a bit deeper to really break down the difference of both brokers. SogoTrade and Ally Invest both have virtual trading. Taking a look at mobile trading, Ally Invest gives clients access to an iPhone App and Android App while SogoTrade has an iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Clients can have Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans at Ally Invest while clients at SogoTrade can have none of these. On the whole, when it comes to tools, research, and trading on the go, Neither SogoTrade nor Ally Invest were rated Best in Class - Platforms & Tools, Best in Class - Research and Best in Class - Mobile Trading.

Overall, Ally Invest boasts 4.00 stars versus SogoTrade's 3.00 stars.
There are no results to display, please adjust your filters or reset the Compare Tool.
Overall
Commissions & Fees
Offering of Investments
Platforms & Tools
Research
Customer Service
Mobile Trading
Ease of Use
Education
Order Execution
Banking
Stock Trade Fee (flat)
Options Base Fee
Options Per Contract Fee
Mutual Fund Trade Fee
Broker Assisted Trades Fee
Minimum Deposit
No Inactivity Fees
No Fee IRAs
Stock Trading
Options Trading
Mutual Funds
Forex Trading
Futures Trading
Desktop Platform (Windows)
Web Platform
Virtual Trading
Charting - Drawing Tools
Charting - Indicators / Studies
Option Chains - Total Columns
Watch Lists - Total Fields
iPhone App
iPad App
Android App
Android Tablet App
Apple Watch App
Trading - After-Hours
Trading - Mutual Funds
Trading - Conditional Orders
Trading - Simple Options
Trading - Complex Options
Commission Free ETFs
Mutual Funds (No Load)
Mutual Funds (Total)
# of Easy to Borrow Stocks
Retail Locations
Under $24,999.99
$25,000.00 to $49,999.99
$50,000.00 to $99,999.99
$100,000.00 to $249,999.99
$250,000.00 to $499,999.99
Above $1,000,000.00
$500,000.00 to $999,999.99
Checking Accounts
Savings Accounts
Credit Cards
Debit Cards
Mortgage Loans
No Fee Banking
Ally Invest
Special Offer Reduced pricing available for high-volume/high-balance traders Learn More
Ally Invest Review
 
4
4.5
4
4
4
4
3
3
4
1.5
4
 
$4.95
$4.95
$0.65
$9.95
$20.00
$0.00
Yes
Yes
 
Yes
Yes
Yes
Yes
Yes
 
Yes
Yes
Yes
28
84
15
21
 
Yes
No
Yes
No
No
 
No
No
No
Yes
Yes
 
0
5216
10138
3890
0
 
8.00%
8.00%
7.00%
5.75%
4.75%
4.25%
4.25%
 
Yes
Yes
Yes
Yes
Yes
Yes
SogoTrade
Special Offer 100 free trades for 30 days, then $3 trades for 12 months Learn More
SogoTrade Review
 
3
4.5
2.5
3
2
4
2
3
2
1
0.5
 
$5.00
$5.00
$0.50
$25.00
$25.00
$500.00
No
No
 
Yes
Yes
Yes
No
No
 
Yes
Yes
Yes
12
52
22
49
 
Yes
Yes
Yes
Yes
Yes
 
Yes
No
No
Yes
No
 
0
4642
12222
4170
0
 
9.00%
8.00%
7.00%
5.75%
5.25%
4.25%
4.75%
 
No
No
No
No
No
No

All pricing data was obtained from a published web site as of 2/20/2017 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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