eToro Review

Written by Jessica Inskip
Edited by Hannah Smith
Reviewed by Blain Reinkensmeyer

January 28, 2026

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Jessica Inskip

Jessica Inskip is Director of Investor Research at StockBrokers.com, bringing 15 years of experience in brokerage and trading strategy. Jessica focuses on investor education and brokerage industry research.

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eToro’s social-first design shapes the platform. You can mirror other investors through CopyTrader, jump into discussions right on a quote page, and use TradingView-powered charting when you want to get more precise. But it isn’t trying to cover every corner of traditional brokerage life. eToro doesn’t offer retirement accounts, and it skips many of the banking-style features investors might expect from a full-service firm. For most people, it makes the most sense as a focused platform for stocks, ETFs, and crypto, especially if the community element is a key part of how you invest.

eToro is made for investors who want markets to feel interactive. If you like trading with a pulse, following what’s trending, and learning through conversation, the platform leans into that energy. It blends investing with a built-in community, so research, reactions, and real-time commentary are part of the experience instead of something you have to chase down.

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• Minimum Deposit: $50.00
• Stock Trades: $0.00
• Options (Per Contract): $0.00

Ratings Awards Historical Rankings

3.0

OVERALL SCORE info

Range of Investments
Mobile Trading Apps
Advanced Trading
Research
Education
Ease of Use
Customer Service	N/A

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Table of Contents

Pros & cons

My top takeaways for eToro in 2026:

• A social platform first, a broker second: eToro is built around participation. Community discussion, sentiment indicators, and CopyTrader are woven directly into the investing experience, making it feel collaborative rather than isolated.
• Crypto is where eToro stands out most: While stocks and ETFs are available, eToro’s strongest use case remains digital assets. Its broad crypto lineup and themed Smart Portfolios make it easier to gain diversified exposure without managing individual positions.
• A companion account, not a cornerstone: The platform’s biggest limitation is structural. Without retirement accounts or beneficiary designations, eToro isn’t designed for long-term wealth planning. It works best as a secondary account for speculative trades, crypto exposure, or social-driven investing.

Range of investments

eToro offers access to stocks, ETFs, limited options trading, and fractional shares, but the platform is defined by its cryptocurrency offerings. eToro’s global platform supports 100+ cryptoassets, but the U.S. lineup is smaller and varies by state. I found this to be where eToro feels most intentional. The platform clearly prioritizes digital assets, and this focus is evident in both the product lineup and the overall experience.

Smart Portfolios: One feature I particularly liked is Smart Portfolios, which bundle crypto assets into themed strategies. Instead of trying to time individual coins, you can invest in a broader thesis, whether that’s large-cap crypto, equal-weighted strategies, or more aggressive growth themes. For investors who believe in crypto long term but don’t want to micromanage positions, this approach makes diversification feel far more approachable.

Social Investing and CopyTrader: Social investing is not an add-on at eToro; it’s the foundation of the platform. Every asset page integrates live discussion, sentiment indicators, and community commentary directly alongside price data. I found this especially useful for understanding why assets are moving in real time, without having to leave the platform.

The flagship feature is CopyTrader, which allows you to automatically replicate the trades of other investors. While this can be useful across asset classes, it feels most appropriate in crypto and active trading strategies, where community sentiment and momentum play a larger role. For investors who value participation and shared insight, this social layer is eToro’s defining differentiator.

Demo account: eToro offers a free demo account with virtual funds, allowing users to explore the platform, test strategies, and get comfortable with the interface before committing real capital. I appreciated how closely the demo mirrors the live trading environment, making it a useful tool for learning both the mechanics of the platform and the dynamics of social investing without financial risk.

That said, the platform’s limitations become clear once you step outside of crypto and equities. eToro doesn’t offer traditional diversifiers like bonds, mutual funds, futures, or forex, which restricts its usefulness for building a well-rounded portfolio. Account types are also limited. There are no retirement accounts, trusts, or most business accounts. eToro doesn’t accept beneficiary instructions, meaning assets generally pass through probate rather than via transfer-on-death (TOD) designations. That’s a meaningful drawback for any investor thinking beyond short-term trading.

eToro USA LCC does not offer CFDs; only real crypto assets are available.

Feature	eToro
Stock Trading info	Yes
Account Feature - Margin Trading info	No
Fractional Shares (Stocks) info	Yes
OTC Stocks info	No
Options Trading info	Yes
Complex Options Max Legs info	0
Fixed Income (Treasurys) info	No
Futures Trading info	No
Forex Trading info	No
Crypto Trading info	Yes
Crypto Trading - Total Coins info	104
Traditional IRAs info	No
Roth IRAs info	No
Advisor Services info	No

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eToro fees

eToro aligns with the industry standard for equity trading, offering $0 commissions on online stock and ETF trades. Options trading also avoids per-contract commissions, which puts eToro on the low end of the cost spectrum compared to brokers that still charge per leg. On paper, that makes the platform attractive for cost-conscious traders, though pricing alone doesn’t compensate for the platform’s limitations elsewhere.

Crypto pricing: eToro charges a 1% fee on cryptocurrency trades, which is incorporated into the trade execution. While this structure is disclosed on the trade ticket, it means you start every crypto position down 1%. I found this important to keep in mind, especially for short-term trades, where fees can quickly eat into returns. For long-term holders, the impact is less pronounced, but it’s still a meaningful cost compared to some crypto-native exchanges.

eToro Club: eToro offers a tiered loyalty program known as the eToro Club, with levels based on account balance ranging from Silver ($5,000) to Diamond ($250,000+). As users move up the tiers, they unlock additional benefits such as reduced withdrawal fees, premium subscriptions, and enhanced customer support.

Support access is also tiered. Standard users receive email and ticket-based support, while live chat and WhatsApp support are reserved for eToro Club members. While this structure may be acceptable for casual investors, I found it limiting that real-time support is gated behind higher balance requirements, especially given the platform’s complexity around crypto and social trading.

Other fees: The platform keeps entry fees low, with a $50 minimum deposit to open an account. However, inactive accounts face a $10 monthly inactivity fee after 12 months, which can quietly add up if you step away. There is also a $75 transfer-out fee if you decide to move assets elsewhere, a charge that’s fairly standard across the industry but still worth planning around.

Jessica's take:

"eToro is at its best when you stop expecting it to behave like a traditional brokerage. The platform is built around conversation and participation, not quiet analysis, and once you lean into that mindset, especially in crypto, the experience makes a lot more sense."

Jessica Inskip

Feature	eToro
Minimum Deposit info	$50.00
Stock Trades info	$0.00
Penny Stock Fees (OTC) info	N/A
Options (Per Contract) info	$0.00
Options Exercise Fee info	$0.00
Options Assignment Fee info	$0.00
Futures (Per Contract) info	(Not offered)
Mutual Fund Trade Fee info	N/A
Broker Assisted Trade Fee info	$0

Mobile trading apps

From the moment I opened the eToro mobile app, it felt more like a social network than a traditional trading platform. The home screen immediately pulls you into a community-driven feed where market moves are discussed in real time. Instead of analyzing a stock in isolation, you’re dropped into conversations about why it’s moving. I found the "Why is it moving?" feature, which provides context for sudden price action, to be one of the best "hidden gems" of the platform.

Charting and tools: One pleasant surprise is the quality of charting. eToro integrates TradingView directly into the mobile app, giving you access to a full-featured chart with a wide range of technical indicators and drawing tools. For technical traders, this is a genuine bright spot and far more capable than what you might expect from a social-first platform. Outside of charting, though, the toolset is thin. Watchlists provide only a basic snapshot of price movement and can’t be customized with additional data columns. I also found navigation less intuitive than it should be. There’s no centralized search bar, so pulling up a quote requires several taps through the Discover tab, which adds delays to even simple tasks.

The eToro mobile app makes it easy to track markets on the go, with customizable watchlists sorted by product type, like crypto, stocks, or ETFs. Here, I’ve pulled up a crypto watchlist for a quick glance at price movements across multiple assets.

A warning for options traders: I would strongly caution anyone considering options trading on the mobile app. The options chain is difficult to find, and once you get there, the presentation is confusing and incomplete. Pricing is displayed in nonstandard formats, key context, like the underlying price is hard to see, and the experience makes it difficult to understand what you’re actually trading. Multi-leg strategies aren’t supported on mobile, and even single-leg trades feel opaque. I rarely say this, but trading options here left me feeling genuinely blind.

Market context: The app does a decent job providing a pulse on individual stocks and crypto, but its view of the broader market is narrow. While you can see major indices and some headline data, there’s no meaningful sector-level performance, Treasury yield information, or robust economic context. Without that, it’s hard to step back and understand how different parts of the market fit together. As a result, the mobile app works best as a tool for monitoring positions and engaging with the community, not for deep analysis or macro-level decision-making.

Feature	eToro
iPhone App info	Yes
Android App info	Yes
Apple Watch App info	No
Stock Alerts info	Yes
Charting - After-Hours info	Yes
Charting - Technical Studies info	103
Charting - Study Customizations info	Yes
Watchlist (Streaming) info	Yes
Mobile Watchlists - Create & Manage info	Yes
Mobile Watchlists - Column Customization info	No

Research

eToro’s research experience doesn’t look like a traditional brokerage. If your ideal workflow involves advanced screeners, downloadable analyst reports, and institutional-style data tables, this platform will feel thin. But if you prefer real-time conversation, sentiment, and context layered directly onto price action, eToro offers something distinct. It’s not designed to replace classic research tools so much as reframe how ideas surface.

Stock analysis and sentiment: On individual stock pages, the research experience blends third-party data with social insight. I was impressed by the TipRanks integration, which provides analyst price targets, Buy/Hold/Sell consensus, and even hedge fund activity in a format that’s easy to digest. The news feed also stands out. Each headline is tagged with a simple sentiment indicator, making it fast to scan whether coverage is broadly positive or negative. It’s a small detail, but one that meaningfully improves usability.

That said, income-focused investors should take note of a notable omission. While dividend yield is displayed, I couldn’t find basic distribution details like the ex-dividend date or pay date. For anyone relying on dividend timing, that missing context is frustrating.

ETF research and idea generation: Fund research is where the experience starts to feel incomplete. ETF quote pages focus heavily on price movement, analyst sentiment, and social discussion, but they lack essential structural data. I couldn’t find top holdings, sector allocations, asset breakdowns, or yield information, which are details that are critical when evaluating how a fund actually behaves. Instead, the emphasis shifts toward “people also bought” suggestions and trending commentary.

Idea generation follows a similar pattern. Discovery tools lean on popularity, trending assets, and community interest rather than rigorous screening. While there are filters for sectors and performance, eToro doesn’t offer the kind of multi-factor screeners you’d find at more research-driven brokers.

Macro context and market commentary: For high-level market perspective, eToro’s Daily Breakdown blog is great. It provides a concise overview of what’s driving markets each day, often translating Fed decisions or earnings trends into plain English. I found it useful as a daily orientation tool. The economic calendar, however, is far less helpful. It focuses largely on earnings and includes limited economic data, leaving out key indicators like employment reports, retail sales, or broader inflation measures.

Overall, eToro’s research is best understood as contextual rather than comprehensive. It excels at answering why something is moving and how investors feel about it, but falls short when you want to deeply analyze fundamentals or construct data-driven strategies.

eToro’s research view for AAPL includes a detailed price chart alongside additional tabs for Analysis, News, and Financials, which includes a “Why Is It Moving?” section that breaks down real drivers of market action. In this example, it highlights tariff impacts and supply chain concerns. It's context that’s quick to access and genuinely useful.

Feature	eToro
Research - Stocks info	Yes
Stock Research - ESG info	Yes
Stock Research - PDF Reports info	0
Screener - Stocks info	No
Research - ETFs info	Yes
Screener - ETFs info	No
Research - Mutual Funds info	No
Screener - Mutual Funds info	No
Research - Pink Sheets / OTCBB info	No
Research - Fixed Income info	No

Education

eToro’s educational hub, the eToro Academy, is designed with the same accessible, user-friendly philosophy as its trading platform. I was impressed by how clearly the content is organized. Before starting any course, you can see the estimated time commitment, difficulty level, and learning objectives, which set expectations upfront and make it easier to choose material that fits your experience level.

Learning with incentives: One of the bigger standouts is eToro’s Learn & Earn program. By completing selected courses and passing quizzes, users can earn small rewards, creating an incentive to engage with the material. It’s a thoughtful way to encourage learning before trading, especially for beginner investors who might otherwise skip education altogether.

Where the content shines, and where it doesn’t: The quality of the courses varies by topic. I found the fixed-income guide to be surprisingly strong. It’s comprehensive, visually well designed, and walks through concepts like bond types, monetary policy, and yield curves in a way that’s easy to follow. The irony is that eToro doesn’t offer individual bonds, only bond ETFs, but the educational effort here still stands out.

Other areas are less effective. The technical analysis course, while well structured, felt too shallow to be useful. Explaining indicators like RSI or Bollinger Bands without detailed charts and real examples makes it difficult to translate theory into practice. Options education follows a similar pattern. The visuals are clean, but the material stays high-level and doesn’t spend enough time on core concepts like the Greeks or how options are constructed, which are essential for managing risk.

Notable gaps: There are also clear omissions. I found no education focused on retirement planning or IRAs, which mirrors the platform’s lack of retirement account offerings. Additionally, eToro doesn’t offer live webinars, limiting opportunities for interactive or instructor-led learning.

Overall, eToro’s education is well designed and approachable, particularly for ETF and crypto investors, but it stops short of providing the depth needed for traders who want to move beyond the basics.

eToro’s education section includes a range of articles, including this one titled “The Golden Rules of Investing.” It outlines foundational concepts like diversification and the basics of long-term investing. It’s one of many resources available on the platform to help users understand core investing principles.

Feature	eToro
Education (Stocks) info	Yes
Education (ETFs) info	Yes
Education (Options) info	Yes
Education (Mutual Funds) info	No
Education (Fixed Income) info	Yes
Education (Retirement) info	No
Videos info	Yes
Webinars info	No
Progress Tracking info	No
Interactive Learning - Quizzes info	No

eToro crypto review

For U.S.-based investors, eToro’s crypto offering is currently very limited. As of September 2024, U.S. customers can trade and invest in only three cryptocurrencies: Bitcoin (BTC), Bitcoin Cash (BCH), and Ethereum (ETH).

This restriction follows a settlement with the U.S. Securities and Exchange Commission (SEC), which alleged that eToro operated as an unregistered brokerage and clearing agency in connection with its crypto business. As part of the settlement, eToro agreed to pay $1.5 million and significantly scale back its crypto offering for U.S. users.

At the time of the announcement, U.S. customers holding unsupported cryptocurrencies were given up to 180 days to sell or close those positions. While the platform still offers a clean interface and social features, U.S. investors should understand that eToro is no longer a comprehensive crypto platform domestically. For most U.S. users, crypto exposure here is best viewed as supplemental, not central.

Crypto for non-U.S. customers: Outside the United States, eToro’s crypto platform looks very different. International users can access more than 100 cryptocurrencies, making it one of the broader selections available on a multi-asset investing platform.

This is where eToro’s crypto-native design really shines. I found the Smart Portfolios especially compelling for long-term crypto investors who don’t want to manage individual positions. These thematic bundles, covering areas like large-cap crypto, DeFi, or equal-weight strategies, make diversification far more approachable in a volatile asset class.

CopyTrader also feels most natural in crypto markets. Given that digital assets trade 24/7, the ability to automatically mirror other traders’ strategies is genuinely useful, not just a novelty. For non-U.S. investors, eToro remains a strong option for crypto-first, socially driven investing.

Final thoughts

eToro is a platform with a very clear sense of identity. Rather than trying to replicate the tools and structure of a full-service brokerage, it leans fully into being a social investing network. Every part of the experience reinforces that choice, from community discussion embedded in quote pages to sentiment indicators and real-time commentary. If you prefer a quiet, purely analytical workflow, the constant stream of opinions may feel distracting. But for investors who enjoy trading in a shared, highly interactive environment, eToro offers something genuinely different.

That approach works especially well for crypto-focused and socially driven traders. Features like Smart Portfolios and CopyTrader turn investing into a collective experience, and the “Why is it moving?” explanations provide fast, accessible context that many traditional brokers overlook. I found these tools particularly effective for staying engaged with fast-moving markets without needing to dig through dense research reports.

Where eToro ultimately falls short is in long-term financial planning. The lack of retirement accounts and the inability to designate a beneficiary are major structural limitations. Those omissions introduce unnecessary legal and tax complications that make it hard to justify using eToro as a primary brokerage. Ultimately, eToro works best as a complementary platform for crypto and socially driven trading, rather than a long-term option for building and preserving wealth.

eToro Star Ratings

Feature	eToro
Overall
Range of Investments
Mobile Trading Apps
Advanced Trading
Research
Customer Service	N/A
Education
Ease of Use

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About the Editorial Team

Jessica Inskip is Director of Investor Research at StockBrokers.com, bringing 15 years of experience in brokerage and trading strategy. A former FINRA-licensed rep, she held Series 7, 63, 66, and 4 licenses. Jessica focuses on investor education and brokerage industry research, appears regularly on CNBC, Fox Business, and Bloomberg, and hosts the Market MakeHer podcast.

Hannah Smith is a Staff Editor at StockBrokers.com. With a background in SEO and years of experience in digital media, Hannah is focused on creating high-quality, data-driven content that helps investors make informed decisions. With a master's degree in English from North Carolina State University, she brings a strong foundation in writing, research, and editorial strategy to her work.

Blain Reinkensmeyer has 20 years of trading experience with over 2,500 trades placed during that time. He heads research for all U.S.-based brokerages on StockBrokers.com and is respected by executives as the leading expert covering the online broker industry. Blain’s insights have been featured in the New York Times, Wall Street Journal, Forbes, and the Chicago Tribune, among other media outlets.