Written by StockBrokers.com
In this head to head comparison of Fidelity vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When deciding between Fidelity and eToro for your investment needs, understanding the breadth of investment options each platform offers is essential. Fidelity shines as a well-rounded broker, offering a comprehensive range of investment options including stocks, margin trading, fractional shares, OTC stocks, mutual funds, options, and crypto trading, among others. eToro, on the other hand, excels in areas like stock trading and options trading with a strong focus on crypto trading, offering 26 coins compared to Fidelity's 3. However, eToro falls short in offering traditional and Roth IRA accounts, margin trading, and mutual funds. With Fidelity earning a 5-star rating for its range of investments and ranking 3rd overall with StockBrokers.com, it is a more versatile choice compared to eToro, which has a 2.5-star rating and ranks 14th.
For investors prioritizing a wide array of investment opportunities, Fidelity stands out with its extensive selection. The platform provides access to margin trading, mutual funds, and OTC stocks, as well as traditional investment accounts like traditional and Roth IRAs. This breadth of options makes it appealing to those seeking a one-stop solution for diverse financial planning. Fidelity's investment offerings are complemented by services like advisor support, ensuring that clients can access professional guidance when needed.
eToro, while more limited in its range, offers some distinctive benefits. Its strong crypto offering makes it an attractive choice for traders interested in digital currencies. Moreover, with the opportunity to trade fractional shares, investors can start with smaller capital and still diversify their portfolios efficiently. Despite its lower ranking and fewer investment types, eToro's user-friendly platform and unique social trading features make it an interesting option for those focused on stocks and crypto currencies.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | No |
| Fractional Shares (Stocks) | Yes | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | Yes | Yes |
| Crypto Trading - Total Coins | 3 | 26 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
In comparing the trading platforms and tools of Fidelity and eToro, it's clear that Fidelity offers a more comprehensive suite of features, earning a higher user rating of 4.5 stars and a strong fourth-place ranking from StockBrokers.com. Meanwhile, eToro, although user-friendly, has a more limited offering, reflected in its 2.5-star rating and twelfth-place ranking. This makes Fidelity a preferable choice for users seeking a wide array of functionalities.
Fidelity provides the advantage of both Windows and Mac downloadable trading platforms, whereas eToro is limited to a browser-based option. Both brokers offer browser-based platforms, but the contrast becomes more apparent in their unique features. Fidelity gives traders access to 92 watchlist columns compared to eToro's 7, offers paper trading, a trading journal, and allows adjustments to open orders directly on a stock chart, which eToro does not. Additionally, Fidelity offers 129 technical indicators and 38 drawing tools, while eToro offers 46 technical indicators and 48 drawing tools. Both platforms allow for notes on charts and can save multiple chart profiles.
Despite some similar features, such as the customization of SMA studies, the disparities in advanced features like automated technical analysis, historical trades, and corporate events displayed on charts make Fidelity the preferred choice for investors seeking in-depth analysis and trading tools. eToro does shine through its simplicity and is a viable option for those just starting, mainly due to its user-friendly paper trading feature that allows beginners to practice without financial risk.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | No | Yes |
| Watch Lists - Total Fields | 92 | 7 |
| Charting - Indicators / Studies | 129 | 46 |
| Charting - Drawing Tools | 38 | 48 |
| Platforms & Tools |
|
|
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When comparing Fidelity and eToro for beginner and investor education, Fidelity clearly has more to offer. Fidelity provides comprehensive education across various investment types, including stocks, ETFs, options, mutual funds, and bonds. On the other hand, eToro limits its educational resources primarily to stocks, neglecting key areas like ETFs, options, mutual funds, and bonds. Fidelity's offerings include not just educational videos but also webinars and interactive quizzes to engage users while bolstering their financial knowledge. Additionally, Fidelity allows users to track their learning progress, a feature not available with eToro.
While eToro does feature paper trading for risk-free practice and offers educational videos, it falls short in other areas. It does not extend into webinars or quizzes, and users can't monitor their learning journey. These limitations contribute to its lower education rating of 2.5 stars compared to Fidelity's stellar 5-star rating. Furthermore, Fidelity's commitment to education is recognized with its #2 ranking by StockBrokers.com, whereas eToro lags behind at #14. For beginners seeking a solid education in investing, Fidelity emerges as the more resourceful option.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Fixed Income) | Yes | No |
| Paper Trading | No | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, Fidelity and eToro both offer strong platforms for investors, but there are distinct differences that cater to varying user preferences. Fidelity's app stands out as a comprehensive choice, earning a high rating of 5 stars and ranking third among 14 brokerages by StockBrokers.com. In comparison, eToro also performs admirably with a 4.5-star rating but is placed at 11th in the same ranking. For users seeking a more feature-rich and customizable experience, Fidelity's app may be the go-to option. However, both platforms offer essential trading capabilities and conveniences like mobile options trading and customizable watch lists.
Both Fidelity and eToro provide iPhone and Android apps, but Fidelity edges ahead by also offering an Apple Watch app. Fidelity further distinguishes itself with features like mobile after-hours stock trading, streaming live TV, and the ability to customize watch list columns. On the charting front, Fidelity provides 119 technical studies compared to eToro's 103, and both platforms offer multiple time frames and stock comparisons on charts; however, Fidelity allows viewing in landscape mode, a feature not available on eToro's app.
In terms of charting and visual tools, Fidelity offers more flexibility with features like after-hours charting and landscape mode capabilities, making it particularly suitable for detailed analysis. Both platforms cater to those who appreciate visual aids, such as streaming quotes and videos on demand. While eToro delivers a solid overall experience with crucial functionalities, Fidelity clearly leads with advanced capabilities and options, appealing to users wanting a fully immersive trading experience across multiple devices.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | Yes | Yes |
| Charting - Technical Studies | 119 | 103 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When deciding between Fidelity and eToro for online trading, it's important to consider the fee structures and financial commitments of each broker. Fidelity offers the advantage of no minimum deposit, making it accessible to investors who are just starting, while eToro requires a minimum deposit of $50. Both platforms provide commission-free stock trades, though eToro has a unique edge with no charge for options contracts, whereas Fidelity charges $0.65 per contract. For those interested in margin trading, Fidelity offers varying rates based on balance tiers, but eToro does not offer margin trading.
Fidelity shines in terms of IRA account fees, with no charges for opening, maintaining, or closing an IRA, offering a more cost-effective option for retirement savers. In contrast, eToro does not specify costs associated with IRA accounts, potentially leaving some ambiguity for those focused on retirement investing. Moreover, Fidelity has a clear advantage regarding account transfers (ACAT), with no fees for both partial and full account transfers, compared to eToro's $75 fee for each type of transfer.
Both platforms ensure smooth trading concerning options exercises and assignments, as neither charges a fee for these processes. This provides traders with the flexibility of managing options without additional costs. Overall, while both Fidelity and eToro have appealing features, the detailed fee structures make Fidelity a more transparent and potentially cost-saving choice for a wider range of investors. eToro, with its specific appeal, may be more suitable for those focused on zero-cost options trading.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $0.00 |
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When comparing Fidelity and eToro for day trading, several key features highlight their differences. Fidelity shines in offering streaming time and sales for stocks, alongside the added benefit of streaming live TV, which eToro lacks. Traders can enjoy the advantage of direct market routing and trading hotkeys for seamless keyboard trade entries with Fidelity, features not available with eToro. Those requiring level 2 quotes would also benefit more from Fidelity's offerings. While both platforms fall short on ladder trading and advanced strategy backtesting, Fidelity supports basic strategy backtesting, unlike eToro. Additionally, Fidelity provides a short locator tool for real-time short-selling opportunities, a tool you won't find with eToro.
eToro, while missing some specialized trading tools found on Fidelity, can still be a viable platform depending on trader needs. However, for those focusing on features critical for day trading such as direct market routing, trading hotkeys, and level 2 quotes, Fidelity offers more comprehensive support. While neither platform provides advanced strategy backtesting or order liquidity rebates, Fidelity's suite of tools better caters to traders seeking detailed, real-time market insights and advanced trading options.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | Yes | No |
| Direct Market Routing - Equities | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | Yes | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | Yes | No |
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Fidelity emerges as a clear frontrunner in terms of market research capabilities when compared to eToro. With a comprehensive suite of research offerings, including stock, ETF, and mutual fund analysis, along with pink sheets and bonds, Fidelity stands out with a top rating of 5 stars and a high ranking of #3 among 14 brokers. On the other hand, eToro, although providing some stock and ETF research and social media sentiment, falls short with a 1.5-star rating and a #14 ranking, highlighting its limitations in providing in-depth market insights.
Diving deeper into specific offerings, Fidelity excels with in-depth research options. Investors benefit from 11 downloadable PDF research reports for stocks and availability of reports for ETFs, enhanced by a variety of analytical tools for stocks, ETFs, mutual funds, and bonds. This comprehensive coverage is further supported by the capacity to assess portfolio allocation by asset class and explore investment options using ESG metrics. In contrast, eToro lacks in areas like mutual funds and bonds research, as well as downloadable PDF reports, underscoring a gap in their market research suite.
While both platforms leverage social media sentiment in their stock research, Fidelity goes a step further with additional screening tools that aid in finding trade ideas across various investment types, including a bond screener—something eToro does not provide. Fidelity's strength lies in offering a holistic approach to market research, making it a preferred choice for investors seeking thorough research capabilities. Meanwhile, eToro's offerings are more suited to users who focus primarily on stocks and social media sentiment, but lack tools for a wider range of investments.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Fixed Income | Yes | No |
| Screener - Fixed Income | Yes | No |
| Research |
|
|
When comparing the banking features of online brokers Fidelity and eToro, several differences emerge. Fidelity offers a range of banking capabilities, including debit and credit cards, making it convenient for day-to-day transactions. Fidelity also provides mortgage loans and Certificates of Deposit (CDs) for those looking to invest or refinance. However, it does not offer checking or savings accounts. On the other hand, eToro does not provide traditional banking options like checking and savings accounts, CDs, debit cards, credit cards, or mortgage loans. As a result, Fidelity is a more comprehensive choice for those seeking additional banking services alongside their brokerage needs.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Checking Accounts | No | |
| Savings Accounts | No | |
| Debit Cards | Yes | |
| Credit Cards | Yes | |
| Mortgage Loans | Yes | |
| Brokerage CDs | Yes | No |
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After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Fidelity is better than eToro. Fidelity finished with an overall score of 96.2%, while eToro finished with a score of 66.1%.
Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
Fidelity offers cryptocurrency trading with access to 3 coins, whereas eToro provides a broader range of options with 26 coins available for trading. Both platforms enable crypto trading, but eToro's extensive cryptocurrency offerings provide more diversity for traders exploring digital assets.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Fidelity offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide IRA accounts.
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0 of 5| Overall Rating | Fidelity | eToro | |
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| Review | Fidelity Review | eToro Review |
| Broker Screenshots | Fidelity | eToro | |
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| Trading Fees | Fidelity | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.00 | N/A | |
| Mutual Fund Trade Fee | Varies | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $32.95 | $0 |
| Margin Rates | Fidelity | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13.075% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 12.575% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 12.125% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 11.575% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 11.325% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 9.00% | Not offered | |
| Margin Rate Above $1,000,000 | 8.75% | Not offered |
| Account Fees | Fidelity | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $0.00 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $0.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Fidelity | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | No | |
| Fractional Shares (Stocks) | Yes | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | Yes | Yes | |
| Crypto Trading - Total Coins | 3 | 26 | |
| Fixed Income (Treasurys) | Yes | No | |
| Fixed Income (Corporate Bonds) | Yes | No | |
| Fixed Income (Municipal Bonds) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 25 | 0 |
| Order Types | Fidelity | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Fidelity | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Fixed Income) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Fidelity | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | Yes |
| Stock App Features | Fidelity | eToro | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | Fidelity | eToro | |
|---|---|---|---|
| Charting - After-Hours | Yes | Yes | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 119 | 103 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | Fidelity | eToro | |
|---|---|---|---|
| Active Trading Platform | Active Trader Pro | N/A | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | Yes | No | |
| Watch Lists - Total Fields | 92 | 7 |
| Stock Chart Features | Fidelity | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 129 | 46 | |
| Charting - Drawing Tools | 38 | 48 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | Yes | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 5 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | Fidelity | eToro | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Equities | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hot Keys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | Yes | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | Yes | No | |
| Order Liquidity Rebates | No |
| Research Overview | Fidelity | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Fixed Income | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Fixed Income | Yes | No | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | Fidelity | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 11 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | Fidelity | eToro | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Total Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Fidelity | eToro | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Fidelity | eToro | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 4 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Fidelity | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | No | ||
| Checking Accounts | No | ||
| Savings Accounts | No | ||
| Credit Cards | Yes | ||
| Debit Cards | Yes | ||
| Mortgage Loans | Yes |
| Customer Service | Fidelity | eToro | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | Yes | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Fidelity | eToro | |
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| Winner | check_circle | ||
| Review | Fidelity Review | eToro Review |
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