Written by StockBrokers.com
In this head to head comparison of Fidelity vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
Fidelity is the better choice for investors who want more account and investment variety, especially if they plan to build a long-term portfolio. It offers stock trading, margin trading, fractional shares, OTC stocks, mutual funds, options trading, and crypto trading, plus traditional IRA and Roth IRA accounts and advisor services. eToro also supports stock trading, fractional shares, options, and crypto, but it does not offer margin trading, OTC stocks, mutual funds, IRA accounts, or advisor services. For range of investments, Fidelity earns 5 stars and ranks #2 out of 14 brokers from StockBrokers.com, while eToro earns 2.5 stars and ranks #14.
When it comes to everyday investing, both Fidelity and eToro let you trade stocks, buy fractional shares, and access options trading. That means each platform can work for investors who want to start small or add to positions over time. However, Fidelity stands out by offering margin trading and OTC stocks, which may appeal to more active traders or those looking for a wider set of U.S. market choices.
Crypto investors may also notice a big difference between the two. Fidelity offers crypto trading, but only for 5 coins, while eToro supports 104 coins, giving it a much broader digital asset lineup. Even so, Fidelity still comes out ahead overall for account types and investment options, especially for investors who want mutual funds, retirement accounts, and access to advisor support in one place.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | No |
| Fractional Shares (Stocks) | Yes | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | Yes | Yes |
| Crypto Trading - Total Coins | 5 | 104 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms & Brokers for 2026, Best Futures Trading Platforms for 2026
For traders who want a stronger all-around platform experience, Fidelity comes out ahead of eToro overall. Fidelity offers downloadable desktop platforms for both Windows and Mac, a browser-based platform, a trading journal, and a much larger set of watch list fields, while eToro sticks to browser access only. Fidelity also earns a higher platform rating and better industry ranking, making it the better choice for most active traders who want more built-in research, organization, and charting depth.
When it comes to trading tools, both brokers cover the basics well, including browser trading, paperless order adjustments directly on charts, notes on charts, historical trades, custom date ranges, and the ability to save multiple chart setups. Fidelity stands out with more technical indicators, more watch list columns, corporate event markers on charts, and automated chart pattern signals. eToro, however, offers more drawing tools and supports paper trading, which can be useful for beginners who want to practice before using real money.
eToro does have one clear advantage in chart customization: it allows users to create custom studies, and its SMA study editor includes more adjustment fields than Fidelity’s. Still, Fidelity’s broader platform support, stronger charting features, and higher overall score make it the better pick for traders who value a more complete toolkit. eToro may appeal more to newer users looking for practice features, but Fidelity is the more capable platform for serious trading and analysis.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | No | Yes |
| Watchlists - Total Fields | 92 | 45 |
| Charting - Indicators / Studies | 129 | 107 |
| Charting - Drawing Tools | 38 | 85 |
| Advanced Trading |
|
|
Dive deeper: Best Brokerage Accounts and Online Stock Brokers for 2026, Best Paper Trading Apps and Simulators for 2026
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Fidelity and eToro both offer education for beginners and growing investors, but they serve different needs. Fidelity covers more topics end to end: stocks, ETFs, options, mutual funds, and bonds. eToro also covers stocks, ETFs, options, and bonds, but not mutual funds. Both brokers provide educational videos; however, Fidelity adds webinars, quizzes, and tools to track your learning progress, while eToro does not include those extras.
If you want to practice trading with virtual money, eToro includes paper trading, whereas Fidelity does not. For overall quality, Fidelity earns 5 stars and ranks #1 out of 14 brokers for education on StockBrokers.com, while eToro scores 3 stars and ranks #9. Choose Fidelity for a fuller learning path with more teaching tools, or pick eToro if hands-on practice with a demo account is your priority.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | No |
| Education (Fixed Income) | Yes | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Trading Platforms for Beginners in 2026
Fidelity comes out ahead overall for stock trading app capabilities, especially if you want a mobile platform with more in-app research and trading tools. Both Fidelity and eToro offer iPhone, Android, and Apple Watch apps, plus mobile after-hours trading, options trading, streaming quotes, alerts, custom watch lists, after-hours charting, landscape charts, multiple time frames, and stock comparison charts. Fidelity’s app stands out with streaming live TV, customizable watch list columns, and a larger set of technical studies for charting, while eToro offers a strong mobile experience but fewer advanced app features. Fidelity is also rated higher overall for stock trading apps, with 4.5 stars and a #3 ranking from StockBrokers.com, compared with eToro’s 4 stars and #11 ranking.
When it comes to everyday stock trading on mobile, both apps cover the basics well. You can place trades, track prices in real time, build watch lists, and use charting tools on either platform. That makes both Fidelity and eToro solid choices for investors who want to manage stocks from a phone or watch markets on the go.
The main difference is depth of features. Fidelity gives users more charting studies and more ways to follow market action inside the app, which may appeal to active traders and investors who want extra detail. eToro still offers a user-friendly app with many of the same core tools, but Fidelity has the edge for stock trading app performance and overall mobile functionality.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | Yes | Yes |
| Charting - Technical Studies | 128 | 107 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps of 2026
Choosing between Fidelity and eToro often comes down to understanding their different fee structures and services. Fidelity stands out with no minimum deposit requirement, which appeals to newcomers to the investment world. On the other hand, eToro requires a minimum deposit of $50. While both platforms offer free regular stock trades, the major distinction lies in their options charges. Fidelity charges $0.65 per options contract, whereas eToro offers options trading without a contract fee, giving them an edge for those focused on options trading.
For those considering margin trading, Fidelity provides options with varying interest rates depending on the balance, starting from 12.575% for balances below $25,000 and tapering down to 11.125% for higher balances in the $50,000 to $99,999 range. eToro, however, does not offer margin trading, which could be a limitation for those who are looking for leverage in their trades. Both platforms refrain from imposing fees for options exercises and assignments, ensuring a cost-effective experience for trading in options.
Fidelity also takes the lead by offering a fee-free experience when it comes to IRA accounts and account transfers, without any charges for IRA maintenance or closure and no fees for both partial and full account transfers. In contrast, eToro charges $75 for both partial and full account transfers, which might be a consideration for those who value seamless transitions across accounts. Overall, while Fidelity appears stronger in providing a fee-minimal experience across various services, eToro can be an attractive choice for fee-free options trading and may suit those with specific trading strategies.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $0.00 |
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When comparing Fidelity and eToro for day trading, Fidelity emerges as a more comprehensive platform for traders seeking tools and features that enhance market engagement. Fidelity provides essential resources like streaming time and sales for stocks, streaming live TV, and direct market routing, which help traders stay informed and make swift decisions. Moreover, Fidelity allows the use of trading hotkeys for quick trade execution and offers level 2 quotes for deeper market insights. It also supports basic strategy backtesting and includes a short locator tool, adding to its suite of features especially beneficial for active day traders.
In contrast, eToro, while offering streaming time and sales for stocks, lacks several advanced capabilities that day traders might find useful, such as streaming live TV, direct market routing, and trading hotkeys. eToro does not provide level 2 quotes or strategy backtesting options, limiting its appeal to those requiring advanced analytical tools. Additionally, the absence of a short locator tool could be a significant drawback for traders interested in short selling. Therefore, for traders prioritizing an array of trading features, Fidelity tends to offer a more feature-rich experience than eToro.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | Yes | No |
| Direct Market Routing - Equities | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | Yes | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms and Apps for 2026
For market research, Fidelity comes out ahead of eToro by a wide margin. Fidelity earns a 5-star rating and ranks #1 out of 14 brokers at StockBrokers.com, while eToro is rated 2 stars and ranks #14. If research tools matter to you, Fidelity is the stronger choice overall.
Both brokers offer stock and ETF research, and each includes stock research with social media sentiment data plus ESG research. Fidelity goes further with research on mutual funds, pink sheets/OTCBB securities, and bonds, while eToro does not offer those areas. Fidelity also lets users see portfolio allocation by asset class, which eToro does not provide.
Fidelity also delivers more depth in downloadable reports and screening tools. It offers 9 downloadable PDF stock research reports and PDF ETF reports, while eToro offers none for stocks and no PDF ETF reports. On the screening side, both platforms include stock and ETF screeners, but only Fidelity adds mutual fund and bond screeners, giving it a more complete research setup for investors who want more ways to compare ideas.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Fixed Income | Yes | No |
| Screener - Fixed Income | Yes | No |
| Research |
|
|
When comparing Fidelity and eToro for banking features, both platforms have some similar options but Fidelity offers a wider range overall. Neither broker provides checking accounts or savings accounts, so if you are looking for a place to handle everyday banking deposits, neither one fills that role. Both Fidelity and eToro offer debit cards, which can make it easier to access cash and spend from linked funds. However, Fidelity has the edge for extra banking products because it also offers credit cards, mortgage loans, and certificates of deposit (CDs), while eToro does not provide these services. In short, both can support some basic card access, but Fidelity is the better choice for users who want more banking-related options.
| Feature |
Fidelity
|
eToro
|
|---|---|---|
| Checking Accounts | No | No |
| Savings Accounts | No | No |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | No |
| Mortgage Loans | Yes | No |
| Brokerage CDs | Yes | No |
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After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Fidelity is better than eToro. Fidelity finished with an overall score of 92.5%, while eToro finished with a score of 51.4%.
Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
Fidelity and eToro both offer crypto trading, but Fidelity supports just 5 coins compared with eToro’s much broader selection of 104. If you want a more limited, traditional broker approach, Fidelity may fit; for traders seeking wider crypto access, eToro stands out.
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Fidelity offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide IRA accounts.
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↓×Compare
0 of 5| Overall Rating | Fidelity | eToro | |
|---|---|---|---|
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| Research |
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| Customer Service |
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| Education |
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| Ease of Use |
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| Winner | check_circle | ||
| Review | Fidelity Review | eToro Review |
| Broker Screenshots | Fidelity | eToro | |
|---|---|---|---|
| Broker Gallery (click to expand) |
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| Trading Fees | Fidelity | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.000 | N/A | |
| Mutual Fund Trade Fee | Varies | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $32.95 | $0 |
| Margin Rates | Fidelity | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 12.575% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 12.075% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 11.125% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 11.075% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 10.825% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 8.500% | Not offered | |
| Margin Rate Above $1,000,000 | 8.250% | Not offered |
| Account Fees | Fidelity | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $0.00 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $0.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Fidelity | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | No | |
| Fractional Shares (Stocks) | Yes | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 2 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | Yes | Yes | |
| Crypto Trading - Total Coins | 5 | 104 | |
| Fixed Income (Treasurys) | Yes | No | |
| Fixed Income (Corporate Bonds) | Yes | No | |
| Fixed Income (Municipal Bonds) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 25 | 22 |
| Order Types | Fidelity | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Fidelity | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | No | |
| Education (Fixed Income) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Fidelity | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | Yes | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | Yes |
| Stock App Features | Fidelity | eToro | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | Yes | Yes | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | Yes | No |
| Stock App Charting | Fidelity | eToro | |
|---|---|---|---|
| Charting - After-Hours | Yes | Yes | |
| Charting - Can Turn Horizontally | Yes | Yes | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 128 | 107 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | Fidelity | eToro | |
|---|---|---|---|
| Active Trading Platform | Active Trader Pro | etoro edge | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | Yes | No | |
| Watchlists - Total Fields | 92 | 45 |
| Stock Chart Features | Fidelity | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | Yes | |
| Charting - Indicators / Studies | 129 | 107 | |
| Charting - Drawing Tools | 38 | 85 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | Yes | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | Yes | |
| Charting - Custom Time Bars | Yes | Yes | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 5 | 11 | |
| Charting - Custom Studies | No | Yes |
| Day Trading | Fidelity | eToro | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Equities | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hot Keys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | Yes | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | Yes | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Fidelity | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Fixed Income | Yes | No | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Fixed Income | Yes | No | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | Fidelity | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 9 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | Fidelity | eToro | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Fidelity | eToro | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Fidelity | eToro | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 4 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Fidelity | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | No | No | |
| Checking Accounts | No | No | |
| Savings Accounts | No | No | |
| Credit Cards | Yes | No | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | No |
| Customer Service | Fidelity | eToro | |
|---|---|---|---|
| Phone Support (Prospective Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | Yes | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Fidelity | eToro | |
|---|---|---|---|
| Overall |
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| Range of Investments |
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