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J.P. Morgan Self-Directed Investing vs eToro 2026

StockBrokers.com

Written by StockBrokers.com

September 17, 2025

In this head to head comparison of J.P. Morgan Self-Directed Investing vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

J.P. Morgan Self-Directed Investing
3.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
eToro
3/5 Stars Overall
  • Minimum Deposit: $50.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Range of investments

Bottom line: In the J.P. Morgan Self-Directed Investing vs eToro matchup, choose J.P. Morgan if you want traditional investments and retirement accounts; choose eToro if crypto access is your top goal. Both let you trade stocks, options, and fractional shares, and neither supports forex or futures. Reflecting this mix, StockBrokers.com rates J.P. Morgan 3.5/5 stars for Range of Investments (13th of 14 brokers) and eToro 2.5/5 stars (14th of 14).

Investment options: J.P. Morgan Self-Directed Investing offers stock trading plus margin trading, fractional shares, OTC stocks, mutual funds, and options. It does not offer crypto, forex, or futures. eToro offers stock trading, fractional shares, options, and crypto trading with 104 coins, but it does not offer margin trading, OTC stocks, mutual funds, forex, or futures.

Account types and services: J.P. Morgan supports Traditional IRA and Roth IRA accounts and provides advisor services. eToro does not offer IRA accounts or advisor services.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes info No
Fractional Shares (Stocks) info Yes Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 104
Range of Investments 3.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2026, Best Futures Trading Platforms for 2026

Trading platforms and tools

Bottom line: eToro edges out J.P. Morgan Self-Directed Investing for trading platforms and tools. eToro earns 1.5 out of 5 stars and ranks #11 of 14 brokers at StockBrokers.com, while J.P. Morgan Self-Directed Investing scores 1 star and ranks #13. Both are web-based with no Windows or Mac desktop downloads, but eToro offers more charting power and a free demo account for practice. J.P. Morgan Self-Directed Investing stands out with richer watch list fields and the ability to show earnings, splits, and dividends on charts.

Access and core features are similar: each broker runs in the browser and lacks a downloadable desktop platform. eToro supports paper trading; J.P. Morgan Self-Directed Investing does not. Neither broker includes a trading journal, shows historical trades on charts, lets you adjust open orders directly on a chart, supports custom studies, automated pattern recognition, or custom date ranges. eToro can save multiple chart profiles; J.P. Morgan Self-Directed Investing cannot.

For charting, eToro provides 46 technical indicators and 48 drawing tools, plus the option to add notes to charts and five fields when editing an SMA study. J.P. Morgan Self-Directed Investing offers 36 indicators, 10 drawing tools, no chart notes, and three SMA edit fields. Where J.P. Morgan Self-Directed Investing leads is utility: it displays corporate events on charts and its watch lists support 20 data columns (versus 7 on eToro). If you want practice trading and more on-chart tools, pick eToro; if you value detailed watch lists and corporate event overlays, J.P. Morgan Self-Directed Investing fits better.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No Yes
Watchlists - Total Fields info 20 7
Charting - Indicators / Studies info 36 46
Charting - Drawing Tools info 10 48
Advanced Trading 1/5 Stars 1.5/5 Stars

Dive deeper: Best Stock Brokers for 2026, Best Paper Trading Apps & Platforms for 2026

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Beginners and education

J.P. Morgan Self-Directed Investing and eToro both offer beginner-friendly education on stocks, ETFs, options, and bonds, along with video lessons. J.P. Morgan goes further with mutual fund education and live webinars, while eToro stands out for its paper trading (virtual) account that lets you practice without risking real money. Neither broker offers quizzes or tools to track your learning progress.

For education quality, StockBrokers.com rates J.P. Morgan 4 out of 5 stars and ranks it #4 of 14 brokers, while eToro earns 3 out of 5 stars and ranks #9. Choose J.P. Morgan if you want broader coverage, including mutual funds and webinars. Pick eToro if hands-on practice through paper trading is your top priority.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Fixed Income) info Yes Yes
Videos info Yes Yes
Webinars info Yes No
Education 4/5 Stars 3/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2026

Stock trading apps

Bottom line: both J.P. Morgan Self-Directed Investing and eToro earn 4 stars for their stock trading apps, with J.P. Morgan ranked #10 and eToro #11 out of 14 by StockBrokers.com. J.P. Morgan leans toward a clean, customizable experience (including landscape charts and editable watch list columns), while eToro shines for active chart watchers with streaming quotes, after-hours charting, video on demand, and a larger set of technical studies. Both have iPhone and Android apps and no Apple Watch app. For mobile after-hours stock trading, J.P. Morgan does not offer it, and eToro’s availability wasn’t specified in the provided data.

App availability is similar: iPhone and Android for both; no Apple Watch for either. Mobile options trading is available on both. eToro provides streaming quotes, while J.P. Morgan does not. Neither app streams live TV. eToro offers videos on demand; J.P. Morgan does not. Both send stock alerts and let you build custom watch lists; only J.P. Morgan lets you customize the watch list columns.

Charting is the big divider. J.P. Morgan supports landscape charts and multiple time frames, with 36 technical studies, but no after-hours charting and no side-by-side stock comparisons on charts. eToro also supports multiple time frames and goes deeper on analysis with 103 technical studies, plus after-hours charting and the ability to compare stocks on the same chart; however, it does not support landscape chart view.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 36 103
Mobile Trading Apps 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2026

Fees

Bottom line: J.P. Morgan Self-Directed Investing is friendlier for beginners who want a $0 minimum deposit and need margin borrowing, while eToro stands out for $0 per‑contract options fees. Both offer $0 stock commissions and $0 fees for options exercise and assignment. If you expect to transfer your account, J.P. Morgan is cheaper for partial transfers ($0 vs. eToro’s $75), though both charge $75 for a full transfer. J.P. Morgan also lists a $75 IRA closure fee, which is worth noting for long‑term planners.

Core trading costs are straightforward. Minimum deposit: J.P. Morgan Self-Directed Investing is $0, eToro is $50. Stock trades: $0 at both brokers. Options trades: J.P. Morgan charges $0.65 per contract, while eToro lists $0 per contract; both show $0 for options exercise and assignment.

Other fees can tip the balance depending on your needs. Margin at J.P. Morgan is available with tiered rates (12.25% under $25,000; 12% for $25,000–$49,999; 11.5% for $50,000–$99,999), whereas eToro does not offer margin. For IRAs, J.P. Morgan shows $0 annual and a $75 closure fee; eToro’s IRA fees aren’t listed in the provided data. For Account Transfers (ACAT), J.P. Morgan charges $0 for partial and $75 for full transfers; eToro charges $75 for both partial and full transfers.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00
IRA Closure Fee info $75.00

Dive deeper: Best Free Trading Platforms for 2026

Day Trading

When it comes to day trading, J.P. Morgan Self-Directed Investing and eToro each have their unique offerings, yet neither provides an exhaustive suite of tools for active traders. J.P. Morgan Self-Directed Investing does not support streaming time and sales for stocks, a feature available with eToro. However, both platforms fall short in several day trading-specific functionalities such as streaming live TV and direct market routing. Unfortunately, elements like ladder trading, trading hotkeys, and level 2 quotes are absent, which might be crucial for traders who demand high-speed execution and intricate market details.

Additional features such as strategy backtesting and a short locator tool remain unavailable on both platforms, potentially impacting those looking for in-depth trade planning and analysis. Order liquidity rebates, a component that could benefit high-volume traders through cost savings, are also missing in J.P. Morgan Self-Directed Investing and eToro. While eToro offers some real-time data advantages, those seeking a comprehensive day trading toolkit may need to explore other options to fulfill all their trading requirements.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Equities info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2026 for Beginners and Active Traders

Market Research

For market research, J.P. Morgan Self-Directed Investing is the stronger all-around choice, earning 4 out of 5 stars and ranking #7 of 14 brokers at StockBrokers.com, while eToro earns 2 out of 5 stars and ranks #14. J.P. Morgan delivers broader coverage and more tools, whereas eToro’s appeal rests on social sentiment and ESG insights. Pick J.P. Morgan if you want traditional research across many investment types and powerful screeners; choose eToro if social-driven signals and ESG matter more than classic reports.

J.P. Morgan Self-Directed Investing offers research for stocks, ETFs, mutual funds, pink sheets/OTC, and bonds. You can view portfolio allocation by asset class and screen for trade ideas across stocks, ETFs, mutual funds, and bonds. It also provides two downloadable PDF stock research reports. The trade-off: it does not include social media sentiment or ESG research.

eToro supplies stock and ETF research and stands out with social media sentiment and ESG research. However, it does not provide mutual fund, pink sheets/OTC, or bond research, and there are no downloadable PDF reports for stocks, ETFs, or mutual funds. eToro also lacks a stock, ETF, mutual fund, or bond screener and does not show portfolio allocation by asset class.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Fixed Income info Yes No
Screener - Fixed Income info Yes No
Research 4/5 Stars 2/5 Stars

Banking

When comparing J.P. Morgan Self-Directed Investing to eToro for their banking features, it's clear that J.P. Morgan offers a wider range of options. J.P. Morgan provides its users with access to checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, eToro does not offer any of these banking services, which could be an important consideration for users looking for comprehensive banking and investing opportunities all in one place.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Checking Accounts info Yes
Savings Accounts info Yes
Debit Cards info Yes
Credit Cards info Yes
Mortgage Loans info Yes
Brokerage CDs info Yes No

Dive deeper: Best Brokerage Checking Accounts for 2026

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that J.P. Morgan Self-Directed Investing is better than eToro. J.P. Morgan Self-Directed Investing finished with an overall score of 67.5%, while eToro finished with a score of 51.4%.

J.P. Morgan Self-Directed Investing makes it easy for Chase Bank customers to invest and allows access to J.P. Morgan research. On the downside, the broker features are sparse compared to industry leaders.

FAQs

Can you trade cryptocurrency with J.P. Morgan Self-Directed Investing or eToro?

J.P. Morgan Self-Directed Investing does not offer cryptocurrency trading (0 coins), while eToro supports crypto trading with 104 coins. Investors who want to trade digital assets may prefer eToro, whereas those not seeking crypto can use J.P. Morgan Self-Directed Investing.

Dive deeper: Best Online Brokers for Crypto Trading in 2026

Does J.P. Morgan Self-Directed Investing or eToro offer IRAs?

J.P. Morgan Self-Directed Investing stands out by offering both traditional and Roth IRA accounts with no annual fees, while eToro does not provide these IRA options. However, J.P. Morgan charges a $75 closure fee for IRA accounts, whereas eToro does not have a closure fee, as it does not offer IRA accounts.

Dive deeper: Best IRA Accounts for 2026

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Overall Rating J.P. Morgan Self-Directed Investing eToro
Overall 3.5/5 Stars 3/5 Stars
Range of Investments 3.5/5 Stars 2.5/5 Stars
Advanced Trading 1/5 Stars 1.5/5 Stars
Mobile Trading Apps 4/5 Stars 4/5 Stars
Research 4/5 Stars 2/5 Stars
Customer Service 4.0/5 Stars N/A
Education 4/5 Stars 3/5 Stars
Ease of Use 3/5 Stars 2.5/5 Stars
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Review J.P. Morgan Self-Directed Investing Review eToro Review
Broker Screenshots J.P. Morgan Self-Directed Investing eToro
Broker Gallery (click to expand)
Trading Fees J.P. Morgan Self-Directed Investing eToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 N/A
Mutual Fund Trade Fee info $0 N/A
Options (Per Contract) info $0.65 $0.00
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info Varies $0
Margin Rates J.P. Morgan Self-Directed Investing eToro
Margin Rate Under $25,000 info 12.25% Not offered
Margin Rate $25,000 to $49,999.99 info 12% Not offered
Margin Rate $50,000 to $99,999.99 info 11.5% Not offered
Margin Rate $100,000 to $249,999.99 info 11.25% Not offered
Margin Rate $250,000 to $499,999.99 info 11.25% Not offered
Margin Rate $500,000 to $999,999.99 info 10.5% Not offered
Margin Rate Above $1,000,000 info 10% info Not offered
Account Fees J.P. Morgan Self-Directed Investing eToro
IRA Annual Fee info $0.00
IRA Closure Fee info $75.00
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $75.00 $75.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options J.P. Morgan Self-Directed Investing eToro
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes info No
Fractional Shares (Stocks) info Yes Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 1 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 104
Fixed Income (Treasurys) info Yes No
Fixed Income (Corporate Bonds) info Yes No
Fixed Income (Municipal Bonds) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types J.P. Morgan Self-Directed Investing eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info No No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners J.P. Morgan Self-Directed Investing eToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Fixed Income) info Yes Yes
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info No No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps J.P. Morgan Self-Directed Investing eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info Yes Yes
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features J.P. Morgan Self-Directed Investing eToro
Mobile Research - Market Movers info Yes Yes
Stream Live TV info No No
Videos on Demand info No Yes
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watchlist (Real-time) info Yes Yes
Watchlist (Streaming) info No Yes
Mobile Watchlists - Create & Manage info Yes Yes
Mobile Watchlists - Column Customization info Yes No
Stock App Charting J.P. Morgan Self-Directed Investing eToro
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 36 103
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info No Yes
Trading Platforms J.P. Morgan Self-Directed Investing eToro
Active Trading Platform info No N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watchlists - Total Fields info 20 7
Stock Chart Features J.P. Morgan Self-Directed Investing eToro
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 36 46
Charting - Drawing Tools info 10 48
Charting - Notes info No Yes
Charting - Historical Trades info No No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 3 5
Charting - Custom Studies info No No
Day Trading J.P. Morgan Self-Directed Investing eToro
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Equities info No No
Ladder Trading info No No
Trade Hot Keys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview J.P. Morgan Self-Directed Investing eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Fixed Income info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Fixed Income info Yes No
Portfolio Asset Allocation info Yes No
Stock Research J.P. Morgan Self-Directed Investing eToro
Stock Research - PDF Reports info 2 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info No Yes
ETF Research J.P. Morgan Self-Directed Investing eToro
ETFs - Investment Objective info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Total Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info No No
Mutual Fund Research J.P. Morgan Self-Directed Investing eToro
Mutual Funds - Investment Objective info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading J.P. Morgan Self-Directed Investing eToro
Option Chains - Total Greeks info 0 4
Option Analysis - P&L Charts info No No
Banking J.P. Morgan Self-Directed Investing eToro
Bank (Member FDIC) info Yes
Checking Accounts info Yes
Savings Accounts info Yes
Credit Cards info Yes
Debit Cards info Yes
Mortgage Loans info Yes
Customer Service J.P. Morgan Self-Directed Investing eToro
Phone Support (Prospective Customers) info No No
Phone Support (Current Customers) info Yes No
Email Support info Yes Yes
Live Chat (Prospective Customers) info No Yes
Live Chat (Current Customers) info No Yes
24/7 Support info Yes No
Overall J.P. Morgan Self-Directed Investing eToro
Overall 3.5/5 Stars 3/5 Stars
Range of Investments 3.5/5 Stars 2.5/5 Stars
Advanced Trading 1/5 Stars 1.5/5 Stars
Mobile Trading Apps 4/5 Stars 4/5 Stars
Research 4/5 Stars 2/5 Stars
Education 4/5 Stars 3/5 Stars
Ease of Use 3/5 Stars 2.5/5 Stars
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Review J.P. Morgan Self-Directed Investing Review eToro Review
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