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J.P. Morgan Self-Directed Investing vs eToro 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of J.P. Morgan Self-Directed Investing vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

J.P. Morgan Self-Directed Investing
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
eToro
3.5/5 Stars Overall
  • Minimum Deposit: $50.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Range of investments

When choosing between J.P. Morgan Self-Directed Investing and eToro, the options available can heavily influence your choice. J.P. Morgan offers a wide array of investment choices, such as stock trading, margin trading, and mutual funds, making it a diversified platform for traditional investment enthusiasts. Meanwhile, eToro excels in cryptocurrency trading with access to 26 different coins, making it a compelling option for those interested in digital assets. The final choice largely depends on whether your investment focus is on traditional assets or emerging markets like cryptocurrencies.

J.P. Morgan Self-Directed Investing appeals to investors who favor traditional market instruments. With services that include trading opportunities in stocks, options, fractional shares, and even over-the-counter (OTC) stocks, it stands as a versatile platform. Moreover, it supports mutual funds and offers both traditional and Roth IRA accounts, expanding the landscape for retirement savings. The broker even provides advisor services, enhancing its appeal to investors seeking professional guidance.

In contrast, eToro captures the interest of those who are keen on digital assets and user-friendly experiences for stock trading. While it doesn't support margin trading or mutual funds, eToro thrives in offering fractional shares and a vast array of cryptocurrency trading options with 26 available coins. However, it lacks an offering for retirement accounts such as IRAs and does not provide advisor services. Despite these limitations, eToro's comprehensive crypto access and innovative trading platform have contributed to a notable presence in the online trading world.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes info No
Fractional Shares (Stocks) info Yes Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Range of Investments 4/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

Both J.P. Morgan Self-Directed Investing and eToro offer commendable online trading solutions, but they cater to different needs. Neither broker provides a downloadable platform for Windows or Mac, instead opting for user-friendly browser-based platforms. eToro stands out with its unique features like paper trading, the ability to add notes to charts, and saving multiple chart profiles. On the other hand, J.P. Morgan offers a wider range of watch list columns and the ability to display corporate events on charts. Both platforms are rated 2.5 stars for their trading tools and platforms, with eToro slightly ahead in the rankings at #12 compared to J.P. Morgan's #13 out of 14 brokers reviewed by StockBrokers.com.

For those who value advanced charting features, eToro might be more appealing with its 46 technical indicators and 48 drawing tools. It also offers five customization fields for editing SMA studies compared to J.P. Morgan's three. eToro enhances the user experience by allowing the usage of notes on charts, though it lacks custom studies, which J.P. Morgan provides. Both platforms have their strengths and limitations on charting, so the choice depends largely on the specific needs of the investor.

J.P. Morgan Self-Directed Investing offers unique capabilities like creating custom studies for charts, providing a more tailored approach for investors keen on detailed analysis. While its charting tools are fewer, with ten drawing tools, it still covers essential basics for many traders. eToro, despite not providing custom studies, compensates with features like visualizing multiple chart profiles and easy paper trading for practice. Both platforms cater to a specific niche of the market, appealing to different types of traders.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No Yes
Watch Lists - Total Fields info 20 7
Charting - Indicators / Studies info 36 46
Charting - Drawing Tools info 10 48
Platforms & Tools 2.5/5 Stars 2.5/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When it comes to educating beginner investors, J.P. Morgan Self-Directed Investing and eToro present different strengths. J.P. Morgan Self-Directed Investing offers a comprehensive suite of educational resources tailored to help new investors understand a range of financial products, including stocks, ETFs, options, mutual funds, and bonds. Additionally, they provide webinars and educational videos to further enhance learning. However, J.P. Morgan lacks a paper trading feature, which could be a downside for those wanting to practice trading without financial risk. With a 4.5-star rating for education, J.P. Morgan ranks #6 out of 14 brokers according to StockBrokers.com.

Conversely, eToro primarily stands out with its paper trading option, offering newcomers a risk-free environment to hone their skills. While it does provide educational videos to assist with stock trading, it falls short in offering resources for other asset types, such as ETFs and options. Unlike J.P. Morgan, eToro doesn't provide webinars or advanced learning tracking tools, resulting in a more limited educational experience. As a result, eToro holds a lower education rating of 2.5 stars and ranks #14 out of 14 brokers for educational capabilities on StockBrokers.com.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Fixed Income) info Yes No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Education 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When choosing between J.P. Morgan Self-Directed Investing and eToro for stock trading on mobile devices, eToro generally offers more features tailored for active traders, especially in the area of charting and real-time data. However, J.P. Morgan Self-Directed Investing provides some customization options that eToro lacks, which might appeal to users who prioritize personalized watch lists over advanced technical tools. Both platforms are well-regarded, receiving similar star ratings, but eToro edges out slightly with a higher rating and ranking for its mobile app capabilities.

Both J.P. Morgan Self-Directed Investing and eToro offer mobile apps for iPhone and Android devices. They do not support Apple Watch apps, so traders sticking to mobile devices will find comparable app availability. While both brokers allow mobile options trading and provide stock alerts, eToro goes further by offering streaming quotes and videos on demand. This could be a deciding factor for users looking for a more dynamic and real-time trading experience. In contrast, J.P. Morgan offers the ability to customize watch list columns, which some investors might find invaluable for tailored portfolio tracking.

Charting tools present another area of contrast. eToro supports after-hours charting and a broader range of technical studies, with 103 options, compared to J.P. Morgan’s 36. However, J.P. Morgan allows charts to be viewed in landscape mode and facilitates custom watch list creation with column customization, potentially benefiting those who prefer a more personalized approach to their trading interface. Neither brokerage supports streaming live TV, but eToro's capability to display stock comparisons on charts provides an edge for traders seeking comprehensive analytical tools. Overall, while eToro might suit active traders with a focus on analytics, J.P. Morgan could be favored by those who prefer opportunities for customization.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 36 103
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When evaluating online brokers, it's important to consider their account fees and other charges. J.P. Morgan Self-Directed Investing and eToro both offer commission-free stock trades. However, they differ in areas such as minimum deposit requirements and options trading fees. J.P. Morgan has no minimum deposit requirement, while eToro requires $50 to open an account. For those trading options, J.P. Morgan charges $0.65 per contract, whereas eToro does not charge for options contracts. This distinction makes eToro more appealing for options traders wanting to minimize costs, while J.P. Morgan might be better for those who want the flexibility of starting with no initial deposit.

Regarding margin balances, J.P. Morgan offers margin accounts with varying interest rates depending on the balance. Rates range from 13.25% for balances below $25,000 to 12.5% for balances between $50,000 and $99,999. eToro, on the other hand, does not offer margin trading, which might be a limitation for those seeking leverage. For customers interested in IRAs, J.P. Morgan does not charge annual fees but has a $75 fee for closing an IRA. eToro lacks clear information on IRA fees, which necessitates further inquiry for interested investors.

Account transfer fees are another vital consideration. J.P. Morgan charges no fees for partial account transfers but applies a $75 fee for full transfers, similar to eToro, which charges $75 for both partial and full transfers. Both brokers do not impose fees for options exercise and assignment. Ultimately, your choice between J.P. Morgan Self-Directed Investing and eToro will depend on your trading priorities, whether you're focused on stock and options trading, margin capabilities, or specific account management features.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00
IRA Closure Fee info $75.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When it comes to day trading capabilities, J.P. Morgan Self-Directed Investing and eToro cater to different needs with few shared features. eToro offers the ability to view streaming time and sales for stocks, a relevant tool for analyzing market momentum in real-time, which J.P. Morgan Self-Directed Investing does not provide. However, neither platform supports streaming live TV, direct market routing, or ladder trading, focusing instead on simplifying the user experience for novice investors. Both brokers lack advanced resources such as level 2 quotes, basic and advanced strategy backtesting, or trading hotkeys, which may be essential for experienced day traders.

Additionally, neither J.P. Morgan Self-Directed Investing nor eToro offers a short locator tool to assess real-time availability of shares available to short, nor do they provide order liquidity rebates. Due to these limitations, traders who prioritize rapid execution features and detailed market analysis may need to explore other platforms. Despite these constraints, both brokers manage to serve a particular segment of the market, appealing more to those who prefer straightforward trading experiences without the clutter of advanced tools.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Equities info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When contrasting the market research capabilities of J.P. Morgan Self-Directed Investing and eToro, it's clear that J.P. Morgan provides a more comprehensive suite of research tools and resources for investors. With strong offerings across stock, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds, J.P. Morgan caters to a wide range of investment interests. It also provides a stock screener for trade ideas and offers insights into portfolio allocation by asset class. In contrast, eToro focuses more on social media sentiment data and Environmental, Social, and Governance (ESG) research, putting less emphasis on traditional research formats. According to StockBrokers.com, J.P. Morgan ranks 7th out of 14 brokers for market research with a 4-star rating, while eToro stands at the bottom with a 1.5-star rating and 14th position.

While J.P. Morgan Self-Directed Investing excels in providing extensive research across various investment types, including mutual funds and bonds—which eToro doesn’t cover—it also offers downloadable stock research reports and a variety of screeners for stocks, ETFs, mutual funds, and bonds. This makes J.P. Morgan a particularly attractive choice for investors who rely heavily on detailed quantitative analysis. However, it lacks social media sentiment analysis and ESG data points—areas where eToro makes a distinct mark by incorporating non-traditional data sets to offer a different perspective on market trends.

eToro carves a niche by offering innovative tools like social media sentiment analysis, appealing to investors looking to integrate alternative data into their trading strategies. Additionally, its focus on ESG research can be a significant draw for those interested in socially responsible investing. While both platforms offer stock and ETF research, the absence of downloadable reports and screeners on eToro may limit its appeal for users seeking in-depth analysis. Thus, potential investors seeking a traditional yet comprehensive research experience may find J.P. Morgan more aligned with their needs, while those embracing new forms of data might prefer eToro's unique offerings.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Fixed Income info Yes No
Screener - Fixed Income info Yes No
Research 4/5 Stars 1.5/5 Stars

Banking

When comparing J.P. Morgan Self-Directed Investing to eToro for their banking features, it's clear that J.P. Morgan offers a wider range of options. J.P. Morgan provides its users with access to checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, eToro does not offer any of these banking services, which could be an important consideration for users looking for comprehensive banking and investing opportunities all in one place.

Feature J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
eToro logoeToro
Checking Accounts info Yes
Savings Accounts info Yes
Debit Cards info Yes
Credit Cards info Yes
Mortgage Loans info Yes
Brokerage CDs info Yes No

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that J.P. Morgan Self-Directed Investing is better than eToro. J.P. Morgan Self-Directed Investing finished with an overall score of 85.4%, while eToro finished with a score of 66.1%.

J.P. Morgan Self-Directed Investing makes it easy for Chase Bank customers to invest and allows access to J.P. Morgan research. On the downside, the broker features are sparse compared to industry leaders.

FAQs

Can you trade cryptocurrency with J.P. Morgan Self-Directed Investing or eToro?

J.P. Morgan Self-Directed Investing does not offer crypto trading, while eToro provides access to 26 different cryptocurrencies, catering to investors looking for diverse crypto investment opportunities.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does J.P. Morgan Self-Directed Investing or eToro offer IRAs?

J.P. Morgan Self-Directed Investing stands out by offering both traditional and Roth IRA accounts with no annual fees, while eToro does not provide these IRA options. However, J.P. Morgan charges a $75 closure fee for IRA accounts, whereas eToro does not have a closure fee, as it does not offer IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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Overall Rating J.P. Morgan Self-Directed Investing eToro
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 1.5/5 Stars
Customer Service N/A N/A
Education 4.5/5 Stars 2.5/5 Stars
Ease of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review J.P. Morgan Self-Directed Investing Review eToro Review
Broker Screenshots J.P. Morgan Self-Directed Investing eToro
Broker Gallery (click to expand)
Trading Fees J.P. Morgan Self-Directed Investing eToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 N/A
Mutual Fund Trade Fee info $0 N/A
Options (Per Contract) info $0.65 $0.00
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info Varies $0
Margin Rates J.P. Morgan Self-Directed Investing eToro
Margin Rate Under $25,000 info 13.25% Not offered
Margin Rate $25,000 to $49,999.99 info 13% Not offered
Margin Rate $50,000 to $99,999.99 info 12.5% Not offered
Margin Rate $100,000 to $249,999.99 info 12.25% Not offered
Margin Rate $250,000 to $499,999.99 info 12.25% Not offered
Margin Rate $500,000 to $999,999.99 info 11.5% Not offered
Margin Rate Above $1,000,000 info 11% info Not offered
Account Fees J.P. Morgan Self-Directed Investing eToro
IRA Annual Fee info $0.00
IRA Closure Fee info $75.00
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $75.00 $75.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options J.P. Morgan Self-Directed Investing eToro
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes info No
Fractional Shares (Stocks) info Yes Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 1 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Fixed Income (Treasurys) info Yes No
Fixed Income (Corporate Bonds) info Yes No
Fixed Income (Municipal Bonds) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types J.P. Morgan Self-Directed Investing eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info No No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners J.P. Morgan Self-Directed Investing eToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Fixed Income) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info No No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps J.P. Morgan Self-Directed Investing eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info Yes Yes
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features J.P. Morgan Self-Directed Investing eToro
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No Yes
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting J.P. Morgan Self-Directed Investing eToro
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 36 103
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info No Yes
Trading Platforms J.P. Morgan Self-Directed Investing eToro
Active Trading Platform info No N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watch Lists - Total Fields info 20 7
Stock Chart Features J.P. Morgan Self-Directed Investing eToro
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 36 46
Charting - Drawing Tools info 10 48
Charting - Notes info No Yes
Charting - Historical Trades info No No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 3 5
Charting - Custom Studies info Yes No
Day Trading J.P. Morgan Self-Directed Investing eToro
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Equities info No No
Ladder Trading info No No
Trade Hot Keys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No
Research Overview J.P. Morgan Self-Directed Investing eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Fixed Income info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Fixed Income info Yes No
Portfolio Asset Allocation info Yes No
Stock Research J.P. Morgan Self-Directed Investing eToro
Stock Research - PDF Reports info 2 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info No Yes
ETF Research J.P. Morgan Self-Directed Investing eToro
ETFs - Investment Objective info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Total Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info No No
Mutual Fund Research J.P. Morgan Self-Directed Investing eToro
Mutual Funds - Investment Objective info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading J.P. Morgan Self-Directed Investing eToro
Option Chains - Total Greeks info 0 4
Option Analysis - P&L Charts info No No
Banking J.P. Morgan Self-Directed Investing eToro
Bank (Member FDIC) info Yes
Checking Accounts info Yes
Savings Accounts info Yes
Credit Cards info Yes
Debit Cards info Yes
Mortgage Loans info Yes
Customer Service J.P. Morgan Self-Directed Investing eToro
Phone Support (Prospect Customers) info No No
Phone Support (Current Customers) info Yes No
Email Support info Yes Yes
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info No Yes
24/7 Support info Yes No
Overall J.P. Morgan Self-Directed Investing eToro
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 1.5/5 Stars
Education 4.5/5 Stars 2.5/5 Stars
Ease of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review J.P. Morgan Self-Directed Investing Review eToro Review
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