Written by StockBrokers.com
In this head to head comparison of J.P. Morgan Self-Directed Investing vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
J.P. Morgan Self-Directed Investing vs eToro: If you want a wider lineup for traditional markets and retirement accounts, J.P. Morgan stands out. It earns 4 stars for Range of Investments and ranks #9 out of 14, while eToro scores 2.5 stars and ranks #14. J.P. Morgan covers stocks, options, mutual funds, OTC stocks, fractional shares, and margin trading, plus advisor services and both Traditional and Roth IRAs. eToro’s edge is crypto, offering 104 coins alongside stocks, options, and fractional shares, but it lacks margin, mutual funds, OTC stocks, IRAs, and advisor services. Neither broker supports forex or futures trading.
Both platforms let you trade stocks, options, and fractional shares, keeping entry points low for new investors and enabling small, flexible positions. The big split is in asset coverage: J.P. Morgan adds mutual funds and OTC stocks and allows margin trading, while eToro skips all three. For digital assets, the roles reverse—J.P. Morgan has no crypto, and eToro offers 104 coins for those who want broad crypto exposure.
Account types and guidance also differ. J.P. Morgan offers Traditional and Roth IRAs and provides advisor services if you want extra help, while eToro does not offer IRAs or advisor support. Neither platform offers forex or futures. If retirement accounts and a fuller menu of stock market choices matter most, J.P. Morgan is the better fit; if crypto access is your priority, eToro is the clear pick.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | No |
| Fractional Shares (Stocks) | Yes | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | Yes |
| Crypto Trading - Total Coins | 0 | 104 |
| Range of Investments |
|
|
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Comparing eToro vs J.P. Morgan Self-Directed Investing for trading platforms and tools, both are web-only and earn the same 2.5-star rating, but eToro edges ahead in the rankings (#12 vs #13 out of 14). eToro’s strengths are practice trading and deeper chart customization, while J.P. Morgan Self-Directed Investing shines with bigger watchlists and built-in corporate events on charts. Pick eToro if you want to practice and tinker with charts; pick J.P. Morgan if you want simple stock research cues like earnings, splits, and dividends shown on your charts.
Platform access is similar: neither broker offers a downloadable desktop platform for Windows or Mac; both run in your browser. Both lack a trading journal and do not let you adjust open orders directly on a chart. Only eToro offers paper trading. Neither supports custom date ranges, automated chart pattern detection, custom studies, or showing historical trades on charts.
In charting, eToro provides 46 technical indicators, 48 drawing tools, notes on charts, the option to save multiple chart profiles, and five fields when editing an SMA study. J.P. Morgan Self-Directed Investing offers 36 indicators, 10 drawing tools, three SMA fields, and uniquely displays earnings, splits, and dividends on charts. For watchlists, J.P. Morgan allows 20 columns versus eToro’s 7. Overall ratings are 2.5 stars for both, with StockBrokers.com ranking eToro #12 and J.P. Morgan #13.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | Yes |
| Watchlists - Total Fields | 20 | 7 |
| Charting - Indicators / Studies | 36 | 46 |
| Charting - Drawing Tools | 10 | 48 |
| Platforms & Tools |
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For beginner investor education, both J.P. Morgan Self-Directed Investing and eToro cover key topics like stocks, ETFs, options, and bonds, and both provide educational videos. J.P. Morgan goes further with mutual funds education and live webinars, while eToro does not offer mutual fund lessons or webinars. eToro counters with paper trading for practice, which J.P. Morgan doesn’t provide. Neither broker offers quizzes or a way to track learning progress.
Ratings and rankings tilt toward J.P. Morgan for education: it earns 4.5 out of 5 stars and ranks #6 of 14 brokers on StockBrokers.com, while eToro holds 2.5 out of 5 stars and ranks #14 of 14. Choose J.P. Morgan if you want broader learning content and live sessions; pick eToro if practice mode with paper trading is your priority.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | No |
| Education (Fixed Income) | Yes | Yes |
| Paper Trading | No | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
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When choosing between J.P. Morgan Self-Directed Investing and eToro for stock trading on mobile devices, eToro generally offers more features tailored for active traders, especially in the area of charting and real-time data. However, J.P. Morgan Self-Directed Investing provides some customization options that eToro lacks, which might appeal to users who prioritize personalized watch lists over advanced technical tools. Both platforms are well-regarded, receiving similar star ratings, but eToro edges out slightly with a higher rating and ranking for its mobile app capabilities.
Both J.P. Morgan Self-Directed Investing and eToro offer mobile apps for iPhone and Android devices. They do not support Apple Watch apps, so traders sticking to mobile devices will find comparable app availability. While both brokers allow mobile options trading and provide stock alerts, eToro goes further by offering streaming quotes and videos on demand. This could be a deciding factor for users looking for a more dynamic and real-time trading experience. In contrast, J.P. Morgan offers the ability to customize watch list columns, which some investors might find invaluable for tailored portfolio tracking.
Charting tools present another area of contrast. eToro supports after-hours charting and a broader range of technical studies, with 103 options, compared to J.P. Morgan’s 36. However, J.P. Morgan allows charts to be viewed in landscape mode and facilitates custom watch list creation with column customization, potentially benefiting those who prefer a more personalized approach to their trading interface. Neither brokerage supports streaming live TV, but eToro's capability to display stock comparisons on charts provides an edge for traders seeking comprehensive analytical tools. Overall, while eToro might suit active traders with a focus on analytics, J.P. Morgan could be favored by those who prefer opportunities for customization.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | No | Yes |
| Charting - Technical Studies | 36 | 103 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps for 2025
Bottom line: J.P. Morgan Self-Directed Investing is friendlier for beginners who want a $0 minimum deposit and need margin borrowing, while eToro stands out for $0 per‑contract options fees. Both offer $0 stock commissions and $0 fees for options exercise and assignment. If you expect to transfer your account, J.P. Morgan is cheaper for partial transfers ($0 vs. eToro’s $75), though both charge $75 for a full transfer. J.P. Morgan also lists a $75 IRA closure fee, which is worth noting for long‑term planners.
Core trading costs are straightforward. Minimum deposit: J.P. Morgan Self-Directed Investing is $0, eToro is $50. Stock trades: $0 at both brokers. Options trades: J.P. Morgan charges $0.65 per contract, while eToro lists $0 per contract; both show $0 for options exercise and assignment.
Other fees can tip the balance depending on your needs. Margin at J.P. Morgan is available with tiered rates (12.25% under $25,000; 12% for $25,000–$49,999; 11.5% for $50,000–$99,999), whereas eToro does not offer margin. For IRAs, J.P. Morgan shows $0 annual and a $75 closure fee; eToro’s IRA fees aren’t listed in the provided data. For Account Transfers (ACAT), J.P. Morgan charges $0 for partial and $75 for full transfers; eToro charges $75 for both partial and full transfers.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $75.00 |
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When it comes to day trading, J.P. Morgan Self-Directed Investing and eToro each have their unique offerings, yet neither provides an exhaustive suite of tools for active traders. J.P. Morgan Self-Directed Investing does not support streaming time and sales for stocks, a feature available with eToro. However, both platforms fall short in several day trading-specific functionalities such as streaming live TV and direct market routing. Unfortunately, elements like ladder trading, trading hotkeys, and level 2 quotes are absent, which might be crucial for traders who demand high-speed execution and intricate market details.
Additional features such as strategy backtesting and a short locator tool remain unavailable on both platforms, potentially impacting those looking for in-depth trade planning and analysis. Order liquidity rebates, a component that could benefit high-volume traders through cost savings, are also missing in J.P. Morgan Self-Directed Investing and eToro. While eToro offers some real-time data advantages, those seeking a comprehensive day trading toolkit may need to explore other options to fulfill all their trading requirements.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Streaming Time & Sales | No | Yes |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
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When contrasting the market research capabilities of J.P. Morgan Self-Directed Investing and eToro, it's clear that J.P. Morgan provides a more comprehensive suite of research tools and resources for investors. With strong offerings across stock, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds, J.P. Morgan caters to a wide range of investment interests. It also provides a stock screener for trade ideas and offers insights into portfolio allocation by asset class. In contrast, eToro focuses more on social media sentiment data and Environmental, Social, and Governance (ESG) research, putting less emphasis on traditional research formats. According to StockBrokers.com, J.P. Morgan ranks 7th out of 14 brokers for market research with a 4-star rating, while eToro stands at the bottom with a 1.5-star rating and 14th position.
While J.P. Morgan Self-Directed Investing excels in providing extensive research across various investment types, including mutual funds and bonds—which eToro doesn’t cover—it also offers downloadable stock research reports and a variety of screeners for stocks, ETFs, mutual funds, and bonds. This makes J.P. Morgan a particularly attractive choice for investors who rely heavily on detailed quantitative analysis. However, it lacks social media sentiment analysis and ESG data points—areas where eToro makes a distinct mark by incorporating non-traditional data sets to offer a different perspective on market trends.
eToro carves a niche by offering innovative tools like social media sentiment analysis, appealing to investors looking to integrate alternative data into their trading strategies. Additionally, its focus on ESG research can be a significant draw for those interested in socially responsible investing. While both platforms offer stock and ETF research, the absence of downloadable reports and screeners on eToro may limit its appeal for users seeking in-depth analysis. Thus, potential investors seeking a traditional yet comprehensive research experience may find J.P. Morgan more aligned with their needs, while those embracing new forms of data might prefer eToro's unique offerings.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Fixed Income | Yes | No |
| Screener - Fixed Income | Yes | No |
| Research |
|
|
When comparing J.P. Morgan Self-Directed Investing to eToro for their banking features, it's clear that J.P. Morgan offers a wider range of options. J.P. Morgan provides its users with access to checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, eToro does not offer any of these banking services, which could be an important consideration for users looking for comprehensive banking and investing opportunities all in one place.
| Feature |
J.P. Morgan Self-Directed Investing
|
eToro
|
|---|---|---|
| Checking Accounts | Yes | |
| Savings Accounts | Yes | |
| Debit Cards | Yes | |
| Credit Cards | Yes | |
| Mortgage Loans | Yes | |
| Brokerage CDs | Yes | No |
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After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that J.P. Morgan Self-Directed Investing is better than eToro. J.P. Morgan Self-Directed Investing finished with an overall score of 85.4%, while eToro finished with a score of 66.1%.
J.P. Morgan Self-Directed Investing makes it easy for Chase Bank customers to invest and allows access to J.P. Morgan research. On the downside, the broker features are sparse compared to industry leaders.
J.P. Morgan Self-Directed Investing does not offer cryptocurrency trading (0 coins), while eToro supports crypto trading with 104 coins. Investors who want to trade digital assets may prefer eToro, whereas those not seeking crypto can use J.P. Morgan Self-Directed Investing.
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J.P. Morgan Self-Directed Investing stands out by offering both traditional and Roth IRA accounts with no annual fees, while eToro does not provide these IRA options. However, J.P. Morgan charges a $75 closure fee for IRA accounts, whereas eToro does not have a closure fee, as it does not offer IRA accounts.
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0 of 5| Overall Rating | J.P. Morgan Self-Directed Investing | eToro | |
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| Customer Service | N/A | N/A | |
| Education |
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| Winner | check_circle | ||
| Review | J.P. Morgan Self-Directed Investing Review | eToro Review |
| Broker Screenshots | J.P. Morgan Self-Directed Investing | eToro | |
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| Trading Fees | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.00 | N/A | |
| Mutual Fund Trade Fee | $0 | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | Varies | $0 |
| Margin Rates | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 12.25% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 12% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 11.5% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 11.25% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 11.25% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 10.5% | Not offered | |
| Margin Rate Above $1,000,000 | 10% | Not offered |
| Account Fees | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $75.00 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $75.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | No | |
| Fractional Shares (Stocks) | Yes | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 1 | 0 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | Yes | |
| Crypto Trading - Total Coins | 0 | 104 | |
| Fixed Income (Treasurys) | Yes | No | |
| Fixed Income (Corporate Bonds) | Yes | No | |
| Fixed Income (Municipal Bonds) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | No | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | Yes | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | No | |
| Education (Fixed Income) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | No | No | |
| Paper Trading | No | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | No | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | No | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | Yes |
| Stock App Features | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | No | Yes | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | Yes | No |
| Stock App Charting | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Charting - After-Hours | No | Yes | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 36 | 103 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | No | Yes |
| Trading Platforms | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Active Trading Platform | No | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | No | No | |
| Watchlists - Total Fields | 20 | 7 |
| Stock Chart Features | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 36 | 46 | |
| Charting - Drawing Tools | 10 | 48 | |
| Charting - Notes | No | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | No | |
| Charting - Save Profiles | No | Yes | |
| Trade Ideas - Technical Analysis | No | Yes | |
| Charting - Study Customizations | 3 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Streaming Time & Sales | No | Yes | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | No | No | |
| Trade Hot Keys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Fixed Income | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Fixed Income | Yes | No | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 2 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | No | Yes | |
| Stock Research - Social | No | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | Yes | |
| Stock Research - SEC Filings | No | Yes |
| ETF Research | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Total Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Option Chains - Total Greeks | 0 | 4 | |
| Option Analysis - P&L Charts | No | No |
| Banking | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | ||
| Checking Accounts | Yes | ||
| Savings Accounts | Yes | ||
| Credit Cards | Yes | ||
| Debit Cards | Yes | ||
| Mortgage Loans | Yes |
| Customer Service | J.P. Morgan Self-Directed Investing | eToro | |
|---|---|---|---|
| Phone Support (Prospective Customers) | No | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | No | Yes | |
| Live Chat (Current Customers) | No | Yes | |
| 24/7 Support | Yes | No |
| Overall | J.P. Morgan Self-Directed Investing | eToro | |
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| Winner | check_circle | ||
| Review | J.P. Morgan Self-Directed Investing Review | eToro Review |
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