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Ally Invest vs J.P. Morgan Self-Directed Investing 2023

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Written by StockBrokers.com

April 11, 2023

Is Ally Invest better than J.P. Morgan Self-Directed Investing? After testing 17 of the best online brokers over three months, Ally Invest (84.59%) is better than J.P. Morgan Self-Directed Investing (83.12%). For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

Select Brokers

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSofi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

Compare

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Overall RatingAlly InvestJ.P. Morgan Self-Directed Investing
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4/5 Stars
Research 4/5 Stars 3.5/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 4.5/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review J.P. Morgan Self-Directed Investing Review
Trading FeesAlly InvestJ.P. Morgan Self-Directed Investing
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) $4.95 info $0.00
Mutual Fund Trade Fee $0.00 $0
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.50 $0.65
Futures (Per Contract) N/A N/A
Broker Assisted Trade Fee $20 Varies
Margin RatesAlly InvestJ.P. Morgan Self-Directed Investing
Margin Rate Under $25,000 12.50% Varies
Margin Rate $25,000 to $49,999.99 12.25% Varies
Margin Rate $50,000 to $99,999.99 11.50% Varies
Margin Rate $100,000 to $249,999.99 10.25% Varies
Margin Rate $250,000 to $499,999.99 9.25% Varies
Margin Rate $500,000 to $999,999.99 8.75% Varies
Margin Rate Above $1,000,000 8.00% Varies
Account FeesAlly InvestJ.P. Morgan Self-Directed Investing
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $75.00
Account Transfer Out (Partial) $50.00 $0.00
Account Transfer Out (Full) $50.00 $75.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment OptionsAlly InvestJ.P. Morgan Self-Directed Investing
Stock Trading Yes Yes
Margin Trading Yes No
Fractional Shares No No
OTC Stocks Yes Yes
Options Trading Yes Yes
Complex Options Max Legs 4 1
Futures Trading No No
Forex Trading Yes No
Crypto Trading No No
Crypto Trading - Total Coins 0 0
Mutual Funds (No Load) 13000 3500
Mutual Funds (Total) 14000 3500
Bonds (US Treasury) Yes Yes
Bonds (Corporate) Yes Yes
Bonds (Municipal) Yes Yes
Advisor Services Yes Yes
International Countries (Stocks) 0 0
Order TypesAlly InvestJ.P. Morgan Self-Directed Investing
Order Type - Market Yes Yes
Order Type - Limit Yes Yes
Order Type - After Hours Yes No
Order Type - Stop Yes Yes
Order Type - Trailing Stop No No
Order Type - OCO No No
Order Type - OTO No No
Order Type - Broker Assisted Yes Yes
BeginnersAlly InvestJ.P. Morgan Self-Directed Investing
Education (Stocks) Yes Yes
Education (ETFs) Yes Yes
Education (Options) Yes Yes
Education (Mutual Funds) Yes Yes
Education (Bonds) Yes Yes
Education (Retirement) Yes Yes
Retirement Calculator No Yes
Investor Dictionary Yes No
Paper Trading No No
Videos No Yes
Webinars No Yes
Webinars (Archived) Yes No
Progress Tracking No No
Interactive Learning - Quizzes No No
Stock Trading AppsAlly InvestJ.P. Morgan Self-Directed Investing
iPhone App Yes Yes
Android App Yes Yes
Apple Watch App No No
Trading - Stocks Yes Yes
Trading - After-Hours Yes No
Trading - Simple Options Yes Yes
Trading - Complex Options Yes No
Order Ticket RT Quotes Yes Yes
Order Ticket SRT Quotes No No
SB Gallery - Mobile Apps
Stock App FeaturesAlly InvestJ.P. Morgan Self-Directed Investing
Market Movers (Top Gainers) Yes Yes
Stream Live TV No No
Videos on Demand No No
Stock Alerts No No
Option Chains Viewable Yes Yes
Watch List (Real-time) Yes Yes
Watch List (Streaming) No No
Watch Lists - Create & Manage Yes Yes
Watch Lists - Column Customization No No
Watch Lists - Total Fields 21 4
Stock App ChartingAlly InvestJ.P. Morgan Self-Directed Investing
Charting - After-Hours No No
Charting - Can Turn Horizontally Yes No
Charting - Multiple Time Frames Yes Yes
Charting - Technical Studies 17 35
Charting - Study Customizations No No
Charting - Stock Comparisons Yes No
Trading PlatformsAlly InvestJ.P. Morgan Self-Directed Investing
Active Trading Platform N/A N/A
Desktop Trading Platform No No
Desktop Platform (Mac) No No
Web Trading Platform Yes Yes
Paper Trading No No
Trade Journal No No
Watch Lists - Total Fields 21 4
Stock Chart FeaturesAlly InvestJ.P. Morgan Self-Directed Investing
Charting - Adjust Trades on Chart No No
Charting - Indicators / Studies 117 36
Charting - Drawing Tools 36 10
Charting - Notes Yes No
Charting - Index Overlays Yes Yes
Charting - Historical Trades No No
Charting - Corporate Events No Yes
Charting - Custom Date Range No No
Charting - Custom Time Bars No No
Charting - Automated Analysis Yes No
Charting - Save Profiles Yes No
Trade Ideas - Technical Analysis Yes No
Charting - Study Customizations 5 3
Charting - Custom Studies No No
Day TradingAlly InvestJ.P. Morgan Self-Directed Investing
Streaming Time & Sales No No
Streaming TV No No
Direct Market Routing - Stocks No No
Ladder Trading No No
Trade Hot Keys No No
Level 2 Quotes - Stocks No No
Trade Ideas - Backtesting No No
Trade Ideas - Backtesting Adv No No
Short Locator No No
Order Liquidity Rebates No No
Research OverviewAlly InvestJ.P. Morgan Self-Directed Investing
Research - Stocks Yes Yes
Research - ETFs Yes Yes
Research - Mutual Funds Yes Yes
Research - Pink Sheets / OTCBB Yes Yes
Research - Bonds No No
Screener - Stocks No Yes
Screener - ETFs Yes Yes
Screener - Mutual Funds No Yes
Screener - Bonds Yes Yes
Misc - Portfolio Allocation No Yes
Stock ResearchAlly InvestJ.P. Morgan Self-Directed Investing
Stock Research - PDF Reports 2 2
Stock Research - Earnings Yes Yes
Stock Research - Insiders Yes No
Stock Research - Social Yes No
Stock Research - News Yes Yes
Stock Research - ESG No No
Stock Research - SEC Filings Yes No
ETF ResearchAlly InvestJ.P. Morgan Self-Directed Investing
ETFs - Strategy Overview Yes Yes
ETF Fund Facts - Inception Date Yes Yes
ETF Fund Facts - Expense Ratio Yes Yes
ETF Fund Facts - Net Assets Yes Yes
ETF Fund Facts - Total Holdings Yes Yes
ETFs - Top 10 Holdings Yes Yes
ETFs - Sector Exposure No Yes
ETFs - Risk Analysis Yes No
ETFs - Ratings Yes Yes
ETFs - Morningstar StyleMap No Yes
ETFs - PDF Reports Yes No
Mutual Fund ResearchAlly InvestJ.P. Morgan Self-Directed Investing
Mutual Funds - Strategy Overview Yes Yes
Mutual Funds - Performance Chart Yes Yes
Mutual Funds - Performance Analysis Yes Yes
Mutual Funds - Prospectus No No
Mutual Funds - 3rd Party Ratings Yes Yes
Mutual Funds - Fees Breakdown Yes Yes
Mutual Funds - Top 10 Holdings Yes Yes
Mutual Funds - Asset Allocation No Yes
Mutual Funds - Sector Allocation Yes Yes
Mutual Funds - Country Allocation No Yes
Mutual Funds - StyleMap No Yes
Options TradingAlly InvestJ.P. Morgan Self-Directed Investing
Option Chains - Basic View Yes Yes
Option Chains - Strategy View Yes No
Option Chains - Streaming Yes No
Option Chains - Total Columns 8 6
Option Chains - Greeks 1 0
Option Chains - Quick Analysis Yes No
Option Analysis - P&L Charts Yes No
Option Probability Analysis Yes No
Option Probability Analysis Adv No No
Option Positions - Greeks Yes No
Option Positions - Greeks Streaming No No
Option Positions - Adv Analysis Yes No
Option Positions - Rolling Yes No
Option Positions - Grouping Yes No
BankingAlly InvestJ.P. Morgan Self-Directed Investing
Bank (Member FDIC) Yes Yes
Checking Accounts Yes Yes
Savings Accounts Yes Yes
Credit Cards No Yes
Debit Cards Yes Yes
Mortgage Loans Yes Yes
Customer ServiceAlly InvestJ.P. Morgan Self-Directed Investing
Phone Support (Prospect Customers) Yes No
Phone Support (Current Customers) Yes Yes
Email Support Yes Yes
Live Chat (Prospect Customers) Yes No
Live Chat (Current Customers) Yes No
24/7 Support Yes Yes
OverallAlly InvestJ.P. Morgan Self-Directed Investing
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4/5 Stars
Research 4/5 Stars 3.5/5 Stars
Education 4/5 Stars 4.5/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review J.P. Morgan Self-Directed Investing Review
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Ally Invest vs J.P. Morgan Self-Directed Investing Comparison

Comparing brokers side by side is no easy task. For our 2023 annual broker review, we spent hundreds of hours assessing 17 brokerages to find the best online broker. Let's compare Ally Invest vs J.P. Morgan Self-Directed Investing.

Is Ally Invest or J.P. Morgan Self-Directed Investing better for beginners?

J.P. Morgan Self-Directed Investing offers more comprehensive new investor education for beginner investors than Ally Invest. Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while J.P. Morgan Self-Directed Investing offers investors access to Videos, Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement). Neither have Paper Trading. See our guide to Best Paper Trading Platforms for more.

What about Ally Invest vs J.P. Morgan Self-Directed Investing pricing?

Ally Invest and J.P. Morgan Self-Directed Investing charge the same amount for regular stock trades, $0.00. Option contracts are pricier at J.P. Morgan Self-Directed Investing, costing $0.65 per contract versus $0.50 per contract at Ally Invest. For a complete commissions summary, see our best brokers for free stock trading guide.

Does Ally Invest or J.P. Morgan Self-Directed Investing offer a wider range of investment options?

Ally Invest offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds, Forex Trading and Advisor Services, while J.P. Morgan Self-Directed Investing offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds and Advisor Services. Neither have Fractional Shares and Futures Trading. Looking at Mutual Funds, J.P. Morgan Self-Directed Investing trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 3900 and J.P. Morgan Self-Directed Investing offering 3500.

Which trading platform is better: Ally Invest or J.P. Morgan Self-Directed Investing?

To compare the trading platforms of Ally Invest and J.P. Morgan Self-Directed Investing, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Ally Invest offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Ally Invest to provide better mobile trading apps.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans are offered by Ally Invest while J.P. Morgan Self-Directed Investing offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.

Is Ally Invest good?

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

Is J.P. Morgan Self-Directed Investing good?

J.P. Morgan Self-Directed Investing makes it easy for Chase Bank customers to invest and allows access to J.P. Morgan research. On the downside, the broker features are sparse compared to industry leaders.

Ally Invest vs J.P. Morgan Self-Directed Investing Winner

Overall winner: Ally Invest

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J.P. Morgan Self-Directed Investing *INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT · NOT FDIC INSURED · NO BANK GUARANTEE · MAY LOSE VALUE
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