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Merrill Edge vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

The comparison between Merrill Edge and Ally Invest shows that both online brokers provide a wide range of investment options, making them attractive choices for various investors. Both platforms are commendably rated at 4.5 stars for their range of investments, highlighting their comprehensive selection. When ranked in comparison to 14 other brokers, Merrill Edge holds a slight edge at 7th place, just one spot ahead of Ally Invest at 8th, indicating a marginal distinction in their offerings.

Both Merrill Edge and Ally Invest cater to investors interested in traditional and Roth IRA accounts, offering similar foundational investment opportunities. They both provide stock and options trading alongside margin and OTC stock trading. Additionally, they offer mutual funds for those looking to diversify their portfolios further. However, neither platform provides fractional shares, forex, futures, or cryptocurrency trading, which may limit the choices for investors seeking a broader array of asset classes.

Besides the standard trading facilities, Merrill Edge and Ally Invest both extend advisor services to their clients, assisting those who might require professional guidance in managing their investment accounts. By providing these services, each platform ensures customers can make informed decisions tailored to their financial goals. While they share many similarities in account features, the advanced ranking of Merrill Edge might offer a slight advantage for serious investors looking for a reputable broker among the top contenders.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

For investors looking for a reliable online trading platform, both Merrill Edge and Ally Invest offer compelling features, but each with its unique advantages. Merrill Edge stands out superiorly with a 4-star rating for its trading platforms and tools, ranking 6th out of 14 brokers according to StockBrokers.com. In contrast, Ally Invest holds a 3-star rating, positioned 10th. The extra star for Merrill Edge reflects its broader array of features and more customizable trading environment, making it a more appealing choice for those seeking advanced charting and analysis capabilities.

Both Merrill Edge and Ally Invest provide browser-based trading platforms, making them accessible without a need for a desktop download. However, when it comes to customization and technical analysis, Merrill Edge offers a significant edge. With the ability to adjust open orders directly on stock charts, view historical trades, and display corporate events, Merrill Edge investors are armed with comprehensive insights. It offers 105 technical indicators and 23 drawing tools, providing a strong toolkit for chart analysis, though Ally Invest matches and even surpasses with 120 technical indicators and 36 drawing tools.

Both platforms allow users to add notes and index overlays, but only Merrill Edge gives traders the flexibility of setting custom date ranges for charts. While Merrill Edge provides an extensive 285-column watch list capacity, Ally Invest offers just 10. Neither platform supports desktop downloads, paper trading, trading journals, or custom studies. Yet, both allow users to save multiple chart profiles and customize SMA studies with the same eight customization fields. For investors deciding between the two, Merrill Edge is the better choice for a more sophisticated trading experience, while Ally Invest complements with simpler, straightforward functionalities.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 285 10
Charting - Indicators / Studies info 105 120
Charting - Drawing Tools info 23 36
Platforms & Tools 4/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When it comes to education for beginner investors, both Merrill Edge and Ally Invest offer comprehensive resources covering a range of topics including stocks, ETFs, options, mutual funds, and bonds. However, Merrill Edge distinguishes itself with additional learning tools such as educational videos, webinars, and quizzes, which Ally Invest does not offer. Despite both lacking features like paper trading and progress tracking, these extra educational offerings contribute to a more enriched learning environment through Merrill Edge. Consequently, Merrill Edge receives a slightly higher rating of 4.5 out of 5 stars for education compared to Ally Invest’s 4 stars.

According to StockBrokers.com, Merrill Edge ranks #5 out of 14 brokers for educational resources, while Ally Invest follows at #7. This ranking underscores Merrill Edge's commitment to investor education, particularly for those who prefer engaging, interactive content as part of their learning journey. While both platforms cover foundational topics with in-depth resources, Merrill Edge's focus on varied educational formats provides an added layer of support, helping beginners to expand their knowledge and confidence in the world of investing.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Education 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

For those seeking a reliable stock trading app, Merrill Edge stands out with its comprehensive features and higher user ratings compared to Ally Invest. Merrill Edge receives a strong 4.5 out of 5 stars and ranks #6 according to StockBrokers.com, placing it well ahead of Ally Invest, which holds 4 stars and ranks #13. Both apps are available on iPhone and Android, but Merrill Edge offers additional functionalities that enhance the trading experience.

Merrill Edge provides the advantage of mobile after-hours stock trading and the capability to trade options, deliver streaming quotes, and send stock alerts, which are not available with Ally Invest. Although neither platform supports streaming live TV or Apple Watch apps, Merrill Edge impresses with its ability to view charts in landscape mode, display multiple time frames, and use 34 technical studies, offering a depth of analysis unmatched by Ally Invest.

While both platforms support creating custom watch lists, neither allows customization of watch list columns or after-hours charting. Additionally, Merrill Edge's ability to display stock comparisons on charts further enriches the user experience. With these features, Merrill Edge is positioned as a more comprehensive choice for mobile stock trading, making it an attractive option for both novice and experienced traders seeking flexibility and advanced tools in their investing journey.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info No No
Charting - Technical Studies info 34 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing an online broker, understanding fee structures can make a significant difference in your trading experience. Both Merrill Edge and Ally Invest offer competitive pricing with a $0 minimum deposit requirement and $0 commissions on regular stock trades. However, differences arise in specific fees such as options contracts, where Merrill Edge charges $0.65 per contract while Ally Invest charges $0.50, potentially making Ally Invest slightly more cost-effective for active options traders. Additionally, Ally Invest has lower charges for IRA closures and offers a consistent margin rate that may appeal to some investors.

In terms of margin trading, Ally Invest offers clear and specific rates for tiers of margin balances. For balances under $25,000, Ally Invest charges 13%, which decreases to 12.75% for balances between $25,000 and $49,999 and further down to 12% for balances between $50,000 and $99,999. In contrast, Merrill Edge's rates vary, leaving investors with less predictability in margin costs. Both brokers offer IRA accounts with no annual fees, and both provide fee-free options exercise and assignment services, promoting ease and transparency in cost management.

Further distinctions appear with account transfer fees. Merrill Edge does not charge any fees for partial or full ACAT transfers, providing a seamless transition if you decide to move your account. On the other hand, Ally Invest imposes a $50 fee for both partial and full account transfers, potentially adding extra costs for investors planning to transfer assets. These details underscore the importance of closely monitoring the specific charges that align with your investment strategy and needs.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $49.95 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing Merrill Edge and Ally Invest for day trading, unique features and tools play a significant role. Merrill Edge stands out by offering streaming time and sales for stocks, a crucial feature for day traders seeking real-time market data. While both platforms lack streaming live TV, direct market routing, ladder trading, and trading hotkeys, Merrill Edge further distinguishes itself with the provision of level 2 quotes and basic strategy backtesting capabilities. These tools can be valuable for traders looking to refine their trading strategies and gain deeper market insights.

In contrast, Ally Invest does not provide streaming time and sales or level 2 quotes, which might limit its appeal to day traders who rely on real-time data and comprehensive market depth analysis. Both brokers do not offer advanced strategy backtesting, short locator tools, or order liquidity rebates, indicating a similar level of service in these aspects. Overall, Merrill Edge may offer a slight advantage for day traders given its offering of essential features like level 2 quotes and basic strategy backtesting, which are not available with Ally Invest.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Merrill Edge stands out with a comprehensive suite of tools and resources, earning a strong 5-star rating and securing the #5 spot among 14 brokers by StockBrokers.com. In comparison, Ally Invest, while competitive, offers fewer features and receives a 3.5-star rating, ranking #8. Whether you're examining stocks, ETFs, mutual funds, or bonds, both brokers provide solid options, but Merrill Edge takes the lead with its broader research offerings.

Merrill Edge excels with its downloadable PDF research reports for stocks, ETFs, and mutual funds, featuring three stock reports in particular. It also offers ESG research, which is a key consideration for socially conscious investors, a service not available with Ally Invest. Additionally, investors can take advantage of numerous screeners across various asset classes, including mutual funds, an option Ally Invest lacks. However, Ally Invest does shine by integrating social media sentiment data into its stock research, offering a modern perspective on market trends that Merrill Edge does not provide.

Both brokers provide the capability to view portfolio allocation by asset class and screeners for stocks, ETFs, and bonds. While Merrill Edge offers a more extensive range of detailed research and reports, Ally Invest's approach to utilizing social media insights offers an alternative angle for investors. Overall, the choice between the two may come down to whether detailed traditional research or innovative social insights are more valuable to the investor.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, both Merrill Edge and Ally Invest provide a comprehensive suite of options that cater to everyday financial needs. If you're looking for checking accounts, both Merrill Edge and Ally Invest have you covered. Savings accounts are also available with both brokers, offering a secure place to stash your funds. You won't miss out on debit card services, as both Merrill Edge and Ally Invest provide them. When it comes to credit cards, each broker delivers options for expanding your purchasing power. Mortgage loans are on the menu for both, making them viable choices for home buyers. Additionally, if Certificates of Deposit (CDs) are part of your investment strategy, Merrill Edge and Ally Invest offer these savings vehicles to help grow your money over time. Whether you're looking for basic banking services or more specialized financial products, Merrill Edge and Ally Invest both bring plenty to the table.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Merrill Edge is better than Ally Invest. Merrill Edge finished with an overall score of 92.7%, while Ally Invest finished with a score of 80.1%.

Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.

FAQs

Can you trade cryptocurrency with Merrill Edge or Ally Invest?

Merrill Edge and Ally Invest both do not offer cryptocurrency trading, providing zero coin options for crypto trading enthusiasts looking to invest through these online brokers.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Merrill Edge or Ally Invest offer IRAs?

Both Merrill Edge and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but Merrill Edge charges a closure fee of $49.95 compared to Ally Invest's $25.00 fee when closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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0 of 5
Overall Rating Merrill Edge Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 4.5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Merrill Edge Review Ally Invest Review
Broker Screenshots Merrill Edge Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Merrill Edge Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee info Varies info $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info $29.95 $20
Margin Rates Merrill Edge Ally Invest
Margin Rate Under $25,000 info Varies info 13%
Margin Rate $25,000 to $49,999.99 info Varies info 12.75%
Margin Rate $50,000 to $99,999.99 info Varies info 12%
Margin Rate $100,000 to $249,999.99 info Varies info 10.75%
Margin Rate $250,000 to $499,999.99 info Varies info 9.75%
Margin Rate $500,000 to $999,999.99 info Varies info 9.25%
Margin Rate Above $1,000,000 info Varies info 8.5%
Account Fees Merrill Edge Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $49.95 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Merrill Edge Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 2952 13000
Mutual Funds (Total) info 3466 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types Merrill Edge Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes Yes
Beginners Merrill Edge Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Merrill Edge Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No No
Stock App Features Merrill Edge Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting Merrill Edge Ally Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 34 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Merrill Edge Ally Invest
Active Trading Platform info Merrill Edge Market Pro N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 285 10
Stock Chart Features Merrill Edge Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 105 120
Charting - Drawing Tools info 23 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 8
Charting - Custom Studies info No No
Day Trading Merrill Edge Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Merrill Edge Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Merrill Edge Ally Invest
Stock Research - PDF Reports info 3 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Merrill Edge Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Merrill Edge Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Merrill Edge Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 68 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Merrill Edge Ally Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Merrill Edge Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info No Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Merrill Edge Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 4.5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Merrill Edge Review Ally Invest Review
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