Merrill Edge vs Ally Invest 2025
In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
The comparison between Merrill Edge and Ally Invest shows that both online brokers provide a wide range of investment options, making them attractive choices for various investors. Both platforms are commendably rated at 4.5 stars for their range of investments, highlighting their comprehensive selection. When ranked in comparison to 14 other brokers, Merrill Edge holds a slight edge at 7th place, just one spot ahead of Ally Invest at 8th, indicating a marginal distinction in their offerings.
Both Merrill Edge and Ally Invest cater to investors interested in traditional and Roth IRA accounts, offering similar foundational investment opportunities. They both provide stock and options trading alongside margin and OTC stock trading. Additionally, they offer mutual funds for those looking to diversify their portfolios further. However, neither platform provides fractional shares, forex, futures, or cryptocurrency trading, which may limit the choices for investors seeking a broader array of asset classes.
Besides the standard trading facilities, Merrill Edge and Ally Invest both extend advisor services to their clients, assisting those who might require professional guidance in managing their investment accounts. By providing these services, each platform ensures customers can make informed decisions tailored to their financial goals. While they share many similarities in account features, the advanced ranking of Merrill Edge might offer a slight advantage for serious investors looking for a reputable broker among the top contenders.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | No | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
For investors looking for a reliable online trading platform, both Merrill Edge and Ally Invest offer compelling features, but each with its unique advantages. Merrill Edge stands out superiorly with a 4-star rating for its trading platforms and tools, ranking 6th out of 14 brokers according to StockBrokers.com. In contrast, Ally Invest holds a 3-star rating, positioned 10th. The extra star for Merrill Edge reflects its broader array of features and more customizable trading environment, making it a more appealing choice for those seeking advanced charting and analysis capabilities.
Both Merrill Edge and Ally Invest provide browser-based trading platforms, making them accessible without a need for a desktop download. However, when it comes to customization and technical analysis, Merrill Edge offers a significant edge. With the ability to adjust open orders directly on stock charts, view historical trades, and display corporate events, Merrill Edge investors are armed with comprehensive insights. It offers 105 technical indicators and 23 drawing tools, providing a strong toolkit for chart analysis, though Ally Invest matches and even surpasses with 120 technical indicators and 36 drawing tools.
Both platforms allow users to add notes and index overlays, but only Merrill Edge gives traders the flexibility of setting custom date ranges for charts. While Merrill Edge provides an extensive 285-column watch list capacity, Ally Invest offers just 10. Neither platform supports desktop downloads, paper trading, trading journals, or custom studies. Yet, both allow users to save multiple chart profiles and customize SMA studies with the same eight customization fields. For investors deciding between the two, Merrill Edge is the better choice for a more sophisticated trading experience, while Ally Invest complements with simpler, straightforward functionalities.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 285 | 10 |
Charting - Indicators / Studies | 105 | 120 |
Charting - Drawing Tools | 23 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
When it comes to education for beginner investors, both Merrill Edge and Ally Invest offer comprehensive resources covering a range of topics including stocks, ETFs, options, mutual funds, and bonds. However, Merrill Edge distinguishes itself with additional learning tools such as educational videos, webinars, and quizzes, which Ally Invest does not offer. Despite both lacking features like paper trading and progress tracking, these extra educational offerings contribute to a more enriched learning environment through Merrill Edge. Consequently, Merrill Edge receives a slightly higher rating of 4.5 out of 5 stars for education compared to Ally Invest’s 4 stars.
According to StockBrokers.com, Merrill Edge ranks #5 out of 14 brokers for educational resources, while Ally Invest follows at #7. This ranking underscores Merrill Edge's commitment to investor education, particularly for those who prefer engaging, interactive content as part of their learning journey. While both platforms cover foundational topics with in-depth resources, Merrill Edge's focus on varied educational formats provides an added layer of support, helping beginners to expand their knowledge and confidence in the world of investing.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Bonds) | Yes | Yes |
Paper Trading | No | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
For those seeking a reliable stock trading app, Merrill Edge stands out with its comprehensive features and higher user ratings compared to Ally Invest. Merrill Edge receives a strong 4.5 out of 5 stars and ranks #6 according to StockBrokers.com, placing it well ahead of Ally Invest, which holds 4 stars and ranks #13. Both apps are available on iPhone and Android, but Merrill Edge offers additional functionalities that enhance the trading experience.
Merrill Edge provides the advantage of mobile after-hours stock trading and the capability to trade options, deliver streaming quotes, and send stock alerts, which are not available with Ally Invest. Although neither platform supports streaming live TV or Apple Watch apps, Merrill Edge impresses with its ability to view charts in landscape mode, display multiple time frames, and use 34 technical studies, offering a depth of analysis unmatched by Ally Invest.
While both platforms support creating custom watch lists, neither allows customization of watch list columns or after-hours charting. Additionally, Merrill Edge's ability to display stock comparisons on charts further enriches the user experience. With these features, Merrill Edge is positioned as a more comprehensive choice for mobile stock trading, making it an attractive option for both novice and experienced traders seeking flexibility and advanced tools in their investing journey.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | No |
Stock Alerts | Yes | No |
Charting - After-Hours | No | No |
Charting - Technical Studies | 34 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When choosing an online broker, understanding fee structures can make a significant difference in your trading experience. Both Merrill Edge and Ally Invest offer competitive pricing with a $0 minimum deposit requirement and $0 commissions on regular stock trades. However, differences arise in specific fees such as options contracts, where Merrill Edge charges $0.65 per contract while Ally Invest charges $0.50, potentially making Ally Invest slightly more cost-effective for active options traders. Additionally, Ally Invest has lower charges for IRA closures and offers a consistent margin rate that may appeal to some investors.
In terms of margin trading, Ally Invest offers clear and specific rates for tiers of margin balances. For balances under $25,000, Ally Invest charges 13%, which decreases to 12.75% for balances between $25,000 and $49,999 and further down to 12% for balances between $50,000 and $99,999. In contrast, Merrill Edge's rates vary, leaving investors with less predictability in margin costs. Both brokers offer IRA accounts with no annual fees, and both provide fee-free options exercise and assignment services, promoting ease and transparency in cost management.
Further distinctions appear with account transfer fees. Merrill Edge does not charge any fees for partial or full ACAT transfers, providing a seamless transition if you decide to move your account. On the other hand, Ally Invest imposes a $50 fee for both partial and full account transfers, potentially adding extra costs for investors planning to transfer assets. These details underscore the importance of closely monitoring the specific charges that align with your investment strategy and needs.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $49.95 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Merrill Edge and Ally Invest for day trading, unique features and tools play a significant role. Merrill Edge stands out by offering streaming time and sales for stocks, a crucial feature for day traders seeking real-time market data. While both platforms lack streaming live TV, direct market routing, ladder trading, and trading hotkeys, Merrill Edge further distinguishes itself with the provision of level 2 quotes and basic strategy backtesting capabilities. These tools can be valuable for traders looking to refine their trading strategies and gain deeper market insights.
In contrast, Ally Invest does not provide streaming time and sales or level 2 quotes, which might limit its appeal to day traders who rely on real-time data and comprehensive market depth analysis. Both brokers do not offer advanced strategy backtesting, short locator tools, or order liquidity rebates, indicating a similar level of service in these aspects. Overall, Merrill Edge may offer a slight advantage for day traders given its offering of essential features like level 2 quotes and basic strategy backtesting, which are not available with Ally Invest.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Merrill Edge stands out with a comprehensive suite of tools and resources, earning a strong 5-star rating and securing the #5 spot among 14 brokers by StockBrokers.com. In comparison, Ally Invest, while competitive, offers fewer features and receives a 3.5-star rating, ranking #8. Whether you're examining stocks, ETFs, mutual funds, or bonds, both brokers provide solid options, but Merrill Edge takes the lead with its broader research offerings.
Merrill Edge excels with its downloadable PDF research reports for stocks, ETFs, and mutual funds, featuring three stock reports in particular. It also offers ESG research, which is a key consideration for socially conscious investors, a service not available with Ally Invest. Additionally, investors can take advantage of numerous screeners across various asset classes, including mutual funds, an option Ally Invest lacks. However, Ally Invest does shine by integrating social media sentiment data into its stock research, offering a modern perspective on market trends that Merrill Edge does not provide.
Both brokers provide the capability to view portfolio allocation by asset class and screeners for stocks, ETFs, and bonds. While Merrill Edge offers a more extensive range of detailed research and reports, Ally Invest's approach to utilizing social media insights offers an alternative angle for investors. Overall, the choice between the two may come down to whether detailed traditional research or innovative social insights are more valuable to the investor.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | Yes |
Screener - Bonds | Yes | Yes |
Research |
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When it comes to banking capabilities, both Merrill Edge and Ally Invest provide a comprehensive suite of options that cater to everyday financial needs. If you're looking for checking accounts, both Merrill Edge and Ally Invest have you covered. Savings accounts are also available with both brokers, offering a secure place to stash your funds. You won't miss out on debit card services, as both Merrill Edge and Ally Invest provide them. When it comes to credit cards, each broker delivers options for expanding your purchasing power. Mortgage loans are on the menu for both, making them viable choices for home buyers. Additionally, if Certificates of Deposit (CDs) are part of your investment strategy, Merrill Edge and Ally Invest offer these savings vehicles to help grow your money over time. Whether you're looking for basic banking services or more specialized financial products, Merrill Edge and Ally Invest both bring plenty to the table.
Feature |
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Checking Accounts | Yes | Yes |
Savings Accounts | Yes | Yes |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | Yes |
CDs | Yes | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Merrill Edge is better than Ally Invest. Merrill Edge finished with an overall score of 92.7%, while Ally Invest finished with a score of 80.1%.
Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.
Merrill Edge and Ally Invest both do not offer cryptocurrency trading, providing zero coin options for crypto trading enthusiasts looking to invest through these online brokers.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Merrill Edge and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but Merrill Edge charges a closure fee of $49.95 compared to Ally Invest's $25.00 fee when closing IRA accounts.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Merrill Edge | Ally Invest | |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | Ally Invest Review |
Broker Screenshots | Merrill Edge | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Merrill Edge | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | $4.95 | |
Mutual Fund Trade Fee | Varies | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $29.95 | $20 |
Margin Rates | Merrill Edge | Ally Invest | |
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Margin Rate Under $25,000 | Varies | 13% | |
Margin Rate $25,000 to $49,999.99 | Varies | 12.75% | |
Margin Rate $50,000 to $99,999.99 | Varies | 12% | |
Margin Rate $100,000 to $249,999.99 | Varies | 10.75% | |
Margin Rate $250,000 to $499,999.99 | Varies | 9.75% | |
Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
Margin Rate Above $1,000,000 | Varies | 8.5% |
Account Fees | Merrill Edge | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $49.95 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Merrill Edge | Ally Invest | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | No | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Mutual Funds (No Load) | 2952 | 13000 | |
Mutual Funds (Total) | 3466 | 14000 | |
Bonds (US Treasury) | Yes | Yes | |
Bonds (Corporate) | Yes | Yes | |
Bonds (Municipal) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | Yes | |
International Countries (Stocks) | 0 | 0 |
Order Types | Merrill Edge | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Merrill Edge | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Bonds) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Merrill Edge | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | No |
Stock App Features | Merrill Edge | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Merrill Edge | Ally Invest | |
---|---|---|---|
Charting - After-Hours | No | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 34 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Merrill Edge | Ally Invest | |
---|---|---|---|
Active Trading Platform | Merrill Edge Market Pro | N/A | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 285 | 10 |
Stock Chart Features | Merrill Edge | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 105 | 120 | |
Charting - Drawing Tools | 23 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 8 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Merrill Edge | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | Yes | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | No | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Merrill Edge | Ally Invest | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | Yes | |
Misc - Portfolio Allocation | Yes | Yes |
Stock Research | Merrill Edge | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 3 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | No | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Merrill Edge | Ally Invest | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Merrill Edge | Ally Invest | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Merrill Edge | Ally Invest | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 68 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | Yes | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | Yes |
Banking | Merrill Edge | Ally Invest | |
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Bank (Member FDIC) | Yes | Yes | |
Checking Accounts | Yes | Yes | |
Savings Accounts | Yes | Yes | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | Yes |
Customer Service | Merrill Edge | Ally Invest | |
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Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | No | Yes | |
Live Chat (Prospect Customers) | Yes | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Merrill Edge | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | Ally Invest Review |