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Merrill Edge vs Ally Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Investment options

When comparing online brokers Merrill Edge and Ally Invest, both platforms offer a robust range of investment options, earning them respective ratings of 4.5 stars out of five for investment options. While Merrill Edge ranks #7 and Ally Invest ranks #8 among 18 brokers, their offerings largely overlap, making either a solid choice for diverse investment strategies.

Both Merrill Edge and Ally Invest provide stock trading, margin trading, options trading, mutual funds, and access to over-the-counter (OTC) stocks. However, they do not offer fractional shares, forex trading, futures trading, or cryptocurrency trading. This makes them suitable for investors looking to engage in traditional investment avenues without the added complexities of digital assets or advanced trading products.

Furthermore, both brokers support traditional and Roth IRA accounts and offer advisory services, catering to investors seeking retirement planning and personalized management. Whether you're a novice investor or experienced trader, Merrill Edge and Ally Invest present comparable and attractive options for building a diversified portfolio and reaching your financial goals.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024

Trading platforms and tools

When comparing trading platforms and tools, Merrill Edge emerges as the higher-rated option with a 4.5-star rating, compared to Ally Invest’s 3.5 stars. StockBrokers.com ranks Merrill Edge fifth out of 18 brokers, while Ally Invest is placed at eleventh, suggesting a clear preference for Merrill Edge among industry experts. Both platforms offer browser-based trading solutions without downloadable desktop options for Windows or Mac. However, Merrill Edge stands out with exclusive features like the ability to adjust open orders on stock charts, display historical trades and corporate events, set custom date ranges, and provide robust chart pattern analysis, giving it a competitive edge over Ally Invest.

Despite both platforms lacking paper trading and trading journals, Merrill Edge and Ally Invest do offer several customizable charting tools and indicators, which are pivotal for traders aiming to refine their strategies. Merrill Edge offers an impressive 285 fields for watch lists compared to just 10 for Ally Invest, hence providing its users a more detailed tracking hub. For charting, Merrill Edge offers 105 technical indicators compared to Ally Invest’s slightly higher count of 120, while Ally shines with 36 drawing tools over Merrill's 23. Both platforms support note-taking on charts, index overlays, automated technical analysis, and saving multiple chart profiles.

Nonetheless, Merrill Edge’s comprehensive chart customization options, including eight fields for editing SMA studies, reflect its aim to cater to advanced traders seeking precision tools. While both platforms lack features for custom studies, the range of tools and the ability to provide historic context on charts empower Merrill Edge users with a richer trading experience overall, thus making it a preferred choice for those who prioritize detailed visual analysis and flexibility. Ally Invest, however, remains a solid option for those prioritizing accessibility and efficiency over the depth of features.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 285 10
Charting - Indicators / Studies info 105 120
Charting - Drawing Tools info 23 36
Platforms & Tools 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024

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Beginners and education

Merrill Edge and Ally Invest both provide comprehensive education resources essential for beginner and experienced investors alike. Each platform offers extensive learning materials covering stocks, ETFs, options, mutual funds, and bonds, making it easy to gain a solid understanding of various investment types. However, Merrill Edge stands out with exclusive features such as educational videos, webinars, and quizzes, which enhance the learning experience and contribute to its impressive 5-star rating for education. In comparison, Ally Invest, while still offering valuable educational content, receives a 4-star rating and lacks some of the interactive learning tools found on Merrill Edge.

When it comes to rankings, Merrill Edge holds a prestigious #2 position among 18 brokers on StockBrokers.com for education, reflecting its commitment to investor learning. Conversely, Ally Invest ranks #9, indicating that while it offers robust educational resources, it doesn't quite match the breadth and engagement level that Merrill Edge provides. For beginners seeking a rich learning environment to navigate the complexities of investing, Merrill Edge clearly delivers a more comprehensive educational experience compared to Ally Invest.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When comparing the stock trading app capabilities of Merrill Edge and Ally Invest, Merrill Edge stands out as the superior choice. It offers a range of user-friendly features including mobile after-hours stock trading, streaming quotes, and the ability to create customized watch lists. Additionally, Merrill Edge provides access to 34 technical studies for advanced charting, as well as the ability to display stock comparisons, all of which contribute to a seamless trading experience. With a top rating of 5 stars from StockBrokers.com, Merrill Edge is ranked 5th among 18 brokers for its mobile trading app.

Both Merrill Edge and Ally Invest provide robust iPhone and Android applications for stock trading, creating a user-friendly interface for mobile investors. However, while both apps allow for mobile after-hours trading and options trading, Merrill Edge offers distinct advantages such as streaming quotes and stock alerts that are absent in Ally Invest’s app. Furthermore, Merrill Edge supports viewing charts in landscape mode and offers multiple time frames for charting, enhancing the analytical capabilities for traders.

On the other hand, Ally Invest does feature the ability to create custom watch lists, similar to Merrill Edge, but lacks advanced functionalities like streaming quotes or technical studies in its mobile app. It’s worth noting that Ally Invest has received a strong 4-star rating, placing it 13th among 18 brokers in StockBrokers.com's rankings. For traders prioritizing comprehensive features and functionality, Merrill Edge clearly emerges as the more advantageous option.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info No No
Charting - Technical Studies info 34 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps of 2024

Fees

When comparing account fees and charges between Merrill Edge and Ally Invest, both platforms offer competitive rates that may benefit different types of investors. Both brokers require a minimum deposit of $0, and they charge no fees for regular stock trades. However, there are notable differences in options trading and margin interest rates, which could affect more active traders.

Merrill Edge charges $0.65 per options contract, while Ally Invest offers a slightly lower rate at $0.50 per contract, making Ally a more cost-effective choice for options traders. In terms of margin balances, Merrill Edge's rates vary, but Ally Invest imposes fixed interest rates, starting at 13% for balances under $25,000 and decreasing to 12% for balances between $50,000 and $99,999. This pricing structure may appeal to investors who plan to utilize margin more frequently.

Regarding additional fees, both brokers charge $0 for IRA annual fees, making them an attractive option for retirement accounts. However, Merrill Edge has a significantly higher IRA closure fee at $49.95 compared to Ally Invest's $25.00. For account transfers, Merrill Edge offers free transfers, while Ally Invest charges $50 for both partial and full transfers. Overall, while both brokers have similar fee structures, the choice between them will depend on the specific trading needs and preferences of individual investors.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 $0.50
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $49.95 $25.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Brokers for Free Stock Trading of 2024

Day Trading

Merrill Edge and Ally Invest both offer distinct features for day traders, with significant differences in their capabilities. Merrill Edge provides streaming time and sales for stocks, enabling traders to monitor market activity in real-time. Additionally, Merrill Edge offers level 2 quotes and basic strategy backtesting, helping traders make informed decisions. However, both platforms lack advanced trading features such as direct market routing, trading hotkeys, and a short locator tool, which could enhance the trading experience for serious day traders.

On the other hand, Ally Invest does not provide streaming time and sales for stocks or level 2 quotes, potentially limiting traders who require a deeper market insight. Both platforms fall short in offering advanced strategy backtesting and do not support ladder trading. Overall, while Merrill Edge presents some advantages for day trading, especially with its level 2 quotes and basic strategy backtesting, both brokers share limitations that may affect highly active traders seeking more advanced functionalities.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2024

Market Research

Merrill Edge and Ally Invest both provide a robust suite of market research tools, catering to diverse investment needs. While both platforms offer stock, ETF, mutual fund, Pink Sheets/OTCBB, and bond research, Merrill Edge excels in providing more comprehensive downloadable PDF research reports across various asset classes. Moreover, Merrill Edge stands out with a perfect 5-star rating from users for market research, while Ally Invest holds a respectable 4 stars. Additionally, StockBrokers.com ranks Merrill Edge at #4 and Ally Invest at #7 out of 18 brokers for market research, highlighting the strengths of each platform.

When it comes to specific research features, Merrill Edge provides ESG (Environmental, Social, and Governance) research, which is not available on Ally Invest. However, Ally Invest brings a unique offering to the table with its stock research that incorporates social media sentiment data, an innovative approach that appeals to tech-savvy investors. Both platforms support the ability to analyze portfolio allocation by asset class and offer a variety of screeners for stocks, ETFs, and bonds to assist traders in finding lucrative opportunities.

Ultimately, investors who prioritize detailed research reports and robust traditional market research tools may find Merrill Edge to be a more suitable choice. On the other hand, Ally Invest may appeal to those seeking modern features like social media sentiment analysis. It’s essential for prospective users to assess their individual needs and preferences when determining which platform aligns best with their investment strategy.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 4/5 Stars

Banking

Both Merrill Edge and Ally Invest provide a comprehensive suite of banking capabilities, making them strong contenders in the online brokerage space. Each platform offers checking and savings accounts, allowing customers to manage their everyday finances seamlessly. Additionally, both Merrill Edge and Ally Invest issue debit and credit cards, enhancing accessibility for everyday transactions. When it comes to lending options, both brokers provide mortgage loans, catering to clients looking to invest in real estate. Furthermore, customers can benefit from Certificate of Deposits (CDs) with both providers, ensuring their savings are secure while earning interest. Overall, whether you're looking for banking services, investment opportunities, or both, Merrill Edge and Ally Invest deliver versatile solutions to meet your financial needs.

Feature Merrill Edge logoMerrill Edge
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Bank Brokerages of 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Merrill Edge is better than Ally Invest. Merrill Edge finished with an overall score of 94.0%, while Ally Invest finished with a score of 83.8%.

Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.

FAQs

Can you trade cryptocurrency with Merrill Edge or Ally Invest?

Merrill Edge and Ally Invest both do not offer cryptocurrency trading, providing zero coin options for crypto trading enthusiasts looking to invest through these online brokers.

Dive deeper: Best Crypto Trading Platforms of 2024

Does Merrill Edge or Ally Invest offer IRAs?

Both Merrill Edge and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but Merrill Edge charges a closure fee of $49.95 compared to Ally Invest's $25.00 fee when closing IRA accounts.

Dive deeper: Best IRA Accounts of 2024

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Compare

0 of 5
Overall Rating Merrill Edge Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 4/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Merrill Edge Review Ally Invest Review
Broker Screenshots Merrill Edge Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Merrill Edge Ally Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee Varies info $0.00
Options (Per Contract) $0.65 $0.50
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $29.95 $20
Margin Rates Merrill Edge Ally Invest
Margin Rate Under $25,000 Varies info 13%
Margin Rate $25,000 to $49,999.99 Varies info 12.75%
Margin Rate $50,000 to $99,999.99 Varies info 12%
Margin Rate $100,000 to $249,999.99 Varies info 10.75%
Margin Rate $250,000 to $499,999.99 Varies info 9.75%
Margin Rate $500,000 to $999,999.99 Varies info 9.25%
Margin Rate Above $1,000,000 Varies info 8.5%
Account Fees Merrill Edge Ally Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $49.95 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Merrill Edge Ally Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 2952 13000
Mutual Funds (Total) info 3466 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types Merrill Edge Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes Yes
Beginners Merrill Edge Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Merrill Edge Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No No
Stock App Features Merrill Edge Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting Merrill Edge Ally Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 34 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Merrill Edge Ally Invest
Active Trading Platform info Merrill Edge Market Pro N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 285 10
Stock Chart Features Merrill Edge Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 105 120
Charting - Drawing Tools info 23 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 8
Charting - Custom Studies info No No
Day Trading Merrill Edge Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Merrill Edge Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Merrill Edge Ally Invest
Stock Research - PDF Reports info 3 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Merrill Edge Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Merrill Edge Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Merrill Edge Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 68 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Merrill Edge Ally Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Merrill Edge Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info No Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Merrill Edge Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Merrill Edge Review Ally Invest Review
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