The StockBrokers.com annual broker review assesses more than a dozen different brokers over six months, surfacing the best online stock brokers
. This review compares Ally Invest vs Fidelity Investments. Is Ally Invest or Fidelity Investments a better online broker?
First, we will make a comparison of the stock and option trading fees for trading with both brokers. Ally Invest and Fidelity Investments charge the same amount for regular stock trades, $4.95. Looking at options, the base fees charged are the same for both brokers, $4.95. Option contracts cost $0.65 each at both brokerages. Note that some brokers charge a per-share fee instead of a flat-fee commission. For a full breakdown of commissions, read our online broker reviews
For our next comparison of these two brokers, being able to trade the way you want is a must. Fidelity Investments supports Stock Trading, Options Trading and Mutual Funds while Ally Invest supports Stock Trading, Options Trading, Mutual Funds and Forex Trading. When it comes to mutual funds, Fidelity Investments trails Ally Invest by 2,218 total mutual funds, with Ally Invest offering 14000 and Fidelity Investments offering 11782. Commission free ETFs can also be a nice plus, with Fidelity Investments having the upper hand thanks to its 265 available commission free ETFs compared to Ally Invest's offering of 116.
Last but not least, by breaking down important features, tools, etc that each broker offers, we can really help to separate the two. Neither broker offers virtual trading. For mobile trading, Ally Invest along with Fidelity Investments both support the iPhone App, iPad App and Android App. Furthermore, some investors like to bank online, and multiple brokerages provide these services to clients. Checking Accounts, Savings Accounts, Debit Cards and Credit Cards are available to clients of Fidelity Investments while Ally Invest offers customers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans. On the whole, when it comes to tools, research, and mobile trading, Fidelity Investments posted awards Best in Class - Platforms & Tools, Best in Class - Research and Best in Class - Mobile Trading in 2018, while Ally Invest found itself with none of these.
Overall, Fidelity Investments boasts 4.5 stars versus Ally Invest's 3 stars.