Is Ally Invest better than Fidelity? After testing 15 of the best online brokers over five months, Fidelity (95%) is better than Ally Invest (79.49%). Fidelity is a value-driven online broker offering $0 stock trades, industry-leading research, excellent trading tools, an easy-to-use mobile app, and comprehensive retirement services. Serving over 30 million customers, Fidelity is a winner for everyday investors.
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Fidelity vs Ally Invest 2020
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Trade Commission-Free
No commissions to trade online U.S. stocks, ETFs, and options.1 Open Account
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Overall Rating
| Feature | Fidelity | Ally Invest |
| Overall | ||
| Fidelity Review | Ally Invest Review |
Trading Fees
| Feature | Fidelity | Ally Invest |
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trade Fee (per trade) | $0.00 | $0.00 |
| ETF Trade Fee | $0.00 | $0.00 |
| Options Base Fee | $0.00 | $0.00 |
| Options Per Contract Fee | $0.65 | $0.50 |
| Mutual Fund Trade Fee | $49.95 | $9.95 |
| Broker Assisted Trades Fee | $32.95 | $20.00 |
| Commissions & Fees | ||
| Winner | check_circle |
Margin Rates
| Feature | Fidelity | Ally Invest |
| Under $24,999.99 | 9.33% | 9.50% |
| $25,000.00 to $49,999.99 | 8.83% | 9.25% |
| $50,000.00 to $99,999.99 | 7.88% | 8.50% |
| $100,000.00 to $249,999.99 | 7.83% | 7.25% |
| $250,000.00 to $499,999.99 | 7.58% | 6.25% |
| $500,000.00 to $999,999.99 | 5.25% | 5.75% |
| Above $1,000,000.00 | 5.00% | 5.00% |
| Commissions & Fees | ||
| Winner | check_circle |
Account Fees
| Feature | Fidelity | Ally Invest |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $50.00 |
| Returned ACH Fee | $0.00 | $30.00 |
| Returned Wire Fee | $0.00 | $30.00 |
| Stock Certificate Processing Fee | $0.00 | $300.00 |
| Stock Certificate Delivery Fee | $100.00 | $300.00 |
| Paper Statement Fee | $0.00 | $2.00 |
| Paper Confirmation Fee | $0.00 | $1.00 |
| Domestic Wire Fee | $0.00 | $30.00 |
| International Wire Fee | $0.00 | N/A |
| Commissions & Fees |
Investment Options
| Feature | Fidelity | Ally Invest |
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Stock Trading |
Yes | Yes |
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Fractional Shares |
Yes | No |
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OTCBB / Pink Sheets |
Yes | Yes |
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Options Trading |
Yes | Yes |
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Complex Options Max Legs |
4 | 4 |
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Futures Trading |
No | No |
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Forex Trading |
No | Yes |
| Commission-Free ETFs | all | all |
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Mutual Funds (No Load) |
3957 | 11234 |
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Mutual Funds (Total) |
11246 | 18728 |
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Bonds (US Treasury) |
Yes | Yes |
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Bonds (Corporate) |
Yes | Yes |
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Bonds (Municipal) |
Yes | Yes |
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Interest Sharing |
Yes | No |
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Advisor Services |
Yes | Yes |
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International Trading |
Yes | No |
| Offering of Investments | ||
| Winner | check_circle |
Order Types
| Feature | Fidelity | Ally Invest |
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Order Type - Market |
Yes | Yes |
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Order Type - Limit |
Yes | Yes |
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Order Type - Stop |
Yes | Yes |
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Order Type - Trailing Stop |
Yes | Yes |
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Order Type - Contingent |
Yes | Yes |
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Order Type - MultiContingent |
Yes | No |
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Order Type - OCO |
Yes | Yes |
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Order Type - OTO |
Yes | Yes |
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Order Type - OTOCO |
Yes | No |
| Offering of Investments | ||
| Winner | check_circle |
Trading Platforms
| Feature | Fidelity | Ally Invest |
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Desktop Platform (Windows) |
Yes | No |
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Desktop Platform (Mac) |
Yes | No |
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Web Platform |
Yes | Yes |
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Paper Trading |
No | No |
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Trade Journal |
Yes | No |
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Watch Lists - Total Fields |
91 | 21 |
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Heat Mapping |
Yes | No |
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AI Assistant Bot |
Yes | No |
| Platforms & Tools | ||
| Winner | check_circle |
Charting Features
| Feature | Fidelity | Ally Invest |
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Charting - Trade Off Chart |
Yes | No |
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Charting - Indicators / Studies |
166 | 117 |
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Charting - Drawing Tools |
22 | 36 |
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Charting - Historical Trades |
Yes | No |
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Charting - Corporate Events |
Yes | Yes |
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Charting - Automated Analysis |
Yes | Yes |
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Charting - Save Profiles |
Yes | Yes |
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Charting - Study Customizations |
5 | 5 |
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Charting - Custom Studies |
No | No |
| Platforms & Tools | ||
| Winner | check_circle |
Day Trading
| Feature | Fidelity | Ally Invest |
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Stock Alerts - Basic Fields |
Yes | Yes |
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Stock Alerts - Advanced Fields |
Yes | No |
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Streaming Time & Sales |
No | No |
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Streaming TV |
Yes | No |
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Direct Market Routing - Stocks |
Yes | No |
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Direct Market Routing - Options |
Yes | No |
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Ladder Trading |
No | No |
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Trade Hot Keys |
Yes | No |
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Level 2 Quotes - Stocks |
Yes | No |
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Level 2 Quotes - Options |
Yes | No |
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Trade Ideas - Backtesting |
No | Yes |
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Short Locator |
Yes | No |
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Order Liquidity Rebates |
No | No |
| Winner | check_circle |
Mobile Trading Apps
| Feature | Fidelity | Ally Invest |
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iPhone App |
Yes | Yes |
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Android App |
Yes | Yes |
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Apple Watch App |
Yes | No |
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Trading - Stocks |
Yes | Yes |
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Trading - After-Hours |
Yes | No |
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Trading - Conditional Orders |
No | No |
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Trading - Mutual Funds |
Yes | No |
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Trading - Simple Options |
Yes | Yes |
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Trading - Complex Options |
Yes | Yes |
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Trading - Option Rolling |
No | No |
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Touch / Face ID |
Yes | Yes |
| Winner | check_circle |
Mobile App Features
| Feature | Fidelity | Ally Invest |
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Watch List Syncing |
Yes | Yes |
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Stock Alerts |
Yes | No |
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Charting - After Hours |
Yes | No |
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Charting - Drawing |
No | No |
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Charting - Study Customizations |
Yes | No |
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Heatmapping |
Yes | No |
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Stream Live TV |
Yes | No |
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Barcode Lookup |
No | No |
| Mobile Trading | ||
| Winner | check_circle |
Research Overview
| Feature | Fidelity | Ally Invest |
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Research - Stocks |
Yes | Yes |
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Research - ETFs |
Yes | Yes |
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Research - Mutual Funds |
Yes | Yes |
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Research - Pink Sheets / OTCBB |
Yes | Yes |
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Research - Fixed Income |
Yes | No |
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Screener - Stocks |
Yes | No |
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Screener - ETFs |
Yes | No |
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Screener - Mutual Funds |
Yes | No |
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Screener - Options |
Yes | No |
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Screener - Bonds |
Yes | Yes |
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Misc - Portfolio Builder |
Yes | Yes |
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Misc - Portfolio Allocation |
Yes | No |
| Research | ||
| Winner | check_circle |
Stock Research
| Feature | Fidelity | Ally Invest |
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Stock Research - Reports |
16 | 2 |
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Stock Research - Earnings |
Yes | Yes |
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Stock Research - Insiders |
Yes | Yes |
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Stock Research - Metric Comp |
Yes | No |
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Stock Research - SEC Filings |
Yes | Yes |
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Stock Research - Social |
Yes | No |
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Stock Research - Balance Sheet |
Yes | Yes |
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Stock Research - Cash Flows |
Yes | Yes |
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Stock Research - News |
Yes | Yes |
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Stock Research - ESG |
Yes | No |
| Research | ||
| Winner | check_circle |
ETF Research
| Feature | Fidelity | Ally Invest |
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ETFs - Strategy Overview |
Yes | Yes |
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ETFs - Top 10 Holdings |
Yes | No |
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ETFs - Sector Exposure |
Yes | No |
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ETFs - Risk Analysis |
Yes | Yes |
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ETFs - Performance Analysis |
Yes | Yes |
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ETFs - Ratings |
Yes | Yes |
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ETFs - Morningstar StyleMap |
Yes | No |
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ETFs - Reports |
Yes | Yes |
| Research | ||
| Winner | check_circle |
Mutual Fund Research
| Feature | Fidelity | Ally Invest |
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Mutual Funds - Strategy Overview |
Yes | Yes |
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Mutual Funds - Prospectus |
Yes | No |
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Mutual Funds - Reports |
No | Yes |
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Mutual Funds - Fees Breakdown |
Yes | Yes |
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Mutual Funds - Top 10 Holdings |
Yes | No |
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Mutual Funds - Asset Allocation |
Yes | No |
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Mutual Funds - Sector Allocation |
Yes | Yes |
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Mutual Funds - Country Allocation |
Yes | No |
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Mutual Funds - StyleMap |
Yes | No |
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Mutual Funds - 3rd Party Ratings |
Yes | Yes |
| Research | ||
| Winner | check_circle |
Options Trading
| Feature | Fidelity | Ally Invest |
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Option Chains - Streaming |
Yes | Yes |
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Option Chains - Total Columns |
26 | 8 |
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Option Chains - Greeks |
5 | 1 |
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Option Chains - Quick Analysis |
Yes | Yes |
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Option Analysis - P&L Charts |
Yes | Yes |
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Option Probability Analysis |
Yes | Yes |
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Option Probability Analysis Adv |
Yes | No |
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Option Positions - Greeks |
Yes | Yes |
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Option Positions - Adv Analysis |
Yes | Yes |
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Option Positions - Rolling |
Yes | No |
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Option Positions - Grouping |
Yes | Yes |
| Platforms & Tools | ||
| Winner | check_circle |
Beginners
| Feature | Fidelity | Ally Invest |
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Education (Stocks) |
Yes | Yes |
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Education (ETFs) |
Yes | No |
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Education (Options) |
Yes | Yes |
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Education (Mutual Funds) |
Yes | Yes |
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Education (Fixed Income) |
Yes | Yes |
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Education (Retirement) |
Yes | Yes |
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Paper Trading |
No | No |
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Videos |
Yes | No |
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Webinars (Monthly Avg) |
8 | 15 |
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Webinars (Archived) |
Yes | No |
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Live Seminars |
Yes | No |
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Progress Tracking |
Yes | No |
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Interactive Learning - Quizzes |
Yes | No |
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Investor Magazine |
Yes | No |
| Education | ||
| Winner | check_circle |
Banking
| Feature | Fidelity | Ally Invest |
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Retail Locations |
197 | 0 |
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Member FDIC |
No | Yes |
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Checking Accounts |
Yes | Yes |
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Savings Accounts |
Yes | Yes |
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Credit Cards |
Yes | Yes |
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Debit Cards |
Yes | Yes |
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Mortgage Loans |
No | Yes |
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No Fee Banking |
Yes | Yes |
| Banking | ||
| Winner | check_circle |
Overall
| Feature | Fidelity | Ally Invest |
| Fidelity Review | Ally Invest Review | |
| Overall | ||
| Winner | check_circle |
Comparing brokers side by side is no easy task. For our annual broker review, we assess over a dozen brokers on hundreds of different variables to find the best online broker. Yielding a database of over 4,000 data points, let's compare Ally Invest vs Fidelity.
To start this comparison, first, we will take a look at the online broker commission rates for placing regular stock and options trades. Ally Invest and Fidelity charge the same amount for regular stock trades, $0. With options, the base fee is $0 for both Ally Invest and Fidelity. Option contracts are pricier at Fidelity, costing $0.65 versus $0.50 at Ally Invest. It's important to note that not all brokers charge a flat fee per trade. Thus, it is important to read the full commission notes for each broker, which we include with each online broker review.
Next to commission rates, being able to trade what you want is important. Fidelity provides its clients with Stock Trading, Options Trading and Mutual Funds while Ally Invest provides clients access to Stock Trading, Options Trading, Mutual Funds and Forex Trading. Looking at mutual funds, Fidelity trails Ally Invest by 7,482 total mutual funds, with Ally Invest offering 18728 and Fidelity offering 11246.
Trading access aside, by comparing popular features and functionality, we can break down relevant differences between both brokers. Neither broker offers virtual trading. Taking a look at mobile trading, Ally Invest along with Fidelity both support the iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Checking Accounts, Savings Accounts, Debit Cards and Credit Cards are offered by Fidelity while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.
Overall, between Ally Invest and Fidelity, Fidelity is the winner.
All pricing data was obtained from a published web site as of 01/20/2020 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.
1$0.00 commission applies to online U.S. equity trades, exchange-traded funds (ETFs), and options (+ $0.65 per contract fee) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (from $0.01 to $0.03 per $1,000 of principal). There is an Options Regulatory Fee (from $0.03 to $0.05 per contract), which applies to both option buy and sell transactions. The fee is subject to change. Other exclusions and conditions may apply. See Fidelity.com/commissions for details. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Clearing & Custody Solutions® are subject to different commission schedules.
Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read Characteristics and Risks of Standardized Options. Supporting documentation for any claims, if applicable, will be furnished upon request.
