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Fidelity vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Fidelity
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When comparing the investment options available at Fidelity and Ally Invest, Fidelity stands out with a slight edge due to its comprehensive range of offerings. Both platforms provide solid choices for trading stocks, margin accounts, mutual funds, options, and over-the-counter (OTC) stocks. They are equally matched with IRA account choices, offering both traditional and Roth options, and providing advisor services. However, Fidelity takes the lead with its inclusion of fractional shares trading and cryptocurrency options, offering trades in three different cryptocurrencies, which Ally Invest does not provide. Fidelity's broader range of investments earns it a higher rating of five stars compared to Ally Invest's 4.5 stars, reflecting its higher rank of third place among 14 brokers for the Range of Investments according to StockBrokers.com.

Fidelity and Ally Invest both offer a variety of standard investment options like stock trading and mutual funds, ensuring investors have a broad toolkit for portfolio diversification. Their margin and options trading services cater to those looking to leverage their trading strategies. Additionally, their support for OTC stocks provides opportunities for trading lesser-known stocks that may not be listed on major exchanges. Nevertheless, when it comes to investing in the latest trends like cryptocurrency, Fidelity leads by allowing transactions in three distinct coins, whereas Ally Invest currently does not participate in the crypto market.

Fidelity and Ally Invest deliver strong investment services, but Fidelity's inclusion of fractional share trading and cryptocurrency options gives it an innovative edge. Both platforms cater to traditional IRA and Roth IRA accounts, making them suitable for retirement planning. Furthermore, both brokers provide advisor services, ensuring investors can access professional financial guidance. These comprehensive offerings contribute to their respected standings in the investment brokerage community, but Fidelity’s slightly broader investment options and higher third-place ranking underscore its attractiveness for a wide range of investors.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 3 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When choosing between Fidelity and Ally Invest for trading platforms and tools, Fidelity stands out as the superior choice. It boasts a higher rating of 4.5 stars compared to Ally Invest's 3 stars and ranks fourth out of 14 brokers by StockBrokers.com, while Ally Invest lands at number ten. Fidelity offers more comprehensive features, including downloadable trading platforms for both Windows and Mac, a trading journal, and a wider array of chart customization options. These features make Fidelity more suitable for traders seeking a versatile and feature-rich platform.

Fidelity provides unique functionalities such as downloadable platforms for both Windows and Mac users, which Ally Invest lacks. While both brokers offer browser-based platforms, Fidelity's supports a significantly greater number of watch list fields (92 versus 10) and excels in charting capabilities with 129 technical indicators compared to Ally Invest's 120. Fidelity also allows for adjusting open orders directly on charts and offers tools like the ability to display historical trades and corporate events—services that Ally Invest does not provide.

In terms of charting and analysis, Fidelity extends more drawing tools and customization options, offering 38 drawing tools and a myriad of options to interact with your stock data, such as setting custom date ranges. While both platforms let traders add notes and index overlays to charts, Fidelity's ability to show more historical data points and corporate events adds layers of insight integral to a trader's decision-making process. Though Ally Invest does provide customizable fields for SMA studies, these additional options do not offset its lack of some basic yet critical trading features. Overall, Fidelity emerges as the more comprehensive and trader-friendly platform.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 92 10
Charting - Indicators / Studies info 129 120
Charting - Drawing Tools info 38 36
Platforms & Tools 4.5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When it comes to nurturing beginner investors through education, both Fidelity and Ally Invest provide comprehensive resources, but they differ in their approach and offerings. Fidelity stands out with a full suite of educational tools that cover stocks, ETFs, options, mutual funds, and bonds. Their educational offerings include videos, webinars, and quizzes, which allow investors to track their learning progress. Although neither brokerage offers paper trading, Fidelity's robust educational resources have earned it a five-star rating and a second-place ranking among 14 brokers for investor education by StockBrokers.com.

Ally Invest also provides educational content on stocks, ETFs, options, mutual funds, and bonds, which is great for beginner investors looking to broaden their investment knowledge. However, without the addition of videos, webinars, or quizzes, there are fewer opportunities to engage with or assess one's learning. Despite these limitations, Ally Invest still delivers value with essential information and maintains a solid four-star rating, placing seventh in StockBrokers.com's rankings. While both platforms offer valuable educational resources, Fidelity offers a more interactive and immersive experience for those new to investing.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to choosing between Fidelity and Ally Invest for stock trading app capabilities, Fidelity emerges as the stronger option. With a top-tier 5-star rating for their app and a #3 ranking among 14 brokers on StockBrokers.com, Fidelity edges out Ally, which holds a 4-star rating and a #13 ranking. Fidelity’s mobile app offers a more comprehensive array of features, making it better suited for traders seeking in-depth and customizable trading tools.

Both Fidelity and Ally Invest provide iPhone and Android apps, allowing traders to manage their investments on the go. While both apps support mobile options trading, Fidelity offers more advanced features like streaming quotes and live TV, videos on demand, and customizable watchlists, which Ally Invest does not. Furthermore, Fidelity enhances the mobile trading experience with an Apple Watch app, mobile after-hours stock trading, and stock alerts, all of which Ally Invest lacks.

Charting capabilities further distinguish the two apps. Fidelity impresses with features such as after-hours charting, landscape mode viewing, and the ability to evaluate multiple time frames. With 119 technical studies and the ability to display stock comparisons on charts, Fidelity offers tools that are attractive to seasoned traders. Conversely, Ally Invest's app does not provide any technical studies or allow for chart customization, making Fidelity the preferred choice for traders keen on technical analysis and customization.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 119 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

Both Fidelity and Ally Invest offer competitive options for investors seeking to minimize costs, yet they present different advantages depending on specific trading needs. Fidelity emerges as a favorable choice with its no-fee IRA closures and account transfers, appealing to those who may anticipate these actions. Conversely, Ally Invest excels with its lower per-contract options fee and marginally reduced margin rates for balances below $25,000, making it more attractive for active options traders.

When it comes to stock trading, both brokers stand on equal ground by offering commission-free trades, with no minimum deposit required to open an account. This makes the platforms quite appealing for beginners who wish to start trading without any initial financial barrier.

However, the differences arise in other account fees and charges. While Fidelity offers cost-free account transfers and IRA closures, Ally Invest imposes a $25 fee for closing IRAs and a $50 charge for both partial and full account transfers. On the other hand, Ally Invest offers a more cost-effective option with a lower per-option contract fee of $0.50 compared to Fidelity's $0.65. Additionally, their margin rates slightly differ, reflecting Ally's marginal edge in rates for balances under $25,000, whereas balances between $50,000 and $99,999 see better rates with Ally than with Fidelity.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When evaluating day trading capabilities, Fidelity stands out compared to Ally Invest as it provides a broad range of features catering to active traders. Fidelity offers streaming time and sales for stocks, coupled with streaming live TV, enhancing the trading experience with real-time updates and analysis. Additionally, Fidelity supports direct market routing and trading hotkeys, allowing traders to execute trades swiftly and efficiently. The platform also includes level 2 quotes for better insight into market depth and basic strategy backtesting to fine-tune trading strategies. Last but not least, Fidelity provides a short locator tool for real-time information on share availability for short selling.

In contrast, Ally Invest does not support some of these critical features for day traders. It lacks streaming time and sales, direct market routing, and trading hotkeys. Additionally, Ally Invest offers no level 2 quotes and does not support any form of backtesting. While both platforms do not provide ladder trading, advanced strategy backtesting, or order liquidity rebates, Fidelity’s offerings cater more effectively to the needs of active traders. Consequently, for traders seeking comprehensive tools and features, Fidelity appears to be the more compelling choice over Ally Invest.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

Fidelity stands out as a strong contender for investors seeking comprehensive market research capabilities. It surpasses Ally Invest by offering a wider array of downloadable PDF research reports, including those for stocks and ETFs. Additionally, Fidelity integrates ESG (Environmental, Social, and Governance) research, which Ally Invest does not. With a market research rating of five stars and a rank of third among 14 brokers on StockBrokers.com, Fidelity clearly provides a more extensive suite of resources, making it a top choice for investors focused on in-depth analysis and data-driven decision-making.

Both Fidelity and Ally Invest offer essential research features such as stock, ETF, mutual funds, pink sheets, and OTCBB research, along with bond research capabilities. Additionally, users of both platforms can visualize their portfolio allocation by asset class and access research using social media sentiment data. For trade ideas, both brokers offer screeners for stocks, ETFs, and bonds. However, while Fidelity also provides a mutual fund screener, Ally Invest falls short by not including this feature.

When it comes to downloadable content, Fidelity offers 11 PDF research reports for stocks, while Ally Invest does not provide any. Furthermore, Fidelity extends its advantage with downloadable PDF reports for ETFs, adding another edge over Ally Invest, which lacks this provision. While neither broker offers downloadable mutual fund reports, Fidelity's additional tools and recognition as a top-three research provider solidify its position as the preferred platform for investors who prioritize research and analysis.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When comparing the banking features of online brokers, Fidelity and Ally Invest offer different capabilities that are important for users looking for comprehensive financial services. Fidelity does not provide checking or savings accounts, whereas Ally Invest covers both, offering users flexible options for daily spending and saving. Both brokers supply debit and credit cards, facilitating straightforward transactions and credit use. In the realm of mortgage loans, both Fidelity and Ally Invest are viable choices, serving clients with their home financing needs. Each also provides access to Certificates of Deposit (CDs), allowing customers to grow their savings with fixed-interest investment opportunities. Overall, Ally Invest presents a more rounded selection of banking services, including essential checking and savings accounts, compared to Fidelity’s more investment-focused offerings.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Fidelity is better than Ally Invest. Fidelity finished with an overall score of 96.2%, while Ally Invest finished with a score of 80.1%.

Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.

FAQs

Can you trade cryptocurrency with Fidelity or Ally Invest?

When comparing online brokers, Fidelity now offers crypto trading with access to 3 different coins, while Ally Invest does not provide any crypto trading options, offering 0 coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Fidelity or Ally Invest offer IRAs?

Both Fidelity and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Fidelity does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

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Overall Rating Fidelity Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Fidelity Review Ally Invest Review
Broker Screenshots Fidelity Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Fidelity Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 $4.95
Mutual Fund Trade Fee info Varies info $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info $32.95 $20
Margin Rates Fidelity Ally Invest
Margin Rate Under $25,000 info 13.075% 13%
Margin Rate $25,000 to $49,999.99 info 12.575% 12.75%
Margin Rate $50,000 to $99,999.99 info 12.125% 12%
Margin Rate $100,000 to $249,999.99 info 11.575% 10.75%
Margin Rate $250,000 to $499,999.99 info 11.325% 9.75%
Margin Rate $500,000 to $999,999.99 info 9.00% 9.25%
Margin Rate Above $1,000,000 info 8.75% 8.5%
Account Fees Fidelity Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Fidelity Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 3 0
Mutual Funds (No Load) info 5843 13000
Mutual Funds (Total) info 10000 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 25 0
Order Types Fidelity Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Fidelity Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Fidelity Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Fidelity Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Fidelity Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 119 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Fidelity Ally Invest
Active Trading Platform info Active Trader Pro N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info Yes No
Watch Lists - Total Fields info 92 10
Stock Chart Features Fidelity Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 129 120
Charting - Drawing Tools info 38 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 5 8
Charting - Custom Studies info No No
Day Trading Fidelity Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview Fidelity Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Fidelity Ally Invest
Stock Research - PDF Reports info 11 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Fidelity Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Fidelity Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Fidelity Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 26 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Fidelity Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Fidelity Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Fidelity Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Fidelity Review Ally Invest Review
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