Why Trust Us

StockBrokers.com was founded in 2009 with a simple goal: to provide thorough and unbiased reviews of online brokers (learn more about our team and how we test). While the field of brokerage rating and reviewing has become more crowded over time, our coverage continues to be the standard-bearer for impartial, comprehensive, reader-first content.

Our Vision: To inspire the self-directed investing industry by delivering the most thorough, trusted research.

Our Mission Statement: To empower investors and leaders with trusted research that drives informed decisions and pushes the industry forward.

StockBrokers.com is an industry-leading resource for online brokers and self-directed investing, referenced in leading media outlets such as the New York Times, Wall Street Journal, Fast Company and CNBC. Since its inception, StockBrokers.com has helped over 20 million visitors compare stock brokers and learn about stock trading. Learn more about StockBrokers.com.

Here’s what makes us a trustworthy resource.

We are experts

Our team consists of seasoned professionals who are highly regarded in their fields and dedicated to upholding the highest standards of journalism and research. Our writers are also sought-after sources in the world of personal finance, and have themselves been quoted by major media outlets and consulted for their expertise.

We are unbiased

There is no “pay to play” here. Financial service providers cannot pay us to alter a review, modify an opinion, or inflate a star rating, and our tools do not require private, personal information to be shared. Our editorial decisions are, and always have been, independent and impartial. Our editorial team operates strictly independently of our advertising team in order to maintain objectivity. Here's how we make money.

We are thorough

We pride ourselves on analyzing products using strict, proprietary testing methods and collecting insightful data to draw comparisons. Our reviews are the result of hundreds of hours of research and testing, and our data is validated by in-house analysts. Some examples of our meticulous processes:

For the StockBrokers.com 2025 Annual Awards, announced in January 2025, nearly 3,400 data points were collected and used to score brokers. This makes the site home to the largest independent database on the web covering the online broker industry.

Our rigorous validation process by our data team yields an error rate of less than .001% each year, providing site visitors with quality data they can trust.

We partner with customer experience research group Confero to conduct phone tests from locations across the United States, assessing each broker’s customer responsiveness, a true differentiator in our reviews and ratings.

We are respected in the industry

In the highly competitive field of stockbroker reviewing, our annual review is respected as the most comprehensive by industry executives. Many brokerages voluntarily complete an in-depth data profile each year, which we audit for accuracy, and make their executives available for an annual face-to-face interview with our writing and research team. Our award badges, which go to our top picks in various categories, are proudly displayed by brokerages and shared on social media. See our Media page for further information.

We are a Certified B Corp

Certified B Corporations are for-profit companies legally required to consider the impact of their decisions on all stakeholders. B Corps must meet the high, independently verified standards of social and environmental performance and public transparency with a legal commitment to making a positive impact on the planet and its people.

Reink Media Group earned its B Corp certification in October 2022 after undergoing a rigorous in-depth review of the effect of the company’s operations and business model on its workers, community, customers, and the environment by B Lab, a nonprofit network that certifies B Corporations. Reink Media Group and all of our domains will go through the assessment and verification process every three years to maintain our B Corp certification.

Reink Media’s B Corp Impact report is publicly available on bcorporation.net where readers can compare B Corp scores against the performance of mainstream businesses.

About Reink Media Group

StockBrokers.com is but one constellation in the greater financial universe of Reink Media Group. Our other sites include investor.com, StockBrokers.com UK, ForexBrokers.com and BrokerNotes.co.

Reink Media Group helps millions of consumers and individual investors each year. People from across the globe trust our research to help them find the best financial products and services. Whether we are helping you find a broker, a financial advisor, a new credit card or a new savings account — or you want to learn more about stock trading — Reink Media Group will always put people before profits to help you make the right choice for you.

We call ourselves RMG. Here’s a bit more about us:

We’re dedicated to our readers. 38,711,471 users (and counting) have been helped across our domains.
We believe green is good. Our company is fueled by 100% green energy.
We have a mantra: People before profits.
We have a mission: To make the world a safer place for investing while sustaining an ethical, environmentally conscious approach.
We are a Certified B Corp: We (and all of our domains) meet the high, independently verified standards of social and environmental performance and public transparency.

Feedback from our readers

'A very inclusive list. Side by side comparing in for each category is a big help.' Feb. 5, 2023
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‘Spectacular analysis.’ March 13, 2022