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Home ‣ Broker Reviews ‣ Ally Invest Review 2026: Pros & Cons

Ally Invest Review

Name: Ally Invest
Brand: Ally Invest

Written by Jessica Inskip
Edited by Hannah Smith
Reviewed by Blain Reinkensmeyer

February 05, 2026

Jessica Inskip

Jessica Inskip is Director of Investor Research at StockBrokers.com, bringing 15 years of experience in brokerage and trading strategy. Jessica focuses on investor education and brokerage industry research.

See full bio

Ally Invest is a practical, no-nonsense brokerage built for investors who want to manage their money in one place. It pairs naturally with Ally’s banking experience and supports core investing needs, including stocks, ETFs, mutual funds, options, and a notably strong lineup of fixed income products.

Where Ally Invest fits best is for investors focused on long-term planning rather than constant trading. Ally Invest does a particularly good job with fixed income and retirement-friendly investing, and its options tools are capable enough for investors who already understand the mechanics. It’s a platform that rewards consistency more than speed.

Minimum Deposit: $0.00
Stock Trades: $0.00
Options (Per Contract): $0.50

Ratings Awards Historical Rankings

3.0

OVERALL SCORE

Range of Investments
Mobile Trading Apps
Advanced Trading
Research
Education
Ease of Use
Customer Service

Check out StockBrokers.com's picks for the best stock brokers in 2026.

2026	#13
2025	#11
2024	#8
2023	#9
2022	#8
2021	#8
2020	#8
2019	#9
2018	#8

Why you can trust us

Led by Jessica Inskip, Director of Investor Research, the StockBrokers.com research team collects thousands of data points across hundreds of variables. We evaluate features important to every kind of investor, including beginners, casual investors, passive investors, and active traders. We carefully track data on margin rates, trading costs, and fees to rate stock brokers across our proprietary testing categories.

Our researchers open personal brokerage accounts and test all available platforms on desktop, web, and mobile for each broker reviewed on StockBrokers.com. Learn more about how we test.

Pros & Cons Range Of Investments Fees Mobile Trading Apps Research Education Customer Service Banking Services IRA Review Final Thoughts Star Ratings FAQs

Pros & cons

thumb_up_off_alt Pros

Seamless banking integration.
Strong fixed income tools.
Low-cost options trading.
Accessible robo portfolios.

thumb_down_off_alt Cons

No fractional shares.
Limited mobile charting.
Limited stock and ETF screener tools.
Manual account maintenance.

My top takeaways for Ally Invest in 2026:

A strong banking companion: Ally Invest works best as an extension of Ally Bank. Instant cash movement between savings and investing accounts creates a smooth, centralized experience that’s especially appealing for existing Ally customers.
Whole shares hold it back: The lack of fractional investing creates limitations for smaller accounts. Dollar-cost averaging into higher-priced stocks is harder here than at many competitors that support partial shares.
Strong fixed income tools: Equity research is limited, but Ally’s fixed income tools stand out. The Bond Finder makes it easier to navigate corporate and municipal bonds, giving income-focused investors more to work with than the platform’s simple reputation might suggest.

Range of investments

Ally Invest works best as an extension of Ally’s banking ecosystem, offering a centralized place to manage investments alongside everyday finances. The platform covers the essentials, including stocks, ETFs, mutual funds, and a strong selection of fixed income products. While the lineup is practical and well-suited for long-term investing, it lacks certain modern features, most notably fractional shares.

Investment depth, with a notable gap: One of Ally’s strengths is the ability to handle multiple investment needs on a single platform. Beyond equities, investors can access Treasurys, municipal and corporate bonds, brokerage CDs, and mutual funds, making it easy to build a diversified, income-oriented portfolio. The biggest drawback is the absence of fractional shares. Being limited to whole-share investing raises the barrier for smaller accounts and makes dollar-cost averaging into higher-priced stocks more cumbersome than it needs to be.

Automated investing made accessible: For hands-off investors, Ally Invest Robo Portfolios are an option. With a $100 minimum and a 0.30% annual advisory fee, the service is accessible and competitively priced. The four portfolio styles, Core, Income, Tax-Optimized, and Socially Responsible, are clearly defined and easy to align with different goals. Portfolios rebalance daily, making this a true “set it and forget it” solution.

Account types and administration lag behind: Ally supports Traditional, Roth, and Rollover IRAs, as well as Coverdell Education Savings Accounts, which is a welcome option for families saving for education expenses. That said, account maintenance feels dated. Adding a beneficiary still requires downloading and submitting a physical PDF, an unnecessary hurdle for basic tasks on an otherwise digital platform.

Feature	Ally Invest
Stock Trading info	Yes
Account Feature - Margin Trading info	Yes
Fractional Shares (Stocks) info	No
OTC Stocks info	Yes
Options Trading info	Yes
Complex Options Max Legs info	4
Fixed Income (Treasurys) info	Yes
Futures Trading info	No
Forex Trading info	No
Crypto Trading info	No
Crypto Trading - Total Coins info	0
Traditional IRAs info	Yes
Roth IRAs info	Yes
Advisor Services info	Yes

Ally Invest fees

Ally Invest meets the modern industry standard with $0 commission trades for online stock and ETF purchases, a baseline I now expect from any serious brokerage. Where pricing gets more nuanced is once you move beyond basic equity investing, with a mix of competitive perks and a few legacy-style fees.

Options and penny stocks: Options trading pricing is one of Ally’s brighter spots. Contracts cost $0.50 each, undercutting the $0.65 fee still charged by many larger brokers. Ally also offers a dime-close program, allowing short options priced at $0.10 or less to be closed without an additional contract fee, which is a practical benefit for investors managing existing positions. On the flip side, trading penny stocks (OTC securities) comes with a $4.95 commission, adding a fee that commission-free competitors have largely eliminated.

Fixed income and margin: Bond pricing is straightforward but favors larger trades. Ally charges $1 per bond with a $10 minimum per transaction, which can make small purchases less cost-effective. Fees are capped at $250, offering protection for larger orders. Margin, however, is where costs climb quickly. Rates start at 12% for balances under $25,000, which is in line with bank-affiliated brokers but high compared to platforms geared toward active trading. Investors should also note administrative fees, including a $50 ACAT transfer fee and a $25 IRA closure fee.

Feature	Ally Invest
Minimum Deposit info	$0.00
Stock Trades info	$0.00
Penny Stock Fees (OTC) info	$4.95 info
Options (Per Contract) info	$0.50
Options Exercise Fee info	$0.00
Options Assignment Fee info	$0.00
Futures (Per Contract) info	(Not offered)
Mutual Fund Trade Fee info	$0.00
Broker Assisted Trade Fee info	$20

Mobile trading apps

The Ally Invest mobile app feels more like a companion to the broader Ally experience than a standalone trading platform. It’s clean, uncluttered, and easy to navigate, which makes it well suited for checking balances or placing straightforward trades. That simplicity, however, comes at the cost of richer analysis.

Market data and charting: Mobile charting is extremely limited. I was surprised to find that there are no technical indicators available at all, which is increasingly rare, even among simplified investing apps. Quote pages are also sparse, showing only basic price movement by default. Key data points like volume, average volume, and bid-ask spreads aren’t immediately visible on the primary quote view, making the app feel more observational than analytical.

Trading and options: Despite the lack of data density, trading functionality is fairly capable. The app supports multi-leg options trades, which is not something every simplified platform offers. The options chain itself is usable and visually clear, with helpful color cues when selecting bids and asks. That said, viewing only one expiration at a time slows down analysis, and the absence of implied volatility limits its usefulness for more informed options decisions.

Research and watchlists: Research on mobile leans heavily on third-party integration. TipRanks is well embedded and easy to access, allowing you to review analyst ratings and commentary without leaving the app. Broader market context is thin, though. You can view major indices and the VIX, but there’s no visibility into sectors, commodities, Treasury yields, or economic data. Watchlists sync from the web platform, but customization is minimal, reinforcing the sense that the app is best used for monitoring rather than deep research.

Ally’s mobile app features a simple, easy-to-read watchlist showing just the stock symbol, last price, and daily change. While basic compared to more advanced platforms, it serves the needs of passive investors who simply want to check in on their holdings at a glance.

Overall, Ally’s mobile app is dependable and easy to use, but it’s not designed for investors who rely on real-time data or technical analysis. It works best as a lightweight tool for account management and occasional trades, not as a primary research or trading interface.

Feature	Ally Invest
iPhone App info	Yes
Android App info	Yes
Apple Watch App info	No
Stock Alerts info	No
Charting - After-Hours info	No
Charting - Technical Studies info	0
Charting - Study Customizations info	No
Watchlist (Streaming) info	No
Mobile Watchlists - Create & Manage info	Yes
Mobile Watchlists - Column Customization info	No

Research

Ally Invest’s research experience reflects a clear prioritization of favoring income-focused investors and long-term strategies over deep stock analysis. There are areas where the platform is genuinely strong, particularly in fixed income, but investors who rely on robust screeners or macro-level context will find the offering limited.

Jessica's take:

"Ally’s fixed income offering is certainly where they shine. The Bond Finder tool is extremely helpful, and the amount of detail available when researching individual bonds makes it one of the strongest fixed-income experiences I tested."

Jessica Inskip

Stocks and screeners: Equity research is serviceable but thin. Rather than offering in-house analyst reports or downloadable research from major providers, Ally leans heavily on third-party integration. TipRanks plays a central role here, and its Smart Score provides a quick snapshot that blends analyst ratings, sentiment, and insider activity into a single, easy-to-read metric. It’s useful for getting a sense of market consensus, but it stops short of supporting deeper analysis.

Idea generation is where the experience breaks down. Stock screeners allow filtering by only a small handful of criteria, which makes it difficult to run anything more than a basic scan. The ETF screener is similarly constrained, offering limited filters and little transparency into how results match selected inputs. Investors who prefer to define precise entry criteria will likely find these tools restrictive.

Fixed income stands apart: Fixed income research is where Ally clearly excels. The Bond Finder tool is one of the more thoughtful features on the platform, guiding investors through questions around tax status, time horizon, and location to surface appropriate bond options. Once inside a bond’s detail page, the data is thorough and well presented, including yield-to-worst, call schedules, maturity details, and payment frequency. It’s a notably strong experience that reflects Ally’s banking heritage and commitment to income-oriented investing.

Ally’s Bond Finder tool helps investors navigate the fixed income market by matching them with bonds that fit their personal needs. This guided questionnaire takes tax considerations and investment goals into account, recommending products like municipal bonds, corporate bonds, CDs, and U.S. Treasurys. It’s a user-friendly way to build a fixed income portfolio with confidence.

Options and macro context: The Options Strategy Workbench adds useful structure for investors who already understand options trading. Visual cues make order construction clearer, and the ability to view net Greeks is an important risk-management feature. However, the default options chain omits some commonly expected data points, such as implied volatility, which limits its usefulness without additional context.

Macro-level research is minimal. There is no economic calendar, no meaningful sector performance breakdown, and little guidance on broader market conditions. For investors who want to understand how economic trends or policy decisions are shaping markets, Ally provides only a surface-level view.

Feature	Ally Invest
Research - Stocks info	Yes
Stock Research - ESG info	No
Stock Research - PDF Reports info	0
Screener - Stocks info	Yes
Research - ETFs info	Yes
Screener - ETFs info	Yes
Research - Mutual Funds info	Yes
Screener - Mutual Funds info	No
Research - Pink Sheets / OTCBB info	Yes
Research - Fixed Income info	Yes

Education

Ally Invest’s educational content feels more like a personal finance resource than a dedicated investing curriculum. The hub, branded as Ally Community, is not well integrated into the investing platform and can be difficult to find, living behind disclosures rather than alongside trading tools. Once there, the experience blends budgeting advice, lifestyle content, and investing articles into a single stream.

Ally Bank’s Conversation-ally education hub focuses on personal finance topics that go beyond investing. From budgeting and debt management to saving strategies and automated investing, the platform offers a wide range of easy-to-understand articles designed to help users take control of their financial wellness. While it’s separate from the investing platform, it’s a valuable resource for building a strong financial foundation.

Built for passive learners: For long-term, hands-off investors, much of the content works well. Retirement education is a clear strength. Articles like 10 IRA Mistakes to Avoid are practical and thoughtfully structured, covering topics such as beneficiary designations, rollovers, and even backdoor Roth strategies. Portfolio-focused pieces, particularly around ETFs, are approachable and engaging, and interactive elements like risk tolerance quizzes help keep the material accessible. For investors focused on buying funds and holding them over time, Ally provides a low-pressure way to learn the basics.

Thin support for active learning: Education around individual stocks and trading is far less developed. Introductory stock content is minimal, often glossing over foundational concepts before jumping into complex rules or constraints. This makes the learning curve feel steeper than it needs to be. Options education is similarly lacking, introducing advanced strategies without first building a clear understanding of risks and mechanics.

The format limitations are also notable. Ally doesn’t offer webinars, structured investing courses, or paper trading, which makes it harder for investors to practice or progress beyond reading articles. Most calculators and tools focus on personal finance topics like budgeting, saving, or mortgages, rather than portfolio analysis or investment strategy. As a result, Ally’s education works best as a reference for passive investing concepts, but it falls short as a primary resource for learning how to trade or actively manage a portfolio.

Feature	Ally Invest
Education (Stocks) info	Yes
Education (ETFs) info	Yes
Education (Options) info	Yes
Education (Mutual Funds) info	Yes
Education (Fixed Income) info	Yes
Education (Retirement) info	Yes
Videos info	No
Webinars info	No
Progress Tracking info	No
Interactive Learning - Quizzes info	No

Customer service

To score Customer Service, StockBrokers.com partners with customer experience research firm Confero to conduct phone tests from locations throughout the United States. For this year's testing, 132 customer service tests were conducted over six weeks, with wait times logged for each call.

Customer service representatives were asked for assistance or details for prospective customers in several areas of broker services, including account opening, trading tools, apps, crypto offerings, active trading, and more. Here are the results for Ally Invest.

Average Connection Time: 1.8 minutes
Average Net Promoter Score: 8.3 / 10
Average Professionalism Score: 8.3 / 10
Overall Score: 8.43 / 10
Ranking: 3rd of 11

Banking services

Ally Invest sits inside a full-featured digital bank, and for many investors, that integration is its biggest advantage. Ally offers a unified experience where savings, checking, credit cards, loans, and investments all live under a single login. That cohesion is something most standalone brokers simply can’t replicate.

From saver to investor: The connection between Ally’s banking and investing tools is seamless. Funds can be moved instantly from Ally checking or high-yield savings into an investment account, avoiding the delays that come with external ACH transfers. This setup makes it easier to keep idle cash earning interest until you’re ready to invest, reducing cash drag without sacrificing flexibility.

A complete financial ecosystem: Beyond investing, Ally’s banking platform supports the broader financial picture. Customers have access to mortgages, auto loans, credit cards, and a range of certificates of deposit, including no-penalty options. For investors who want to manage spending, borrowing, saving, and investing in one place, Ally’s banking infrastructure adds meaningful convenience and cohesion.

Feature	Ally Invest
Bank (Member FDIC) info	Yes
Checking Accounts info	Yes
Savings Accounts info	Yes
Credit Cards info	Yes
Debit Cards info	Yes
Mortgage Loans info	Yes

Ally Invest IRA review

For most retirement savers, Ally Invest offers a straightforward IRA experience that benefits from its close ties to Ally Bank. Opening a Traditional, Roth, or Rollover IRA is simple, and the ability to fund contributions instantly from an Ally High Yield Savings account is a real advantage, especially for last-minute contributions before a tax deadline.

Education and small business gaps: One welcome inclusion is the Coverdell Education Savings Account (ESA), a less common option that supports K–12 and college expenses and has largely disappeared from many brokerage platforms. Since Ally doesn’t offer 529 plans, the Coverdell serves as a useful alternative for parents. That said, retirement support for self-employed investors is notably absent. Ally doesn’t offer self-directed SEP or SIMPLE IRAs, which limits its appeal for freelancers and small business owners managing their own retirement plans.

Fees and minimums: Ally keeps costs simple, with no annual IRA maintenance fee and no minimum opening deposit. That makes it easy to get started, even with smaller balances. Investors should be aware of a $25 IRA closure fee if they decide to move their account elsewhere. It’s not excessive, but it’s worth factoring in for those who value portability.

Final thoughts

Ally Invest isn’t trying to compete with professional trading platforms, and that restraint is intentional. It’s built to serve as a natural extension of Ally’s digital banking experience, and for existing customers, that integration is compelling. The ability to move money instantly from savings or checking into an investment account makes it easier to stay invested. For investors focused on ETFs, long-term portfolios, or automated strategies, Ally delivers a clean, dependable experience that fits neatly into everyday financial life.

The limitations emerge as your needs become more specific. The lack of fractional shares makes it harder to invest incrementally, and the research and screening tools don’t offer the analytical support required for more active decision-making. Ally Invest works best as a strong investing layer within a broader digital banking ecosystem. If a unified financial dashboard and ease of use matter more than advanced trading tools, Ally is a solid choice. If your strategy leans toward frequent trading or detailed market analysis, you may need a different broker.

Ally Invest Star Ratings

Feature	Ally Invest
Overall
Range of Investments
Mobile Trading Apps
Advanced Trading
Research
Customer Service
Education
Ease of Use

FAQs

What is Ally Invest?

Ally Invest is the brokerage division of Ally Financial, a company best known for its online banking services, including high-yield savings accounts, checking accounts, mortgages, and loans. It provides a platform for investing in stocks, ETFs, options, mutual funds, and fixed-income products, making it a natural extension for Ally Bank customers looking to start investing.

Is Ally Invest a good broker?

Ally Invest is a great choice for existing Ally Bank customers who want a simple way to start investing without switching platforms. It’s a solid fit for long-term, buy-and-hold investors who don’t need advanced tools or trading features. One of its standout strengths is its strong access to fixed-income markets and research, along with a broad selection of mutual funds and a strong fixed-income offering.

However, if you’re a short-term trader, rely heavily on mobile trading, or need advanced charting and strategy tools, you may find Ally Invest a bit limiting. While the platform is convenient, those looking for a more feature-rich experience might want to explore other brokerage options.

Is Ally Invest good for beginners?

Yes, Ally Invest is a solid choice for beginners, especially if you already use Ally Bank and want a seamless way to start investing. The platform is easy to navigate, and while its education is geared more toward passive investors, it provides a decent starting point for those new to the market. Customer support is generally responsive and benefits from Ally’s established banking infrastructure, which can be reassuring for new investors.

Does Ally charge brokerage fees?

Ally Invest offers commission-free trading on stocks, ETFs, and no-load mutual funds, making it a cost-effective choice for most investors. However, there are some exceptions to keep in mind. Stocks priced under $2, such as penny stocks, come with a minimum commission of $4.95 per trade, with fees capped at 5% of the trade's total value. Options trades cost $0.50 per contract, with no extra fees for early assignment or exercise. Bond trades are competitively priced at $1 per bond, with a $10 minimum and $250 maximum per transaction. Additionally, there are some incidental fees for account transfers and certain transactions, so it’s always good to check the fine print before making a move.

What is the minimum balance for Ally Invest?

Ally Invest has no minimum balance requirement, and you don’t need a minimum deposit to open an account. This is increasingly common among U.S. online brokers. This makes it a great option for investors who want to start small and gradually build their portfolio over time. Whether you’re looking to invest in stocks, ETFs, or mutual funds, you can begin with whatever amount fits your budget. The only exception is a small minimum of $100 required for the robo-investing offerings.

How do I get my money out of Ally Invest?

Withdrawing money from Ally Invest is straightforward. Simply go to the "Transfers" section on the Ally Invest website to initiate a withdrawal. You can transfer funds via ACH, request a check, do an instant transfer to your Ally Bank account, or opt for a wire transfer. If you’re already banking with Ally, moving money between accounts is seamless and typically quicker than external transfers.

Is Ally Invest good for day trading?

Not really. While Ally Invest offers commission-free stock trading, it lacks many of the features that active traders rely on. There’s no Level 2 market data, limited chart-trading capabilities, and higher-than-average margin rates compared to brokers that cater to frequent traders. Options traders may also find the platform lacking in detailed analytics and advanced strategy tools. If you’re serious about day trading, you’ll likely be better off with a broker that offers more comprehensive tools.

Is Ally Invest trustworthy?

Yes, Ally Invest is a legitimate and trustworthy brokerage. It’s a member of FINRA and the Securities Investor Protection Corporation (SIPC), which means customer accounts are protected in the event of a broker’s bankruptcy, though, like with any broker, SIPC insurance does not cover market losses. Investing always carries risk, but from a regulatory and security standpoint, Ally Invest meets industry standards for investor protection.

Is Ally Invest’s robo advisor any good?

Ally’s robo portfolios make it easy to invest in diversified ETF portfolios aligned with your goals. There’s a $100 minimum to get started. Ally offers two options: a cash-enhanced portfolio with no advisory fee, and a market-focused portfolio that charges a 0.30% annual advisory fee. Portfolios rebalance automatically, making them a solid option for hands-off investors.

How does Ally Invest make its money?

Ally Invest generates revenue through a combination of payment for order flow (PFOF), interest earned on uninvested cash and margin balances, fixed-income markups, and standard administrative fees. As part of Ally Financial, the platform also benefits from the broader banking relationship, including deposits and lending products.

StockBrokers.com Review Methodology

Why you should trust us

Jessica Inskip is Director of Investor Research at StockBrokers.com, bringing 15 years of experience in brokerage and trading strategy. A former FINRA-licensed rep, she held Series 7, 63, 66, and 4 licenses. Jessica focuses on investor education and brokerage industry research, appears regularly on CNBC, Bloomberg, The Schwab Network, Fox Business, and Yahoo! Finance, and hosts the Market MakeHer podcast.

Blain Reinkensmeyer, co-founder of StockBrokers.com, has been investing and trading for over 25 years. After having placed over 2,000 trades in his late teens and early 20s, he became one of the first in digital media to review online brokerages. Today, Blain is widely respected as a leading expert on finance and investing, specifically the U.S. online brokerage industry. Blain has been quoted in The New York Times, The Wall Street Journal, Forbes, and Fast Company, among others. Blain created the original scoring rubrics for StockBrokers.com and oversees all testing and rating methodologies.

How we tested

We used our own brokerage accounts for testing.
We collected thousands of data points across the brokers we review.
We tested each online broker's website, desktop platforms, and mobile app, where applicable.
We maintained strict editorial independence; brokers cannot pay for inclusion or a higher rating.

Our research team meticulously collected data on every feature of importance to a wide range of customer profiles, including beginners, casual investors, passive investors, and active traders. We carefully track variables like margin rates, trading costs, fees, and platform features and use them to help rate brokers across a range of categories measuring ease of use, range of investments, research, education, and more.

At StockBrokers.com, our reviewers use a variety of computing devices to evaluate platforms and tools. Our reviews and data collection were conducted using the following devices: iPhone SE running iOS 17.5.1, MacBook Pro M1 with 8 GB RAM running the current MacOS, and a Dell Vostro 5402 laptop i5 with 8 GB RAM running Windows 11 Pro.

Each broker was evaluated and scored on over 200 different variables across seven key categories: Range of Investments, Platforms & Tools, Research, Mobile Trading, Education, Ease of Use, and Overall. Learn more about how we test.

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About Ally Invest

Ally Invest is the online brokerage arm of Ally Financial (NYSE: ALLY), which also operates Ally Bank. Originally founded in 1919 by General Motors as GMAC to finance auto purchases, it renamed to Ally Financial in 2010, expanded into digital banking, and acquired brokerage firm TradeKing in 2016, rebranding it as Ally Invest. Today, Ally Financial is best known for FDIC-insured online banking, auto loans, home loans, and brokerage services under Ally Invest.

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About the Editorial Team

Jessica Inskip is Director of Investor Research at StockBrokers.com, bringing 15 years of experience in brokerage and trading strategy. A former FINRA-licensed rep, she held Series 7, 63, 66, and 4 licenses. Jessica focuses on investor education and brokerage industry research, appears regularly on CNBC, Fox Business, and Bloomberg, and hosts the Market MakeHer podcast.

Hannah Smith is a Staff Editor at StockBrokers.com. With a background in SEO and years of experience in digital media, Hannah is focused on creating high-quality, data-driven content that helps investors make informed decisions. With a master's degree in English from North Carolina State University, she brings a strong foundation in writing, research, and editorial strategy to her work.

Blain Reinkensmeyer has 20 years of trading experience with over 2,500 trades placed during that time. He heads research for all U.S.-based brokerages on StockBrokers.com and is respected by executives as the leading expert covering the online broker industry. Blain’s insights have been featured in the New York Times, Wall Street Journal, Forbes, and the Chicago Tribune, among other media outlets.