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Ally Invest Review

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website is a convenient solution.

Pros

  • As far as banking and brokerage combinations go, Ally delivers with universal account access, instant money transfers between accounts, and $0 trades.
  • $0 minimum deposit. $0 stock and ETF trades. Options trades $.50 per contract.
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Cons

  • If you are not already an Ally Bank customer, Ally Invest struggles to compete as a standalone broker. Ally Invest trails industry leaders TD Ameritrade, Fidelity, and Charles Schwab in most areas, including trading platforms, tools, investment research, and education.
  • Usability and banking synergies aside, if you have no ties to Ally, Ally Invest does not provide enough value to warrant a recommendation.

Overall Summary

FeatureAlly Invest
Overall 4 Stars
Commissions & Fees 4.5 Stars
Platforms & Tools 3 Stars
Research 3.5 Stars
Mobile Trading 3.5 Stars
Offering of Investments 4 Stars
Education 3.5 Stars
Ease of Use 5 Stars

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Ally Invest Trading Platform Screenshots


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About Ally

Ally Invest is the online brokerage arm of Ally Financial (publicly traded, "ALLY"), which also operates Ally Bank. Ally Financial is best-known for its FDIC-insured banking services through Ally Bank, which includes online banking, auto financing, and home loans. Read more at Wikipedia.

2021 Review Methodology

For the StockBrokers.com 11th annual best trading platforms review published in January 2021, a total of 2,816 data points were collected over three months and used to score brokers. This makes StockBrokers.com home to the largest independent database on the web covering the online broker industry.

Participation is required to be included. Each broker completed an in-depth data profile and offered executive time (live in person or over the web) for an annual update meeting. Our rigorous data validation process yields an error rate of less than .001% each year, providing site visitors quality data they can trust. Learn more about how we test.


Blain Reinkensmeyer

About the author: As Head of Research at StockBrokers.com, Blain Reinkensmeyer has 20 years of trading experience with over 1,000 trades placed during that time. Referenced as a leading expert on the US online brokerage industry, Blain has been quoted in the Wall Street Journal, The New York Times, and the Chicago Tribune, among others.

All pricing data was obtained from a published web site as of 01/19/2021 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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