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tastytrade vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

January 23, 2025

In this head to head comparison of tastytrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

tastytrade
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50 info
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When determining which online broker to choose, both tastytrade and Ally Invest present notable opportunities based on an individual's investment interests. Tastytrade shines with unique offerings such as fractional shares, futures, and cryptocurrency trading. On the other hand, Ally Invest excels in providing access to mutual funds, OTC stocks, and valuable advisor services. Evaluating their strengths and investment options can guide you in selecting the platform that aligns with your trading goals.

Tastytrade is a solid choice for investors fascinated by options, futures, and cryptocurrency, with offerings that include four distinct cryptocurrencies. It supports stock and margin trading but does not venture into mutual funds or OTC stocks. The brokerage provides traditional and Roth IRA accounts but lacks advisor services. Rated four stars for its range of investments, tastytrade holds the #10 spot among 18 brokers according to StockBrokers.com.

Conversely, Ally Invest seems to cater to a different crowd, appealing to those seeking a wider variety of investment options such as mutual funds, advisor services, and OTC stocks. While it equally supports stock and margin trading along with IRAs, Ally Invest does not offer fractional shares, futures, or crypto trading. It's highly rated at 4.5 stars for its range of investments and is ranked #8 out of 18 brokers by StockBrokers.com, showcasing its broad appeal and comprehensive service offerings for diverse investment portfolios.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Mutual Funds info No Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Range of Investments 4/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When it comes to trading platforms and tools, tastytrade holds a slight edge over Ally Invest, especially for traders who value advanced charting capabilities and desktop platform availability. Tastytrade is favored with a 4-star rating compared to Ally Invest's 3-star, and it ranks 8th of 18 brokers by StockBrokers.com for its trading features, two spots ahead of Ally Invest at 10th. Overall, tastytrade is likely a better fit for users seeking depth in technical analysis and customization, while Ally Invest may appeal to those looking for straightforward, browser-based access.

Tastytrade offers both Windows and Mac desktop trading platforms, catering to users who prefer downloadable software, while Ally Invest only provides a browser-based alternative. Both brokers feature web platforms, but tastytrade steps ahead in charting details, presenting traders with a substantial 308 technical indicators, compared to Ally Invest's 120. Furthermore, tastytrade enables users to adjust open orders directly on stock charts and displays essential corporate events such as earnings, splits, and dividends on its charts, features lacking in the Ally Invest experience.

When it comes to watchlists, tastytrade provides users with 33 columns or fields, compared to Ally Invest's 10, allowing for extensive data tracking and comparison. Additionally, tastytrade supports creating custom studies and saving multiple chart profiles for comprehensive strategy development, while also offering chart note-taking, a feature that Ally Invest shares. Both brokers miss out on paper trading and trading journal capabilities, but for traders who crave advanced charting tools and platform adaptability, tastytrade outshines its competitor.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 33 10
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Platforms & Tools 4/5 Stars 3/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025

Featured Offers


5/5 Stars

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Beginners and education

When it comes to educating beginner investors, both tastytrade and Ally Invest offer valuable resources, but they have their distinct strengths. Tastytrade provides comprehensive education in stocks, ETFs, and options, coupled with frequent webinars to deepen understanding of these areas. However, it falls short in offering education on mutual funds and bonds. Ally Invest, on the other hand, covers a broader spectrum of financial instruments, including stocks, ETFs, options, mutual funds, and bonds. Both platforms lack paper trading and educational videos, and do not provide quizzes, but tastytrade stands out by allowing users to track their learning progress.

In terms of rankings and ratings, each platform holds solid ground. Both tastytrade and Ally Invest are rated 4 out of 5 stars for their educational offerings. According to StockBrokers.com, Ally Invest edges out tastytrade, ranking 8th compared to tastytrade’s 10th among 18 brokers. This suggests that while tastytrade excels in specific areas with its webinars and progress tracking, Ally Invest’s educational breadth might appeal more to investors looking for a wider range of learning opportunities.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When considering stock trading apps, tastytrade tends to stand out due to its higher user rating of 4.5 stars compared to Ally Invest's 4 stars. Ranked #10 among 18 brokers, tastytrade offers a slightly more favorable experience than Ally Invest, which holds the #13 spot. Both platforms provide essential features like iPhone and Android apps, mobile options trading, and the ability to create custom watch lists. However, there are notable differences that may influence your decision depending on your trading needs.

Tastytrade excels in offering streaming quotes, a feature Ally Invest lacks. Additionally, tastytrade allows users to customize watch list columns and provides mobile after-hours charting, features that aren't available with Ally Invest. Furthermore, tastytrade enables chart viewing in landscape mode, which can enhance the user experience for traders who rely on detailed chart analysis. These attributes might appeal to more active traders who value real-time data and customizable options.

On the other hand, both tastytrade and Ally Invest fall short when it comes to additional media content, as neither platform offers streaming live TV or videos on demand. While neither app offers stock alerts or the ability to display stock comparisons on charts, both support mobile after-hours stock trading and offer the ability to view multiple time frames in their charting tools. While technical studies on mobile charts are not available on either platform, these features indicate a basic level of chart functionality suitable for straightforward trading strategies.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info Yes No
Charting - Technical Studies info 0 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between online brokers tastytrade and Ally Invest, it's essential to examine their fee structures to find the best fit for your investment needs. Both platforms offer commission-free trading for regular stock trades and do not require a minimum deposit to open an account, making either choice accessible for new investors. However, while they both charge $0.50 per options contract, tastytrade generally has lower margin rates across various balance tiers compared to Ally Invest. On the other hand, Ally Invest emerges as the more cost-effective option for several fees, including account transfers and options exercise and assignment fees.

Diving into account-specific charges, tastytrade and Ally Invest both waive any annual fees for IRA accounts, helping investors save in the long term. However, if you decide to close your IRA, Ally Invest charges a lower closure fee of $25 compared to tastytrade's $60. Additionally, Ally Invest has more favorable rates for account transfers, with partial and full transfers priced at $50, whereas tastytrade charges $75 for each of these services.

When considering margin rates, tastytrade edges out with lower interest percentages compared to Ally Invest. For margin balances under $25,000, tastytrade sets the rate at 11%, while Ally Invest charges 13%. As balances increase, tastytrade continues to offer competitive rates—specifically 10.5% for balances between $25,000 and $49,999 and 10% for balances between $50,000 and $99,999. In contrast, Ally Invest's rates are higher at 12.75% and 12% for the same tiers, respectively. Hence, for those heavily involved in options trading or requiring margin, understanding these fee structures can greatly impact the total cost of investing with either broker.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.50 info $0.50
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing tastytrade and Ally Invest for day trading, you’ll find distinct differences in their feature offerings. Tastytrade provides streaming live TV, which can be beneficial for traders looking to stay updated with market news and trends directly through their trading platform. On the other hand, Ally Invest doesn’t offer this feature. While neither platform offers streaming time and sales for stocks or direct market routing, tastytrade stands out with its ladder trading capability, which could appeal to traders interested in visualizing order flow and executing trades quickly. Both platforms do not support trading hotkeys for keyboard trade entry or level 2 quotes, which may be a consideration for day traders who rely on these tools. Furthermore, neither broker provides options for either basic or advanced strategy backtesting, which could be a drawback for traders who like to test their strategies before going live.

In terms of short-selling capabilities, tastytrade provides a short locator tool, allowing users to view the real-time availability of shares available to short by security, a feature not available with Ally Invest. Both brokers do not offer order liquidity rebates, which may affect traders looking for cost efficiencies in high-frequency trading. Ultimately, while tastytrade offers unique features like streaming live TV and a short locator tool, Ally Invest may appeal to traders who don’t require these extras and prefer a more straightforward trading platform. The choice between tastytrade and Ally Invest will largely depend on the specific needs and priorities of the day trader in question.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When considering market research capabilities, Ally Invest clearly surpasses tastytrade in providing more comprehensive resources and tools. Both platforms offer research access for stocks and ETFs with features like portfolio analysis by asset class, but Ally Invest extends its offerings to include mutual funds, bonds, and Pink Sheets/OTCBB research. Additionally, Ally Invest utilizes social media sentiment data in stock research, and provides stock and ETF screeners, making it a more appealing choice for investors focused on extensive market insight.

Tastytrade is streamlined with a focus on stocks and ETFs, and while it offers tools to analyze portfolio allocation, it lacks social media sentiment data and screeners for generating trade ideas. The platform also does not provide research support for mutual funds, bonds, or Pink Sheets/OTCBB, potentially limiting its appeal to investors seeking a wide-ranging research experience. The absence of downloadable PDF research reports across all investment types can be a drawback for those who prefer in-depth research documents.

In comparison, Ally Invest excels by providing research in multiple investment areas, including mutual funds and bonds, and enriching its stock research with social sentiment analysis. Its inclusion of screeners for stocks and ETFs aids users in identifying investment opportunities based on specific criteria. Rated 3.5 stars for market research, compared to tastytrade's 1.5 stars, and holding a higher ranking on StockBrokers.com, Ally Invest stands out for investors desiring a more diverse array of market research tools.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info No Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 1.5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, Ally Invest stands out with a wide range of services that tastytrade does not offer. Ally Invest provides traditional banking options such as checking and savings accounts, along with debit and credit cards, which can make day-to-day transactions easier for their customers. Additionally, Ally Invest includes mortgage loans and Certificates of Deposit (CDs) as part of their offerings, giving users more ways to manage and grow their finances. In contrast, tastytrade does not provide any of these banking services, focusing instead on investment opportunities. Therefore, if you're looking for a blend of investment and banking services, Ally Invest may be the more comprehensive choice.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that tastytrade is better than Ally Invest. tastytrade finished with an overall score of 80.1%, while Ally Invest finished with a score of 80.1%.

tastytrade isn’t for every investor, but its platform is ideal for frequent options and futures traders, offering efficient workflow, useful risk management tools, killer design, and online content that makes you feel like you’re on a trading desk.

FAQs

Can you trade cryptocurrency with tastytrade or Ally Invest?

When comparing tastytrade and Ally Invest for crypto trading, tastytrade stands out by offering crypto trading with access to 4 different coins, whereas Ally Invest does not provide any options for trading cryptocurrencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does tastytrade or Ally Invest offer IRAs?

Both tastytrade and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but tastytrade charges a $60 closure fee while Ally Invest charges only $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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0 of 5
Overall Rating tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
Broker Screenshots tastytrade Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees tastytrade Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee info N/A info $0.00
Options (Per Contract) info $0.50 info $0.50
Futures (Per Contract) info $1.25 (Not offered)
Broker Assisted Trade Fee info $0 $20
Margin Rates tastytrade Ally Invest
Margin Rate Under $25,000 info 11% 13%
Margin Rate $25,000 to $49,999.99 info 10.5% 12.75%
Margin Rate $50,000 to $99,999.99 info 10% 12%
Margin Rate $100,000 to $249,999.99 info 9.5% 10.75%
Margin Rate $250,000 to $499,999.99 info 9% 9.75%
Margin Rate $500,000 to $999,999.99 info 8.5% 9.25%
Margin Rate Above $1,000,000 info 8% 8.5%
Account Fees tastytrade Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00
Account Transfer Out (Partial) info $75.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
Investment Options tastytrade Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Mutual Funds (No Load) info 0 13000
Mutual Funds (Total) info 0 14000
Bonds (US Treasury) info No info Yes
Bonds (Corporate) info No Yes
Bonds (Municipal) info No Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types tastytrade Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners tastytrade Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info No No
Stock Trading Apps tastytrade Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features tastytrade Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting tastytrade Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms tastytrade Ally Invest
Active Trading Platform info tastytrade N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 33 10
Stock Chart Features tastytrade Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 7 8
Charting - Custom Studies info Yes No
Day Trading tastytrade Ally Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Ladder Trading info Yes No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview tastytrade Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No Yes
Screener - Stocks info No Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research tastytrade Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research tastytrade Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research tastytrade Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading tastytrade Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 20 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking tastytrade Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service tastytrade Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
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