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tastytrade vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of tastytrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

tastytrade
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50 info
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When choosing between tastytrade and Ally Invest, investors will find that both platforms offer a variety of investment options suited to different needs. While Ally Invest provides a slightly broader range of investments highlighted by its inclusion of mutual funds and OTC stocks, tastytrade excels in unique offerings like futures and cryptocurrency trading with 17 available coins. Both brokers support stock, margin, and options trading as well as traditional and Roth IRA accounts, but the right platform will depend largely on an investor’s preference for specific types of investments.

Tastytrade is well-suited for investors eager to participate in futures and crypto markets. It offers not only stock, margin, and options trading but also a simple way to dip into fractional shares, making portfolio customization easier. However, it lacks mutual funds and OTC stock options, which might be a drawback for those looking to diversify through traditional channels. Additionally, tastytrade does not provide advisor services, leaving trading decisions entirely up to the user, which may suit more experienced or independent investors.

Ally Invest, on the other hand, stands out with its comprehensive range of traditional investment options, including mutual funds and OTC stocks, which can be appealing for conventional investors. While it does not offer futures or crypto trading, it does provide advisor services that can guide beginners or those who prefer more structured investment advice. Though both brokers share a four-star rating for their range of investments, Ally Invest ranks slightly higher than tastytrade according to StockBrokers.com, which might influence those seeking reassurance of quality service.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Mutual Funds info No Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 17 0
Range of Investments 4/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When choosing between tastytrade and Ally Invest for trading platforms and tools, tastytrade generally offers more comprehensive options, but each platform has its strengths. For those seeking a downloadable experience, tastytrade provides both Windows and Mac versions, an option Ally Invest does not offer. While both platforms support browser-based trading and lack features like paper trading and a trading journal, tastytrade takes the lead with a higher number of customizable watchlist columns and the ability to adjust open orders directly on stock charts. It also offers more technical indicators for charting. Despite having fewer drawing tools, tastytrade receives a higher rating of 4 stars, compared to Ally Invest’s 3, according to a review by StockBrokers.com. Ultimately, tastytrade ranks higher at #8 out of 14 brokers for its trading tools, while Ally Invest sits at #10.

Both platforms offer useful chart features such as adding notes, applying index overlays, and saving multiple chart profiles. However, tastytrade further allows traders to view historical trades and corporate events directly on charts — a feature not present in Ally Invest. While both brokers do not accommodate custom date ranges on charts, Ally Invest includes automated technical analysis with chart patterns, which tastytrade lacks. Each platform provides options to edit a Simple Moving Average (SMA) study, with tastytrade offering seven customization fields in contrast to Ally Invest's eight.

Custom chart studies are another area where tastytrade has an edge over Ally Invest, offering the flexibility to create personalized chart analyses, which is not an option with Ally Invest. Ultimately, if a robust and flexible trading platform matters most to your investment strategy, tastytrade might be the better option. However, if you value automated technical analysis and prefer a leaner platform, Ally Invest could be worth considering.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 33 10
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Platforms & Tools 4/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When it comes to supporting beginner investors, both tastytrade and Ally Invest offer comprehensive educational resources, covering stock, ETF, and options education. However, tastytrade has an edge in offering webinars, which can be invaluable for those who prefer live learning sessions. On the flip side, Ally Invest provides broader educational support by offering materials on mutual funds and bonds, areas not covered by tastytrade. Additionally, tastytrade includes a feature that allows users to track their learning progress, which can help beginners stay organized and motivated.

Neither platform currently offers educational videos, paper trading, or quizzes for enhancing different learning styles. Both tastytrade and Ally Invest have a strong educational rating of four stars. Despite this parity, Ally Invest ranks slightly higher at #7 compared to tastytrade's #9 ranking among top brokers according to StockBrokers.com. Each platform has its unique advantages, making the choice between them dependent on the specific educational needs and preferences of the investor.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to stock trading apps, tastytrade and Ally Invest both offer a range of capabilities that cater to mobile traders' needs, but there are key differences that set them apart. Tastytrade stands out with a slightly higher rating at 4.5 stars compared to Ally Invest's 4 stars, and is ranked #10 out of 14 brokers by StockBrokers.com, while Ally Invest is ranked #13. This places tastytrade ahead in both user satisfaction and industry ranking, indicating a potentially more favorable user experience overall.

Both tastytrade and Ally Invest provide iPhone and Android apps, making them accessible for most smartphone users. Neither offers apps for the Apple Watch, although tastytrade seems to offer a richer feature set within its mobile ecosystem. For those interested in after-hours trading and charting features, tastytrade includes these capabilities on its app, while Ally Invest does not. Furthermore, tastytrade enhances user interaction with options like customizable watch lists and viewing charts in landscape mode, offering tools that cater to traders who prefer detailed tracking and analysis on-the-go.

However, both platforms have some limitations such as the lack of streaming live TV, videos on demand, and stock alerts, which might be a consideration for traders seeking comprehensive multimedia features. Neither platform offers technical studies for charting, though both allow viewing multiple time frames. For traders who prioritize streaming quotes and customizable chart experiences, tastytrade may be the preferred choice, while Ally Invest might appeal to those who are satisfied with a straightforward trading app.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info Yes No
Charting - Technical Studies info 0 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between online brokers tastytrade and Ally Invest, it's essential to examine their fee structures to find the best fit for your investment needs. Both platforms offer commission-free trading for regular stock trades and do not require a minimum deposit to open an account, making either choice accessible for new investors. However, while they both charge $0.50 per options contract, tastytrade generally has lower margin rates across various balance tiers compared to Ally Invest. On the other hand, Ally Invest emerges as the more cost-effective option for several fees, including account transfers and options exercise and assignment fees.

Diving into account-specific charges, tastytrade and Ally Invest both waive any annual fees for IRA accounts, helping investors save in the long term. However, if you decide to close your IRA, Ally Invest charges a lower closure fee of $25 compared to tastytrade's $60. Additionally, Ally Invest has more favorable rates for account transfers, with partial and full transfers priced at $50, whereas tastytrade charges $75 for each of these services.

When considering margin rates, tastytrade edges out with lower interest percentages compared to Ally Invest. For margin balances under $25,000, tastytrade sets the rate at 11%, while Ally Invest charges 13%. As balances increase, tastytrade continues to offer competitive rates—specifically 10.5% for balances between $25,000 and $49,999 and 10% for balances between $50,000 and $99,999. In contrast, Ally Invest's rates are higher at 12.75% and 12% for the same tiers, respectively. Hence, for those heavily involved in options trading or requiring margin, understanding these fee structures can greatly impact the total cost of investing with either broker.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.50 info $0.50
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing tastytrade and Ally Invest for day trading, you’ll find distinct differences in their feature offerings. Tastytrade provides streaming live TV, which can be beneficial for traders looking to stay updated with market news and trends directly through their trading platform. On the other hand, Ally Invest doesn’t offer this feature. While neither platform offers streaming time and sales for stocks or direct market routing, tastytrade stands out with its ladder trading capability, which could appeal to traders interested in visualizing order flow and executing trades quickly. Both platforms do not support trading hotkeys for keyboard trade entry or level 2 quotes, which may be a consideration for day traders who rely on these tools. Furthermore, neither broker provides options for either basic or advanced strategy backtesting, which could be a drawback for traders who like to test their strategies before going live.

In terms of short-selling capabilities, tastytrade provides a short locator tool, allowing users to view the real-time availability of shares available to short by security, a feature not available with Ally Invest. Both brokers do not offer order liquidity rebates, which may affect traders looking for cost efficiencies in high-frequency trading. Ultimately, while tastytrade offers unique features like streaming live TV and a short locator tool, Ally Invest may appeal to traders who don’t require these extras and prefer a more straightforward trading platform. The choice between tastytrade and Ally Invest will largely depend on the specific needs and priorities of the day trader in question.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Ally Invest stands out as a more comprehensive option than tastytrade. Ally Invest and tastytrade both provide essential stock and ETFs research, along with insights into portfolio allocation by asset class. However, Ally Invest goes further by offering additional research options such as mutual funds, bonds, and Pink Sheets/OTCBB. Unlike tastytrade, which only covers the basic asset classes, Ally Invest provides tools like stock and ETF screeners to aid in trade ideas, which significantly enhances its market research profile.

Looking at specific features, both brokers fall short in areas like PDF research reports for stocks, mutual funds, and ETFs. Furthermore, neither offers ESG reports, but Ally Invest leverages social media sentiment data for stock research, a feature tastytrade lacks. This added layer of data analysis could be appealing to those who are keen on exploring additional market insights. Additionally, Ally Invest offers a wider range of screening tools, including a bond screener, which tastytrade does not.

In terms of ratings, the distinction becomes much clearer. Ally Invest earns a respectable 3.5 out of 5 stars for its market research capabilities, while tastytrade lags behind with only a 1.5-star rating. This difference is also reflected in their rankings by StockBrokers.com, where Ally Invest is positioned at #8 out of 14 brokers, whereas tastytrade sits near the bottom at #13. Overall, for investors keen on in-depth market analysis, Ally Invest provides a more comprehensive suite of research tools compared to tastytrade.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info No Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 1.5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, Ally Invest stands out with a wide range of services that tastytrade does not offer. Ally Invest provides traditional banking options such as checking and savings accounts, along with debit and credit cards, which can make day-to-day transactions easier for their customers. Additionally, Ally Invest includes mortgage loans and Certificates of Deposit (CDs) as part of their offerings, giving users more ways to manage and grow their finances. In contrast, tastytrade does not provide any of these banking services, focusing instead on investment opportunities. Therefore, if you're looking for a blend of investment and banking services, Ally Invest may be the more comprehensive choice.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that tastytrade is better than Ally Invest. tastytrade finished with an overall score of 80.1%, while Ally Invest finished with a score of 80.1%.

tastytrade isn’t for every investor, but its platform is ideal for frequent options and futures traders, offering efficient workflow, useful risk management tools, killer design, and online content that makes you feel like you’re on a trading desk.

FAQs

Can you trade cryptocurrency with tastytrade or Ally Invest?

tastytrade stands out by offering crypto trading with access to 17 different coins, whereas Ally Invest does not provide any options for crypto trading.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does tastytrade or Ally Invest offer IRAs?

Both tastytrade and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but tastytrade charges a $60 closure fee while Ally Invest charges only $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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0 of 5
Overall Rating tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
Broker Screenshots tastytrade Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees tastytrade Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee info N/A info $0.00
Options (Per Contract) info $0.50 info $0.50
Futures (Per Contract) info $1.00 info (Not offered)
Broker Assisted Trade Fee info $0 $20
Margin Rates tastytrade Ally Invest
Margin Rate Under $25,000 info 11% 13%
Margin Rate $25,000 to $49,999.99 info 10.5% 12.75%
Margin Rate $50,000 to $99,999.99 info 10% 12%
Margin Rate $100,000 to $249,999.99 info 9.5% 10.75%
Margin Rate $250,000 to $499,999.99 info 9% 9.75%
Margin Rate $500,000 to $999,999.99 info 8.5% 9.25%
Margin Rate Above $1,000,000 info 8% 8.5%
Account Fees tastytrade Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00
Account Transfer Out (Partial) info $75.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
Investment Options tastytrade Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 17 0
Mutual Funds (No Load) info 0 13000
Mutual Funds (Total) info 0 14000
Bonds (US Treasury) info No info Yes
Bonds (Corporate) info No Yes
Bonds (Municipal) info No Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types tastytrade Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners tastytrade Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info No No
Stock Trading Apps tastytrade Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features tastytrade Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting tastytrade Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms tastytrade Ally Invest
Active Trading Platform info tastytrade N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 33 10
Stock Chart Features tastytrade Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 7 8
Charting - Custom Studies info Yes No
Day Trading tastytrade Ally Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Ladder Trading info Yes No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview tastytrade Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No Yes
Screener - Stocks info No Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research tastytrade Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research tastytrade Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research tastytrade Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading tastytrade Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 20 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking tastytrade Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service tastytrade Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
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