Written by StockBrokers.com
In this head to head comparison of tastytrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing between tastytrade and Ally Invest, investors will find that both platforms offer a variety of investment options suited to different needs. While Ally Invest provides a slightly broader range of investments highlighted by its inclusion of mutual funds and OTC stocks, tastytrade excels in unique offerings like futures and cryptocurrency trading with 17 available coins. Both brokers support stock, margin, and options trading as well as traditional and Roth IRA accounts, but the right platform will depend largely on an investor’s preference for specific types of investments.
Tastytrade is well-suited for investors eager to participate in futures and crypto markets. It offers not only stock, margin, and options trading but also a simple way to dip into fractional shares, making portfolio customization easier. However, it lacks mutual funds and OTC stock options, which might be a drawback for those looking to diversify through traditional channels. Additionally, tastytrade does not provide advisor services, leaving trading decisions entirely up to the user, which may suit more experienced or independent investors.
Ally Invest, on the other hand, stands out with its comprehensive range of traditional investment options, including mutual funds and OTC stocks, which can be appealing for conventional investors. While it does not offer futures or crypto trading, it does provide advisor services that can guide beginners or those who prefer more structured investment advice. Though both brokers share a four-star rating for their range of investments, Ally Invest ranks slightly higher than tastytrade according to StockBrokers.com, which might influence those seeking reassurance of quality service.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | Yes | No |
| OTC Stocks | No | Yes |
| Mutual Funds | No | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | Yes | No |
| Crypto Trading - Total Coins | 17 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When comparing tastytrade and Ally Invest, both platforms have their unique strengths. Tastytrade generally offers a broader range of features and customization options, especially for active traders interested in technical analysis. It provides both Windows and Mac desktop platforms alongside a browser-based platform, while Ally Invest only offers a browser-based option. With a superior number of charting indicators and fields for watch lists, tastytrade offers a more tailored trading experience. It also allows direct order adjustment on charts, a feature unavailable in Ally Invest. Both platforms lack paper trading and trading journal functionalities, limiting options for practice and reflection.
In terms of charting, tastytrade surpasses Ally Invest with 308 technical indicators compared to Ally's 120 and offers 33 watchlist columns against Ally’s 10. Tastytrade also supports showing historical trades and corporate events on charts, an advantage for traders seeking deeper insights. However, Ally Invest includes the ability to automate chart pattern recognition, which is not available on tastytrade. Although Ally Invest provides more drawing tools for charting, tastytrade’s capability to create custom chart studies offers advanced customization that active traders may find beneficial.
Ultimately, both tastytrade and Ally Invest serve different trading preferences. Tastytrade is better suited for those who require detailed customization and comprehensive charting tools, earning it a four-star rating. For traders who prefer a straightforward, browser-based platform with automated technical analysis, Ally Invest might be more appealing, though it scores slightly lower with a three-star rating. Both brokers have room for improvement, particularly in offering paper trading capabilities and trading journals. Tastytrade ranks eighth, and Ally Invest ranks tenth in trading platforms and tools among 14 brokers reviewed by StockBrokers.com.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 33 | 10 |
| Charting - Indicators / Studies | 308 | 120 |
| Charting - Drawing Tools | 31 | 36 |
| Platforms & Tools |
|
|
Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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When it comes to supporting beginner investors, both tastytrade and Ally Invest offer comprehensive educational resources, covering stock, ETF, and options education. However, tastytrade has an edge in offering webinars, which can be invaluable for those who prefer live learning sessions. On the flip side, Ally Invest provides broader educational support by offering materials on mutual funds and bonds, areas not covered by tastytrade. Additionally, tastytrade includes a feature that allows users to track their learning progress, which can help beginners stay organized and motivated.
Neither platform currently offers educational videos, paper trading, or quizzes for enhancing different learning styles. Both tastytrade and Ally Invest have a strong educational rating of four stars. Despite this parity, Ally Invest ranks slightly higher at #7 compared to tastytrade's #9 ranking among top brokers according to StockBrokers.com. Each platform has its unique advantages, making the choice between them dependent on the specific educational needs and preferences of the investor.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Fixed Income) | No | Yes |
| Paper Trading | No | No |
| Videos | No | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, tastytrade and Ally Invest both offer a range of capabilities that cater to mobile traders' needs, but there are key differences that set them apart. Tastytrade stands out with a slightly higher rating at 4.5 stars compared to Ally Invest's 4 stars, and is ranked #10 out of 14 brokers by StockBrokers.com, while Ally Invest is ranked #13. This places tastytrade ahead in both user satisfaction and industry ranking, indicating a potentially more favorable user experience overall.
Both tastytrade and Ally Invest provide iPhone and Android apps, making them accessible for most smartphone users. Neither offers apps for the Apple Watch, although tastytrade seems to offer a richer feature set within its mobile ecosystem. For those interested in after-hours trading and charting features, tastytrade includes these capabilities on its app, while Ally Invest does not. Furthermore, tastytrade enhances user interaction with options like customizable watch lists and viewing charts in landscape mode, offering tools that cater to traders who prefer detailed tracking and analysis on-the-go.
However, both platforms have some limitations such as the lack of streaming live TV, videos on demand, and stock alerts, which might be a consideration for traders seeking comprehensive multimedia features. Neither platform offers technical studies for charting, though both allow viewing multiple time frames. For traders who prioritize streaming quotes and customizable chart experiences, tastytrade may be the preferred choice, while Ally Invest might appeal to those who are satisfied with a straightforward trading app.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 0 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When choosing between online brokers tastytrade and Ally Invest, it's essential to examine their fee structures to find the best fit for your investment needs. Both platforms offer commission-free trading for regular stock trades and do not require a minimum deposit to open an account, making either choice accessible for new investors. However, while they both charge $0.50 per options contract, tastytrade generally has lower margin rates across various balance tiers compared to Ally Invest. On the other hand, Ally Invest emerges as the more cost-effective option for several fees, including account transfers and options exercise and assignment fees.
Diving into account-specific charges, tastytrade and Ally Invest both waive any annual fees for IRA accounts, helping investors save in the long term. However, if you decide to close your IRA, Ally Invest charges a lower closure fee of $25 compared to tastytrade's $60. Additionally, Ally Invest has more favorable rates for account transfers, with partial and full transfers priced at $50, whereas tastytrade charges $75 for each of these services.
When considering margin rates, tastytrade edges out with lower interest percentages compared to Ally Invest. For margin balances under $25,000, tastytrade sets the rate at 11%, while Ally Invest charges 13%. As balances increase, tastytrade continues to offer competitive rates—specifically 10.5% for balances between $25,000 and $49,999 and 10% for balances between $50,000 and $99,999. In contrast, Ally Invest's rates are higher at 12.75% and 12% for the same tiers, respectively. Hence, for those heavily involved in options trading or requiring margin, understanding these fee structures can greatly impact the total cost of investing with either broker.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | $0.50 |
| Options Exercise Fee | $5.00 | $0.00 |
| Options Assignment Fee | $5.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $60.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing tastytrade and Ally Invest for day trading, you’ll find distinct differences in their feature offerings. Tastytrade provides streaming live TV, which can be beneficial for traders looking to stay updated with market news and trends directly through their trading platform. On the other hand, Ally Invest doesn’t offer this feature. While neither platform offers streaming time and sales for stocks or direct market routing, tastytrade stands out with its ladder trading capability, which could appeal to traders interested in visualizing order flow and executing trades quickly. Both platforms do not support trading hotkeys for keyboard trade entry or level 2 quotes, which may be a consideration for day traders who rely on these tools. Furthermore, neither broker provides options for either basic or advanced strategy backtesting, which could be a drawback for traders who like to test their strategies before going live.
In terms of short-selling capabilities, tastytrade provides a short locator tool, allowing users to view the real-time availability of shares available to short by security, a feature not available with Ally Invest. Both brokers do not offer order liquidity rebates, which may affect traders looking for cost efficiencies in high-frequency trading. Ultimately, while tastytrade offers unique features like streaming live TV and a short locator tool, Ally Invest may appeal to traders who don’t require these extras and prefer a more straightforward trading platform. The choice between tastytrade and Ally Invest will largely depend on the specific needs and priorities of the day trader in question.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | Yes | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Ally Invest stands out as a more comprehensive option than tastytrade. Ally Invest and tastytrade both provide essential stock and ETFs research, along with insights into portfolio allocation by asset class. However, Ally Invest goes further by offering additional research options such as mutual funds, bonds, and Pink Sheets/OTCBB. Unlike tastytrade, which only covers the basic asset classes, Ally Invest provides tools like stock and ETF screeners to aid in trade ideas, which significantly enhances its market research profile.
Looking at specific features, both brokers fall short in areas like PDF research reports for stocks, mutual funds, and ETFs. Furthermore, neither offers ESG reports, but Ally Invest leverages social media sentiment data for stock research, a feature tastytrade lacks. This added layer of data analysis could be appealing to those who are keen on exploring additional market insights. Additionally, Ally Invest offers a wider range of screening tools, including a bond screener, which tastytrade does not.
In terms of ratings, the distinction becomes much clearer. Ally Invest earns a respectable 3.5 out of 5 stars for its market research capabilities, while tastytrade lags behind with only a 1.5-star rating. This difference is also reflected in their rankings by StockBrokers.com, where Ally Invest is positioned at #8 out of 14 brokers, whereas tastytrade sits near the bottom at #13. Overall, for investors keen on in-depth market analysis, Ally Invest provides a more comprehensive suite of research tools compared to tastytrade.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | No | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | No | Yes |
| Research - Mutual Funds | No | Yes |
| Screener - Mutual Funds | No | No |
| Research - Fixed Income | No | Yes |
| Screener - Fixed Income | No | Yes |
| Research |
|
|
When it comes to banking capabilities, Ally Invest stands out with a wide range of services that tastytrade does not offer. Ally Invest provides traditional banking options such as checking and savings accounts, along with debit and credit cards, which can make day-to-day transactions easier for their customers. Additionally, Ally Invest includes mortgage loans and Certificates of Deposit (CDs) as part of their offerings, giving users more ways to manage and grow their finances. In contrast, tastytrade does not provide any of these banking services, focusing instead on investment opportunities. Therefore, if you're looking for a blend of investment and banking services, Ally Invest may be the more comprehensive choice.
| Feature |
tastytrade
|
Ally Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| Brokerage CDs | No | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that tastytrade is better than Ally Invest. tastytrade finished with an overall score of 80.1%, while Ally Invest finished with a score of 80.1%.
tastytrade isn’t for every investor, but its platform is ideal for frequent options and futures traders, offering efficient workflow, useful risk management tools, killer design, and online content that makes you feel like you’re on a trading desk.
tastytrade stands out by offering crypto trading with access to 17 different coins, whereas Ally Invest does not provide any options for crypto trading.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both tastytrade and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but tastytrade charges a $60 closure fee while Ally Invest charges only $25 for closing IRA accounts.
Dive deeper: Best IRA Accounts for 2025
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| Review | tastytrade Review | Ally Invest Review |
| Broker Screenshots | tastytrade | Ally Invest | |
|---|---|---|---|
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| Trading Fees | tastytrade | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | N/A | $4.95 | |
| Mutual Fund Trade Fee | N/A | $0.00 | |
| Options (Per Contract) | $0.50 | $0.50 | |
| Futures (Per Contract) | $1.00 | (Not offered) | |
| Broker Assisted Trade Fee | $0 | $20 |
| Margin Rates | tastytrade | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 11% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 10.5% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 10% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 9.5% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 9% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | 8.5% | 9.25% | |
| Margin Rate Above $1,000,000 | 8% | 8.5% |
| Account Fees | tastytrade | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $60.00 | $25.00 | |
| Account Transfer Out (Partial) | $75.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $5.00 | $0.00 | |
| Options Assignment Fee | $5.00 | $0.00 |
| Investment Options | tastytrade | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | Yes | No | |
| OTC Stocks | No | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | Yes | No | |
| Crypto Trading - Total Coins | 17 | 0 | |
| Fixed Income (Treasurys) | No | Yes | |
| Fixed Income (Corporate Bonds) | No | Yes | |
| Fixed Income (Municipal) | No | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | tastytrade | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | tastytrade | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Fixed Income) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | No | No | |
| Videos | No | No | |
| Webinars | Yes | No | |
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | tastytrade | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | tastytrade | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | No | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | tastytrade | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 0 | |
| Charting - Study Customizations | No | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | tastytrade | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | tastytrade | N/A | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 33 | 10 |
| Stock Chart Features | tastytrade | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 308 | 120 | |
| Charting - Drawing Tools | 31 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | No | Yes | |
| Charting - Study Customizations | 7 | 8 | |
| Charting - Custom Studies | Yes | No |
| Day Trading | tastytrade | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | Yes | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | Yes | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | tastytrade | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | No | Yes | |
| Research - Pink Sheets / OTCBB | No | Yes | |
| Research - Fixed Income | No | Yes | |
| Screener - Stocks | No | Yes | |
| Screener - ETFs | No | Yes | |
| Screener - Mutual Funds | No | No | |
| Screener - Fixed Income | No | Yes | |
| Portfolio Asset Allocation | Yes | Yes |
| Stock Research | tastytrade | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | No | No | |
| Stock Research - Insiders | No | Yes | |
| Stock Research - Social | No | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | No |
| ETF Research | tastytrade | Ally Invest | |
|---|---|---|---|
| ETFs - Investment Objective | No | Yes | |
| ETF Fund Facts - Inception Date | No | No | |
| ETF Fund Facts - Expense Ratio | No | Yes | |
| ETF Fund Facts - Total Assets | No | Yes | |
| ETF Fund Facts - Total Holdings | No | No | |
| ETFs - Top 10 Holdings | No | Yes | |
| ETFs - Sector Exposure | No | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | No | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | tastytrade | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Investment Objective | No | Yes | |
| Mutual Funds - Performance Chart | No | Yes | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | No | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | No | Yes | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | No | Yes | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | tastytrade | Ally Invest | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | tastytrade | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | tastytrade | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | Yes | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | No | Yes |
| Overall | tastytrade | Ally Invest | |
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| Winner | check_circle | ||
| Review | tastytrade Review | Ally Invest Review |
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