Written by StockBrokers.com
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
Bottom line: pick Webull if you want access to crypto, futures, forex, and fractional shares; choose Ally Invest if you want mutual funds and advisor support. Both platforms cover the essentials—stock and options trading, margin, OTC stocks, and both Traditional and Roth IRAs—so the decision comes down to which extra features matter more to you.
Head-to-head on investment choices: Webull offers stock trading, margin, options, OTC stocks, fractional shares, crypto trading with 50 coins, plus forex and futures. It does not offer mutual funds or advisor services. Ally Invest offers stock trading, margin, options, OTC stocks, and mutual funds, plus access to advisor services; it does not offer fractional shares, crypto trading (0 coins), forex, or futures. Both provide Traditional IRA and Roth IRA accounts.
Ratings snapshot: For Range of Investments, StockBrokers.com gives Webull 4 out of 5 stars and ranks it #11 of 14 brokers, while Ally Invest earns 4.5 out of 5 stars and ranks #8. Ally scores a bit higher for overall breadth, while Webull covers newer assets that Ally doesn’t.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | No | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | Yes | No |
| Crypto Trading - Total Coins | 50 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
Webull and Ally Invest each offer valuable tools for traders, but Webull stands out with a broader range of features, making it an appealing choice for many investors. Webull provides both Windows and Mac desktop downloadable platforms, in addition to a browser-based option, while Ally Invest only offers a browser-based platform. Furthermore, Webull offers paper trading, which is absent in Ally Invest's offerings. With a 4-star rating and a #7 ranking by StockBrokers.com, compared to Ally Invest’s 3-star rating and #10 ranking, Webull offers considerable advantages for those seeking a versatile trading experience.
When comparing the charting capabilities of both brokers, Webull allows more flexibility by providing the ability to adjust open orders directly on stock charts, a feature not available with Ally Invest. Webull offers 52 technical indicators and 19 drawing tools, while Ally Invest provides more extensive options with 120 technical indicators and 36 drawing tools. Both platforms allow traders to add notes and show automated technical analysis (chart patterns) on charts, but only Webull can display historical trades and corporate events like earnings and dividends on the charts.
For customization, Webull supports the creation of custom studies for charts, offering more personalized trading insights, a feature Ally Invest lacks. Though both platforms allow saving multiple chart profiles and adding notes, Webull’s 35 watch list columns significantly surpass Ally Invest's 10. Although Webull has only 2 customization fields for editing an SMA study, compared to Ally Invest's 8, Webull's comprehensive set of downloadable platforms and tools make it a strong contender for traders looking for versatility and functionality.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | Yes | No |
| Watchlists - Total Fields | 35 | 10 |
| Charting - Indicators / Studies | 52 | 120 |
| Charting - Drawing Tools | 19 | 36 |
| Platforms & Tools |
|
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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Online brokers Webull and Ally Invest both provide beginner-friendly education on stocks, ETFs, options, and bonds. The key difference in coverage is mutual funds: Ally Invest offers mutual fund education, while Webull does not. If you want to learn about funds that bundle many investments, Ally has an advantage; for most trading topics, both brokers have helpful lessons for new investors.
When it comes to learning tools, Webull goes further. It offers paper trading, educational videos, webinars, quizzes, and the ability to track your learning progress. Ally Invest does not offer these features. Still, both earn 4 out of 5 stars for education. In StockBrokers.com’s 14-broker comparison, Ally ranks #7 for education and Webull ranks #10. Choose Webull if you want hands-on practice and structured study, or pick Ally if mutual fund education is your priority.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Fixed Income) | Yes | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, Webull and Ally Invest cater to different user needs, with Webull generally offering a richer feature set that may appeal to more active or tech-savvy traders. With its app available on iPhone, Android, and even Apple Watch, Webull provides users with functionalities like mobile after-hours trading, stock alerts, and extensive charting capabilities, including multiple time frames and technical studies. Webull is rated 4.5 stars and ranked #5 out of 14 brokers by StockBrokers.com, indicating strong user satisfaction. On the other hand, Ally Invest also offers both iPhone and Android apps, yet lacks some of Webull’s advanced features such as stock alerts and after-hours charting, earning it a slightly lower rating of 4 stars, and a #13 ranking.
Both Webull and Ally Invest support mobile options trading and provide users with streaming quotes and the ability to create custom watch lists, making them versatile choices for traders seeking flexible, mobile solutions. However, differences emerge when examining the depth of charting capabilities; Webull excels with 56 technical studies and features like stock comparisons on charts, whereas Ally Invest does not offer these options. This makes Webull a potentially better fit for traders who prioritize detailed technical analysis on-the-go.
While neither platform provides streaming live TV or videos on demand, Webull stands out with its additional app for the Apple Watch and features that enhance mobile stock trading experience, such as landscape mode charts and after-hours charting. For users who place a premium on comprehensive mobile trading features and technical insights, Webull might present a more compelling choice, especially when considering its higher user rating and industry ranking compared to Ally Invest.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 56 | 0 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps for 2025
Bottom line: Webull is generally the cheaper pick for ongoing trading costs, while Ally Invest can save you money if you plan to transfer your account. Both brokers have $0 minimum deposits and $0 stock commissions. Webull charges $0 per options contract and has lower margin rates at 8.74% for balances under $100,000. Ally Invest charges $0.50 per options contract and higher margin rates (12% under $25,000; 11.75% for $25,000–$49,999; 11% for $50,000–$99,999). Both waive options exercise and assignment fees. For IRAs, each has a $0 annual fee, but Ally charges $25 to close an IRA while Webull is $0. On transfers, Ally’s ACAT fees are $50 (partial or full) versus Webull’s $75.
Trading costs at a glance: Webull and Ally Invest both offer $0 stock trades and no account minimum, keeping entry costs low. Options traders will pay less at Webull with $0 per contract, compared to Ally’s $0.50 per contract. Margin borrowers also see an edge at Webull, which lists 8.74% across balances below $100,000, while Ally’s rates run higher in each tier noted above. Options exercise and assignment are free at both brokers.
Account-level fees show small but meaningful differences. IRAs cost $0 per year at both firms, yet closing an IRA is free at Webull and $25 at Ally. If you think you might move your account, Ally’s ACAT transfer fees are lower at $50 for either partial or full transfers, whereas Webull charges $75 for both.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Webull and Ally Invest for day trading, Webull appears to have the edge over Ally Invest due to its range of features catering to active traders. Webull provides streaming time and sales data for stocks, allowing traders to stay updated with the latest market movements, a feature absent in Ally Invest. Additionally, Webull supports ladder trading, which helps traders view market depth, and offers trading hotkeys for faster keyboard trade entry, features not available with Ally Invest. Webull also includes access to level 2 quotes, providing deeper insight into stock pricing, a critical component for day traders, whereas Ally Invest lacks these offerings.
Both platforms do not provide streaming live TV, direct market routing, strategy backtesting, a short locator tool, or order liquidity rebates, which means traders relying on these services might need to seek elsewhere. However, for those prioritizing immediate trade execution tools, Webull stands out as a more suitable choice for day trading compared to Ally Invest, especially given the absence of some key trading features on Ally's platform.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms of 2025 for Beginners and Active Traders
When it comes to market research capabilities, both Webull and Ally Invest have their distinct strengths, but Ally Invest edges out slightly in terms of comprehensive offerings. While both brokers provide stock and ETF research along with social media sentiment insights, Ally Invest goes further with research capabilities for mutual funds and bonds, which are absent in Webull’s offering. Additionally, Ally Invest includes an ETF screener and bond screener for trade ideas, giving investors more tools to analyze and make informed decisions.
Webull is known for its user-friendly platform and offers research on stocks, ETFs, and pink sheets/OTCBB. It also integrates social media sentiment data for stocks, a modern approach to understanding market trends. However, its lack of mutual fund, bond research, and downloadable PDFs for market analysis might be a limitation for investors seeking a full spectrum of financial data.
Ally Invest, on the other hand, provides a more varied research experience by including mutual funds, pink sheets/OTCBB, and bond research options. Although it doesn’t offer downloadable PDFs, the availability of screeners for stocks, ETFs, and bonds enhances investment strategy formulation. With a higher market research rating of 3.5 out of 5 stars compared to Webull’s 2.5 stars, Ally Invest also ranks slightly better at #8 versus Webull’s #9 in StockBrokers.com's assessment, making it an attractive choice for detailed market analysis.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | No | Yes |
| Research - Mutual Funds | No | Yes |
| Screener - Mutual Funds | No | No |
| Research - Fixed Income | No | Yes |
| Screener - Fixed Income | No | Yes |
| Research |
|
|
When comparing the banking capabilities of online brokers, Webull and Ally Invest have distinct offerings. Webull does not provide traditional banking services such as checking or savings accounts, debit or credit cards, or mortgage loans. Additionally, Webull does not offer Certificates of Deposit (CDs). On the other hand, Ally Invest offers a broad range of banking services, including checking and savings accounts, and they also provide customers with debit and credit cards. Furthermore, Ally Invest offers mortgage loans and the option to invest in CDs, giving users comprehensive banking options that integrate with their investment activities.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| Brokerage CDs | No | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Webull is better than Ally Invest. Webull finished with an overall score of 81.0%, while Ally Invest finished with a score of 80.1%.
Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.
Among online brokers, Webull offers cryptocurrency trading with access to 50 coins. In contrast, Ally Invest does not support crypto trading and offers 0 coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Webull and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Webull does not charge any fees for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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| Review | Webull Review | Ally Invest Review |
| Broker Screenshots | Webull | Ally Invest | |
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| Trading Fees | Webull | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | N/A | $4.95 | |
| Mutual Fund Trade Fee | N/A | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | $1.25 | (Not offered) | |
| Broker Assisted Trade Fee | N/A | $20 |
| Margin Rates | Webull | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 8.74% | 12% | |
| Margin Rate $25,000 to $49,999.99 | 8.74% | 11.75% | |
| Margin Rate $50,000 to $99,999.99 | 8.74% | 11% | |
| Margin Rate $100,000 to $249,999.99 | 8.74% | 9.75% | |
| Margin Rate $250,000 to $499,999.99 | 8.74% | 8.75% | |
| Margin Rate $500,000 to $999,999.99 | 8.74% | 8.25% | |
| Margin Rate Above $1,000,000 | 8.74% | 7.5% |
| Account Fees | Webull | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $75.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Webull | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | Yes | No | |
| Crypto Trading | Yes | No | |
| Crypto Trading - Total Coins | 50 | 0 | |
| Fixed Income (Treasurys) | Yes | Yes | |
| Fixed Income (Corporate Bonds) | Yes | Yes | |
| Fixed Income (Municipal Bonds) | No | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Webull | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | No | Yes |
| Beginners | Webull | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Fixed Income) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Webull | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Webull | Ally Invest | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | Yes | No | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | No | No |
| Stock App Charting | Webull | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 56 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | Webull | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watchlists - Total Fields | 35 | 10 |
| Stock Chart Features | Webull | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 52 | 120 | |
| Charting - Drawing Tools | 19 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | No | |
| Charting - Study Customizations | 2 | 8 | |
| Charting - Custom Studies | Yes | No |
| Day Trading | Webull | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | Yes | No | |
| Trade Hot Keys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Webull | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | No | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | No | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | No | Yes | |
| Screener - Mutual Funds | No | No | |
| Screener - Fixed Income | No | Yes | |
| Portfolio Asset Allocation | No | No |
| Stock Research | Webull | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Webull | Ally Invest | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | No | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Webull | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Investment Objective | No | Yes | |
| Mutual Funds - Performance Chart | No | Yes | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | No | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | No | Yes | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Webull | Ally Invest | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Webull | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Webull | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospective Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | No | No | |
| Live Chat (Current Customers) | No | Yes | |
| 24/7 Support | No | Yes |
| Overall | Webull | Ally Invest | |
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| Winner | check_circle | ||
| Review | Webull Review | Ally Invest Review |
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