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Webull vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

September 17, 2025

In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Webull
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When choosing between Webull and Ally Invest, it's crucial to consider the investment options that best fit your goals. Both platforms offer stock, margin, and options trading, making them solid choices for active traders. While Webull excels with four stars for range of investments, Ally Invest nudges ahead with a 4.5-star rating and a higher rank by StockBrokers.com. The key differentiator between the two is the availability of specific investment types, such as fractional shares offered by Webull and mutual funds provided by Ally Invest, allowing users to select according to their investment strategy.

Webull offers a diverse array of trading options, including stocks, margin trading, fractional shares, OTC stocks, and futures. However, it falls short in providing mutual funds, crypto trading, and advisor services. On the other hand, Ally Invest covers stock trading, margin trading, mutual funds, and OTC stocks but does not offer fractional shares, futures, or crypto trading. Both platforms shy away from forex and crypto trading entirely, each offering zero coins in the cryptocurrency space.

For retirement planners, both Webull and Ally Invest support traditional and Roth IRA accounts, ensuring long-term investment security. Yet, Ally Invest distinguishes itself by offering advisor services, which might appeal to individuals seeking guidance from financial professionals. Overall, if you're leaning toward futures or fractional shares, Webull may be your go-to, while Ally Invest could be more attractive for those seeking mutual funds or advisory services. Ultimately, your individual investment strategy and the specific features you value most will determine the best platform for you.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Mutual Funds info No Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

Webull and Ally Invest each offer valuable tools for traders, but Webull stands out with a broader range of features, making it an appealing choice for many investors. Webull provides both Windows and Mac desktop downloadable platforms, in addition to a browser-based option, while Ally Invest only offers a browser-based platform. Furthermore, Webull offers paper trading, which is absent in Ally Invest's offerings. With a 4-star rating and a #7 ranking by StockBrokers.com, compared to Ally Invest’s 3-star rating and #10 ranking, Webull offers considerable advantages for those seeking a versatile trading experience.

When comparing the charting capabilities of both brokers, Webull allows more flexibility by providing the ability to adjust open orders directly on stock charts, a feature not available with Ally Invest. Webull offers 52 technical indicators and 19 drawing tools, while Ally Invest provides more extensive options with 120 technical indicators and 36 drawing tools. Both platforms allow traders to add notes and show automated technical analysis (chart patterns) on charts, but only Webull can display historical trades and corporate events like earnings and dividends on the charts.

For customization, Webull supports the creation of custom studies for charts, offering more personalized trading insights, a feature Ally Invest lacks. Though both platforms allow saving multiple chart profiles and adding notes, Webull’s 35 watch list columns significantly surpass Ally Invest's 10. Although Webull has only 2 customization fields for editing an SMA study, compared to Ally Invest's 8, Webull's comprehensive set of downloadable platforms and tools make it a strong contender for traders looking for versatility and functionality.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 35 10
Charting - Indicators / Studies info 52 120
Charting - Drawing Tools info 19 36
Platforms & Tools 4/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

Both Webull and Ally Invest offer a range of educational resources for beginner investors looking to dive into the stock market. Webull provides educational content on stocks, ETFs, and options, complements these resources with paper trading, and supports learning through engaging mediums like videos, webinars, and quizzes. Webull also enables users to track their learning progress which can be particularly helpful for those who are just starting out. On the other hand, Ally Invest covers education on stocks, ETFs, options, mutual funds, and bonds offering a more comprehensive scope of topics. However, it lacks some of the interactive and engaging features found in Webull, such as educational videos and the ability to track learning progress.

While both platforms are rated four stars for educational content, their ranks differ slightly. StockBrokers.com ranks Webull 10th and Ally Invest 7th out of 14 brokers for their educational offerings. This indicates that while Webull may offer a more interactive learning experience for those new to investing, Ally Invest provides broader coverage across different investment products with its educational materials. Ultimately, the choice between the two largely depends on whether a beginner prioritizes hands-on learning tools or comprehensive investment product education.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Fixed Income) info No Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to stock trading apps, Webull and Ally Invest cater to different user needs, with Webull generally offering a richer feature set that may appeal to more active or tech-savvy traders. With its app available on iPhone, Android, and even Apple Watch, Webull provides users with functionalities like mobile after-hours trading, stock alerts, and extensive charting capabilities, including multiple time frames and technical studies. Webull is rated 4.5 stars and ranked #5 out of 14 brokers by StockBrokers.com, indicating strong user satisfaction. On the other hand, Ally Invest also offers both iPhone and Android apps, yet lacks some of Webull’s advanced features such as stock alerts and after-hours charting, earning it a slightly lower rating of 4 stars, and a #13 ranking.

Both Webull and Ally Invest support mobile options trading and provide users with streaming quotes and the ability to create custom watch lists, making them versatile choices for traders seeking flexible, mobile solutions. However, differences emerge when examining the depth of charting capabilities; Webull excels with 56 technical studies and features like stock comparisons on charts, whereas Ally Invest does not offer these options. This makes Webull a potentially better fit for traders who prioritize detailed technical analysis on-the-go.

While neither platform provides streaming live TV or videos on demand, Webull stands out with its additional app for the Apple Watch and features that enhance mobile stock trading experience, such as landscape mode charts and after-hours charting. For users who place a premium on comprehensive mobile trading features and technical insights, Webull might present a more compelling choice, especially when considering its higher user rating and industry ranking compared to Ally Invest.

Feature Webull logoWebull
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 56 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When it comes to choosing between Webull and Ally Invest, considering the fees and charges in specific areas offers a clear perspective. Both platforms provide $0 minimum deposit, making them accessible for beginners. For standard stock trades, neither charges a fee, allowing seamless purchasing and selling. However, Webull stands out with no fee for options contracts, unlike Ally Invest, which charges $0.50. Margin rates further highlight the cost differences, with Webull offering significantly lower rates across various balance tiers compared to Ally Invest. These distinctions can influence the decision for investors focused on reducing costs.

Webull does not charge any fees for IRA accounts, keeping both the annual and closure fees at $0. Meanwhile, Ally Invest sets a $25.00 charge for IRA closures, though it maintains an annual fee of $0, making Webull more favorable for those considering long-term retirement investment accounts. In terms of account transfers, Webull’s fees stand at $75.00 for both partial and full ACAT transfers, whereas Ally Invest presents a slightly lower rate of $50.00 for each type of transfer. These variations are crucial for evaluating long-term brokerage partnerships.

For investors interested in options, both platforms do not charge exercise and assignment fees, providing flexibility and cost-efficiency in options trading. These small differences in fees can significantly impact budgeting for investors, especially those frequently trading options or utilizing margin accounts. Overall, Webull’s broader approach to minimizing fees may offer an enticing option for cost-conscious traders, though each investor should consider their priorities and trading habits when choosing the best platform for their needs.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.00 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing Webull and Ally Invest for day trading, Webull appears to have the edge over Ally Invest due to its range of features catering to active traders. Webull provides streaming time and sales data for stocks, allowing traders to stay updated with the latest market movements, a feature absent in Ally Invest. Additionally, Webull supports ladder trading, which helps traders view market depth, and offers trading hotkeys for faster keyboard trade entry, features not available with Ally Invest. Webull also includes access to level 2 quotes, providing deeper insight into stock pricing, a critical component for day traders, whereas Ally Invest lacks these offerings.

Both platforms do not provide streaming live TV, direct market routing, strategy backtesting, a short locator tool, or order liquidity rebates, which means traders relying on these services might need to seek elsewhere. However, for those prioritizing immediate trade execution tools, Webull stands out as a more suitable choice for day trading compared to Ally Invest, especially given the absence of some key trading features on Ally's platform.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Equities info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2025 for Beginners and Active Traders

Market Research

When it comes to market research capabilities, both Webull and Ally Invest have their distinct strengths, but Ally Invest edges out slightly in terms of comprehensive offerings. While both brokers provide stock and ETF research along with social media sentiment insights, Ally Invest goes further with research capabilities for mutual funds and bonds, which are absent in Webull’s offering. Additionally, Ally Invest includes an ETF screener and bond screener for trade ideas, giving investors more tools to analyze and make informed decisions.

Webull is known for its user-friendly platform and offers research on stocks, ETFs, and pink sheets/OTCBB. It also integrates social media sentiment data for stocks, a modern approach to understanding market trends. However, its lack of mutual fund, bond research, and downloadable PDFs for market analysis might be a limitation for investors seeking a full spectrum of financial data.

Ally Invest, on the other hand, provides a more varied research experience by including mutual funds, pink sheets/OTCBB, and bond research options. Although it doesn’t offer downloadable PDFs, the availability of screeners for stocks, ETFs, and bonds enhances investment strategy formulation. With a higher market research rating of 3.5 out of 5 stars compared to Webull’s 2.5 stars, Ally Invest also ranks slightly better at #8 versus Webull’s #9 in StockBrokers.com's assessment, making it an attractive choice for detailed market analysis.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Fixed Income info No Yes
Screener - Fixed Income info No Yes
Research 2.5/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of online brokers, Webull and Ally Invest have distinct offerings. Webull does not provide traditional banking services such as checking or savings accounts, debit or credit cards, or mortgage loans. Additionally, Webull does not offer Certificates of Deposit (CDs). On the other hand, Ally Invest offers a broad range of banking services, including checking and savings accounts, and they also provide customers with debit and credit cards. Furthermore, Ally Invest offers mortgage loans and the option to invest in CDs, giving users comprehensive banking options that integrate with their investment activities.

Feature Webull logoWebull
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
Brokerage CDs info No Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Webull is better than Ally Invest. Webull finished with an overall score of 81.0%, while Ally Invest finished with a score of 80.1%.

Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.

FAQs

Can you trade cryptocurrency with Webull or Ally Invest?

Webull and Ally Invest both do not offer crypto trading, with neither platform supporting any coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Webull or Ally Invest offer IRAs?

Both Webull and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Webull does not charge any fees for closing IRA accounts, Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Webull Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2.5/5 Stars 3.5/5 Stars
Customer Service 3/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Webull Review Ally Invest Review
Broker Screenshots Webull Ally Invest
Broker Gallery (click to expand)
Trading Fees Webull Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95 info
Mutual Fund Trade Fee info N/A $0.00
Options (Per Contract) info $0.00 $0.50
Futures (Per Contract) info $1.25 info (Not offered)
Broker Assisted Trade Fee info N/A $20
Margin Rates Webull Ally Invest
Margin Rate Under $25,000 info 9.24% 12%
Margin Rate $25,000 to $49,999.99 info 8.74% 11.75%
Margin Rate $50,000 to $99,999.99 info 8.24% 11%
Margin Rate $100,000 to $249,999.99 info 7.74% 9.75%
Margin Rate $250,000 to $499,999.99 info 7.74% 8.75%
Margin Rate $500,000 to $999,999.99 info 6.74% 8.25%
Margin Rate Above $1,000,000 info 6.24% info 7.5%
Account Fees Webull Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $75.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Webull Ally Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Fixed Income (Treasurys) info No Yes
Fixed Income (Corporate Bonds) info No Yes
Fixed Income (Municipal Bonds) info No Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types Webull Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info No Yes
Beginners Webull Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Fixed Income) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Webull Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Webull Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting Webull Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 56 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Webull Ally Invest
Active Trading Platform info N/A N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 35 10
Stock Chart Features Webull Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 52 120
Charting - Drawing Tools info 19 36
Charting - Notes info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info No No
Charting - Study Customizations info 2 8
Charting - Custom Studies info Yes No
Day Trading Webull Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Equities info No No
Ladder Trading info Yes No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Webull Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Fixed Income info No Yes
Screener - Stocks info Yes Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Fixed Income info No Yes
Portfolio Asset Allocation info No No
Stock Research Webull Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info Yes No
ETF Research Webull Ally Invest
ETFs - Investment Objective info Yes No
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Total Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Webull Ally Invest
Mutual Funds - Investment Objective info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Webull Ally Invest
Option Chains - Total Greeks info 5 5
Option Analysis - P&L Charts info Yes No
Banking Webull Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Webull Ally Invest
Phone Support (Prospective Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospective Customers) info No No
Live Chat (Current Customers) info No Yes
24/7 Support info No Yes
Overall Webull Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2.5/5 Stars 3.5/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Webull Review Ally Invest Review
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