Written by StockBrokers.com
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing between Webull and Ally Invest, it's crucial to consider the investment options that best fit your goals. Both platforms offer stock, margin, and options trading, making them solid choices for active traders. While Webull excels with four stars for range of investments, Ally Invest nudges ahead with a 4.5-star rating and a higher rank by StockBrokers.com. The key differentiator between the two is the availability of specific investment types, such as fractional shares offered by Webull and mutual funds provided by Ally Invest, allowing users to select according to their investment strategy.
Webull offers a diverse array of trading options, including stocks, margin trading, fractional shares, OTC stocks, and futures. However, it falls short in providing mutual funds, crypto trading, and advisor services. On the other hand, Ally Invest covers stock trading, margin trading, mutual funds, and OTC stocks but does not offer fractional shares, futures, or crypto trading. Both platforms shy away from forex and crypto trading entirely, each offering zero coins in the cryptocurrency space.
For retirement planners, both Webull and Ally Invest support traditional and Roth IRA accounts, ensuring long-term investment security. Yet, Ally Invest distinguishes itself by offering advisor services, which might appeal to individuals seeking guidance from financial professionals. Overall, if you're leaning toward futures or fractional shares, Webull may be your go-to, while Ally Invest could be more attractive for those seeking mutual funds or advisory services. Ultimately, your individual investment strategy and the specific features you value most will determine the best platform for you.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | No | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
Webull and Ally Invest each offer valuable tools for traders, but Webull stands out with a broader range of features, making it an appealing choice for many investors. Webull provides both Windows and Mac desktop downloadable platforms, in addition to a browser-based option, while Ally Invest only offers a browser-based platform. Furthermore, Webull offers paper trading, which is absent in Ally Invest's offerings. With a 4-star rating and a #7 ranking by StockBrokers.com, compared to Ally Invest’s 3-star rating and #10 ranking, Webull offers considerable advantages for those seeking a versatile trading experience.
When comparing the charting capabilities of both brokers, Webull allows more flexibility by providing the ability to adjust open orders directly on stock charts, a feature not available with Ally Invest. Webull offers 52 technical indicators and 19 drawing tools, while Ally Invest provides more extensive options with 120 technical indicators and 36 drawing tools. Both platforms allow traders to add notes and show automated technical analysis (chart patterns) on charts, but only Webull can display historical trades and corporate events like earnings and dividends on the charts.
For customization, Webull supports the creation of custom studies for charts, offering more personalized trading insights, a feature Ally Invest lacks. Though both platforms allow saving multiple chart profiles and adding notes, Webull’s 35 watch list columns significantly surpass Ally Invest's 10. Although Webull has only 2 customization fields for editing an SMA study, compared to Ally Invest's 8, Webull's comprehensive set of downloadable platforms and tools make it a strong contender for traders looking for versatility and functionality.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 35 | 10 |
| Charting - Indicators / Studies | 52 | 120 |
| Charting - Drawing Tools | 19 | 36 |
| Platforms & Tools |
|
|
Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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Webull and Ally Invest offer valuable educational resources for beginner investors. Both platforms provide stock, ETF, and options education, ensuring that newcomers have access to key financial topics. Webull takes the lead with unique offerings like paper trading, educational videos, webinars, and interactive quizzes to engage users and track their learning progress. On the other hand, Ally Invest excels with comprehensive material on mutual funds and bonds, rounding out its educational suite. While Webull might attract those keen on interactive learning tools, Ally Invest draws attention with its broader asset class coverage, especially for those interested in mutual funds and bonds.
When it comes to ratings, both Webull and Ally Invest score four out of five stars for their educational offerings. However, according to StockBrokers.com, Ally Invest holds a higher rank, positioned at #7 out of 14 brokers, whereas Webull is ranked at #10. Despite their similar ratings, Ally Invest’s higher rank could appeal to those looking for a more diverse educational experience, while Webull stands out for users who prefer a more interactive approach with the ability to simulate trades through paper trading. Each platform presents unique strengths, allowing beginner investors to choose based on personal learning preferences.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Fixed Income) | No | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When choosing between the Webull and Ally Invest stock trading apps, Webull emerges as the more feature-rich choice. While both brokers offer apps for iPhone and Android, Webull adds an Apple Watch app to its roster, providing users with more versatile access. Webull's capability in mobile after-hours stock trading and options trading sets it apart from Ally Invest, along with its provision of streaming quotes and stock alerts. It's no surprise that Webull earned a higher rating at 4.5 stars compared to Ally Invest's 4 stars and is ranked significantly higher by StockBrokers.com—a solid testament to its more comprehensive mobile trading experience.
Both Webull and Ally Invest allow users to create custom watch lists, but the similarities largely end there. Webull supports after-hours charting, along with the ability to view charts in landscape mode and multiple time frames, features that Ally Invest lacks. Additionally, Webull's mobile app offers users access to an impressive 56 technical studies for charting, whereas Ally Invest offers none. The ability to display stock comparisons on charts further enhances Webull's appeal for traders seeking in-depth mobile solutions.
Despite lacking offerings like streaming live TV and on-demand videos, both Webull and Ally Invest provide their users with essential functionalities. However, Webull's diverse range of features makes it a superior choice for investors prioritizing comprehensive mobile trading tools. Its high ranking among 14 broker apps solidifies its status as a leading contender for those looking to hone their trading skills with a flexible and feature-packed app. With both platforms continuously evolving, Webull currently holds the edge in the rapidly growing sphere of mobile trading.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 56 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When comparing the account fees and other charges of Webull and Ally Invest, both platforms offer competitive advantages but cater to slightly different needs. Webull and Ally Invest both require no minimum deposit, making them easy to access for investors of all levels. They also offer commission-free trading for regular stocks. However, when it comes to options trading, Webull leads with no per-contract fees, whereas Ally Invest charges $0.50. Those interested in margin trading will find Webull's rates more attractive across all balance tiers, with Ally Invest being noticeably higher. Additionally, Webull doesn't charge fees for closing IRAs, though they do have higher fees on account transfers compared to Ally Invest.
Webull and Ally Invest both excel in areas like no minimum deposit and stock trading fees, aligning with the trend of cost-effective online trading. What sets them apart most significantly is their approach to options trading and margin balance rates. Webull’s $0.00 charge per options contract provides an edge for active options traders, while Ally Invest’s higher margin interest could sway potential margin traders towards Webull. Despite both platforms providing free IRA annual management, Webull continues to distance itself by not imposing fees for IRA closure, a slight edge over Ally.
One aspect where Ally Invest edges out Webull is in its lower fees for account transfers—charging $50.00 for both partial and full transfers, compared to Webull's $75.00 fee in both cases. This could be a deciding factor for those who frequently move their assets. Both platforms charge nothing for options exercise and assignment, accommodating users who trade options frequently. Ultimately, traders looking for zero-cost or low-cost trading solutions will find both services competitive, though specific priorities like margin costs or options trading fees could determine which platform meets individual needs better.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Webull and Ally Invest for day trading, Webull appears to have the edge over Ally Invest due to its range of features catering to active traders. Webull provides streaming time and sales data for stocks, allowing traders to stay updated with the latest market movements, a feature absent in Ally Invest. Additionally, Webull supports ladder trading, which helps traders view market depth, and offers trading hotkeys for faster keyboard trade entry, features not available with Ally Invest. Webull also includes access to level 2 quotes, providing deeper insight into stock pricing, a critical component for day traders, whereas Ally Invest lacks these offerings.
Both platforms do not provide streaming live TV, direct market routing, strategy backtesting, a short locator tool, or order liquidity rebates, which means traders relying on these services might need to seek elsewhere. However, for those prioritizing immediate trade execution tools, Webull stands out as a more suitable choice for day trading compared to Ally Invest, especially given the absence of some key trading features on Ally's platform.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When assessing market research capabilities, Ally Invest appears to hold a slight edge over Webull. Both platforms offer comprehensive stock and ETF research, alongside analysis of Pink Sheets and OTCBB markets. However, Ally Invest extends its offerings to include mutual fund and bond research, which Webull does not. For investors interested in portfolio allocation insights, Ally Invest provides tools not available with Webull. Despite both brokers lacking downloadable PDF research reports, Ally Invest garners a higher star rating for market research efficiency, placing just above Webull in rankings by StockBrokers.com.
Diving into specifics, Webull enables users to engage in stock research leveraging social media sentiment data, a feature shared with Ally Invest. However, neither platform currently supports ESG research. While both platforms offer stock screeners to generate trade ideas, Webull falls short by not providing ETF screeners, which is a notable feature available with Ally Invest. Additionally, Ally Invest offers a bond screener, further enhancing its research toolbox compared to Webull.
The choice between Webull and Ally Invest thus hinges on each investor's research priorities. Those seeking a platform for diverse asset class research, including mutual funds and bonds, might find Ally Invest more suitable. In contrast, investors focused on social media-driven stock insights and scenario analysis might consider the straightforward offerings of Webull. Ultimately, selecting the right platform depends on aligning each broker's strengths with investor needs.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | No | Yes |
| Research - Mutual Funds | No | Yes |
| Screener - Mutual Funds | No | No |
| Research - Fixed Income | No | Yes |
| Screener - Fixed Income | No | Yes |
| Research |
|
|
When comparing the banking capabilities of online brokers, Webull and Ally Invest have distinct offerings. Webull does not provide traditional banking services such as checking or savings accounts, debit or credit cards, or mortgage loans. Additionally, Webull does not offer Certificates of Deposit (CDs). On the other hand, Ally Invest offers a broad range of banking services, including checking and savings accounts, and they also provide customers with debit and credit cards. Furthermore, Ally Invest offers mortgage loans and the option to invest in CDs, giving users comprehensive banking options that integrate with their investment activities.
| Feature |
Webull
|
Ally Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| Brokerage CDs | No | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Webull is better than Ally Invest. Webull finished with an overall score of 81.0%, while Ally Invest finished with a score of 80.1%.
Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.
Webull and Ally Invest both do not offer crypto trading, with neither platform supporting any coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Webull and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Webull does not charge any fees for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5| Overall Rating | Webull | Ally Invest | |
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| Review | Webull Review | Ally Invest Review |
| Broker Screenshots | Webull | Ally Invest | |
|---|---|---|---|
| Broker Gallery (click to expand) |
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| Trading Fees | Webull | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | N/A | $4.95 | |
| Mutual Fund Trade Fee | N/A | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | $1.25 | (Not offered) | |
| Broker Assisted Trade Fee | N/A | $20 |
| Margin Rates | Webull | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 9.24% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 8.74% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 8.24% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 7.74% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 7.74% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | 6.74% | 9.25% | |
| Margin Rate Above $1,000,000 | 6.24% | 8.5% |
| Account Fees | Webull | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $75.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Webull | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Fixed Income (Treasurys) | No | Yes | |
| Fixed Income (Corporate Bonds) | No | Yes | |
| Fixed Income (Municipal Bonds) | No | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Webull | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | No | Yes |
| Beginners | Webull | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Fixed Income) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | ||
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Webull | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Webull | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Webull | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 56 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | Webull | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 35 | 10 |
| Stock Chart Features | Webull | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 52 | 120 | |
| Charting - Drawing Tools | 19 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | No | Yes | |
| Charting - Study Customizations | 2 | 8 | |
| Charting - Custom Studies | Yes | No |
| Day Trading | Webull | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | Yes | No | |
| Trade Hot Keys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Webull | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | No | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | No | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | No | Yes | |
| Screener - Mutual Funds | No | No | |
| Screener - Fixed Income | No | Yes | |
| Portfolio Asset Allocation | No | Yes |
| Stock Research | Webull | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Webull | Ally Invest | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Webull | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Investment Objective | No | Yes | |
| Mutual Funds - Performance Chart | No | Yes | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | No | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | No | Yes | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Webull | Ally Invest | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Webull | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Webull | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | No | Yes | |
| 24/7 Support | No | Yes |
| Overall | Webull | Ally Invest | |
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| Winner | check_circle | ||
| Review | Webull Review | Ally Invest Review |
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