Webull vs Ally Invest 2025
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing between Webull and Ally Invest, it's crucial to consider the investment options that best fit your goals. Both platforms offer stock, margin, and options trading, making them solid choices for active traders. While Webull excels with four stars for range of investments, Ally Invest nudges ahead with a 4.5-star rating and a higher rank by StockBrokers.com. The key differentiator between the two is the availability of specific investment types, such as fractional shares offered by Webull and mutual funds provided by Ally Invest, allowing users to select according to their investment strategy.
Webull offers a diverse array of trading options, including stocks, margin trading, fractional shares, OTC stocks, and futures. However, it falls short in providing mutual funds, crypto trading, and advisor services. On the other hand, Ally Invest covers stock trading, margin trading, mutual funds, and OTC stocks but does not offer fractional shares, futures, or crypto trading. Both platforms shy away from forex and crypto trading entirely, each offering zero coins in the cryptocurrency space.
For retirement planners, both Webull and Ally Invest support traditional and Roth IRA accounts, ensuring long-term investment security. Yet, Ally Invest distinguishes itself by offering advisor services, which might appeal to individuals seeking guidance from financial professionals. Overall, if you're leaning toward futures or fractional shares, Webull may be your go-to, while Ally Invest could be more attractive for those seeking mutual funds or advisory services. Ultimately, your individual investment strategy and the specific features you value most will determine the best platform for you.
Feature |
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Stock Trading | Yes | Yes |
Account Feature - Margin Trading | Yes | Yes |
Fractional Shares (Stocks) | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | No | Yes |
Options Trading | Yes | Yes |
Futures Trading | Yes | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
Webull and Ally Invest each offer valuable tools for traders, but Webull stands out with a broader range of features, making it an appealing choice for many investors. Webull provides both Windows and Mac desktop downloadable platforms, in addition to a browser-based option, while Ally Invest only offers a browser-based platform. Furthermore, Webull offers paper trading, which is absent in Ally Invest's offerings. With a 4-star rating and a #7 ranking by StockBrokers.com, compared to Ally Invest’s 3-star rating and #10 ranking, Webull offers considerable advantages for those seeking a versatile trading experience.
When comparing the charting capabilities of both brokers, Webull allows more flexibility by providing the ability to adjust open orders directly on stock charts, a feature not available with Ally Invest. Webull offers 52 technical indicators and 19 drawing tools, while Ally Invest provides more extensive options with 120 technical indicators and 36 drawing tools. Both platforms allow traders to add notes and show automated technical analysis (chart patterns) on charts, but only Webull can display historical trades and corporate events like earnings and dividends on the charts.
For customization, Webull supports the creation of custom studies for charts, offering more personalized trading insights, a feature Ally Invest lacks. Though both platforms allow saving multiple chart profiles and adding notes, Webull’s 35 watch list columns significantly surpass Ally Invest's 10. Although Webull has only 2 customization fields for editing an SMA study, compared to Ally Invest's 8, Webull's comprehensive set of downloadable platforms and tools make it a strong contender for traders looking for versatility and functionality.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | Yes | No |
Watch Lists - Total Fields | 35 | 10 |
Charting - Indicators / Studies | 52 | 120 |
Charting - Drawing Tools | 19 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
Both Webull and Ally Invest offer a range of educational resources for beginner investors looking to dive into the stock market. Webull provides educational content on stocks, ETFs, and options, complements these resources with paper trading, and supports learning through engaging mediums like videos, webinars, and quizzes. Webull also enables users to track their learning progress which can be particularly helpful for those who are just starting out. On the other hand, Ally Invest covers education on stocks, ETFs, options, mutual funds, and bonds offering a more comprehensive scope of topics. However, it lacks some of the interactive and engaging features found in Webull, such as educational videos and the ability to track learning progress.
While both platforms are rated four stars for educational content, their ranks differ slightly. StockBrokers.com ranks Webull 10th and Ally Invest 7th out of 14 brokers for their educational offerings. This indicates that while Webull may offer a more interactive learning experience for those new to investing, Ally Invest provides broader coverage across different investment products with its educational materials. Ultimately, the choice between the two largely depends on whether a beginner prioritizes hands-on learning tools or comprehensive investment product education.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | No | Yes |
Education (Fixed Income) | No | Yes |
Paper Trading | Yes | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, Webull and Ally Invest cater to different user needs, with Webull generally offering a richer feature set that may appeal to more active or tech-savvy traders. With its app available on iPhone, Android, and even Apple Watch, Webull provides users with functionalities like mobile after-hours trading, stock alerts, and extensive charting capabilities, including multiple time frames and technical studies. Webull is rated 4.5 stars and ranked #5 out of 14 brokers by StockBrokers.com, indicating strong user satisfaction. On the other hand, Ally Invest also offers both iPhone and Android apps, yet lacks some of Webull’s advanced features such as stock alerts and after-hours charting, earning it a slightly lower rating of 4 stars, and a #13 ranking.
Both Webull and Ally Invest support mobile options trading and provide users with streaming quotes and the ability to create custom watch lists, making them versatile choices for traders seeking flexible, mobile solutions. However, differences emerge when examining the depth of charting capabilities; Webull excels with 56 technical studies and features like stock comparisons on charts, whereas Ally Invest does not offer these options. This makes Webull a potentially better fit for traders who prioritize detailed technical analysis on-the-go.
While neither platform provides streaming live TV or videos on demand, Webull stands out with its additional app for the Apple Watch and features that enhance mobile stock trading experience, such as landscape mode charts and after-hours charting. For users who place a premium on comprehensive mobile trading features and technical insights, Webull might present a more compelling choice, especially when considering its higher user rating and industry ranking compared to Ally Invest.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | Yes | No |
Charting - Technical Studies | 56 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When it comes to choosing between Webull and Ally Invest, considering the fees and charges in specific areas offers a clear perspective. Both platforms provide $0 minimum deposit, making them accessible for beginners. For standard stock trades, neither charges a fee, allowing seamless purchasing and selling. However, Webull stands out with no fee for options contracts, unlike Ally Invest, which charges $0.50. Margin rates further highlight the cost differences, with Webull offering significantly lower rates across various balance tiers compared to Ally Invest. These distinctions can influence the decision for investors focused on reducing costs.
Webull does not charge any fees for IRA accounts, keeping both the annual and closure fees at $0. Meanwhile, Ally Invest sets a $25.00 charge for IRA closures, though it maintains an annual fee of $0, making Webull more favorable for those considering long-term retirement investment accounts. In terms of account transfers, Webull’s fees stand at $75.00 for both partial and full ACAT transfers, whereas Ally Invest presents a slightly lower rate of $50.00 for each type of transfer. These variations are crucial for evaluating long-term brokerage partnerships.
For investors interested in options, both platforms do not charge exercise and assignment fees, providing flexibility and cost-efficiency in options trading. These small differences in fees can significantly impact budgeting for investors, especially those frequently trading options or utilizing margin accounts. Overall, Webull’s broader approach to minimizing fees may offer an enticing option for cost-conscious traders, though each investor should consider their priorities and trading habits when choosing the best platform for their needs.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.00 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Webull and Ally Invest for day trading, Webull appears to have the edge over Ally Invest due to its range of features catering to active traders. Webull provides streaming time and sales data for stocks, allowing traders to stay updated with the latest market movements, a feature absent in Ally Invest. Additionally, Webull supports ladder trading, which helps traders view market depth, and offers trading hotkeys for faster keyboard trade entry, features not available with Ally Invest. Webull also includes access to level 2 quotes, providing deeper insight into stock pricing, a critical component for day traders, whereas Ally Invest lacks these offerings.
Both platforms do not provide streaming live TV, direct market routing, strategy backtesting, a short locator tool, or order liquidity rebates, which means traders relying on these services might need to seek elsewhere. However, for those prioritizing immediate trade execution tools, Webull stands out as a more suitable choice for day trading compared to Ally Invest, especially given the absence of some key trading features on Ally's platform.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | No | No |
Direct Market Routing - Equities | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms of 2025 for Beginners and Active Traders
When it comes to market research capabilities, both Webull and Ally Invest have their distinct strengths, but Ally Invest edges out slightly in terms of comprehensive offerings. While both brokers provide stock and ETF research along with social media sentiment insights, Ally Invest goes further with research capabilities for mutual funds and bonds, which are absent in Webull’s offering. Additionally, Ally Invest includes an ETF screener and bond screener for trade ideas, giving investors more tools to analyze and make informed decisions.
Webull is known for its user-friendly platform and offers research on stocks, ETFs, and pink sheets/OTCBB. It also integrates social media sentiment data for stocks, a modern approach to understanding market trends. However, its lack of mutual fund, bond research, and downloadable PDFs for market analysis might be a limitation for investors seeking a full spectrum of financial data.
Ally Invest, on the other hand, provides a more varied research experience by including mutual funds, pink sheets/OTCBB, and bond research options. Although it doesn’t offer downloadable PDFs, the availability of screeners for stocks, ETFs, and bonds enhances investment strategy formulation. With a higher market research rating of 3.5 out of 5 stars compared to Webull’s 2.5 stars, Ally Invest also ranks slightly better at #8 versus Webull’s #9 in StockBrokers.com's assessment, making it an attractive choice for detailed market analysis.
Feature |
|
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | No | Yes |
Research - Mutual Funds | No | Yes |
Screener - Mutual Funds | No | No |
Research - Fixed Income | No | Yes |
Screener - Fixed Income | No | Yes |
Research |
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When comparing the banking capabilities of online brokers, Webull and Ally Invest have distinct offerings. Webull does not provide traditional banking services such as checking or savings accounts, debit or credit cards, or mortgage loans. Additionally, Webull does not offer Certificates of Deposit (CDs). On the other hand, Ally Invest offers a broad range of banking services, including checking and savings accounts, and they also provide customers with debit and credit cards. Furthermore, Ally Invest offers mortgage loans and the option to invest in CDs, giving users comprehensive banking options that integrate with their investment activities.
Feature |
|
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Checking Accounts | No | Yes |
Savings Accounts | No | Yes |
Debit Cards | No | Yes |
Credit Cards | No | Yes |
Mortgage Loans | No | Yes |
Brokerage CDs | No | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Webull is better than Ally Invest. Webull finished with an overall score of 81.0%, while Ally Invest finished with a score of 80.1%.
Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.
Webull and Ally Invest both do not offer crypto trading, with neither platform supporting any coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Webull and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Webull does not charge any fees for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Webull | Ally Invest | |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Webull Review | Ally Invest Review |
Broker Screenshots | Webull | Ally Invest | |
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Broker Gallery (click to expand) |
Trading Fees | Webull | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | $4.95 | |
Mutual Fund Trade Fee | N/A | $0.00 | |
Options (Per Contract) | $0.00 | $0.50 | |
Futures (Per Contract) | $1.25 | (Not offered) | |
Broker Assisted Trade Fee | N/A | $20 |
Margin Rates | Webull | Ally Invest | |
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Margin Rate Under $25,000 | 9.24% | 12% | |
Margin Rate $25,000 to $49,999.99 | 8.74% | 11.75% | |
Margin Rate $50,000 to $99,999.99 | 8.24% | 11% | |
Margin Rate $100,000 to $249,999.99 | 7.74% | 9.75% | |
Margin Rate $250,000 to $499,999.99 | 7.74% | 8.75% | |
Margin Rate $500,000 to $999,999.99 | 6.74% | 8.25% | |
Margin Rate Above $1,000,000 | 6.24% | 7.5% |
Account Fees | Webull | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $75.00 | $50.00 | |
Account Transfer Out (Full) | $75.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Webull | Ally Invest | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Account Feature - Margin Trading | Yes | Yes | |
Fractional Shares (Stocks) | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | Yes | No | |
Forex Trading | No | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Fixed Income (Treasurys) | No | Yes | |
Fixed Income (Corporate Bonds) | No | Yes | |
Fixed Income (Municipal Bonds) | No | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | No | Yes | |
International Countries (Stocks) | 0 | 0 |
Order Types | Webull | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | No | Yes |
Beginners | Webull | Ally Invest | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | No | Yes | |
Education (Fixed Income) | No | Yes | |
Education (Retirement) | No | Yes | |
Retirement Calculator | No | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | Yes | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Webull | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Webull | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Webull | Ally Invest | |
---|---|---|---|
Charting - After-Hours | Yes | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 56 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Webull | Ally Invest | |
---|---|---|---|
Active Trading Platform | N/A | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | Yes | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 35 | 10 |
Stock Chart Features | Webull | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 52 | 120 | |
Charting - Drawing Tools | 19 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | No | No | |
Charting - Custom Time Bars | No | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | No | No | |
Charting - Study Customizations | 2 | 8 | |
Charting - Custom Studies | Yes | No |
Day Trading | Webull | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | Yes | No | |
Streaming TV | No | No | |
Direct Market Routing - Equities | No | No | |
Ladder Trading | Yes | No | |
Trade Hot Keys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Webull | Ally Invest | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | No | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Fixed Income | No | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | No | Yes | |
Screener - Mutual Funds | No | No | |
Screener - Fixed Income | No | Yes | |
Portfolio Asset Allocation | No | No |
Stock Research | Webull | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 0 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | No | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Webull | Ally Invest | |
---|---|---|---|
ETFs - Investment Objective | Yes | No | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Total Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | No | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | No | No | |
ETFs - PDF Reports | No | No |
Mutual Fund Research | Webull | Ally Invest | |
---|---|---|---|
Mutual Funds - Investment Objective | No | Yes | |
Mutual Funds - Performance Chart | No | Yes | |
Mutual Funds - Performance Analysis | No | No | |
Mutual Funds - Prospectus | No | No | |
Mutual Funds - 3rd Party Ratings | No | Yes | |
Mutual Funds - Fees Breakdown | No | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | No | No | |
Mutual Funds - Sector Allocation | No | Yes | |
Mutual Funds - Country Allocation | No | No | |
Mutual Funds - StyleMap | No | No |
Options Trading | Webull | Ally Invest | |
---|---|---|---|
Option Chains - Total Greeks | 5 | 5 | |
Option Analysis - P&L Charts | Yes | No |
Banking | Webull | Ally Invest | |
---|---|---|---|
Bank (Member FDIC) | No | Yes | |
Checking Accounts | No | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | No | Yes | |
Debit Cards | No | Yes | |
Mortgage Loans | No | Yes |
Customer Service | Webull | Ally Invest | |
---|---|---|---|
Phone Support (Prospective Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospective Customers) | No | No | |
Live Chat (Current Customers) | No | Yes | |
24/7 Support | No | Yes |
Overall | Webull | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Webull Review | Ally Invest Review |