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Webull vs Ally Invest 2023

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Written by StockBrokers.com

April 11, 2023

Is Webull better than Ally Invest? After testing 17 of the best online brokers over three months, Webull (85.09%) is better than Ally Invest (84.59%). Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSofi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

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Overall RatingWebullAlly Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 3/5 Stars 4/5 Stars
Customer Service 3.0/5 Stars 4/5 Stars
Education 3.5/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Webull Review Ally Invest Review
Trading FeesWebullAlly Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) N/A $4.95 info
Mutual Fund Trade Fee N/A $0.00
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.00 $0.50
Futures (Per Contract) N/A N/A
Broker Assisted Trade Fee N/A $20
Margin RatesWebullAlly Invest
Margin Rate Under $25,000 9.49% 12.50%
Margin Rate $25,000 to $49,999.99 8.99% 12.25%
Margin Rate $50,000 to $99,999.99 8.99% 11.50%
Margin Rate $100,000 to $249,999.99 8.49% 10.25%
Margin Rate $250,000 to $499,999.99 7.99% 9.25%
Margin Rate $500,000 to $999,999.99 6.99% 8.75%
Margin Rate Above $1,000,000 6.49% info 8.00%
Account FeesWebullAlly Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $25.00
Account Transfer Out (Partial) $75.00 $50.00
Account Transfer Out (Full) $75.00 $50.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment OptionsWebullAlly Invest
Stock Trading Yes Yes
Margin Trading Yes Yes
Fractional Shares Yes No
OTC Stocks Yes Yes
Options Trading Yes Yes
Complex Options Max Legs 4 4
Futures Trading No No
Forex Trading No Yes
Crypto Trading Yes No
Crypto Trading - Total Coins 44 0
Mutual Funds (No Load) 0 13000
Mutual Funds (Total) 0 14000
Bonds (US Treasury) No Yes
Bonds (Corporate) No Yes
Bonds (Municipal) No Yes
Advisor Services No Yes
International Countries (Stocks) 0 0
Order TypesWebullAlly Invest
Order Type - Market Yes Yes
Order Type - Limit Yes Yes
Order Type - After Hours Yes Yes
Order Type - Stop Yes Yes
Order Type - Trailing Stop Yes No
Order Type - OCO Yes No
Order Type - OTO Yes No
Order Type - Broker Assisted No Yes
BeginnersWebullAlly Invest
Education (Stocks) Yes Yes
Education (ETFs) Yes Yes
Education (Options) Yes Yes
Education (Mutual Funds) No Yes
Education (Bonds) No Yes
Education (Retirement) No Yes
Retirement Calculator No No
Investor Dictionary Yes Yes
Paper Trading Yes No
Videos No No
Webinars No No
Webinars (Archived) No Yes
Progress Tracking Yes No
Interactive Learning - Quizzes Yes No
Stock Trading AppsWebullAlly Invest
iPhone App Yes Yes
Android App Yes Yes
Apple Watch App Yes No
Trading - Stocks Yes Yes
Trading - After-Hours Yes Yes
Trading - Simple Options Yes Yes
Trading - Complex Options Yes Yes
Order Ticket RT Quotes Yes Yes
Order Ticket SRT Quotes Yes No
SB Gallery - Mobile Apps
Stock App FeaturesWebullAlly Invest
Market Movers (Top Gainers) Yes Yes
Stream Live TV No No
Videos on Demand No No
Stock Alerts Yes No
Option Chains Viewable Yes Yes
Watch List (Real-time) Yes Yes
Watch List (Streaming) Yes No
Watch Lists - Create & Manage Yes Yes
Watch Lists - Column Customization No No
Watch Lists - Total Fields 35 21
Stock App ChartingWebullAlly Invest
Charting - After-Hours Yes No
Charting - Can Turn Horizontally Yes Yes
Charting - Multiple Time Frames Yes Yes
Charting - Technical Studies 56 17
Charting - Study Customizations Yes No
Charting - Stock Comparisons Yes Yes
Trading PlatformsWebullAlly Invest
Active Trading Platform N/A N/A
Desktop Trading Platform Yes No
Desktop Platform (Mac) Yes No
Web Trading Platform Yes Yes
Paper Trading Yes No
Trade Journal No No
Watch Lists - Total Fields 35 21
Stock Chart FeaturesWebullAlly Invest
Charting - Adjust Trades on Chart Yes No
Charting - Indicators / Studies 52 117
Charting - Drawing Tools 19 36
Charting - Notes Yes Yes
Charting - Index Overlays Yes Yes
Charting - Historical Trades Yes No
Charting - Corporate Events Yes No
Charting - Custom Date Range No No
Charting - Custom Time Bars No No
Charting - Automated Analysis Yes Yes
Charting - Save Profiles Yes Yes
Trade Ideas - Technical Analysis No Yes
Charting - Study Customizations 2 5
Charting - Custom Studies Yes No
Day TradingWebullAlly Invest
Streaming Time & Sales Yes No
Streaming TV No No
Direct Market Routing - Stocks No No
Ladder Trading Yes No
Trade Hot Keys Yes No
Level 2 Quotes - Stocks Yes No
Trade Ideas - Backtesting No No
Trade Ideas - Backtesting Adv No No
Short Locator No No
Order Liquidity Rebates No No
Research OverviewWebullAlly Invest
Research - Stocks Yes Yes
Research - ETFs Yes Yes
Research - Mutual Funds No Yes
Research - Pink Sheets / OTCBB Yes Yes
Research - Bonds No No
Screener - Stocks Yes No
Screener - ETFs No Yes
Screener - Mutual Funds No No
Screener - Bonds No Yes
Misc - Portfolio Allocation No No
Stock ResearchWebullAlly Invest
Stock Research - PDF Reports 0 2
Stock Research - Earnings Yes Yes
Stock Research - Insiders Yes Yes
Stock Research - Social Yes Yes
Stock Research - News Yes Yes
Stock Research - ESG No No
Stock Research - SEC Filings Yes Yes
ETF ResearchWebullAlly Invest
ETFs - Strategy Overview Yes Yes
ETF Fund Facts - Inception Date Yes Yes
ETF Fund Facts - Expense Ratio Yes Yes
ETF Fund Facts - Net Assets Yes Yes
ETF Fund Facts - Total Holdings Yes Yes
ETFs - Top 10 Holdings No Yes
ETFs - Sector Exposure Yes No
ETFs - Risk Analysis No Yes
ETFs - Ratings Yes Yes
ETFs - Morningstar StyleMap No No
ETFs - PDF Reports No Yes
Mutual Fund ResearchWebullAlly Invest
Mutual Funds - Strategy Overview No Yes
Mutual Funds - Performance Chart No Yes
Mutual Funds - Performance Analysis No Yes
Mutual Funds - Prospectus No No
Mutual Funds - 3rd Party Ratings No Yes
Mutual Funds - Fees Breakdown No Yes
Mutual Funds - Top 10 Holdings Yes Yes
Mutual Funds - Asset Allocation No No
Mutual Funds - Sector Allocation No Yes
Mutual Funds - Country Allocation No No
Mutual Funds - StyleMap No No
Options TradingWebullAlly Invest
Option Chains - Basic View Yes Yes
Option Chains - Strategy View Yes Yes
Option Chains - Streaming No Yes
Option Chains - Total Columns 23 8
Option Chains - Greeks 5 1
Option Chains - Quick Analysis Yes Yes
Option Analysis - P&L Charts Yes Yes
Option Probability Analysis Yes Yes
Option Probability Analysis Adv Yes No
Option Positions - Greeks Yes Yes
Option Positions - Greeks Streaming No No
Option Positions - Adv Analysis No Yes
Option Positions - Rolling No Yes
Option Positions - Grouping No Yes
BankingWebullAlly Invest
Bank (Member FDIC) No Yes
Checking Accounts No Yes
Savings Accounts No Yes
Credit Cards No No
Debit Cards No Yes
Mortgage Loans No Yes
Customer ServiceWebullAlly Invest
Phone Support (Prospect Customers) Yes Yes
Phone Support (Current Customers) Yes Yes
Email Support Yes Yes
Live Chat (Prospect Customers) No Yes
Live Chat (Current Customers) No Yes
24/7 Support Yes Yes
OverallWebullAlly Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 3/5 Stars 4/5 Stars
Education 3.5/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Webull Review Ally Invest Review
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Webull vs Ally Invest Comparison

Comparing brokers side by side is no easy task. For our 2023 annual broker review, we spent hundreds of hours assessing 17 brokerages to find the best online broker. Let's compare Webull vs Ally Invest.

Is Webull or Ally Invest better for beginners?

Ally Invest offers more comprehensive new investor education for beginner investors than Webull. Webull offers investors access to Paper Trading, Education (Stocks), Education (ETFs) and Education (Options), while Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement). Neither have Videos. See our guide to Best Paper Trading Platforms for more.

What about Webull vs Ally Invest pricing?

Webull and Ally Invest charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Ally Invest, costing $0.50 per contract versus $0.00 per contract at Webull. For a complete commissions summary, see our best brokers for free stock trading guide.

Does Webull or Ally Invest offer a wider range of investment options?

Webull offers investors access to Stock Trading, Fractional Shares, Options Trading and OTC Stocks, while Ally Invest offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds, Forex Trading and Advisor Services. Neither have Futures Trading. Looking at Mutual Funds, Webull trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 3900 and Webull offering 0.

Which trading platform is better: Webull or Ally Invest?

To compare the trading platforms of Webull and Ally Invest, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Webull offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Webull to provide better mobile trading apps.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. neither of these are offered by Webull while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans. Neither have Credit Cards.

Is Webull good?

Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.

Is Ally Invest good?

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

Webull vs Ally Invest Winner

Overall winner: Webull

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