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Ally Invest vs Webull 2021

StockBrokers.com | April 23rd, 2021

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Is Ally Invest better than Webull? After testing 11 of the best online brokers over three months, Ally Invest (76.84%) is better than Webull (65.17%). For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website is a convenient solution.

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Overall Rating

Feature Ally Invest Webull
Overall 4 3.5
Commissions & Fees 4.5 4.5
Offering of Investments 4 2.5
Platforms & Tools 3 3
Mobile Trading 3.5 4
Research 3.5 2.5
Education 3.5 1.5
Ease of Use 5 5
Ally Invest Review Webull Review
Winner check_circle

Trading Fees

Feature Ally Invest Webull
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
ETF Trade Fee $0.00 $0.00
Mutual Fund Trade Fee $9.95 N/A
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.50 $0.00
Futures (Per Contract) N/A N/A
Broker Assisted Trades Fee $20.00 N/A

Margin Rates

Feature Ally Invest Webull
Under $24,999.99 7.75% 6.99%
$25,000.00 to $49,999.99 7.50% 6.49%
$50,000.00 to $99,999.99 6.75% 6.49%
$100,000.00 to $249,999.99 5.50% 5.99%
$250,000.00 to $499,999.99 4.50% 5.49%
$500,000.00 to $999,999.99 4.00% 4.99%
Above $1,000,000.00 3.25% 4.99%

Account Fees

Feature Ally Invest Webull
IRA Annual Fee $0.00 N/A
IRA Closure Fee $50.00 N/A
Account Transfer Out (Partial) N/A $75.00
Account Transfer Out (Full) N/A $75.00
Returned ACH Fee $30.00 $30.00
Returned Wire Fee $30.00 $30.00
Stock Certificate Processing Fee $300.00 N/A
Stock Certificate Delivery Fee $300.00 N/A
Paper Statement Fee $2.00 $5.00
Paper Confirmation Fee $1.00 $2.00
Domestic Wire Fee $30.00 $8.00
International Wire Fee N/A $12.50

Investment Options

Feature Ally Invest Webull
Stock Trading
 Yes Yes
Fractional Shares
 No No
OTCBB / Pink Sheets
 Yes No
Options Trading
 Yes Yes
Complex Options Max Legs
 4 4
Futures Trading
 No No
Forex Trading
 Yes No
Crypto Trading No Yes
Mutual Funds (No Load)
 11153 0
Mutual Funds (Total)
 18352 0
Bonds (US Treasury)
 Yes No
Bonds (Corporate)
 Yes No
Bonds (Municipal)
 Yes No
Advisor Services
 Yes No
International Trading
 No No
AI Assistant Bot
 No No

Order Types

Feature Ally Invest Webull
Order Type - Market
 Yes Yes
Order Type - Limit
 Yes Yes
Order Type - Stop
 Yes Yes
Order Type - Trailing Stop
 No Yes
Order Type - Contingent
 Yes No
Order Type - MultiContingent
 No No
Order Type - OCO
 No No
Order Type - OTO
 No No
Order Type - OTOCO
 No No

Customer Service

Feature Ally Invest Webull
Phone Support (Prospect Customers)
 No No
Phone Support (Current Customers)
 Yes Yes
Email Support
 Yes Yes
Live Chat (Prospect Customers)
 Yes No
Live Chat (Current Customers)
 Yes No
24/7 Support
 No No

Trading Platforms

Feature Ally Invest Webull
Desktop Platform (Windows)
 No Yes
Desktop Platform (Mac)
 No Yes
Web Platform
 Yes Yes
Paper Trading
 No Yes
Trade Journal
 No No
Heat Mapping
 No No
Watch Lists - Total Fields
 21 35

Charting Features

Feature Ally Invest Webull
Charting - Trade Off Chart
 No No
Charting - Indicators / Studies
 117 44
Charting - Drawing Tools
 36 14
Charting - Historical Trades
 No Yes
Charting - Corporate Events
 Yes Yes
Charting - Automated Analysis
 Yes No
Charting - Save Profiles
 Yes No
Trade Ideas - Technical Analysis
 Yes No
Charting - Study Customizations
 5 2
Charting - Custom Studies
 No Yes

Day Trading

Feature Ally Invest Webull
Stock Alerts - Basic Fields
 Yes Yes
Stock Alerts - Advanced Fields
 No No
Streaming Time & Sales
 No No
Streaming TV
 No No
Direct Market Routing - Stocks
 No No
Direct Market Routing - Options
 No No
Ladder Trading
 No No
Trade Hot Keys
 No Yes
Level 2 Quotes - Stocks
 No Yes
Level 2 Quotes - Options
 No Yes
Trade Ideas - Backtesting
 Yes No
Short Locator
 No No
Order Liquidity Rebates
 No No

Mobile Trading Apps

Feature Ally Invest Webull
iPhone App
 Yes Yes
Android App
 Yes Yes
Apple Watch App
 No No
Trading - Stocks
 Yes Yes
Trading - After-Hours
 No Yes
Trading - Conditional Orders
 No No
Trading - Mutual Funds
 No No
Trading - Simple Options
 Yes Yes
Trading - Complex Options
 Yes No
Trading - Option Rolling
 No No
Touch / Face ID
 Yes Yes
Mobile Trading 3.5 4

Mobile App Features

Feature Ally Invest Webull
Watch List Syncing
Yes Yes
Stock Alerts
 No Yes
Charting - After Hours
 No Yes
Charting - Drawing
 No Yes
Charting - Study Customizations
No Yes
Heatmapping
 No No
Stream Live TV
 No No
Barcode Lookup
 No No
Mobile Trading 3.5 4

Research Overview

Feature Ally Invest Webull
Research - Stocks
 Yes Yes
Research - ETFs
 Yes Yes
Research - Mutual Funds
 Yes No
Research - Pink Sheets / OTCBB
 Yes No
Research - Fixed Income
 No No
Screener - Stocks
 No Yes
Screener - ETFs
 Yes No
Screener - Mutual Funds
 No No
Screener - Options
 No No
Screener - Bonds
 Yes No
Misc - Portfolio Builder
 Yes No
Misc - Portfolio Allocation
 No Yes

Stock Research

Feature Ally Invest Webull
Stock Research - Reports
 2 0
Stock Research - Earnings
 Yes Yes
Stock Research - Insiders
 Yes Yes
Stock Research - Metric Comp
 No No
Stock Research - SEC Filings
 Yes Yes
Stock Research - Social
 No Yes
Stock Research - Balance Sheet
 Yes Yes
Stock Research - Cash Flows
 Yes Yes
Stock Research - News
 Yes Yes
Stock Research - ESG
 No No

ETF Research

Feature Ally Invest Webull
ETFs - Strategy Overview
 Yes No
ETFs - Top 10 Holdings
 Yes Yes
ETFs - Sector Exposure
 No Yes
ETFs - Risk Analysis
 Yes No
ETFs - Performance Analysis
 Yes Yes
ETFs - Ratings
 Yes No
ETFs - Morningstar StyleMap
 No No
ETFs - Reports
 Yes No

Mutual Fund Research

Feature Ally Invest Webull
Mutual Funds - Strategy Overview
 Yes No
Mutual Funds - Prospectus
 No No
Mutual Funds - Reports
 Yes No
Mutual Funds - Fees Breakdown
 Yes No
Mutual Funds - Top 10 Holdings
 Yes Yes
Mutual Funds - Asset Allocation
 No No
Mutual Funds - Sector Allocation
 Yes Yes
Mutual Funds - Country Allocation
 No Yes
Mutual Funds - StyleMap
 No No
Mutual Funds - 3rd Party Ratings
 Yes No

Options Trading

Feature Ally Invest Webull
Option Chains - Streaming
 Yes No
Option Chains - Total Columns
 8 12
Option Chains - Greeks
1 5
Option Chains - Quick Analysis
 Yes No
Option Analysis - P&L Charts
 Yes Yes
Option Probability Analysis
 Yes Yes
Option Probability Analysis Adv
 No Yes
Option Positions - Greeks
Yes Yes
Option Positions - Adv Analysis
 Yes No
Option Positions - Rolling
 No No
Option Positions - Grouping
 Yes No

Beginners

Feature Ally Invest Webull
Education (Stocks)
 Yes No
Education (ETFs)
 No No
Education (Options)
 Yes No
Education (Mutual Funds)
 Yes No
Education (Fixed Income)
 Yes No
Education (Retirement)
 Yes No
Paper Trading
 No Yes
Videos
 No No
Webinars (Monthly Avg)
 15 0
Webinars (Archived)
 Yes No
Live Seminars
 No No
Progress Tracking
 No No
Interactive Learning - Quizzes
 No No

Banking

Feature Ally Invest Webull
Retail Locations
 0 0
Member FDIC
 Yes No
Checking Accounts
 Yes No
Savings Accounts
 Yes No
Credit Cards
 No No
Debit Cards
 Yes No
Mortgage Loans
 Yes No
No Fee Banking
 Yes No

Overall

Feature Ally Invest Webull
Overall 4 3.5
Commissions & Fees 4.5 4.5
Offering of Investments 4 2.5
Platforms & Tools 3 3
Mobile Trading 3.5 4
Research 3.5 2.5
Education 3.5 1.5
Ease of Use 5 5
Ally Invest Review Webull Review
Winner check_circle

Comparing brokers side by side is no easy task. For our 2021 annual broker review, we spent hundreds of hours assessing 11 brokerages to find the best online broker. Let's compare Ally Invest vs Webull.

Is Ally Invest or Webull better for beginners?
Ally Invest is better for beginner investors than Webull. Ally Invest offers investors access to Education (Stocks), Education (Options), Education (Mutual Funds), Education (Fixed Income) and Education (Retirement).

What about Ally Invest vs Webull pricing?
Ally Invest and Webull have equal fees for trading stocks (equities), $0 per trade. Looking at options, the base fees charged are the same for both brokers, $0. Option contracts are pricier at Ally Invest, costing $0.50 versus $0 at Webull. For a complete commissions summary, see our best discount brokers guide.

Does Ally Invest or Webull offer a wider range of investment options?
Ally Invest offers a more diverse selection of investment options than Webull. Ally Invest offers investors access to Stock Trading, OTCBB / Pink Sheets, Options Trading, Mutual Funds, Forex Trading and Advisor Services. Looking at Mutual Funds, Ally Invest boasts an offering of 18352 mutual funds compared to Webull's 0 available funds.

Which trading platform is better: Ally Invest or Webull?
To compare the trading platforms of both Ally Invest and Webull, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Ally Invest offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Webull to provide better mobile trading apps.

Does either broker offer banking?
Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans are offered by Ally Invest while Webull offers none of these.

Overall winner: Ally Invest

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All pricing data was obtained from a published web site as of 01/19/2021 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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