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Ally Invest vs Robinhood 2025

StockBrokers.com

Written by StockBrokers.com

January 23, 2025

In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50
Robinhood
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Range of investments

When choosing an online broker, it's essential to consider the variety of investment options available. Ally Invest and Robinhood differ significantly in what they offer, affecting their suitability depending on individual investment goals. Ally Invest shines with its extensive range of offerings, earning a 4.5-star rating and an impressive #8 rank by StockBrokers.com for its variety of investments. It provides robust options, including stock trading, margin trading, options trading, and access to mutual funds and OTC stocks. In contrast, Robinhood, with a 3.5-star rating and a rank of #13, presents a more streamlined set of choices, appealing especially to newcomers with its user-friendly platform and features like fractional share trading and cryptocurrency options.

Ally Invest excels by offering investment choices that cover traditional and diverse market opportunities. Investors will benefit from access to mutual funds and OTC stocks, which are not available on Robinhood. While lacking in the crypto department, Ally Invest provides more comprehensive support for those interested in conventional stock and options markets, supplemented by advisor services to guide investment strategies.

Meanwhile, Robinhood caters to a more modern approach to investing. It offers fractional shares and a range of cryptocurrencies, appealing to those interested in starting small or diving into digital assets. Though it lacks mutual funds and OTC stocks, its platform simplifies the investment process for many users. Both Ally Invest and Robinhood provide traditional and Roth IRA accounts, though Robinhood lags behind with no adviser service offerings. Potential investors should consider their preferences and goals when choosing between these two platforms, each offering distinct advantages.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 22
Range of Investments 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When it comes to choosing between Ally Invest and Robinhood for online trading, each platform brings unique features to the table. While both brokers provide browser-based trading platforms, neither offers downloadable applications for Windows or Mac users. This makes accessibility through a web browser an important factor for potential users. Although Ally Invest offers a wider array of technical indicators and drawing tools, Robinhood shines with its ability to allow traders to adjust open orders directly on stock charts and set custom date ranges. Despite these differences, Ally Invest earns a solid three-star rating for its trading platforms and tools, while Robinhood slightly edges it out with a three-and-a-half-star rating, securing the ninth spot in StockBrokers.com rankings compared to Ally Invest’s tenth place.

For traders looking to enhance their watchlists, Ally Invest offers an advantage with ten available fields compared to Robinhood's three. However, Robinhood users might appreciate the platform’s interactive chart functionalities, such as order adjustments directly on the charts. On the other hand, Ally Invest excels by offering automated technical analysis with chart patterns and provides a more customizable experience when editing a simple moving average (SMA) study, offering eight customization fields compared to Robinhood’s one.

Both brokers offer capabilities such as adding notes to charts and saving multiple chart profiles, yet they fall short on providing more advanced chart features like paper trading or trading journals. Neither platform supports features like displaying historical trades or corporate events on charts. Ultimately, the choice between Ally Invest and Robinhood may boil down to whether a user prioritizes feature-rich charting tools or interactive order management directly within charts.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 10 3
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Platforms & Tools 3/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025

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5/5 Stars

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Beginners and education

When comparing Ally Invest and Robinhood for beginner and investor education, both platforms provide accessible resources for learning about stocks, ETFs, and options. However, Ally Invest goes further by also offering educational content on mutual funds and bonds, areas which Robinhood does not cover. Despite these differences in scope, both brokers fall short by not offering paper trading or educational videos, which could enhance hands-on learning experiences. Notably, Robinhood provides webinars to help users deepen their financial knowledge, while Ally Invest does not offer this resource.

Both Ally Invest and Robinhood are evenly matched with a four-star rating for their educational services. According to StockBrokers.com, Ally Invest holds the edge by ranking #8 out of 18 brokers, just ahead of Robinhood at #9. While neither platform offers learning tracking or quizzes to assess knowledge, their unique offerings cater to a wide range of investor needs, making them both solid choices for those looking to begin their investment journey. Whether it's exploring advanced topics or accessing live learning through webinars, the choice ultimately depends on an investor's specific educational priorities.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No No
Videos info No No
Webinars info No Yes
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to stock trading apps, both Ally Invest and Robinhood bring notable features to the table, yet they cater to slightly different audiences. Robinhood shines with its user-friendly design and additional perks like an Apple Watch app, streaming quotes, and stock alerts. Ally Invest, on the other hand, provides solid options for mobile after-hours trading and custom watch lists, but lacks some of the advanced features Robinhood offers. Both brokers offer mobile capabilities on iPhone and Android devices and support options trading. Ultimately, if you’re looking for a more interactive experience with slightly more comprehensive features, Robinhood might be the better choice, earning a 4.5-star rating compared to Ally Invest’s 4 stars.

Ally Invest and Robinhood both provide their users the flexibility to trade stocks on the go with support for both Android and iPhone apps. While neither supports streaming live TV or on-demand videos, Robinhood edges ahead by offering an Apple Watch app and the ability to set stock alerts, appealing to those who like to stay informed on the fly. Both platforms allow for custom watch lists, but Robinhood takes it a step further by allowing users to customize watch list columns, giving users greater control over how they view their stock data.

In terms of charting features, Robinhood is more robust with support for after-hours charting and six technical studies, whereas Ally Invest doesn't support technical studies or after-hours charting in its mobile app. Both apps allow users to view multiple time frames on charts, but neither supports viewing charts in landscape mode or displaying stock comparisons on charts. With such considerations, Robinhood ranks higher according to StockBrokers.com at #7, compared to Ally Invest's #13 ranking, reflecting these additional capabilities.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Stock Alerts info No Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 0 6
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When comparing Ally Invest and Robinhood, both offer $0 minimum deposits and charge no fees for regular stock trades, making them attractive options for cost-conscious investors. A notable distinction is in the options trading fees: Ally Invest charges $0.50 per contract, whereas Robinhood offers this service for free. Additionally, Ally Invest charges higher margin interest rates than Robinhood, with Ally’s rates starting at 13% for balances below $25,000 compared to Robinhood’s 5.75% for the same range. In terms of account transfers, Ally Invest is more economical, charging $50 for both partial and full transfers, while Robinhood has higher fees at $100 for each.

Ally Invest and Robinhood both provide commission-free trading, which is a significant advantage, offering a similar initial investment experience. However, Robinhood gains an edge with no fees on options contracts, making it more appealing to options traders or those looking to keep costs down. On the other hand, potential Ally Invest users should be mindful of various charges like the IRA closure fee of $25 compared to Robinhood’s lack of such fees, influencing financial strategies for retirement accounts.

For those planning on leveraging margin trading, Robinhood stands out due to its considerably lower margin rates, providing opportunity for greater cost savings. Nonetheless, for investors prioritizing ease with cost-effective account transfers, Ally Invest’s fee structure aligns better, potentially offsetting other higher charges they impose. Weighing these differences can help investors determine which brokerage aligns best with their individual trading needs and financial strategies.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.50 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $25.00 $0.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When it comes to day trading capabilities, both Ally Invest and Robinhood offer a streamlined, user-friendly experience, but their feature sets have several overlaps and differences to consider. For traders looking for advanced tools, neither platform provides streaming time and sales for stocks, streaming live TV, or direct market routing. Both also lack trading hotkeys for quick keyboard trade entries, and do not support level 2 quotes, which might be a drawback for those who need to see deeper market data.

However, one area where Robinhood edges ahead is its ladder trading feature, a useful tool for traders interested in viewing price action in a vertical format, while Ally Invest does not offer this. Nevertheless, both platforms fall short in areas like basic and advanced strategy backtesting and lack a short locator tool for real-time share shorting availability. Additionally, neither Ally Invest nor Robinhood offers order liquidity rebates, which could impact profitability for high-volume traders relying on maker/taker rebates. Overall, while each platform offers basic trading features, Robinhood might provide an edge with its ladder trading capability for those who find that useful in their trading strategies.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities among online brokers, Ally Invest generally offers a more comprehensive suite than Robinhood. Ally Invest is particularly advantageous for investors seeking in-depth analysis, providing research on a wider array of asset types including mutual funds, bonds, and OTC markets. Additionally, Ally Invest shines with tools like portfolio allocation insights and social media sentiment data, giving users an edge in understanding market dynamics and investor opinions. In contrast, Robinhood is rated with a lower overall market research capacity, lacking some of the features that Ally Invest offers, such as bond research and portfolio allocation views.

For those invested in understanding different asset classes, Ally Invest offers users research options in stocks, ETFs, mutual funds, bonds, and pink sheets/OTCBBs, which can make a significant difference in informed decision-making. Although both platforms offer stock and ETF research, along with a stock screener for trade ideas, Ally Invest takes it a step further with bond and ETF screeners. Robinhood, on the other hand, does not provide research for mutual funds or bonds, and it lacks ETF screener capabilities, which might limit investors primarily interested in such assets.

For environmentally conscious investors, neither Ally Invest nor Robinhood offers ESG research. Both platforms are also aligned in the absence of downloadable PDF research reports for stocks, ETFs, or mutual funds. However, Ally Invest's higher ranking by StockBrokers.com and its 3.5-star rating for market research underscores its broader appeal to investors looking for varied and extensive research opportunities, whereas Robinhood’s 2-star rating indicates room for improvement, particularly in broadening the scope of market data and insights available to its users.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info No No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 3.5/5 Stars 2/5 Stars

Banking

When comparing the banking capabilities of online brokers Ally Invest and Robinhood, Ally Invest stands out with a range of banking services that Robinhood doesn't provide. Ally Invest offers checking and savings accounts, giving users more traditional banking options. In contrast, Robinhood does not offer these account types. Both platforms provide debit and credit cards, giving users access to some essential financial tools. Additionally, Ally Invest extends its services to include mortgage loans and certificates of deposit (CDs), both of which are not available with Robinhood. For individuals seeking a more comprehensive banking experience alongside investment services, Ally Invest offers more options compared to Robinhood's limited banking features.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 80.1%, while Robinhood finished with a score of 77.3%.

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

FAQs

Can you trade cryptocurrency with Ally Invest or Robinhood?

When comparing Ally Invest and Robinhood for trading options, Ally Invest does not offer crypto trading, while Robinhood supports crypto trading and provides access to 22 different coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Ally Invest or Robinhood offer IRAs?

Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 2/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
Broker Screenshots Ally Invest Robinhood
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Ally Invest Robinhood
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $4.95 N/A
Mutual Fund Trade Fee info $0.00 N/A
Options (Per Contract) info $0.50 $0.00
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info $20 N/A
Margin Rates Ally Invest Robinhood
Margin Rate Under $25,000 info 13% 5.75%
Margin Rate $25,000 to $49,999.99 info 12.75% 5.75%
Margin Rate $50,000 to $99,999.99 info 12% 5.55%
Margin Rate $100,000 to $249,999.99 info 10.75% 5.25%
Margin Rate $250,000 to $499,999.99 info 9.75% 5.25%
Margin Rate $500,000 to $999,999.99 info 9.25% 5.25%
Margin Rate Above $1,000,000 info 8.5% 5% info
Account Fees Ally Invest Robinhood
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $25.00 $0.00
Account Transfer Out (Partial) info $50.00 $100.00
Account Transfer Out (Full) info $50.00 $100.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Ally Invest Robinhood
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 22
Mutual Funds (No Load) info 13000 0
Mutual Funds (Total) info 14000 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Ally Invest Robinhood
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Ally Invest Robinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info No Yes
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Ally Invest Robinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Ally Invest Robinhood
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No Yes
Stock App Charting Ally Invest Robinhood
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 6
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No No
Trading Platforms Ally Invest Robinhood
Active Trading Platform info N/A Robinhood Legend
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 10 3
Stock Chart Features Ally Invest Robinhood
Charting - Adjust Trades on Chart info No Yes
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 1
Charting - Custom Studies info No No
Day Trading Ally Invest Robinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No Yes
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Ally Invest Robinhood
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes Yes
Screener - ETFs info Yes No
Screener - Mutual Funds info No No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Ally Invest Robinhood
Stock Research - PDF Reports info 0 0 info
Stock Research - Earnings info No Yes
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Ally Invest Robinhood
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info No Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info No Yes
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No info
Mutual Fund Research Ally Invest Robinhood
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Ally Invest Robinhood
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 8 17
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info No Yes
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info No Yes
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No Yes
Option Positions - Grouping info Yes Yes
Banking Ally Invest Robinhood
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes No
Customer Service Ally Invest Robinhood
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 2/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
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