Ally Invest vs Robinhood 2025
In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing an online broker, it's essential to consider the variety of investment options available. Ally Invest and Robinhood differ significantly in what they offer, affecting their suitability depending on individual investment goals. Ally Invest shines with its extensive range of offerings, earning a 4.5-star rating and an impressive #8 rank by StockBrokers.com for its variety of investments. It provides robust options, including stock trading, margin trading, options trading, and access to mutual funds and OTC stocks. In contrast, Robinhood, with a 3.5-star rating and a rank of #13, presents a more streamlined set of choices, appealing especially to newcomers with its user-friendly platform and features like fractional share trading and cryptocurrency options.
Ally Invest excels by offering investment choices that cover traditional and diverse market opportunities. Investors will benefit from access to mutual funds and OTC stocks, which are not available on Robinhood. While lacking in the crypto department, Ally Invest provides more comprehensive support for those interested in conventional stock and options markets, supplemented by advisor services to guide investment strategies.
Meanwhile, Robinhood caters to a more modern approach to investing. It offers fractional shares and a range of cryptocurrencies, appealing to those interested in starting small or diving into digital assets. Though it lacks mutual funds and OTC stocks, its platform simplifies the investment process for many users. Both Ally Invest and Robinhood provide traditional and Roth IRA accounts, though Robinhood lags behind with no adviser service offerings. Potential investors should consider their preferences and goals when choosing between these two platforms, each offering distinct advantages.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | No | Yes |
OTC Stocks | Yes | No |
Mutual Funds | Yes | No |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | Yes |
Crypto Trading - Total Coins | 0 | 22 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When it comes to choosing between Ally Invest and Robinhood for online trading, each platform brings unique features to the table. While both brokers provide browser-based trading platforms, neither offers downloadable applications for Windows or Mac users. This makes accessibility through a web browser an important factor for potential users. Although Ally Invest offers a wider array of technical indicators and drawing tools, Robinhood shines with its ability to allow traders to adjust open orders directly on stock charts and set custom date ranges. Despite these differences, Ally Invest earns a solid three-star rating for its trading platforms and tools, while Robinhood slightly edges it out with a three-and-a-half-star rating, securing the ninth spot in StockBrokers.com rankings compared to Ally Invest’s tenth place.
For traders looking to enhance their watchlists, Ally Invest offers an advantage with ten available fields compared to Robinhood's three. However, Robinhood users might appreciate the platform’s interactive chart functionalities, such as order adjustments directly on the charts. On the other hand, Ally Invest excels by offering automated technical analysis with chart patterns and provides a more customizable experience when editing a simple moving average (SMA) study, offering eight customization fields compared to Robinhood’s one.
Both brokers offer capabilities such as adding notes to charts and saving multiple chart profiles, yet they fall short on providing more advanced chart features like paper trading or trading journals. Neither platform supports features like displaying historical trades or corporate events on charts. Ultimately, the choice between Ally Invest and Robinhood may boil down to whether a user prioritizes feature-rich charting tools or interactive order management directly within charts.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 10 | 3 |
Charting - Indicators / Studies | 120 | 16 |
Charting - Drawing Tools | 36 | 23 |
Platforms & Tools |
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Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025
When comparing Ally Invest and Robinhood for beginner and investor education, both platforms provide accessible resources for learning about stocks, ETFs, and options. However, Ally Invest goes further by also offering educational content on mutual funds and bonds, areas which Robinhood does not cover. Despite these differences in scope, both brokers fall short by not offering paper trading or educational videos, which could enhance hands-on learning experiences. Notably, Robinhood provides webinars to help users deepen their financial knowledge, while Ally Invest does not offer this resource.
Both Ally Invest and Robinhood are evenly matched with a four-star rating for their educational services. According to StockBrokers.com, Ally Invest holds the edge by ranking #8 out of 18 brokers, just ahead of Robinhood at #9. While neither platform offers learning tracking or quizzes to assess knowledge, their unique offerings cater to a wide range of investor needs, making them both solid choices for those looking to begin their investment journey. Whether it's exploring advanced topics or accessing live learning through webinars, the choice ultimately depends on an investor's specific educational priorities.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | No |
Education (Bonds) | Yes | No |
Paper Trading | No | No |
Videos | No | No |
Webinars | No | Yes |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, both Ally Invest and Robinhood bring notable features to the table, yet they cater to slightly different audiences. Robinhood shines with its user-friendly design and additional perks like an Apple Watch app, streaming quotes, and stock alerts. Ally Invest, on the other hand, provides solid options for mobile after-hours trading and custom watch lists, but lacks some of the advanced features Robinhood offers. Both brokers offer mobile capabilities on iPhone and Android devices and support options trading. Ultimately, if you’re looking for a more interactive experience with slightly more comprehensive features, Robinhood might be the better choice, earning a 4.5-star rating compared to Ally Invest’s 4 stars.
Ally Invest and Robinhood both provide their users the flexibility to trade stocks on the go with support for both Android and iPhone apps. While neither supports streaming live TV or on-demand videos, Robinhood edges ahead by offering an Apple Watch app and the ability to set stock alerts, appealing to those who like to stay informed on the fly. Both platforms allow for custom watch lists, but Robinhood takes it a step further by allowing users to customize watch list columns, giving users greater control over how they view their stock data.
In terms of charting features, Robinhood is more robust with support for after-hours charting and six technical studies, whereas Ally Invest doesn't support technical studies or after-hours charting in its mobile app. Both apps allow users to view multiple time frames on charts, but neither supports viewing charts in landscape mode or displaying stock comparisons on charts. With such considerations, Robinhood ranks higher according to StockBrokers.com at #7, compared to Ally Invest's #13 ranking, reflecting these additional capabilities.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | Yes |
Stock Alerts | No | Yes |
Charting - After-Hours | No | Yes |
Charting - Technical Studies | 0 | 6 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing Ally Invest and Robinhood, both offer $0 minimum deposits and charge no fees for regular stock trades, making them attractive options for cost-conscious investors. A notable distinction is in the options trading fees: Ally Invest charges $0.50 per contract, whereas Robinhood offers this service for free. Additionally, Ally Invest charges higher margin interest rates than Robinhood, with Ally’s rates starting at 13% for balances below $25,000 compared to Robinhood’s 5.75% for the same range. In terms of account transfers, Ally Invest is more economical, charging $50 for both partial and full transfers, while Robinhood has higher fees at $100 for each.
Ally Invest and Robinhood both provide commission-free trading, which is a significant advantage, offering a similar initial investment experience. However, Robinhood gains an edge with no fees on options contracts, making it more appealing to options traders or those looking to keep costs down. On the other hand, potential Ally Invest users should be mindful of various charges like the IRA closure fee of $25 compared to Robinhood’s lack of such fees, influencing financial strategies for retirement accounts.
For those planning on leveraging margin trading, Robinhood stands out due to its considerably lower margin rates, providing opportunity for greater cost savings. Nonetheless, for investors prioritizing ease with cost-effective account transfers, Ally Invest’s fee structure aligns better, potentially offsetting other higher charges they impose. Weighing these differences can help investors determine which brokerage aligns best with their individual trading needs and financial strategies.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.50 | $0.00 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $25.00 | $0.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading capabilities, both Ally Invest and Robinhood offer a streamlined, user-friendly experience, but their feature sets have several overlaps and differences to consider. For traders looking for advanced tools, neither platform provides streaming time and sales for stocks, streaming live TV, or direct market routing. Both also lack trading hotkeys for quick keyboard trade entries, and do not support level 2 quotes, which might be a drawback for those who need to see deeper market data.
However, one area where Robinhood edges ahead is its ladder trading feature, a useful tool for traders interested in viewing price action in a vertical format, while Ally Invest does not offer this. Nevertheless, both platforms fall short in areas like basic and advanced strategy backtesting and lack a short locator tool for real-time share shorting availability. Additionally, neither Ally Invest nor Robinhood offers order liquidity rebates, which could impact profitability for high-volume traders relying on maker/taker rebates. Overall, while each platform offers basic trading features, Robinhood might provide an edge with its ladder trading capability for those who find that useful in their trading strategies.
Feature |
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Streaming Time & Sales | No | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | No | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities among online brokers, Ally Invest generally offers a more comprehensive suite than Robinhood. Ally Invest is particularly advantageous for investors seeking in-depth analysis, providing research on a wider array of asset types including mutual funds, bonds, and OTC markets. Additionally, Ally Invest shines with tools like portfolio allocation insights and social media sentiment data, giving users an edge in understanding market dynamics and investor opinions. In contrast, Robinhood is rated with a lower overall market research capacity, lacking some of the features that Ally Invest offers, such as bond research and portfolio allocation views.
For those invested in understanding different asset classes, Ally Invest offers users research options in stocks, ETFs, mutual funds, bonds, and pink sheets/OTCBBs, which can make a significant difference in informed decision-making. Although both platforms offer stock and ETF research, along with a stock screener for trade ideas, Ally Invest takes it a step further with bond and ETF screeners. Robinhood, on the other hand, does not provide research for mutual funds or bonds, and it lacks ETF screener capabilities, which might limit investors primarily interested in such assets.
For environmentally conscious investors, neither Ally Invest nor Robinhood offers ESG research. Both platforms are also aligned in the absence of downloadable PDF research reports for stocks, ETFs, or mutual funds. However, Ally Invest's higher ranking by StockBrokers.com and its 3.5-star rating for market research underscores its broader appeal to investors looking for varied and extensive research opportunities, whereas Robinhood’s 2-star rating indicates room for improvement, particularly in broadening the scope of market data and insights available to its users.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | No |
Research - Mutual Funds | Yes | No |
Screener - Mutual Funds | No | No |
Research - Bonds | Yes | No |
Screener - Bonds | Yes | No |
Research |
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When comparing the banking capabilities of online brokers Ally Invest and Robinhood, Ally Invest stands out with a range of banking services that Robinhood doesn't provide. Ally Invest offers checking and savings accounts, giving users more traditional banking options. In contrast, Robinhood does not offer these account types. Both platforms provide debit and credit cards, giving users access to some essential financial tools. Additionally, Ally Invest extends its services to include mortgage loans and certificates of deposit (CDs), both of which are not available with Robinhood. For individuals seeking a more comprehensive banking experience alongside investment services, Ally Invest offers more options compared to Robinhood's limited banking features.
Feature |
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Checking Accounts | Yes | No |
Savings Accounts | Yes | No |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | No |
CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 80.1%, while Robinhood finished with a score of 77.3%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
When comparing Ally Invest and Robinhood for trading options, Ally Invest does not offer crypto trading, while Robinhood supports crypto trading and provides access to 22 different coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Ally Invest | Robinhood | |
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Commissions & Fees | N/A | N/A | |
Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Ally Invest Review | Robinhood Review |
Broker Screenshots | Ally Invest | Robinhood | |
---|---|---|---|
Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Ally Invest | Robinhood | |
---|---|---|---|
Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $4.95 | N/A | |
Mutual Fund Trade Fee | $0.00 | N/A | |
Options (Per Contract) | $0.50 | $0.00 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $20 | N/A |
Margin Rates | Ally Invest | Robinhood | |
---|---|---|---|
Margin Rate Under $25,000 | 13% | 5.75% | |
Margin Rate $25,000 to $49,999.99 | 12.75% | 5.75% | |
Margin Rate $50,000 to $99,999.99 | 12% | 5.55% | |
Margin Rate $100,000 to $249,999.99 | 10.75% | 5.25% | |
Margin Rate $250,000 to $499,999.99 | 9.75% | 5.25% | |
Margin Rate $500,000 to $999,999.99 | 9.25% | 5.25% | |
Margin Rate Above $1,000,000 | 8.5% | 5% |
Account Fees | Ally Invest | Robinhood | |
---|---|---|---|
IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $25.00 | $0.00 | |
Account Transfer Out (Partial) | $50.00 | $100.00 | |
Account Transfer Out (Full) | $50.00 | $100.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Ally Invest | Robinhood | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | No | Yes | |
OTC Stocks | Yes | No | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | Yes | |
Crypto Trading - Total Coins | 0 | 22 | |
Mutual Funds (No Load) | 13000 | 0 | |
Mutual Funds (Total) | 14000 | 0 | |
Bonds (US Treasury) | Yes | No | |
Bonds (Corporate) | Yes | No | |
Bonds (Municipal) | Yes | No | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | No | |
International Countries (Stocks) | 0 | 0 |
Order Types | Ally Invest | Robinhood | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | No | Yes | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | No |
Beginners | Ally Invest | Robinhood | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | No | |
Education (Bonds) | Yes | No | |
Education (Retirement) | Yes | No | |
Retirement Calculator | No | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | No | No | |
Webinars | No | Yes | |
Webinars (Archived) | Yes | No | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | No | No |
Stock Trading Apps | Ally Invest | Robinhood | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | Yes | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | Yes |
Stock App Features | Ally Invest | Robinhood | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | No | Yes | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | No | Yes | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | Yes |
Stock App Charting | Ally Invest | Robinhood | |
---|---|---|---|
Charting - After-Hours | No | Yes | |
Charting - Can Turn Horizontally | No | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 0 | 6 | |
Charting - Study Customizations | No | Yes | |
Charting - Stock Comparisons | No | No |
Trading Platforms | Ally Invest | Robinhood | |
---|---|---|---|
Active Trading Platform | N/A | Robinhood Legend | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 10 | 3 |
Stock Chart Features | Ally Invest | Robinhood | |
---|---|---|---|
Charting - Adjust Trades on Chart | No | Yes | |
Charting - Indicators / Studies | 120 | 16 | |
Charting - Drawing Tools | 36 | 23 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | No | No | |
Charting - Corporate Events | No | No | |
Charting - Custom Date Range | No | Yes | |
Charting - Custom Time Bars | No | Yes | |
Charting - Automated Analysis | Yes | No | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | No | |
Charting - Study Customizations | 8 | 1 | |
Charting - Custom Studies | No | No |
Day Trading | Ally Invest | Robinhood | |
---|---|---|---|
Streaming Time & Sales | No | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | Yes | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | No | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Ally Invest | Robinhood | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | No | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | No | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | No | |
Screener - Mutual Funds | No | No | |
Screener - Bonds | Yes | No | |
Misc - Portfolio Allocation | Yes | No |
Stock Research | Ally Invest | Robinhood | |
---|---|---|---|
Stock Research - PDF Reports | 0 | 0 | |
Stock Research - Earnings | No | Yes | |
Stock Research - Insiders | Yes | No | |
Stock Research - Social | Yes | No | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | No | No | |
Stock Research - SEC Filings | No | No |
ETF Research | Ally Invest | Robinhood | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | No | Yes | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | No | Yes | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | No | Yes | |
ETFs - Risk Analysis | No | No | |
ETFs - Ratings | Yes | No | |
ETFs - Morningstar StyleMap | No | No | |
ETFs - PDF Reports | No | No |
Mutual Fund Research | Ally Invest | Robinhood | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | No | |
Mutual Funds - Performance Chart | Yes | No | |
Mutual Funds - Performance Analysis | No | No | |
Mutual Funds - Prospectus | No | No | |
Mutual Funds - 3rd Party Ratings | Yes | No | |
Mutual Funds - Fees Breakdown | No | No | |
Mutual Funds - Top 10 Holdings | Yes | No | |
Mutual Funds - Asset Allocation | No | No | |
Mutual Funds - Sector Allocation | Yes | No | |
Mutual Funds - Country Allocation | No | No | |
Mutual Funds - StyleMap | No | No |
Options Trading | Ally Invest | Robinhood | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 8 | 17 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | No | Yes | |
Option Probability Analysis | Yes | No | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | No | Yes | |
Option Positions - Adv Analysis | No | No | |
Option Positions - Rolling | No | Yes | |
Option Positions - Grouping | Yes | Yes |
Banking | Ally Invest | Robinhood | |
---|---|---|---|
Bank (Member FDIC) | Yes | No | |
Checking Accounts | Yes | No | |
Savings Accounts | Yes | No | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | No |
Customer Service | Ally Invest | Robinhood | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | No | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Ally Invest | Robinhood | |
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Overall |
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Commissions & Fees | N/A | N/A | |
Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Ally Invest Review | Robinhood Review |