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Ally Invest vs Robinhood 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50
Robinhood
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When comparing Ally Invest and Robinhood for investment options, it's clear that each online broker caters to different types of investors. Ally Invest shines with a well-rounded offering that includes mutual funds, OTC stocks, and comprehensive advisor services, earning it a higher overall rating of 4.5 stars out of 5 from StockBrokers.com. In contrast, Robinhood focuses on a more simplified platform with a limited range of investment types, such as fractional shares and crypto trading, leading to a 3.5-star rating. This focus results in Robinhood ranking 14th among 18 brokers for investment options, whereas Ally Invest holds a respectable 8th place.

Both Ally Invest and Robinhood provide avenues for stock, margin, and options trading, accommodating a broad spectrum of trading activities. However, only Ally Invest offers the additional option of investing in mutual funds, making it a more comprehensive choice for those seeking these securities. Conversely, Robinhood stands out with its ability to trade fractional shares and cryptocurrencies, offering access to 15 different coins, while Ally Invest does not dabble in digital currencies—potentially making it less appealing to investors in the crypto space. Additionally, both platforms support traditional and Roth IRA accounts, catering to retirement-focused investors.

Despite both platforms allowing for the trading of OTC stocks, they diverge in their advisory services; Ally Invest provides these services, suitable for those who prefer guided investment strategies, whereas Robinhood's platform is purely self-directed. While neither offers forex or futures trading, Ally Invest's inclusion of comprehensive investment options solidifies its position as a more versatile choice for a broader audience, as evidenced by its higher ranking and star rating. Robinhood's appeal lies in its straightforward approach, appealing to newer investors who prioritize ease of use and the ability to trade fractional shares and cryptocurrencies.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes Yes
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 15
Investment Options 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024

Trading platforms and tools

When comparing the trading platforms and tools offered by Ally Invest and Robinhood, it becomes clear that Ally Invest holds a slight advantage. Rated at 3.5 stars, Ally Invest surpasses Robinhood's 3-star rating. Ranked as #11 in trading platforms and tools among 18 brokers by StockBrokers.com, Ally Invest also edges out Robinhood's rank of #13. Despite these differences, both brokers lack desktop downloadable platforms for Windows and Mac and do not support paper trading or trading journals. This positions Ally Invest as a better choice for traders seeking a more robust toolset while Robinhood delivers a simpler experience.

In terms of platform accessibility, both Ally Invest and Robinhood offer browser-based trading platforms, allowing traders to engage via web browsers without the need for additional software downloads. However, the depth of features diverges significantly when delving into charting capabilities and watch list functionalities. Ally Invest supports a more comprehensive charting experience with 36 drawing tools and access to 120 technical indicators, compared to Robinhood's 6 indicators and lack of drawing tools. Furthermore, Ally Invest allows the addition of notes and index overlays to charts, features that Robinhood does not provide.

Watch lists also highlight the variation between these brokers. Ally Invest allows for watch lists with up to 10 columns, offering traders more detailed market tracking options, compared to Robinhood's limited 3 columns. Additionally, Ally Invest stands out by offering automated technical analysis of chart patterns and the ability to save multiple chart profiles — two essential features not available on Robinhood's platform. While neither platform provides advanced customizations like adjusting open orders directly from stock charts or marking historical trades, Ally Invest’s thoughtful inclusion of editing options for SMA studies, featuring 8 customization fields against Robinhood’s 1, further cements its position as the choice with more advanced features.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 10 3
Charting - Indicators / Studies info 120 6
Charting - Drawing Tools info 36 0
Platforms & Tools 3.5/5 Stars 3/5 Stars

Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024

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Beginners and education

When comparing Ally Invest and Robinhood for beginner and investor education capabilities, Ally Invest presents a more comprehensive educational offering. Ally Invest provides education on a wide range of investment topics, including stocks, ETFs, options, mutual funds, and bonds. In contrast, Robinhood offers educational content covering only stocks and options, lacking resources for ETFs, mutual funds, and bonds. Both platforms do not support paper trading, educational videos, webinars, quizzes, or the ability to track learning progress, limiting interactive learning experiences for their users. Nonetheless, Ally Invest's broader educational resources earn it a rating of 4 out of 5 stars, compared to Robinhood's 3.5 stars.

StockBrokers.com ranks Ally Invest slightly higher than Robinhood in terms of education, with Ally Invest securing the 9th spot out of 18 brokers, while Robinhood trails closely at 10th. These rankings highlight Ally Invest's marginally superior standing in educational capabilities within the online brokerage landscape. Despite the limitations in interactive education tools, both platforms strive to educate their users, making them accessible starting points for novice investors seeking to understand the ins and outs of investing.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No No
Videos info No No
Webinars info No No
Education 4/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When it comes to choosing between Ally Invest and Robinhood for stock trading app capabilities, Robinhood takes a slight edge with a rating of 4.5 stars out of 5 compared to Ally Invest's 4 stars. Robinhood is ranked #9 among 18 brokers by StockBrokers.com, while Ally Invest comes in at #13. This difference reflects Robinhood’s comprehensive app functionality, such as the availability of streaming quotes and stock alerts, which are absent in Ally Invest's offerings.

Both Ally Invest and Robinhood deliver strong app accessibility on iPhone and Android platforms. However, Robinhood further extends its convenience with an Apple Watch app, unavailable with Ally Invest. Both platforms thrive in offering mobile options trading and allow users to create custom watch lists, catering to traders who need to keep a close eye on the market. Despite these similarities, Ally Invest lags behind in after-hours charting, an area where Robinhood provides superior features including chart customizations and viewing multiple time frames.

Charting capabilities showcase Robinhood's advantage, where it supports six technical studies and customizable watchlist columns, features absent in Ally Invest. This added functionality complements Robinhood’s provision of after-hours stock trading and stock alerts, tools that can be crucial for active traders. Neither platform offers streaming live TV or videos on demand, but Robinhood’s additional services and higher user ratings may sway potential investors looking for rich, feature-enhanced trading apps.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Stock Alerts info No Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 0 6
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps of 2024

Fees

When comparing Ally Invest and Robinhood, both online brokers offer appealing advantages, yet striking distinctions exist that may influence your choice. Both platforms require no minimum deposit and provide commission-free regular stock trades, setting a competitive baseline. However, Robinhood takes the lead with options contracts priced at $0, contrasting sharply with Ally Invest’s fee of $0.50 per contract. Additionally, Robinhood users benefit from free IRA closure, while Ally Invest charges $25. For partial and full account transfers, Ally Invest charges $50, which is half of Robinhood's $100 fee.

Ally Invest and Robinhood also differ in margin rates, especially for balances under $25,000, where Ally Invest charges a 13% rate compared to Robinhood's 12%. For balances between $25,000 and $49,999, Ally Invest rates are 12.75%, while Robinhood maintains a consistent 12% across margin balances up to $99,999, matching Ally Invest’s rate for balances between $50,000 and $99,999. Both platforms ensure a cost-effective experience by waiving IRA annual fees and options exercise and assignment fees.

Overall, both Ally Invest and Robinhood offer competitive no-cost features, but contemporary traders might prefer Robinhood for its free options contracts and no IRA closure fees. However, Ally Invest's lower ACAT fees make it advantageous for account transfers. Therefore, the decision between the two may largely depend on individual prioritization of these varying fees and the overall trading experience desired.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.50 $0.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $0.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Brokers for Free Stock Trading of 2024

Day Trading

When evaluating the day trading capabilities of Ally Invest versus Robinhood, several key aspects appear uniform between the two platforms. Neither Ally Invest nor Robinhood offers streaming time and sales for stocks, nor do they provide streaming live TV, which can be essential tools for traders seeking real-time market insights. Both platforms also lack direct market routing for stocks, ladder trading, and trading hotkeys for keyboard trade entry, which are often desired by active day traders looking for enhanced control and speed in executing trades.

Furthermore, Ally Invest and Robinhood share similar limitations in their offerings, as neither provides level 2 quotes or basic and advanced strategy backtesting features. These features can be invaluable for traders who prioritize thorough market analysis and strategy testing before executing trades. Additionally, both brokers fall short by not offering a short locator tool for real-time availability of shares available to short, nor do they provide order liquidity rebates, which benefits more cost-conscious traders. As such, neither Ally Invest nor Robinhood stand out as comprehensive day trading platforms due to these shared gaps in service and functionality.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2024

Market Research

Ally Invest outperforms Robinhood in the realm of market research capabilities, making it a favorable choice for investors seeking comprehensive analytical tools and resources. While both platforms provide stock and ETFs research, Ally Invest extends its offerings to mutual funds and bonds research, areas where Robinhood falls short. This broader research scope is reflected in Ally Invest's higher market research rating of four stars compared to Robinhood's 2.5 stars. Consequently, Ally Invest ranks 7th out of 18 brokers according to StockBrokers.com, whereas Robinhood trails at 14th.

In addition to traditional research options, Ally Invest also excels in offering a more detailed overview of portfolio performance, such as the ability to see portfolio allocation by asset class—a feature not available on Robinhood. Furthermore, Ally Invest incorporates social media sentiment data into its stock research, providing users with unique insights derived from the digital landscape, a feature absent from Robinhood's offerings. However, both platforms lack ESG research and do not offer downloadable PDF research reports for stocks, ETFs, or mutual funds, maintaining a parity on those fronts.

On the tools end, Ally Invest again takes the lead by providing screeners for stocks, ETFs, and bonds, enabling investors to generate tailored trade ideas and strategies. Robinhood, conversely, does not support these research tools, limiting its effectiveness for users who actively seek new investment opportunities. Overall, Ally Invest's robust and comprehensive research capabilities make it a more appealing option for informed investors compared to the more limited offerings available through Robinhood.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info No No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 4/5 Stars 2.5/5 Stars

Banking

When evaluating the banking capabilities of Ally Invest compared to Robinhood, several important distinctions arise. Ally Invest provides a comprehensive suite of financial products, including checking accounts, savings accounts, debit cards, credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, Robinhood's banking offerings are more limited, offering only debit cards without checking or savings accounts, credit cards, mortgage loans, or CDs. This makes Ally Invest a more versatile option for individuals seeking a broader range of banking services alongside their investment opportunities, whereas Robinhood is suited for those primarily focused on trading with minimal banking needs.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes Yes
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Brokerages of 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 83.8%, while Robinhood finished with a score of 84.5%.

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

FAQs

Can you trade cryptocurrency with Ally Invest or Robinhood?

When comparing online brokers, Ally Invest and Robinhood, it's important to note that Ally Invest currently does not offer crypto trading, while Robinhood supports trading for 15 different cryptocurrencies, making it a more versatile platform for investors interested in digital assets.

Dive deeper: Best Crypto Trading Platforms of 2024

Does Ally Invest or Robinhood offer IRAs?

Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.

Dive deeper: Best IRA Accounts of 2024

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Compare

0 of 5
Overall Rating Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 2.5/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
Broker Screenshots Ally Invest Robinhood
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Ally Invest Robinhood
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $4.95 N/A
Mutual Fund Trade Fee $0.00 N/A
Options (Per Contract) $0.50 $0.00
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $20 N/A
Margin Rates Ally Invest Robinhood
Margin Rate Under $25,000 13% 12% info
Margin Rate $25,000 to $49,999.99 12.75% 12% info
Margin Rate $50,000 to $99,999.99 12% 12% info
Margin Rate $100,000 to $249,999.99 10.75% 12% info
Margin Rate $250,000 to $499,999.99 9.75% 12% info
Margin Rate $500,000 to $999,999.99 9.25% 12% info
Margin Rate Above $1,000,000 8.5% 12% info
Account Fees Ally Invest Robinhood
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $0.00
Account Transfer Out (Partial) info $50.00 $100.00
Account Transfer Out (Full) info $50.00 $100.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Ally Invest Robinhood
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 15
Mutual Funds (No Load) info 13000 0
Mutual Funds (Total) info 14000 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Ally Invest Robinhood
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Ally Invest Robinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info No No
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Ally Invest Robinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Ally Invest Robinhood
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No Yes
Stock App Charting Ally Invest Robinhood
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 6
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No No
Trading Platforms Ally Invest Robinhood
Active Trading Platform info N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 10 3
Stock Chart Features Ally Invest Robinhood
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 120 6
Charting - Drawing Tools info 36 0
Charting - Notes info Yes No
Charting - Index Overlays info Yes No
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 1
Charting - Custom Studies info No No
Day Trading Ally Invest Robinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Ally Invest Robinhood
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info No No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Ally Invest Robinhood
Stock Research - PDF Reports info 0 0 info
Stock Research - Earnings info No Yes
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Ally Invest Robinhood
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info No Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info No Yes
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Ally Invest Robinhood
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Ally Invest Robinhood
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 8 17
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info No Yes
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info No Yes
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No Yes
Option Positions - Grouping info Yes Yes
Banking Ally Invest Robinhood
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes Yes
Mortgage Loans info Yes No
Customer Service Ally Invest Robinhood
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 2.5/5 Stars
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
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