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Ally Invest vs Robinhood 2019

The StockBrokers.com annual review (9 years running) takes six months to complete and produces over 30,000 words of research each year. Here's how we test.

Is Robinhood better than Ally Invest? After scoring brokers in nine separate categories for our 2019 review, Ally Invest (62.44%) is better than Robinhood (46.99%). Backed by Ally Financial, Ally Invest is a low-cost broker providing $4.95 stock trades. Ally’s complete universal-account management experience makes the brokerage ideal for current Ally Bank customers; however, convenience aside, Ally Invest struggles to stand out against industry leaders.

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Overall Rating

Feature Ally Invest Robinhood
Overall 3 2.5
Ally Invest Review Robinhood Review

Trading Fees

Feature Ally Invest Robinhood
Minimum Deposit $0.00 $0.00
Stock Trade Fee (per trade) $4.95 $0.00
ETF Trade Fee $4.95 $0.00
Options Base Fee $4.95 $0.00
Options Per Contract Fee $0.65 $0.00
Mutual Fund Trade Fee $9.95 N/A
Broker Assisted Trades Fee $20.00 $0.00
Commissions & Fees 3.5 4.5
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Margin Rates

Feature Ally Invest
Open Account
Robinhood
Under $24,999.99 9.75% 5.00%
$25,000.00 to $49,999.99 9.50% 5.00%
$50,000.00 to $99,999.99 8.75% 5.00%
$100,000.00 to $249,999.99 7.50% 5.00%
$250,000.00 to $499,999.99 6.50% 5.00%
$500,000.00 to $999,999.99 6.00% 5.00%
Above $1,000,000.00 5.25% 5.00%
Commissions & Fees 3.5 4.5
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Account Fees

Feature Ally Invest Robinhood
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $50.00 $0.00
Returned ACH Fee $30.00 $9.00
Returned Wire Fee $30.00 $9.00
Stock Certificate Processing Fee $300.00 N/A
Stock Certificate Delivery Fee $300.00 N/A
Paper Statement Fee $2.00 $5.00
Paper Confirmation Fee $1.00 $2.00
Domestic Wire Fee $30.00 $25.00
International Wire Fee N/A $50.00
Commissions & Fees 3.5 4.5

Investment Options

Feature Ally Invest Robinhood
Stock Trading
Yes Yes
OTCBB / Pink Sheets
Yes No
Options Trading
Yes Yes
Complex Options Max Legs
4 4
Futures Trading
No No
Forex Trading
Yes No
Commission-Free ETFs 500 all
Mutual Funds (No Load)
7200 0
Mutual Funds (Total)
14000 0
Bonds (US Treasury)
Yes No
Bonds (Corporate)
Yes No
Bonds (Municipal)
Yes No
Advisor Services
Yes No
International Trading
No No
Offering of Investments 4 2
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Order Types

Feature Ally Invest Robinhood
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
Yes No
Order Type - Contingent
Yes No
Order Type - MultiContingent
No No
Order Type - OCO
Yes No
Order Type - OTO
Yes No
Order Type - OTOCO
No No
Offering of Investments 4 2
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Trading Platforms

Feature Ally Invest Robinhood
Desktop Platform (Windows)
No No
Desktop Platform (Mac)
No No
Web Platform
Yes Yes
Paper Trading
No No
Trade Journal
No No
Watch Lists - Total Fields
21 7
Two-Factor Authentication Login
Yes Yes
Heat Mapping
No No
Platforms & Tools 2.5 1
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Charting Features

Feature Ally Invest Robinhood
Charting - Trade Off Chart
No No
Charting - Indicators / Studies
117 0
Charting - Drawing Tools
36 0
Charting - Historical Trades
No No
Charting - Corporate Events
Yes No
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes No
Charting - Study Customizations
5 0
Charting - Custom Studies
No No
Platforms & Tools 2.5 1
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Day Trading

Feature Ally Invest Robinhood
Stock Alerts - Basic Fields
Yes No
Stock Alerts - Advanced Fields
No No
Streaming Time & Sales
No No
Streaming TV
No No
Direct Market Routing - Stocks
No No
Direct Market Routing - Options
No No
Ladder Trading
No No
Trade Hot Keys
No No
Level 2 Quotes - Stocks
No No
Level 2 Quotes - Options
No No
Trade Ideas - Backtesting
No No
Short Locator
No No
Client Liquidity Rebates
No No
Winner check_circle

Mobile Trading Apps

Feature Ally Invest Robinhood
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No Yes
Trading - Stocks
Yes Yes
Trading - After-Hours
No Yes
Trading - Conditional Orders
No No
Trading - Mutual Funds
No No
Trading - Simple Options
Yes Yes
Trading - Complex Options
Yes Yes
Trading - Option Rolling
No No
Touch / Face ID
Yes Yes
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Mobile App Features

Feature Ally Invest Robinhood
Watch List Syncing
Yes Yes
Stock Alerts - Basic Fields
No Yes
Charting - After Hours
No Yes
Charting - Drawing
No No
Charting - Study Customizations
No No
Customizable Homescreen
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3 3.5
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Research Overview

Feature Ally Invest Robinhood
Research - Stocks
Yes Yes
Research - ETFs
Yes Yes
Research - Mutual Funds
Yes No
Research - Pink Sheets / OTCBB
Yes No
Research - Fixed Income
No No
Screener - Stocks
No No
Screener - ETFs
No No
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
No No
Misc - Portfolio Builder
Yes No
Misc - Portfolio Allocation
No Yes
Research 2 1
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Stock Research

Feature Ally Invest Robinhood
Stock Research - Reports
2 0
Stock Research - Earnings
No Yes
Stock Research - Insiders
No No
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
No No
Stock Research - Social
No No
Stock Research - Balance Sheet
No No
Stock Research - Cash Flows
No No
Stock Research - News
Yes Yes
Stock Research - ESG
No No
Research 2 1
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ETF Research

Feature Ally Invest Robinhood
ETFs - Strategy Overview
Yes Yes
ETFs - Top 10 Holdings
No No
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
Yes No
ETFs - Performance Analysis
Yes Yes
ETFs - Ratings
Yes No
ETFs - Morningstar StyleMap
No No
ETFs - Reports
Yes No
Research 2 1
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Mutual Fund Research

Feature Ally Invest Robinhood
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
No No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
No No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
Yes No
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
Yes No
Research 2 1
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Options Trading

Feature Ally Invest Robinhood
Option Chains - Streaming
Yes No
Option Chains - Total Columns
8 5
Option Chains - Greeks
1 0
Option Chains - Quick Analysis
Yes No
Option Analysis - P&L Charts
Yes No
Option Probability Analysis
Yes No
Option Probability Analysis Adv
Yes No
Option Positions - Greeks
Yes No
Option Positions - Adv Analysis
Yes No
Option Positions - Rolling
No No
Option Positions - Grouping
Yes No
Platforms & Tools 2.5 1
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Beginners

Feature Ally Invest Robinhood
Has Education - Stocks
Yes Yes
Has Education - ETFs
No No
Has Education - Options
Yes Yes
Has Education - Mutual Funds
Yes No
Has Education - Fixed Income
Yes No
Has Education - Retirement
Yes No
Paper Trading
No No
Videos
No No
Webinars (Monthly Avg)
17 0
Webinars (Archived)
No No
Live Seminars
Yes No
Progress Tracking
No No
Interactive Learning - Quizzes
No No
Investor Magazine
No No
Education 3.5 2
Winner check_circle

Banking

Feature Ally Invest Robinhood
Retail Locations
0 0
Member FDIC
Yes No
Checking Accounts
Yes No
Savings Accounts
Yes No
Credit Cards
Yes No
Debit Cards
Yes No
Mortgage Loans
Yes No
No Fee Banking
Yes No
Banking 4 0.5
Winner check_circle

Overall

Feature Ally Invest Robinhood
Ally Invest Review Robinhood Review
Overall 3 2.5
Winner check_circle
Using data from our latest annual broker review which tested more than a dozen different online brokers over six months, we can compare Ally Invest vs Robinhood to determine which broker is best. Let's dive in.

First, we will break down the commission charges of both brokers for placing stock and options trades. Ally Invest, with its regular stock trades costing $4.95, is more expensive than Robinhood's rate of $0 per trade. For options trading, Ally Invest has a base fee of $4.95, and Robinhood a base fee of $0. Option contracts are pricier at Ally Invest, costing $0.65 versus $0 at Robinhood. Instead of flat rate fees, several brokers charge a per-share fee instead. For a complete review of trading charges, read our full online broker reviews.

Next, investors want to make sure they can trade the investment vehicle they want. Robinhood offers clients Stock Trading and Options Trading while Ally Invest offers Stock Trading, Options Trading, Mutual Funds and Forex Trading. As far as mutual funds go, Ally Invest boasts an offering of 14000 mutual funds compared to Robinhood's 0 available funds.

Finally, by comparing the each broker's website and platform features, we can surface interesting differences. Ally Invest nor Robinhood offers virtual trading. For mobile trading, Ally Invest and Robinhood both have a iPhone App, iPad App and Android App. Online banking is also used by many customers, and multiple full-service brokerages provide these services. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are offered by Ally Invest while Robinhood offers none of these.

Overall, between Ally Invest and Robinhood, Ally Invest is the winner.

Ally Invest Review
Robinhood Review


All pricing data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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