Written by StockBrokers.com
In this head to head comparison of E*TRADE vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In the world of online brokerage, both E*TRADE and Ally Invest offer strong options for investors, but there are notable differences. E*TRADE excels with its broader variety of investment options, particularly futures trading, which is unavailable with Ally Invest. Both platforms provide a comprehensive selection including stock trading, margin trading, mutual funds, options trading, and OTC stocks, alongside traditional and Roth IRA accounts. Neither offers forex or crypto trading, maintaining identical stances with zero cryptocurrencies available for trading. Ultimately, both platforms rate equally for their range of investments, receiving 4.5-star ratings; however, when ranked, E*TRADE holds a slight edge as it is positioned fourth among 14 brokers, compared to Ally Invest's eighth place ranking.
E*TRADE and Ally Invest present a solid foundation for individuals interested in traditional online trading activities. Both brokers are well-suited for those seeking to trade stocks, options, and mutual funds with the added capability of trading on margin. Investors can also engage in OTC stock trading on both platforms. The absence of fractional shares trading could be a consideration for investors who prefer to trade smaller amounts of high-priced stocks, as neither platform supports this feature.
While E*TRADE presents a slight advantage in terms of investment diversity with the inclusion of futures trading, Ally Invest remains competitive, particularly for those who may not find futures necessary in their investment strategy. Both services offer advisor services for clients looking for professional guidance. For investors aiming for a comprehensive investment experience without the need for cryptocurrency or forex trading, both brokers stand as competent choices, with E*TRADE slightly edging ahead in certain areas of investment range.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | No | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When choosing between E*TRADE and Ally Invest for trading platforms and tools, E*TRADE emerges as the stronger contender. It boasts a 4-star rating and is ranked #5 out of 14 brokers by StockBrokers.com, while Ally Invest holds a 3-star rating and is placed at #10. E*TRADE provides a more comprehensive suite of features, including paper trading, advanced charting options, and the ability to adjust open orders directly on stock charts. These features make E*TRADE a more attractive option for traders who prioritize versatility and functionality in their trading tools.
Both E*TRADE and Ally Invest offer browser-based trading platforms, but neither provides downloadable desktop options for Windows or Mac users. E*TRADE excels in watch list customization, offering 43 columns compared to Ally Invest’s 10, providing traders with more data points to track their investments. Both platforms support index overlays on charts and allow traders to add notes and save multiple chart profiles. However, E*TRADE's platform stands out with additional capabilities, such as displaying historical trades and corporate events on charts, and allowing custom date ranges, which are not available with Ally Invest.
Technical charting features are fairly matched between the two brokers, with E*TRADE providing 121 technical indicators and 37 drawing tools, slightly edging out Ally Invest's 120 indicators and 36 tools. Both platforms include automated technical analysis and allow editing simple moving averages with eight customization fields, but neither supports creating custom studies. Overall, while Ally Invest presents a basic but functional toolkit, E*TRADE’s advanced offerings position it as a more robust choice for traders who demand depth and flexibility in their trading platforms.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 43 | 10 |
| Charting - Indicators / Studies | 121 | 120 |
| Charting - Drawing Tools | 37 | 36 |
| Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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E*TRADE and Ally Invest both offer a wide range of educational resources for beginners looking to dive into the world of investing. Both brokers provide education on stocks, ETFs, options, mutual funds, and bonds. E*TRADE sets itself apart by offering paper trading, educational videos, and webinars, which can enhance the learning experience for those who prefer a more interactive approach. While Ally Invest covers the same asset classes, it does not offer paper trading or video content, which could be a consideration for novices who value these tools in their learning journey.
When evaluated on their overall educational offerings, E*TRADE receives a stellar 5-star rating, ranking #4 out of 14 brokers according to StockBrokers.com. This high ranking reflects its comprehensive resources and interactive learning options. In comparison, Ally Invest earns a respectable 4-star rating and ranks #7. While both brokers offer substantial educational content, E*TRADE's additional tools and resources for learning and practice make it a more attractive option for beginner investors eager to deepen their understanding and skills. However, neither broker provides educational quizzes or the ability to track learning progress.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | Yes |
| Education (Bonds) | Yes | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When deciding between E*TRADE and Ally Invest for stock trading apps, E*TRADE stands out as the more feature-rich option. Ranked #4 out of 14 by StockBrokers.com and receiving a 5-star rating, E*TRADE offers an impressive array of functionalities such as mobile after-hours trading, streaming quotes, and customizable watch lists. Ally Invest, while a viable option with a solid 4-star rating, is ranked #13 and lacks some of the advanced features such as streaming live TV and chart customization that E*TRADE provides.
Both E*TRADE and Ally Invest offer trading apps compatible with iPhone and Android devices. However, E*TRADE takes a step further by supporting the Apple Watch, giving users additional flexibility in managing their investments. E*TRADE also offers a more comprehensive set of charting tools, including 107 technical studies and the ability to view charts in landscape mode, multiple time frames, and even after-hours data. In contrast, Ally Invest does not offer technical studies or extensive chart customization options.
In terms of alert and notification features, E*TRADE provides stock alerts and the ability to create and customize watch lists with adjustable columns. Ally Invest also lets users create custom watch lists but lacks the capability to adjust columns or receive real-time stock alerts. Overall, E*TRADE provides a more holistic and dynamic trading experience, positioning itself as a better choice for traders who need advanced tools on-the-go.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 107 | 0 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps for 2025
When it comes to choosing between E*TRADE and Ally Invest for online brokerage services, both platforms share similarities but also have unique differences regarding fees and charges. Both E*TRADE and Ally Invest offer a minimum deposit of $0, making it easy for new investors to get started without upfront costs. Regular stock trades on both platforms are also commission-free, allowing investors to trade without additional expenses. However, when trading options, E*TRADE charges $0.65 per contract, while Ally Invest offers a slightly lower rate at $0.50 per contract, an important factor for frequent options traders. Ultimately, your choice may depend on the platform's specific fee structures and your individual trading needs.
For those considering margin accounts, interest rates differ between the two brokers. E*TRADE's rate for margin balances below $25,000 is 14.2%, whereas Ally Invest charges 13%. This trend continues as balances increase: E*TRADE charges 13.7% for balances between $25,000 and $49,999, compared to Ally Invest's 12.75%, and 13.2% for balances between $50,000 and $99,999, with Ally Invest offering 12%. As such, Ally Invest provides more competitive rates for users who employ margin trading.
When it comes to additional fees, there are a few distinctions to consider. E*TRADE shines with zero charges for IRA annual and closure fees, while Ally Invest also provides free IRA annual fees but imposes a $25 charge for closing IRAs. For account transfers, E*TRADE charges $75 for a full transfer, while Ally Invest charges only $50 and the same fee applies for partial transfers. Both platforms offer a fee-free experience for options exercise and assignment, making them appealing choices for options traders. Your decision may thus rest on which fee structure best aligns with your trading habits and financial strategy.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing E*TRADE and Ally Invest for day trading, E*TRADE emerges as a stronger platform with several valuable features. E*TRADE provides streaming time and sales, streaming live TV, and direct market routing for stocks, which are crucial for active traders who need up-to-the-minute data and flexibility in executing trades. Additionally, E*TRADE offers trading hotkeys and level 2 quotes, further enhancing its appeal to day traders seeking advanced tools and efficient trade execution.
On the other hand, Ally Invest falls short in these areas, as it does not offer streaming time and sales, streaming live TV, or direct market routing. Furthermore, Ally Invest lacks trading hotkeys and level 2 quotes, which might limit the experience for those who require rapid and informed decision-making during trading sessions. While neither platform provides ladder trading, backtesting, or a short locator tool, E*TRADE's added capabilities make it a more suitable choice for those serious about day trading.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | Yes | No |
| Direct Market Routing - Stocks | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
For those keen on exploring market research capabilities in online brokerages, E*TRADE and Ally Invest are both notable contenders. E*TRADE stands out with a superior 5-star rating, securing the #2 spot among 14 brokers on StockBrokers.com, compared to Ally Invest's 3.5-star rating and #8 ranking. Both brokers offer essential research tools, including stock, ETFs, and mutual funds research, but E*TRADE provides more comprehensive options, like downloadable PDF reports across various investment types and a broader selection of screeners.
E*TRADE allows its users to access research reports for stocks, ETFs, and mutual funds, offering a total of eight downloadable PDF reports for stocks alone. In contrast, Ally Invest does not offer any downloadable stock research reports or reports for ETFs and mutual funds. Furthermore, E*TRADE provides screeners for stocks, ETFs, mutual funds, and bonds, whereas Ally Invest lacks a mutual fund screener. Both platforms do enable users to research pink sheets/OTCBB and bonds, as well as gauge portfolio allocation by asset class.
When analyzing research using social media sentiment data, both E*TRADE and Ally Invest deliver this feature, but neither offers ESG research. In sum, E*TRADE brings a more robust suite of tools and reports, making it a preferred choice for in-depth market analysis and ongoing investment management. As investors compare their options, E*TRADE’s broader array of reports and screeners positions it as a more potent tool for substantial market research than Ally Invest.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When comparing the banking capabilities of E*TRADE and Ally Invest, both online brokers provide a range of services suited for personal finance needs. E*TRADE and Ally Invest each offer checking and savings accounts, allowing users to manage their everyday banking efficiently. Customers can use debit cards at both institutions, ensuring easy access to cash and purchases. Additionally, both brokers offer credit cards, adding flexibility to their financial product line-ups. Those seeking home ownership options can explore mortgage loans through either E*TRADE or Ally Invest. In terms of investment options, both platforms provide Certificates of Deposit (CDs), enabling customers to grow their savings over time with potentially higher returns. Whether you choose E*TRADE or Ally Invest, you can count on a variety of banking services to support your financial journey.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than Ally Invest. E*TRADE finished with an overall score of 95.4%, while Ally Invest finished with a score of 80.1%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
Neither E*TRADE nor Ally Invest offer crypto trading, with both platforms providing access to zero cryptocurrency coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both E*TRADE and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but only E*TRADE allows you to close your IRA account without a closure fee, while Ally Invest charges $25 for this service.
Dive deeper: Best IRA Accounts for 2025
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| Review | E*TRADE Review | Ally Invest Review |
| Broker Screenshots | E*TRADE | Ally Invest | |
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| Trading Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | $4.95 | |
| Mutual Fund Trade Fee | $0.00 | $0.00 | |
| Options (Per Contract) | $0.65 | $0.50 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $20 |
| Margin Rates | E*TRADE | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
| Margin Rate Above $1,000,000 | Varies | 8.5% |
| Account Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $0.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | No | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 6486 | 13000 | |
| Mutual Funds (Total) | 7242 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | E*TRADE | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | Yes | |
| Education (Bonds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | E*TRADE | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | E*TRADE | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 10 |
| Stock Chart Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 121 | 120 | |
| Charting - Drawing Tools | 37 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Stocks | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | Yes | Yes | |
| Option Chains - Total Columns | 32 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | Yes | |
| Option Positions - Greeks Streaming | Yes | No | |
| Option Positions - Adv Analysis | Yes | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | Yes | Yes |
| Banking | E*TRADE | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | E*TRADE | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | Yes |
| Overall | E*TRADE | Ally Invest | |
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| Winner | check_circle | ||
| Review | E*TRADE Review | Ally Invest Review |
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