Written by StockBrokers.com
In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
For investors who want the widest menu of choices, Interactive Brokers comes out ahead of Ally Invest. Both brokers support stock trading, margin, OTC stocks, mutual funds, options, traditional IRAs, and Roth IRAs, but Interactive Brokers goes further with fractional shares, forex, futures, and crypto trading. It also offers crypto access to 20 coins, while Ally Invest does not offer crypto trading at all. On top of that, Interactive Brokers earns 5 out of 5 stars for Range of Investments and ranks #1 out of 14 brokers at StockBrokers.com, compared with Ally Invest’s 4 stars and #11 ranking.
Interactive Brokers is a stronger fit for traders who want more account investment options in one place, especially if they are interested in advanced markets like futures and forex or want the flexibility of fractional shares. Ally Invest still covers the basics well, with stock, margin, OTC, mutual fund, and options trading, plus both traditional and Roth IRA accounts. However, it does not offer forex, futures, or crypto trading, which may matter for investors looking to expand beyond standard stock market tools.
Another key difference is that Ally Invest includes advisor services, while Interactive Brokers does not. That may appeal to people who want some guidance along the way. Still, if your main goal is access to a broader range of investments and account types, Interactive Brokers offers more choices overall, while Ally Invest is better suited to investors who want a simpler mix of core investing features with advisor support.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | Yes | No |
| Crypto Trading - Total Coins | 20 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms & Brokers for 2026, Best Futures Trading Platforms for 2026
Bottom line: In the Interactive Brokers vs Ally Invest comparison for trading platforms and tools, Interactive Brokers is the clear winner. It earns 4.5 out of 5 stars and ranks #2 of 14 brokers at StockBrokers.com, while Ally Invest scores 1.5 stars and ranks #10. If you want full-featured platforms, deep watch lists, and flexible charting with on-chart order control and practice trading, choose Interactive Brokers; Ally Invest fits basic web trading but lacks many advanced features and any desktop software.
Platforms and core tools: Interactive Brokers offers downloadable platforms for both Windows and Mac, plus a browser-based platform. Ally Invest is browser-only with no desktop apps for Windows or Mac. Interactive Brokers also provides paper trading and a built-in trading journal; Ally Invest offers neither. Watch lists are far more detailed on Interactive Brokers (up to 659 fields) versus Ally Invest (10). You can drag and adjust open orders directly on stock charts at Interactive Brokers; you cannot do this at Ally.
Charting and analysis: Interactive Brokers includes 155 technical indicators and 85 drawing tools; Ally Invest offers 120 indicators and 36 drawing tools. Both let you add notes, run automated chart pattern recognition, and save multiple chart profiles. Interactive Brokers goes further by showing your past trades on charts, displaying corporate events like earnings and dividends, and letting you set custom date ranges; Ally Invest lacks those. Editing a simple moving average has six fields on Interactive Brokers and eight on Ally Invest, but neither broker lets you build fully custom studies.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | Yes | No |
| Watchlists - Total Fields | 659 | 10 |
| Charting - Indicators / Studies | 155 | 120 |
| Charting - Drawing Tools | 85 | 36 |
| Advanced Trading |
|
|
Dive deeper: Best Brokerage Accounts and Online Stock Brokers for 2026, Best Paper Trading Apps and Simulators for 2026
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When it comes to beginner and investor education, Interactive Brokers has a clear edge over Ally Invest. Both brokers offer learning content for stocks, ETFs, and options, so new investors can study the basics on either platform. However, Interactive Brokers goes further by also providing education on mutual funds and bonds, plus extra tools like paper trading, educational videos, webinars, quizzes, and the ability to track your learning progress. That makes it a stronger choice for investors who want more ways to learn and practice before placing real trades.
Ally Invest still covers the core topics that many beginners look for, but it lacks several of the added learning features that Interactive Brokers provides. This difference is reflected in outside ratings as well: Interactive Brokers is rated 4 out of 5 stars for education and ranks #3 out of 14 brokers by StockBrokers.com, while Ally Invest earns 3 out of 5 stars and ranks #12. For investors who want more support, more practice tools, and a wider range of educational resources, Interactive Brokers offers the better overall education experience.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | No |
| Education (Fixed Income) | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Trading Platforms and Brokerage Accounts for Beginners in 2026
Interactive Brokers is the stronger choice overall for stock trading apps, earning a 5-star rating and a #2 ranking from StockBrokers.com, compared with Ally Invest’s 3-star rating and #14 ranking. Both brokers offer iPhone and Android apps, mobile options trading, streaming quotes, custom watch lists, and multi-time-frame charting. But Interactive Brokers goes much further for active traders with Apple Watch support, mobile after-hours stock trading, streaming live TV, videos on demand, stock alerts, customizable watch list columns, after-hours charting, landscape chart viewing, and stock comparisons on charts.
For everyday app use, both platforms cover the basics well, but Interactive Brokers gives mobile traders more tools and more ways to stay on top of the market. Its app includes features that can matter to frequent traders, such as 100 technical studies for charting, while Ally Invest offers none. Interactive Brokers also makes it easier to monitor market action with streaming live content and alerts, while Ally Invest does not offer those features.
Ally Invest still provides a solid mobile trading experience if you mainly want the essentials, but it trails Interactive Brokers in nearly every advanced app category. If app features, charting tools, and market access matter most to you, Interactive Brokers has the clear edge for stock trading on mobile.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 100 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps of 2026
Interactive Brokers and Ally Invest both keep some core trading costs low, with no minimum deposit, no commission on regular stock trades, and no annual fee for IRAs. The biggest difference shows up in other charges: Interactive Brokers is generally the cheaper choice for margin borrowing, IRA closure, and account transfers, while Ally Invest has a lower fee per options contract. If you want the lower overall cost for many account-related charges, Interactive Brokers has the edge; if you trade options often and only care about the contract fee, Ally Invest may appeal more.
For options trading, Interactive Brokers charges $0.65 per contract, while Ally Invest charges $0.50 per contract. That makes Ally Invest the less expensive pick on the contract fee alone. However, both brokers charge $0.00 for options exercise and assignment fees, so those parts of an options trade cost the same at either platform.
When it comes to margin interest, Interactive Brokers is far cheaper across the balance ranges listed. It charges 6.38% for balances below $25,000, from $25,000 to $49,999, and from $50,000 to $99,999, compared with Ally Invest’s 11.75% and 11.50% rates. Interactive Brokers also charges $0.00 for both partial and full ACAT transfers, while Ally Invest charges $50 for each, and Ally Invest also charges a $25 IRA closure fee compared with $0 at Interactive Brokers.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Stock Trading Platforms and Commission-Free Apps for 2026
Interactive Brokers and Ally Invest cater to traders in different ways, but when it comes to day trading features, Interactive Brokers holds a significant edge. Traders using Interactive Brokers enjoy a range of advantages such as streaming time and sales for stocks, access to streaming live TV, and direct market routing. These features aid in quick decision-making, crucial in day trading. Additionally, Interactive Brokers provides ladder trading, keyboard shortcuts for fast trade entries, and level 2 quotes, all of which empower traders with instant and in-depth market information.
For those interested in strategy building and optimization, Interactive Brokers is a favorable choice, offering both basic and advanced strategy backtesting. In contrast, Ally Invest lacks these capabilities, which might be limiting for active traders seeking a technical edge. Furthermore, only Interactive Brokers offers a short locator tool, essential for traders involved in short selling, and provides order liquidity rebates. With these tools and offers, Interactive Brokers stands out as a comprehensive platform for day traders, while Ally Invest may be more suitable for those with simpler trading needs.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | Yes | No |
| Direct Market Routing - Equities | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | Yes | No |
| Trade Ideas - Backtesting Adv | Yes | No |
| Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms and Apps for 2026
Interactive Brokers vs. Ally Invest for market research: Interactive Brokers is the stronger pick for investors who want deeper tools and more report options. Both brokers cover stocks, ETFs, mutual funds, OTC/pink sheets, and bonds, and both provide idea screeners, but Interactive Brokers layers on more advanced features and more downloadable research. That edge helps Interactive Brokers earn 4.5 out of 5 stars and rank 5th out of 14 brokers for research on StockBrokers.com, while Ally Invest holds 3 out of 5 stars and ranks 9th.
On core coverage, both platforms offer research for stocks, ETFs, mutual funds, pink sheets/OTC, and bonds. Each also includes stock, ETF, and bond screeners for trade ideas, plus stock research that taps social media sentiment data. The key split comes with mutual fund screening: Interactive Brokers includes a mutual fund screener, while Ally Invest does not.
The biggest difference is in depth and downloads. Interactive Brokers provides 17 downloadable PDF stock research reports and also offers PDF reports for ETFs and mutual funds. Ally Invest offers no downloadable PDF reports for stocks, ETFs, or mutual funds. Interactive Brokers also lets you view portfolio allocation by asset class and includes ESG research; Ally Invest lacks both of these. If you need extensive reports, ESG insights, and allocation views, Interactive Brokers is the better fit; if basic research and standard screeners are enough, Ally Invest can do the job.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Fixed Income | Yes | Yes |
| Screener - Fixed Income | Yes | Yes |
| Research |
|
|
When comparing Interactive Brokers and Ally Invest for banking features, Ally Invest comes out ahead for everyday money management. Ally Invest offers checking accounts, savings accounts, and debit cards, making it a better fit for people who want basic banking services alongside investing. Interactive Brokers does not offer checking accounts, savings accounts, or debit cards, though it does offer credit cards, which Ally Invest does not. Both firms offer CDs, so if you are looking for certificate of deposit options, either one can work. Neither Interactive Brokers nor Ally Invest offers mortgage loans, so you would need to look elsewhere for home financing.
| Feature |
Interactive Brokers
|
Ally Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | Yes | No |
| Mortgage Loans | No | No |
| Brokerage CDs | Yes | Yes |
Dive deeper: Best Brokerage Accounts with Checking: Top Bank Brokers
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Interactive Brokers is better than Ally Invest. Interactive Brokers finished with an overall score of 90.6%, while Ally Invest finished with a score of 56.0%.
Interactive Brokers is a go-to choice for professionals because of its institutional-grade desktop trading platform, high-quality trade executions and low margin rates.
Interactive Brokers offers crypto trading with access to 20 coins, while Ally Invest does not currently offer cryptocurrency trading. For investors looking for a broker with crypto availability, Interactive Brokers provides the clear advantage.
Dive deeper: Best Online Brokers for Crypto Trading in 2026
Interactive Brokers and Ally Invest both offer traditional and Roth IRA accounts with no annual fees; however, Interactive Brokers stands out with no closure fees, while Ally Invest charges $25 for closing IRA accounts.
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↓×Compare
0 of 5| Overall Rating | Interactive Brokers | Ally Invest | |
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| Research |
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| Customer Service |
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| Education |
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| Winner | check_circle | ||
| Review | Interactive Brokers Review | Ally Invest Review |
| Broker Screenshots | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Broker Gallery (click to expand) |
|
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| Trading Fees | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.005 | $4.950 | |
| Mutual Fund Trade Fee | $14.95 | $0.00 | |
| Options (Per Contract) | $0.65 | $0.50 | |
| Futures (Per Contract) | $0.85 | (Not offered) | |
| Broker Assisted Trade Fee | Varies | $20 |
| Margin Rates | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 6.38% | 11.75% | |
| Margin Rate $25,000 to $49,999.99 | 6.38% | 11.75% | |
| Margin Rate $50,000 to $99,999.99 | 6.38% | 11.50% | |
| Margin Rate $100,000 to $249,999.99 | 6.38% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 6.38% | 8.50% | |
| Margin Rate $500,000 to $999,999.99 | 6.38% | 8.00% | |
| Margin Rate Above $1,000,000 | 6.38% | 7.25% |
| Account Fees | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $0.00 | $50.00 | |
| Account Transfer Out (Full) | $0.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 6 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | Yes | No | |
| Crypto Trading | Yes | No | |
| Crypto Trading - Total Coins | 20 | 0 | |
| Fixed Income (Treasurys) | Yes | Yes | |
| Fixed Income (Corporate Bonds) | Yes | Yes | |
| Fixed Income (Municipal Bonds) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 40 | 0 |
| Order Types | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | No | |
| Education (Fixed Income) | Yes | No | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Progress Tracking | Yes | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | Yes | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | Yes | No | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | Yes | No |
| Stock App Charting | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 100 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | IBKR Desktop and Trader Workstation (TWS) | N/A | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | Yes | No | |
| Watchlists - Total Fields | 659 | 10 |
| Stock Chart Features | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 155 | 120 | |
| Charting - Drawing Tools | 85 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | Yes | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | No | |
| Charting - Study Customizations | 6 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Equities | Yes | No | |
| Ladder Trading | Yes | No | |
| Trade Hot Keys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | Yes | No | |
| Trade Ideas - Backtesting Adv | Yes | No | |
| Short Locator | Yes | No | |
| Order Liquidity Rebates | Yes | No |
| Research Overview | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Fixed Income | Yes | Yes | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 17 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | No | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | Yes | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Option Chains - Total Greeks | 4 | 5 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | Yes | No | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | No |
| Customer Service | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospective Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | No | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | Yes |
| Overall | Interactive Brokers | Ally Invest | |
|---|---|---|---|
| Overall |
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| |
| Range of Investments |
|
| |
| Advanced Trading |
|
| |
| Mobile Trading Apps |
|
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| Research |
|
| |
| Education |
|
| |
| Ease of Use |
|
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| Winner | check_circle | ||
| Review | Interactive Brokers Review | Ally Invest Review |
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