Interactive Brokers vs Ally Invest 2025
In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing Interactive Brokers and Ally Invest, it's clear that each has its strengths. Interactive Brokers is a top choice for those seeking a wide range of investment options, particularly with its offerings in fractional shares, forex trading, futures trading, and crypto trading with access to 11 coins. In contrast, Ally Invest shines with its availability of advisor services, which can be advantageous for investors needing more personalized guidance. Both platforms provide traditional and Roth IRA accounts, as well as access to stock, margin, mutual funds, OTC stocks, and options trading. However, for those interested in forex, futures, or crypto trading, Interactive Brokers stands out as the superior option.
For those interested in stock trading, margin trading, or buying into mutual funds, both Interactive Brokers and Ally Invest offer comprehensive services. Each platform enables trading in OTC stocks and options, ensuring a broad selection for investors. Notably, Interactive Brokers distinguishes itself by offering fractional shares trading, a feature not available with Ally Invest, providing investors the flexibility to invest in high-priced stocks without purchasing entire shares. While Ally Invest supports a limited range of trading options, it still suits many investors, specifically with its advisor services that Interactive Brokers lacks.
Regarding overall ratings and rankings, Interactive Brokers emerges as the top contender, receiving five stars for its range of investments and ranked by StockBrokers.com as #1 out of 14 brokers. Ally Invest is not far behind, holding a 4.5-star rating and ranking 8th, suggesting it remains a strong option, particularly for investors who value guidance through advisor services. Each platform carries unique benefits, and understanding these differences helps investors choose the most suitable brokerage for their financial goals.
Feature |
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Stock Trading | Yes | Yes |
Account Feature - Margin Trading | Yes | Yes |
Fractional Shares (Stocks) | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | Yes | No |
Crypto Trading | Yes | No |
Crypto Trading - Total Coins | 11 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When comparing the trading platforms and tools of Interactive Brokers and Ally Invest, Interactive Brokers takes the lead with its more comprehensive offerings. It provides both Windows and Mac desktop platforms, while Ally Invest only offers browser-based access. Interactive Brokers also boasts superior features such as paper trading and a trading journal, which are not available with Ally Invest. The decision largely hinges on user preferences for a more feature-rich and customizable trading experience with Interactive Brokers or the simpler, browser-based approach of Ally Invest.
Interactive Brokers sets itself apart with extensive customization options for watch lists, allowing for up to 659 columns, compared to Ally Invest's 10. Additionally, traders can adjust open orders directly on the chart within Interactive Brokers, exploit 155 technical indicators, and utilize 85 drawing tools. Ally Invest, on the other hand, provides 120 technical indicators and 36 drawing tools, lacking the capacity to adjust orders directly on charts. Both platforms offer automated technical analysis and allow users to save multiple chart profiles, but only Interactive Brokers can display historical trades and corporate events on charts.
For traders seeking more in-depth chart customization, Interactive Brokers offers 6 customizable fields for the Simple Moving Average (SMA) study. Nonetheless, neither platform supports the creation of custom studies for charts. Overall, Interactive Brokers earns a 5-star rating and holds the #2 spot among 14 brokers for its platforms and tools, while Ally Invest receives a 3-star rating and ranks #10 in the same category. This comparison highlights Interactive Brokers as the top pick for those prioritizing advanced trading features and customization.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | Yes | No |
Watch Lists - Total Fields | 659 | 10 |
Charting - Indicators / Studies | 155 | 120 |
Charting - Drawing Tools | 85 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
Interactive Brokers and Ally Invest both offer educational resources for beginner investors, covering crucial investment topics such as stocks, ETFs, options, mutual funds, and bonds. However, Interactive Brokers provides more comprehensive tools for learning. With features like paper trading, educational videos, webinars, and quizzes, Interactive Brokers supports a more interactive and engaging learning experience. The ability to track your learning progress is another advantage offered by Interactive Brokers, helping users to monitor and enhance their investing knowledge effectively.
Ally Invest, on the other hand, offers foundational resources in stock market education but does not include interactive tools like paper trading or quizzes, which might be more appealing to those looking for a hands-on learning approach. This distinction is reflected in their user ratings and rankings. Interactive Brokers receives a perfect five-star rating for its educational offerings and is ranked third out of fourteen brokers by StockBrokers.com. In comparison, Ally Invest earns a commendable four-star rating and ranks seventh in the same category. For beginners seeking a more dynamic and trackable educational journey, Interactive Brokers’ offerings may be the more attractive choice. However, Ally Invest still remains a solid option for fundamental investment education.
Feature |
|
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Fixed Income) | Yes | Yes |
Paper Trading | Yes | No |
Videos | Yes | No |
Webinars | Yes | |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When deciding between Interactive Brokers and Ally Invest for stock trading apps, Interactive Brokers emerges as the more feature-rich option, standing out with the ability to offer an Apple Watch app, streaming quotes, live TV, and videos on demand—features not available with Ally Invest. Interactive Brokers also enables mobile after-hours trading, customizable watch list columns, and enhanced charting capabilities with 97 technical studies, while Ally Invest falls behind, offering none of these advanced features. Given these comprehensive functionalities, Interactive Brokers garners a 5-star rating for its trading app, outperforming Ally Invest's 4 stars, and is ranked #2 by StockBrokers.com compared to Ally Invest's #13 ranking out of 14 brokers.
Both Interactive Brokers and Ally Invest deliver iPhone and Android apps that facilitate mobile options trading and the creation of custom watch lists. However, Interactive Brokers leads with after-hours charting, the ability to view charts in landscape mode, and support for multiple time frames, significantly enhancing traders' analytic capabilities. Ally Invest, while providing basic stock trading functionalities, lacks these advanced tools, making it less versatile for traders seeking a deeper analytical experience.
While Ally Invest offers a straightforward platform for beginners with essential tools for stock trading, Interactive Brokers targets more experienced traders who require advanced features and tools. Although both brokers provide no ability to display stock comparisons on charts, Interactive Brokers' comprehensive suite of features and higher industry ranking make it a more powerful choice for those seeking a competitive edge in the stock market. With mobile after-hours trading and customizable features, Interactive Brokers aims to meet the diverse needs of its users, offering an enhanced trading experience on the go.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | Yes | No |
Charting - Technical Studies | 97 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When considering online brokers, Interactive Brokers and Ally Invest both present appealing options with no minimum deposit requirement and commission-free stock trading, making them accessible to a wide range of investors. Overall, Interactive Brokers offers more competitive rates, particularly in margin rates across various balance tiers, with significant savings for active traders. In contrast, Ally Invest features a slightly lower per options contract fee, which might interest frequent options traders. However, potential account transfer fees and a closure fee for IRAs at Ally Invest could impact those planning to switch or close accounts.
Interactive Brokers stands out with its approach to account fees, particularly benefiting those engaged in higher-value trading. With a zero-dollar charge for account transfers, IRA annual fees, and closure, Interactive Brokers minimizes costs that investors might encounter during various account activities. Conversely, Ally Invest imposes a $25 fee for IRA closures and $50 for account transfers, potentially important considerations for investors who foresee moving their investments between brokerages.
For investors focused on options contracts, Ally Invest does offer a slight edge with a lower fee of $0.50 per contract, compared to Interactive Brokers' fee of $0.65. However, the difference in fees becomes less significant when acknowledging Interactive Brokers’ lower margin rates, offering a financial advantage to investors using margin accounts. Ultimately, Interactive Brokers appears to be the more cost-effective choice, especially for those considering frequent trading or maintaining significant trades on margin.
Feature |
|
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
Interactive Brokers and Ally Invest cater to traders in different ways, but when it comes to day trading features, Interactive Brokers holds a significant edge. Traders using Interactive Brokers enjoy a range of advantages such as streaming time and sales for stocks, access to streaming live TV, and direct market routing. These features aid in quick decision-making, crucial in day trading. Additionally, Interactive Brokers provides ladder trading, keyboard shortcuts for fast trade entries, and level 2 quotes, all of which empower traders with instant and in-depth market information.
For those interested in strategy building and optimization, Interactive Brokers is a favorable choice, offering both basic and advanced strategy backtesting. In contrast, Ally Invest lacks these capabilities, which might be limiting for active traders seeking a technical edge. Furthermore, only Interactive Brokers offers a short locator tool, essential for traders involved in short selling, and provides order liquidity rebates. With these tools and offers, Interactive Brokers stands out as a comprehensive platform for day traders, while Ally Invest may be more suitable for those with simpler trading needs.
Feature |
|
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Streaming Time & Sales | Yes | No |
Streaming TV | Yes | No |
Direct Market Routing - Equities | Yes | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | Yes | No |
Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Interactive Brokers clearly stands out. Offering an impressive array of resources, it excels with in-depth ESG research and numerous downloadable PDF reports across various asset classes, which Ally Invest lacks. Interactive Brokers shines with tools such as stock, ETF, and mutual fund screeners, alongside cutting-edge features like social media sentiment analysis, contributing to its 5-star market research rating. In contrast, Ally Invest provides a solid foundation but falls short on downloadable content and some advanced tools, earning a respectable 3.5-star rating. Ranking fourth among 14 brokers, Interactive Brokers is a strong contender, while Ally Invest holds its ground at eighth place.
Both Interactive Brokers and Ally Invest allow users to conduct research across a wide range of markets, including stocks, ETFs, mutual funds, bonds, and Pink Sheets/OTCBB options. They offer valuable insights into portfolio allocation by asset class and provide stock research using social media sentiment data. However, while Ally Invest covers the basics, Interactive Brokers offers an extensive library of 15 downloadable PDF reports for stocks alone, with additional reports available for ETFs and mutual funds—something Ally Invest does not provide.
The availability of screeners for trade ideas further highlights the differences between these two platforms. Both brokers offer stock, ETF, and bond screeners, but Interactive Brokers goes a step further with mutual fund screeners, which Ally Invest lacks. Both platforms provide valuable market research and tools, but the depth and breadth of resources at Interactive Brokers offer a more comprehensive package for seasoned investors and novices alike.
Feature |
|
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Fixed Income | Yes | Yes |
Screener - Fixed Income | Yes | Yes |
Research |
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When comparing the banking capabilities of Interactive Brokers and Ally Invest, it's clear that Ally Invest provides a more comprehensive suite of traditional banking services. Ally Invest offers checking and savings accounts, which Interactive Brokers does not. Additionally, Ally Invest provides access to debit and credit cards, options that are unavailable at Interactive Brokers. For those considering a mortgage, Ally Invest also has that covered, unlike Interactive Brokers. However, both brokers offer Certificates of Deposit (CDs), giving them some common ground. Overall, if you're seeking a broker that combines investment tools with extensive banking features, Ally Invest stands out as the more versatile option.
Feature |
|
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Checking Accounts | No | Yes |
Savings Accounts | No | Yes |
Debit Cards | No | Yes |
Credit Cards | No | Yes |
Mortgage Loans | No | Yes |
Brokerage CDs | Yes | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Interactive Brokers is better than Ally Invest. Interactive Brokers finished with an overall score of 96.9%, while Ally Invest finished with a score of 80.1%.
Interactive Brokers is a go-to choice for professionals because of its institutional-grade desktop trading platform, high-quality trade executions and rock-bottom margin rates.
Interactive Brokers provides crypto trading with access to 11 coins, whereas Ally Invest does not offer any crypto trading services.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Interactive Brokers and Ally Invest both offer traditional and Roth IRA accounts with no annual fees; however, Interactive Brokers stands out with no closure fees, while Ally Invest charges $25 for closing IRA accounts.
Dive deeper: Best IRA Accounts for 2025
Select Brokers
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0 of 5Overall Rating | Interactive Brokers | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Interactive Brokers Review | Ally Invest Review |
Broker Screenshots | Interactive Brokers | Ally Invest | |
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Broker Gallery (click to expand) |
Trading Fees | Interactive Brokers | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $0.01 | $4.95 | |
Mutual Fund Trade Fee | $14.95 | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | $0.85 | (Not offered) | |
Broker Assisted Trade Fee | Varies | $20 |
Margin Rates | Interactive Brokers | Ally Invest | |
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Margin Rate Under $25,000 | 7.33% | 13% | |
Margin Rate $25,000 to $49,999.99 | 7.33% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 7.33% | 12% | |
Margin Rate $100,000 to $249,999.99 | 7.33% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 7.33% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 7.33% | 9.25% | |
Margin Rate Above $1,000,000 | 7.33% | 8.5% |
Account Fees | Interactive Brokers | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Interactive Brokers | Ally Invest | |
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Stock Trading | Yes | Yes | |
Account Feature - Margin Trading | Yes | Yes | |
Fractional Shares (Stocks) | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 6 | 4 | |
Futures Trading | Yes | No | |
Forex Trading | Yes | No | |
Crypto Trading | Yes | No | |
Crypto Trading - Total Coins | 11 | 0 | |
Fixed Income (Treasurys) | Yes | Yes | |
Fixed Income (Corporate Bonds) | Yes | Yes | |
Fixed Income (Municipal Bonds) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | No | Yes | |
International Countries (Stocks) | 34 | 0 |
Order Types | Interactive Brokers | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Interactive Brokers | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Fixed Income) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | Yes | No | |
Videos | Yes | No | |
Webinars | Yes | ||
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Interactive Brokers | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Interactive Brokers | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | Yes | No | |
Videos on Demand | Yes | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | Interactive Brokers | Ally Invest | |
---|---|---|---|
Charting - After-Hours | Yes | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 97 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | No | No |
Trading Platforms | Interactive Brokers | Ally Invest | |
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Active Trading Platform | Trader Workstation (TWS) | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | Yes | No | |
Trade Journal | Yes | No | |
Watch Lists - Total Fields | 659 | 10 |
Stock Chart Features | Interactive Brokers | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 155 | 120 | |
Charting - Drawing Tools | 85 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 6 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Interactive Brokers | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | Yes | No | |
Streaming TV | Yes | No | |
Direct Market Routing - Equities | Yes | No | |
Ladder Trading | Yes | No | |
Trade Hot Keys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | Yes | No | |
Short Locator | Yes | No | |
Order Liquidity Rebates | Yes | No |
Research Overview | Interactive Brokers | Ally Invest | |
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Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Fixed Income | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Fixed Income | Yes | Yes | |
Portfolio Asset Allocation | Yes | Yes |
Stock Research | Interactive Brokers | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 15 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Interactive Brokers | Ally Invest | |
---|---|---|---|
ETFs - Investment Objective | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Total Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Interactive Brokers | Ally Invest | |
---|---|---|---|
Mutual Funds - Investment Objective | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Interactive Brokers | Ally Invest | |
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Option Chains - Total Greeks | 5 | 5 | |
Option Analysis - P&L Charts | Yes | No |
Banking | Interactive Brokers | Ally Invest | |
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Bank (Member FDIC) | No | Yes | |
Checking Accounts | No | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | No | Yes | |
Debit Cards | No | Yes | |
Mortgage Loans | No | Yes |
Customer Service | Interactive Brokers | Ally Invest | |
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Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | No | Yes |
Overall | Interactive Brokers | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Interactive Brokers Review | Ally Invest Review |