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Interactive Brokers vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Interactive Brokers
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When comparing Interactive Brokers and Ally Invest, it's clear that each has its strengths. Interactive Brokers is a top choice for those seeking a wide range of investment options, particularly with its offerings in fractional shares, forex trading, futures trading, and crypto trading with access to 11 coins. In contrast, Ally Invest shines with its availability of advisor services, which can be advantageous for investors needing more personalized guidance. Both platforms provide traditional and Roth IRA accounts, as well as access to stock, margin, mutual funds, OTC stocks, and options trading. However, for those interested in forex, futures, or crypto trading, Interactive Brokers stands out as the superior option.

For those interested in stock trading, margin trading, or buying into mutual funds, both Interactive Brokers and Ally Invest offer comprehensive services. Each platform enables trading in OTC stocks and options, ensuring a broad selection for investors. Notably, Interactive Brokers distinguishes itself by offering fractional shares trading, a feature not available with Ally Invest, providing investors the flexibility to invest in high-priced stocks without purchasing entire shares. While Ally Invest supports a limited range of trading options, it still suits many investors, specifically with its advisor services that Interactive Brokers lacks.

Regarding overall ratings and rankings, Interactive Brokers emerges as the top contender, receiving five stars for its range of investments and ranked by StockBrokers.com as #1 out of 14 brokers. Ally Invest is not far behind, holding a 4.5-star rating and ranking 8th, suggesting it remains a strong option, particularly for investors who value guidance through advisor services. Each platform carries unique benefits, and understanding these differences helps investors choose the most suitable brokerage for their financial goals.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 11 info 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When comparing the trading platforms and tools of Interactive Brokers and Ally Invest, Interactive Brokers takes the lead with its more comprehensive offerings. It provides both Windows and Mac desktop platforms, while Ally Invest only offers browser-based access. Interactive Brokers also boasts superior features such as paper trading and a trading journal, which are not available with Ally Invest. The decision largely hinges on user preferences for a more feature-rich and customizable trading experience with Interactive Brokers or the simpler, browser-based approach of Ally Invest.

Interactive Brokers sets itself apart with extensive customization options for watch lists, allowing for up to 659 columns, compared to Ally Invest's 10. Additionally, traders can adjust open orders directly on the chart within Interactive Brokers, exploit 155 technical indicators, and utilize 85 drawing tools. Ally Invest, on the other hand, provides 120 technical indicators and 36 drawing tools, lacking the capacity to adjust orders directly on charts. Both platforms offer automated technical analysis and allow users to save multiple chart profiles, but only Interactive Brokers can display historical trades and corporate events on charts.

For traders seeking more in-depth chart customization, Interactive Brokers offers 6 customizable fields for the Simple Moving Average (SMA) study. Nonetheless, neither platform supports the creation of custom studies for charts. Overall, Interactive Brokers earns a 5-star rating and holds the #2 spot among 14 brokers for its platforms and tools, while Ally Invest receives a 3-star rating and ranks #10 in the same category. This comparison highlights Interactive Brokers as the top pick for those prioritizing advanced trading features and customization.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 659 10
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

Interactive Brokers and Ally Invest both offer educational resources for beginner investors, covering crucial investment topics such as stocks, ETFs, options, mutual funds, and bonds. However, Interactive Brokers provides more comprehensive tools for learning. With features like paper trading, educational videos, webinars, and quizzes, Interactive Brokers supports a more interactive and engaging learning experience. The ability to track your learning progress is another advantage offered by Interactive Brokers, helping users to monitor and enhance their investing knowledge effectively.

Ally Invest, on the other hand, offers foundational resources in stock market education but does not include interactive tools like paper trading or quizzes, which might be more appealing to those looking for a hands-on learning approach. This distinction is reflected in their user ratings and rankings. Interactive Brokers receives a perfect five-star rating for its educational offerings and is ranked third out of fourteen brokers by StockBrokers.com. In comparison, Ally Invest earns a commendable four-star rating and ranks seventh in the same category. For beginners seeking a more dynamic and trackable educational journey, Interactive Brokers’ offerings may be the more attractive choice. However, Ally Invest still remains a solid option for fundamental investment education.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When deciding between Interactive Brokers and Ally Invest for stock trading apps, Interactive Brokers emerges as the more feature-rich option, standing out with the ability to offer an Apple Watch app, streaming quotes, live TV, and videos on demand—features not available with Ally Invest. Interactive Brokers also enables mobile after-hours trading, customizable watch list columns, and enhanced charting capabilities with 97 technical studies, while Ally Invest falls behind, offering none of these advanced features. Given these comprehensive functionalities, Interactive Brokers garners a 5-star rating for its trading app, outperforming Ally Invest's 4 stars, and is ranked #2 by StockBrokers.com compared to Ally Invest's #13 ranking out of 14 brokers.

Both Interactive Brokers and Ally Invest deliver iPhone and Android apps that facilitate mobile options trading and the creation of custom watch lists. However, Interactive Brokers leads with after-hours charting, the ability to view charts in landscape mode, and support for multiple time frames, significantly enhancing traders' analytic capabilities. Ally Invest, while providing basic stock trading functionalities, lacks these advanced tools, making it less versatile for traders seeking a deeper analytical experience.

While Ally Invest offers a straightforward platform for beginners with essential tools for stock trading, Interactive Brokers targets more experienced traders who require advanced features and tools. Although both brokers provide no ability to display stock comparisons on charts, Interactive Brokers' comprehensive suite of features and higher industry ranking make it a more powerful choice for those seeking a competitive edge in the stock market. With mobile after-hours trading and customizable features, Interactive Brokers aims to meet the diverse needs of its users, offering an enhanced trading experience on the go.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 97 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When considering online brokers, Interactive Brokers and Ally Invest both present appealing options with no minimum deposit requirement and commission-free stock trading, making them accessible to a wide range of investors. Overall, Interactive Brokers offers more competitive rates, particularly in margin rates across various balance tiers, with significant savings for active traders. In contrast, Ally Invest features a slightly lower per options contract fee, which might interest frequent options traders. However, potential account transfer fees and a closure fee for IRAs at Ally Invest could impact those planning to switch or close accounts.

Interactive Brokers stands out with its approach to account fees, particularly benefiting those engaged in higher-value trading. With a zero-dollar charge for account transfers, IRA annual fees, and closure, Interactive Brokers minimizes costs that investors might encounter during various account activities. Conversely, Ally Invest imposes a $25 fee for IRA closures and $50 for account transfers, potentially important considerations for investors who foresee moving their investments between brokerages.

For investors focused on options contracts, Ally Invest does offer a slight edge with a lower fee of $0.50 per contract, compared to Interactive Brokers' fee of $0.65. However, the difference in fees becomes less significant when acknowledging Interactive Brokers’ lower margin rates, offering a financial advantage to investors using margin accounts. Ultimately, Interactive Brokers appears to be the more cost-effective choice, especially for those considering frequent trading or maintaining significant trades on margin.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

Interactive Brokers and Ally Invest cater to traders in different ways, but when it comes to day trading features, Interactive Brokers holds a significant edge. Traders using Interactive Brokers enjoy a range of advantages such as streaming time and sales for stocks, access to streaming live TV, and direct market routing. These features aid in quick decision-making, crucial in day trading. Additionally, Interactive Brokers provides ladder trading, keyboard shortcuts for fast trade entries, and level 2 quotes, all of which empower traders with instant and in-depth market information.

For those interested in strategy building and optimization, Interactive Brokers is a favorable choice, offering both basic and advanced strategy backtesting. In contrast, Ally Invest lacks these capabilities, which might be limiting for active traders seeking a technical edge. Furthermore, only Interactive Brokers offers a short locator tool, essential for traders involved in short selling, and provides order liquidity rebates. With these tools and offers, Interactive Brokers stands out as a comprehensive platform for day traders, while Ally Invest may be more suitable for those with simpler trading needs.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Interactive Brokers clearly stands out. Offering an impressive array of resources, it excels with in-depth ESG research and numerous downloadable PDF reports across various asset classes, which Ally Invest lacks. Interactive Brokers shines with tools such as stock, ETF, and mutual fund screeners, alongside cutting-edge features like social media sentiment analysis, contributing to its 5-star market research rating. In contrast, Ally Invest provides a solid foundation but falls short on downloadable content and some advanced tools, earning a respectable 3.5-star rating. Ranking fourth among 14 brokers, Interactive Brokers is a strong contender, while Ally Invest holds its ground at eighth place.

Both Interactive Brokers and Ally Invest allow users to conduct research across a wide range of markets, including stocks, ETFs, mutual funds, bonds, and Pink Sheets/OTCBB options. They offer valuable insights into portfolio allocation by asset class and provide stock research using social media sentiment data. However, while Ally Invest covers the basics, Interactive Brokers offers an extensive library of 15 downloadable PDF reports for stocks alone, with additional reports available for ETFs and mutual funds—something Ally Invest does not provide.

The availability of screeners for trade ideas further highlights the differences between these two platforms. Both brokers offer stock, ETF, and bond screeners, but Interactive Brokers goes a step further with mutual fund screeners, which Ally Invest lacks. Both platforms provide valuable market research and tools, but the depth and breadth of resources at Interactive Brokers offer a more comprehensive package for seasoned investors and novices alike.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Fixed Income info Yes Yes
Screener - Fixed Income info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of Interactive Brokers and Ally Invest, it's clear that Ally Invest provides a more comprehensive suite of traditional banking services. Ally Invest offers checking and savings accounts, which Interactive Brokers does not. Additionally, Ally Invest provides access to debit and credit cards, options that are unavailable at Interactive Brokers. For those considering a mortgage, Ally Invest also has that covered, unlike Interactive Brokers. However, both brokers offer Certificates of Deposit (CDs), giving them some common ground. Overall, if you're seeking a broker that combines investment tools with extensive banking features, Ally Invest stands out as the more versatile option.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
Brokerage CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Interactive Brokers is better than Ally Invest. Interactive Brokers finished with an overall score of 96.9%, while Ally Invest finished with a score of 80.1%.

Interactive Brokers is a go-to choice for professionals because of its institutional-grade desktop trading platform, high-quality trade executions and rock-bottom margin rates.

FAQs

Can you trade cryptocurrency with Interactive Brokers or Ally Invest?

Interactive Brokers provides crypto trading with access to 11 coins, whereas Ally Invest does not offer any crypto trading services.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Interactive Brokers or Ally Invest offer IRAs?

Interactive Brokers and Ally Invest both offer traditional and Roth IRA accounts with no annual fees; however, Interactive Brokers stands out with no closure fees, while Ally Invest charges $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
Broker Screenshots Interactive Brokers Ally Invest
Broker Gallery (click to expand)
Trading Fees Interactive Brokers Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.01 $4.95
Mutual Fund Trade Fee info $14.95 info $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $0.85 (Not offered)
Broker Assisted Trade Fee info Varies $20
Margin Rates Interactive Brokers Ally Invest
Margin Rate Under $25,000 info 7.33% info 13%
Margin Rate $25,000 to $49,999.99 info 7.33% info 12.75%
Margin Rate $50,000 to $99,999.99 info 7.33% info 12%
Margin Rate $100,000 to $249,999.99 info 7.33% info 10.75%
Margin Rate $250,000 to $499,999.99 info 7.33% info 9.75%
Margin Rate $500,000 to $999,999.99 info 7.33% info 9.25%
Margin Rate Above $1,000,000 info 7.33% info 8.5%
Account Fees Interactive Brokers Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Interactive Brokers Ally Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 6 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 11 info 0
Fixed Income (Treasurys) info Yes Yes
Fixed Income (Corporate Bonds) info Yes Yes
Fixed Income (Municipal Bonds) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 34 0
Order Types Interactive Brokers Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Interactive Brokers Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Interactive Brokers Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Interactive Brokers Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Interactive Brokers Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 97 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms Interactive Brokers Ally Invest
Active Trading Platform info Trader Workstation (TWS) N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 659 10
Stock Chart Features Interactive Brokers Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Charting - Notes info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 6 8
Charting - Custom Studies info No No
Day Trading Interactive Brokers Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Ladder Trading info Yes No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info Yes No
Research Overview Interactive Brokers Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Fixed Income info Yes Yes
Portfolio Asset Allocation info Yes Yes
Stock Research Interactive Brokers Ally Invest
Stock Research - PDF Reports info 15 info 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Interactive Brokers Ally Invest
ETFs - Investment Objective info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Total Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Interactive Brokers Ally Invest
Mutual Funds - Investment Objective info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Interactive Brokers Ally Invest
Option Chains - Total Greeks info 5 5
Option Analysis - P&L Charts info Yes No
Banking Interactive Brokers Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Interactive Brokers Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
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