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Ally Invest vs eToro 2022

StockBrokers.com

Written by StockBrokers.com

November 02, 2022

Is Ally Invest better than eToro? After testing 15 of the best online brokers over six months, E*TRADE (92.52%) is better than Ally Invest (74.83%). Founded in 1982 as one of the first online brokerages in the United States, E*TRADE highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform, which is great for beginners, active trading and options trading.

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Overall RatingAlly InvesteToroE*TRADE
Overall4 Stars3 Stars5 Stars
Commissions & Fees4.5 Stars4 Stars4.5 Stars
Investment Options4.5 Stars2 Stars5 Stars
Platforms & Tools3 Stars2.5 Stars4.5 Stars
Mobile Trading Apps3.5 Stars2.5 Stars5 Stars
Research3 Stars2.5 Stars4.5 Stars
Customer Service4 StarsN/A4.5 Stars
Education3.5 Stars3.5 Stars4.5 Stars
Ease Of Use4.5 Stars4 Stars5 Stars
Winnercheck_circle
ReviewAlly Invest RevieweToro ReviewE*TRADE Review
Trading FeesAlly InvesteToroE*TRADE
Minimum Deposit$0.00$10.00$0.00
Stock Trades$0.00$0.00$0.00
Penny Stock Fees (OTCCB)$4.95N/A$6.95
Mutual Fund Trade Fee$9.95N/A$19.99
Options (Base Fee)$0.00N/A$0.00
Options (Per Contract)$0.50N/A$0.65
Futures (Per Contract)N/AN/A$1.50
Broker Assisted Trade Fee$20$0$25
Margin RatesAlly InvesteToroE*TRADE
Margin Rate Under $24,999.9910.75%N/A11.95%
Margin Rate $25,000.00 to $49,999.9910.50%N/A11.45%
Margin Rate $50,000.00 to $99,999.999.75%N/A10.95%
Margin Rate $100,000.00 to $249,999.998.50%N/A10.45%
Margin Rate $250,000.00 to $499,999.997.50%N/A9.95%
Margin Rate $500,000.00 to $999,999.997.00%N/A9.45%
Margin Rate Above $1,000,000.006.25%N/A8.45%
Account FeesAlly InvesteToroE*TRADE
IRA Annual Fee$0.00N/A$0.00
IRA Closure Fee$25.00N/A$0.00
Account Transfer Out (Partial)$50.00N/A$25.00
Account Transfer Out (Full)$50.00N/A$75.00
Options Exercise Fee$0.00N/A$0.00
Options Assignment Fee$0.00N/A$0.00
Investment OptionsAlly InvesteToroE*TRADE
Stock TradingYesYesYes
Margin TradingYesNoYes
Fractional SharesNoYesNo
OTCBB / Pink SheetsYesNoYes
Options TradingYesNoYes
Complex Options Max Legs404
Futures TradingNoNoYes
Forex TradingYesNoNo
Crypto TradingNoYesNo
Crypto Trading - Total Coins0260
Mutual Funds (No Load)1350006486
Mutual Funds (Total)1500007242
Bonds (US Treasury)YesNoYes
Bonds (Corporate)YesNoYes
Bonds (Municipal)YesNoYes
Advisor ServicesYesNoYes
International Countries (Stocks)000
Order TypesAlly InvesteToroE*TRADE
Order Type - MarketYesYesYes
Order Type - LimitYesNoYes
Order Type - After HoursYesNoYes
Order Type - StopYesYesYes
Order Type - Trailing StopNoYesYes
Order Type - OCONoNoYes
Order Type - OTONoNoYes
Order Type - Broker AssistedYesNoYes
BeginnersAlly InvesteToroE*TRADE
Education (Stocks)YesYesYes
Education (ETFs)YesNoYes
Education (Options)YesNoYes
Education (Mutual Funds)YesNoYes
Education (Bonds)YesNoYes
Education (Retirement)YesNoYes
Retirement CalculatorNoNoYes
Investor DictionaryYesNoYes
Paper TradingNoYesYes
VideosNoYesYes
WebinarsNoNoYes
Webinars (Archived)YesNoYes
Progress TrackingNoNoNo
Interactive Learning - QuizzesNoNoYes
Stock Trading AppsAlly InvesteToroE*TRADE
iPhone AppYesYesYes
Android AppYesYesYes
Apple Watch AppNoNoYes
Trading - StocksYesYesYes
Trading - After-HoursYesNoYes
Trading - Simple OptionsYesNoYes
Trading - Complex OptionsYesNoYes
Order Ticket RT QuotesYesYesYes
Order Ticket SRT QuotesNoYesYes
Stock App FeaturesAlly InvesteToroE*TRADE
Market Movers (Top Gainers)YesYesYes
Stream Live TVNoNoYes
Videos on DemandNoNoNo
Stock AlertsNoYesYes
Option Chains ViewableYesNoYes
Watch List (Real-time)YesYesYes
Watch List (Streaming)NoYesYes
Watch Lists - Create & ManageYesYesYes
Watch Lists - Column CustomizationNoNoYes
Watch Lists - Total Fields21795
Stock App ChartingAlly InvesteToroE*TRADE
Charting - After-HoursNoNoYes
Charting - Can Turn HorizontallyYesNoYes
Charting - Multiple Time FramesYesYesYes
Charting - Technical Studies17510
Charting - Study CustomizationsNoYesYes
Charting - Stock ComparisonsYesNoYes
Trading PlatformsAlly InvesteToroE*TRADE
Active Trading PlatformN/AN/APower E*TRADE
Desktop Trading PlatformNoNoNo
Desktop Platform (Mac)NoNoNo
Web Trading PlatformYesYesYes
Paper TradingNoYesYes
Trade JournalNoNoNo
Watch Lists - Total Fields21795
Stock Chart FeaturesAlly InvesteToroE*TRADE
Charting - Adjust Trades on ChartNoNoYes
Charting - Indicators / Studies11746119
Charting - Drawing Tools361331
Charting - NotesYesYesYes
Charting - Index OverlaysYesYesYes
Charting - Historical TradesNoNoYes
Charting - Corporate EventsNoNoYes
Charting - Custom Date RangeNoNoYes
Charting - Custom Time BarsNoNoNo
Charting - Automated AnalysisYesNoYes
Charting - Save ProfilesYesYesYes
Trade Ideas - Technical AnalysisYesYesYes
Charting - Study Customizations556
Charting - Custom StudiesNoNoNo
Day TradingAlly InvesteToroE*TRADE
Streaming Time & SalesNoYesYes
Streaming TVNoNoYes
Direct Market Routing - StocksNoNoYes
Ladder TradingNoNoNo
Trade Hot KeysNoNoYes
Level 2 Quotes - StocksNoNoYes
Trade Ideas - BacktestingNoNoNo
Trade Ideas - Backtesting AdvNoNoNo
Short LocatorNoNoNo
Order Liquidity RebatesNoNoNo
Research OverviewAlly InvesteToroE*TRADE
Research - StocksYesYesYes
Research - ETFsYesYesYes
Research - Mutual FundsYesNoYes
Research - Pink Sheets / OTCBBYesNoYes
Research - BondsNoNoYes
Screener - StocksNoNoYes
Screener - ETFsYesNoYes
Screener - Mutual FundsNoNoYes
Screener - BondsYesNoYes
Misc - Portfolio AllocationNoNoYes
Stock ResearchAlly InvesteToroE*TRADE
Stock Research - PDF Reports206
Stock Research - EarningsYesYesYes
Stock Research - InsidersYesYesYes
Stock Research - SocialYesYesYes
Stock Research - NewsYesYesYes
Stock Research - ESGNoYesNo
Stock Research - SEC FilingsYesYesYes
ETF ResearchAlly InvesteToroE*TRADE
ETFs - Strategy OverviewYesYesYes
ETF Fund Facts - Inception DateYesNoYes
ETF Fund Facts - Expense RatioYesNoYes
ETF Fund Facts - Net AssetsYesNoYes
ETF Fund Facts - Total HoldingsYesNoYes
ETFs - Top 10 HoldingsYesNoYes
ETFs - Sector ExposureNoNoYes
ETFs - Risk AnalysisYesNoYes
ETFs - RatingsYesYesYes
ETFs - Morningstar StyleMapNoNoYes
ETFs - PDF ReportsYesNoYes
Mutual Fund ResearchAlly InvesteToroE*TRADE
Mutual Funds - Strategy OverviewYesNoYes
Mutual Funds - Performance ChartYesNoNo
Mutual Funds - Performance AnalysisYesNoYes
Mutual Funds - ProspectusNoNoYes
Mutual Funds - 3rd Party RatingsYesNoYes
Mutual Funds - Fees BreakdownYesNoYes
Mutual Funds - Top 10 HoldingsYesNoYes
Mutual Funds - Asset AllocationNoNoYes
Mutual Funds - Sector AllocationYesNoYes
Mutual Funds - Country AllocationNoNoYes
Mutual Funds - StyleMapNoNoYes
Options TradingAlly InvesteToroE*TRADE
Option Chains - Basic ViewYesNoYes
Option Chains - Strategy ViewYesNoYes
Option Chains - StreamingYesNoYes
Option Chains - Total Columns8031
Option Chains - Greeks105
Option Chains - Quick AnalysisYesNoYes
Option Analysis - P&L ChartsYesNoYes
Option Probability AnalysisYesNoYes
Option Probability Analysis AdvNoNoYes
Option Positions - GreeksYesNoYes
Option Positions - Greeks StreamingNoNoYes
Option Positions - Adv AnalysisYesNoYes
Option Positions - RollingYesNoYes
Option Positions - GroupingYesNoYes
BankingAlly InvesteToroE*TRADE
Bank (Member FDIC)YesNoYes
Checking AccountsYesNoYes
Savings AccountsYesNoYes
Credit CardsNoNoYes
Debit CardsYesNoYes
Mortgage LoansYesNoYes
Customer ServiceAlly InvesteToroE*TRADE
Phone Support (Prospect Customers)YesNoYes
Phone Support (Current Customers)YesNoYes
Email SupportYesYesYes
Live Chat (Prospect Customers)YesYesNo
Live Chat (Current Customers)YesYesYes
24/7 SupportYesNoYes
OverallAlly InvesteToroE*TRADE
Overall4 Stars3 Stars5 Stars
Commissions & Fees4.5 Stars4 Stars4.5 Stars
Investment Options4.5 Stars2 Stars5 Stars
Platforms & Tools3 Stars2.5 Stars4.5 Stars
Mobile Trading Apps3.5 Stars2.5 Stars5 Stars
Research3 Stars2.5 Stars4.5 Stars
Education3.5 Stars3.5 Stars4.5 Stars
Ease Of Use4.5 Stars4 Stars5 Stars
Winnercheck_circle
ReviewAlly Invest RevieweToro ReviewE*TRADE Review
  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSofi Invest
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
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Ally Invest vs eToro Comparison

Comparing brokers side by side is no easy task. For our 2022 annual broker review, we spent hundreds of hours assessing 15 brokerages to find the best online broker. Let's compare Ally Invest vs eToro.

Is Ally Invest or eToro better for beginners?

E*TRADE offers more comprehensive new investor education for beginner investors than Ally Invest. Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while eToro offers investors access to Paper Trading, Videos and Education (Stocks).

What about Ally Invest vs eToro pricing?

Ally Invest and eToro charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Ally Invest, costing $0.50 per contract versus N/A per contract at eToro. For a complete commissions summary, see our best brokers for free stock trading guide.

Does Ally Invest or eToro offer a wider range of investment options?

Ally Invest offers investors access to Stock Trading, Options Trading, OTCBB / Pink Sheets, Mutual Funds, Forex Trading and Advisor Services, while eToro offers investors access to Stock Trading and Fractional Shares, neither have Futures Trading. Looking at Mutual Funds, eToro trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 4000 and eToro offering 0.

Which trading platform is better: Ally Invest or eToro?

To compare the trading platforms of Ally Invest and eToro, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, E*TRADE offers a better experience. With research, E*TRADE offers superior market research. Finally, we found E*TRADE to provide better mobile trading apps.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans are offered by Ally Invest while eToro offers neither of these, neither have Credit Cards.

Is Ally Invest good?

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution.

Is eToro good?

eToro bills itself as a social trading platform, and that is exactly what you get. It’s a combination of Twitter and trading that will appeal to those who are most interested in learning how to trade cryptocurrencies or joining a community with crypto as the focus. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

Ally Invest vs eToro Winner

Overall winner: E*TRADE

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