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Ally Invest vs eToro 2023

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Written by StockBrokers.com

February 23, 2023

Is Ally Invest better than eToro? After testing 17 of the best online brokers over three months, Ally Invest (84.59%) is better than eToro (72.74%). For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

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Overall RatingAlly InvesteToro
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 3.5/5 Stars
Research 4/5 Stars 3/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 2.5/5 Stars
Ease Of Use 4.5/5 Stars 4/5 Stars
Winner check_circle
Review Ally Invest Review eToro Review
Trading FeesAlly InvesteToro
Minimum Deposit $0.00 $10.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) $4.95 N/A
Mutual Fund Trade Fee $0.00 N/A
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.50 $0.00
Futures (Per Contract) N/A N/A
Broker Assisted Trade Fee $20 $0
Margin RatesAlly InvesteToro
Margin Rate Under $25,000 10.75% Varies
Margin Rate $25,000 to $49,999.99 10.50% Varies
Margin Rate $50,000 to $99,999.99 9.75% Varies
Margin Rate $100,000 to $249,999.99 8.50% Varies
Margin Rate $250,000 to $499,999.99 7.50% Varies
Margin Rate $500,000 to $999,999.99 7.00% Varies
Margin Rate Above $1,000,000 6.25% Varies
Account FeesAlly InvesteToro
IRA Annual Fee $0.00
IRA Closure Fee $25.00
Account Transfer Out (Partial) $50.00
Account Transfer Out (Full) $50.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment OptionsAlly InvesteToro
Stock Trading Yes Yes
Margin Trading Yes No
Fractional Shares No Yes
OTC Stocks Yes No
Options Trading Yes Yes
Complex Options Max Legs 4 0
Futures Trading No No
Forex Trading Yes No
Crypto Trading No Yes
Crypto Trading - Total Coins 0 26
Mutual Funds (No Load) 13500 0
Mutual Funds (Total) 15000 0
Bonds (US Treasury) Yes No
Bonds (Corporate) Yes No
Bonds (Municipal) Yes No
Advisor Services Yes No
International Countries (Stocks) 0 0
Order TypesAlly InvesteToro
Order Type - Market Yes Yes
Order Type - Limit Yes No
Order Type - After Hours Yes No
Order Type - Stop Yes Yes
Order Type - Trailing Stop No Yes
Order Type - OCO No No
Order Type - OTO No No
Order Type - Broker Assisted Yes No
BeginnersAlly InvesteToro
Education (Stocks) Yes Yes
Education (ETFs) Yes No
Education (Options) Yes No
Education (Mutual Funds) Yes No
Education (Bonds) Yes No
Education (Retirement) Yes No
Retirement Calculator No No
Investor Dictionary Yes No
Paper Trading No Yes
Videos No Yes
Webinars No No
Webinars (Archived) Yes No
Progress Tracking No No
Interactive Learning - Quizzes No No
Stock Trading AppsAlly InvesteToro
iPhone App Yes Yes
Android App Yes Yes
Apple Watch App No No
Trading - Stocks Yes Yes
Trading - After-Hours Yes No
Trading - Simple Options Yes Yes
Trading - Complex Options Yes No
Order Ticket RT Quotes Yes Yes
Order Ticket SRT Quotes No Yes
Stock App FeaturesAlly InvesteToro
Market Movers (Top Gainers) Yes Yes
Stream Live TV No No
Videos on Demand No No
Stock Alerts No Yes
Option Chains Viewable Yes Yes
Watch List (Real-time) Yes Yes
Watch List (Streaming) No Yes
Watch Lists - Create & Manage Yes Yes
Watch Lists - Column Customization No No
Watch Lists - Total Fields 21 7
Stock App ChartingAlly InvesteToro
Charting - After-Hours No No
Charting - Can Turn Horizontally Yes No
Charting - Multiple Time Frames Yes Yes
Charting - Technical Studies 17 5
Charting - Study Customizations No Yes
Charting - Stock Comparisons Yes No
Trading PlatformsAlly InvesteToro
Active Trading Platform N/A N/A
Desktop Trading Platform No No
Desktop Platform (Mac) No No
Web Trading Platform Yes Yes
Paper Trading No Yes
Trade Journal No No
Watch Lists - Total Fields 21 7
Stock Chart FeaturesAlly InvesteToro
Charting - Adjust Trades on Chart No No
Charting - Indicators / Studies 117 46
Charting - Drawing Tools 36 13
Charting - Notes Yes Yes
Charting - Index Overlays Yes Yes
Charting - Historical Trades No No
Charting - Corporate Events No No
Charting - Custom Date Range No No
Charting - Custom Time Bars No No
Charting - Automated Analysis Yes No
Charting - Save Profiles Yes Yes
Trade Ideas - Technical Analysis Yes Yes
Charting - Study Customizations 5 5
Charting - Custom Studies No No
Day TradingAlly InvesteToro
Streaming Time & Sales No Yes
Streaming TV No No
Direct Market Routing - Stocks No No
Ladder Trading No No
Trade Hot Keys No No
Level 2 Quotes - Stocks No No
Trade Ideas - Backtesting No No
Trade Ideas - Backtesting Adv No No
Short Locator No No
Order Liquidity Rebates No No
Research OverviewAlly InvesteToro
Research - Stocks Yes Yes
Research - ETFs Yes Yes
Research - Mutual Funds Yes No
Research - Pink Sheets / OTCBB Yes No
Research - Bonds No No
Screener - Stocks No No
Screener - ETFs Yes No
Screener - Mutual Funds No No
Screener - Bonds Yes No
Misc - Portfolio Allocation No No
Stock ResearchAlly InvesteToro
Stock Research - PDF Reports 2 0
Stock Research - Earnings Yes Yes
Stock Research - Insiders Yes Yes
Stock Research - Social Yes Yes
Stock Research - News Yes Yes
Stock Research - ESG No Yes
Stock Research - SEC Filings Yes Yes
ETF ResearchAlly InvesteToro
ETFs - Strategy Overview Yes Yes
ETF Fund Facts - Inception Date Yes No
ETF Fund Facts - Expense Ratio Yes No
ETF Fund Facts - Net Assets Yes No
ETF Fund Facts - Total Holdings Yes No
ETFs - Top 10 Holdings Yes No
ETFs - Sector Exposure No No
ETFs - Risk Analysis Yes No
ETFs - Ratings Yes Yes
ETFs - Morningstar StyleMap No No
ETFs - PDF Reports Yes No
Mutual Fund ResearchAlly InvesteToro
Mutual Funds - Strategy Overview Yes No
Mutual Funds - Performance Chart Yes No
Mutual Funds - Performance Analysis Yes No
Mutual Funds - Prospectus No No
Mutual Funds - 3rd Party Ratings Yes No
Mutual Funds - Fees Breakdown Yes No
Mutual Funds - Top 10 Holdings Yes No
Mutual Funds - Asset Allocation No No
Mutual Funds - Sector Allocation Yes No
Mutual Funds - Country Allocation No No
Mutual Funds - StyleMap No No
Options TradingAlly InvesteToro
Option Chains - Basic View Yes Yes
Option Chains - Strategy View Yes No
Option Chains - Streaming Yes No
Option Chains - Total Columns 8 0
Option Chains - Greeks 1 4
Option Chains - Quick Analysis Yes Yes
Option Analysis - P&L Charts Yes No
Option Probability Analysis Yes No
Option Probability Analysis Adv No No
Option Positions - Greeks Yes No
Option Positions - Greeks Streaming No No
Option Positions - Adv Analysis Yes No
Option Positions - Rolling Yes No
Option Positions - Grouping Yes No
BankingAlly InvesteToro
Bank (Member FDIC) Yes No
Checking Accounts Yes No
Savings Accounts Yes No
Credit Cards No No
Debit Cards Yes No
Mortgage Loans Yes No
Customer ServiceAlly InvesteToro
Phone Support (Prospect Customers) Yes No
Phone Support (Current Customers) Yes No
Email Support Yes Yes
Live Chat (Prospect Customers) Yes Yes
Live Chat (Current Customers) Yes Yes
24/7 Support Yes No
OverallAlly InvesteToro
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 3.5/5 Stars
Research 4/5 Stars 3/5 Stars
Education 4/5 Stars 2.5/5 Stars
Ease Of Use 4.5/5 Stars 4/5 Stars
Winner check_circle
Review Ally Invest Review eToro Review
  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSofi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

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Ally Invest vs eToro Comparison

Comparing brokers side by side is no easy task. For our 2023 annual broker review, we spent hundreds of hours assessing 17 brokerages to find the best online broker. Let's compare Ally Invest vs eToro.

Is Ally Invest or eToro better for beginners?

Ally Invest offers more comprehensive new investor education for beginner investors than eToro. Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while eToro offers investors access to Paper Trading, Videos and Education (Stocks).

What about Ally Invest vs eToro pricing?

Ally Invest and eToro charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Ally Invest, costing $0.50 per contract versus $0.00 per contract at eToro. For a complete commissions summary, see our best brokers for free stock trading guide.

Does Ally Invest or eToro offer a wider range of investment options?

Ally Invest offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds, Forex Trading and Advisor Services, while eToro offers investors access to Stock Trading, Fractional Shares and Options Trading. Neither have Futures Trading. Looking at Mutual Funds, eToro trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 4000 and eToro offering 0.

Which trading platform is better: Ally Invest or eToro?

To compare the trading platforms of Ally Invest and eToro, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Ally Invest offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Ally Invest to provide better mobile trading apps.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans are offered by Ally Invest while eToro offers neither of these. Neither have Credit Cards.

Is Ally Invest good?

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

Is eToro good?

Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

Ally Invest vs eToro Winner

Overall winner: Ally Invest

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Reink Media Group is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

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