Merrill Edge vs eToro 2025
In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
For those deciding between Merrill Edge and eToro, it's essential to consider the distinct investment options each platform offers. Merrill Edge shines with a more traditional approach, providing access to stock, margin, and options trading, as well as opportunities in mutual funds and OTC stocks. This makes it an appealing choice for investors interested in a diverse portfolio that can include retirement accounts such as traditional and Roth IRAs. In contrast, eToro steps into a more modern trading scene by offering features like fractional shares and cryptocurrency trading, catering to investors eager to explore newer markets like digital currencies. Stocks and options are also available on eToro, yet the absence of certain traditional investments gives Merrill Edge a broader appeal to conventional investors.
Delving into specific offerings, Merrill Edge allows for stock trading with margin, and it extends its services to include mutual funds and options trading. However, it does not support fractional shares or cryptocurrency trading, favoring more conventional investment routes including advisor services. eToro, on the other hand, does not offer margin trading or mutual funds but caters to enthusiasts of fractional shares and cryptocurrency, boasting a selection of 26 coins. These choices underline eToro's commitment to accessible and innovative financial markets, despite the absence of traditional IRA accounts and advisory services.
The ratings and rankings tell a compelling story regarding the range of investments. Merrill Edge garners an impressive 4.5 stars and ranks #7 out of 14 brokers, showcasing its comprehensive investment offerings and solid performance in traditional markets. eToro, rated at 2.5 stars and positioned at #14 in the same ranking, appeals to those drawn to innovative markets, despite a more limited range of investments in traditional asset classes. These distinctions highlight Merrill Edge's strength in conventional trading avenues and eToro's niche in modern, emerging investment opportunities.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | No |
Fractional Shares | No | Yes |
OTC Stocks | Yes | No |
Mutual Funds | Yes | No |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | Yes |
Crypto Trading - Total Coins | 0 | 26 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When comparing Merrill Edge and eToro for their trading platforms and tools, Merrill Edge emerges as the more comprehensive choice, earning a 4-star rating compared to eToro's 2.5 stars. Both brokers offer browser-based trading platforms, but Merrill Edge provides a greater variety of features and tools for traders. These include capabilities like adjusting open orders directly on a stock chart, displaying historical trades and corporate events, and setting custom date ranges on charts. Additionally, Merrill Edge ranks higher at #6 among 14 brokers reviewed by StockBrokers.com, while eToro is positioned at #12.
Neither Merrill Edge nor eToro offers a downloadable trading platform for Windows or Mac, but both provide access via web browsers. Where they differ significantly is in their charting tools and capabilities. Merrill Edge offers 105 technical indicators and 23 drawing tools, allowing for detailed analysis, while eToro provides 46 technical indicators and 48 drawing tools. Moreover, Merrill Edge allows traders to add notes and index overlays to charts, show automated technical analysis, and edit up to eight customization fields when working with stock charts, features that eToro lacks in some areas.
For traders looking for specific tools like paper trading or creating a trading journal, eToro offers a paper trading option, whereas neither broker supports creating a trading journal or custom studies for charts. However, Merrill Edge's offering includes the ability to save multiple chart profiles, a feature also shared by eToro. Ultimately, Merrill Edge's extensive watch list options and charting features make it a preferable choice for traders seeking an advanced trading experience.
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | Yes |
Watch Lists - Total Fields | 285 | 7 |
Charting - Indicators / Studies | 105 | 46 |
Charting - Drawing Tools | 23 | 48 |
Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
When comparing Merrill Edge and eToro for their educational resources tailored for beginners and investors, Merrill Edge takes a more comprehensive approach. Merrill Edge provides a well-rounded suite of educational materials that span stocks, ETFs, options, mutual funds, and bonds. They enrich this offering with educational videos, webinars, and quizzes to engage their users actively. Although Merrill Edge lacks a feature for tracking learning progress and doesn't offer paper trading, its extensive educational content earns it a high rating of 4.5 stars in the investment community and ranks it as the 5th best among 14 brokers by StockBrokers.com.
On the other hand, eToro has a more limited educational scope. While it provides resources on stocks and educational videos, eToro falls short by not offering education on ETFs, options, mutual funds, or bonds. However, eToro presents an interactive feature through paper trading, which can be beneficial for beginners looking to practice without financial risk. Despite this, eToro's overall educational offerings only garner a 2.5-star rating, placing it at 14th out of 14 brokers as per StockBrokers.com rankings. While both platforms cater to different needs, Merrill Edge emerges as the more robust choice for comprehensive investor education.
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | No |
Education (Options) | Yes | No |
Education (Mutual Funds) | Yes | No |
Education (Bonds) | Yes | No |
Paper Trading | No | Yes |
Videos | Yes | Yes |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When choosing between Merrill Edge and eToro for their stock trading app capabilities, both platforms offer distinct advantages that cater to various trading preferences. Merrill Edge holds a slight edge in terms of overall ranking, securing the 6th spot out of 14 brokers compared to eToro's 11th place. Both brokers boast a solid rating of 4.5 stars for their app performance, making them reliable options for on-the-go trading. Notably, eToro excels with its vast selection of 103 technical studies for charting, which is considerably more than Merrill Edge's 34, appealing to traders who favor more in-depth analysis tools.
For mobile app availability, Merrill Edge and eToro both provide iPhone and Android apps, ensuring seamless access for users on these platforms, although neither offers apps for Apple Watch. After-hours trading is supported by Merrill Edge, while eToro stands out with its provision of videos on demand, offering users additional educational resources. Both apps support streaming quotes, stock alerts, and the ability to create custom watch lists, making them competitive choices for active traders looking to stay informed and organized.
Charting capabilities differ between the two, with Merrill Edge allowing charts to be viewed in landscape mode and supporting multiple time frames. In contrast, eToro does not offer landscape mode but compensates with after-hours charting. Additionally, both apps enable users to display stock comparisons directly on their charts, enhancing the analysis experience. Overall, each broker has unique strengths, allowing traders to select an app that best aligns with their personal trading strategies and preferences.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | No |
Stock Alerts | Yes | Yes |
Charting - After-Hours | No | Yes |
Charting - Technical Studies | 34 | 103 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When choosing between Merrill Edge and eToro for online brokerage services, it's essential to consider their fees and charges. Merrill Edge is particularly appealing for those who want to start investing without committing a substantial amount upfront, as it requires no minimum deposit and charges $0 for regular stock trades. On the other hand, eToro requires a minimum deposit of $50, but it also offers commission-free stock trades. However, if you plan on trading options, Merrill Edge charges $0.65 per contract, while eToro offers options trading at no additional charge.
For investors interested in margin trading, it's worth noting that Merrill Edge offers this option with varying fees depending on the balance, whereas eToro does not provide margin services. Both platforms have their unique advantages, with Merrill Edge offering free IRA accounts—although closing an IRA with them incurs a $49.95 fee—while eToro offers free options trading, which might be tempting for more experienced investors looking to diversify their portfolios.
Additionally, when it comes to transferring accounts, Merrill Edge stands out by not charging for either partial or full account transfers, whereas eToro imposes a $75 fee for each. Both platforms, however, do not charge for options exercise and assignment, making them equally attractive for options traders in this regard. Depending on your specific needs, Merrill Edge might be the better option for beginners with its low initial cost commitment and enticing benefits, whereas eToro may appeal to those seeking a diversified trading experience with no per-contract options fees.
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Minimum Deposit | $0.00 | $50.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.00 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | |
IRA Closure Fee | $49.95 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading capabilities, Merrill Edge and eToro both present a mix of features suitable for various traders. Both platforms provide streaming time and sales for stocks, allowing traders to watch price movements and trade volumes in real-time. However, neither of them offers streaming live TV, direct market routing, ladder trading, or trading hotkeys for swift trade entries, which might be a consideration for those seeking high-frequency trading features.
Merrill Edge has the edge with its inclusion of level 2 quotes, which can be beneficial for investors seeking a deeper view of market depth. Additionally, it provides basic strategy backtesting, allowing traders to test strategies with historical data, although it does not extend to advanced backtesting. On the other hand, eToro lacks these features but focuses on social trading, which might attract traders interested in mimicking successful investors' trades. Neither platform supports a short locator tool for accessing stock availability nor offers order liquidity rebates, limiting certain advanced trading strategies.
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Streaming Time & Sales | Yes | Yes |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Merrill Edge clearly outshines eToro. Offering a comprehensive suite of research tools, Merrill Edge provides in-depth analysis and resources for stocks, ETFs, mutual funds, and bonds. The platform also includes portfolio allocation insights and numerous downloadable PDF reports to assist traders in making informed decisions. eToro, although equipped with some modern features like social media sentiment data and ESG research, falls short in several aspects and is mainly geared towards stocks and ETFs, lacking extensive data on other asset classes.
Merrill Edge provides a holistic market research experience, with a variety of resources to cater to diverse investor needs. Investors can access detailed research reports and screeners for a range of investment types, from stocks and ETFs to bonds and mutual funds. The ability to analyze portfolio allocation by asset class adds another layer of depth to its offerings, making it a powerful tool for traditional investors. In contrast, while eToro offers innovative tools such as real-time social media sentiment analysis, it does not support research for mutual funds or bonds and lacks downloadable reports, limiting its utility for comprehensive portfolio management.
Adding to its strong market research offerings, Merrill Edge is ranked #5 out of 14 brokers, with a full 5-star rating for market research capabilities according to StockBrokers.com. eToro, on the other hand, ranks last at #14, with a 1.5-star rating. This disparity underscores Merrill Edge's leadership in market research, providing users with extensive resources and tools to guide their investment journey, rather than the niche approach adopted by eToro.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | No |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | No |
Research - Mutual Funds | Yes | No |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | No |
Screener - Bonds | Yes | No |
Research |
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When it comes to banking features, Merrill Edge stands out significantly compared to eToro. Merrill Edge offers a range of banking services including checking accounts, savings accounts, debit cards, and credit cards, making it a versatile choice for those looking to consolidate their financial services with one provider. Additionally, Merrill Edge provides access to mortgage loans and certificates of deposit (CDs), further expanding its suite of banking capabilities. On the other hand, eToro exclusively focuses on online trading and investment and does not offer any traditional banking services like checking or savings accounts, nor do they provide debit or credit cards, mortgage loans, or CDs. This positions Merrill Edge as a more comprehensive platform for users seeking both investment opportunities and full-service banking solutions, whereas eToro caters to those solely interested in trading and investing.
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Checking Accounts | Yes | No |
Savings Accounts | Yes | No |
Debit Cards | Yes | No |
Credit Cards | Yes | No |
Mortgage Loans | Yes | No |
CDs | Yes | No |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Merrill Edge is better than eToro. Merrill Edge finished with an overall score of 92.7%, while eToro finished with a score of 66.1%.
Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.
Merrill Edge does not offer crypto trading and provides zero coins for trading, while eToro supports cryptocurrency trading with access to 26 different coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Merrill Edge offers both traditional and Roth IRA accounts with no annual fees, although there is a $49.95 closure fee. In contrast, eToro does not provide IRA account options.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Merrill Edge | eToro | |
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Overall |
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Range of Investments |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | eToro Review |
Broker Screenshots | Merrill Edge | eToro | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Merrill Edge | eToro | |
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Minimum Deposit | $0.00 | $50.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | N/A | |
Mutual Fund Trade Fee | Varies | N/A | |
Options (Per Contract) | $0.65 | $0.00 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $29.95 | $0 |
Margin Rates | Merrill Edge | eToro | |
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Margin Rate Under $25,000 | Varies | Not offered | |
Margin Rate $25,000 to $49,999.99 | Varies | Not offered | |
Margin Rate $50,000 to $99,999.99 | Varies | Not offered | |
Margin Rate $100,000 to $249,999.99 | Varies | Not offered | |
Margin Rate $250,000 to $499,999.99 | Varies | Not offered | |
Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
Margin Rate Above $1,000,000 | Varies | Not offered |
Account Fees | Merrill Edge | eToro | |
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IRA Annual Fee | $0.00 | ||
IRA Closure Fee | $49.95 | ||
Account Transfer Out (Partial) | $0.00 | $75.00 | |
Account Transfer Out (Full) | $0.00 | $75.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Merrill Edge | eToro | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | No | |
Fractional Shares | No | Yes | |
OTC Stocks | Yes | No | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 0 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | Yes | |
Crypto Trading - Total Coins | 0 | 26 | |
Mutual Funds (No Load) | 2952 | 0 | |
Mutual Funds (Total) | 3466 | 0 | |
Bonds (US Treasury) | Yes | No | |
Bonds (Corporate) | Yes | No | |
Bonds (Municipal) | Yes | No | |
Traditional IRAs | Yes | No | |
Roth IRAs | Yes | No | |
Advisor Services | Yes | No | |
International Countries (Stocks) | 0 | 0 |
Order Types | Merrill Edge | eToro | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | No | |
Order Type - After Hours | Yes | No | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | Yes | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | No |
Beginners | Merrill Edge | eToro | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | No | |
Education (Options) | Yes | No | |
Education (Mutual Funds) | Yes | No | |
Education (Bonds) | Yes | No | |
Education (Retirement) | Yes | No | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | No | |
Paper Trading | No | Yes | |
Videos | Yes | Yes | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | No | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Merrill Edge | eToro | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | No | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | No | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | Yes |
Stock App Features | Merrill Edge | eToro | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | Yes | |
Stock Alerts | Yes | Yes | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | Yes | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Merrill Edge | eToro | |
---|---|---|---|
Charting - After-Hours | No | Yes | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 34 | 103 | |
Charting - Study Customizations | Yes | Yes | |
Charting - Stock Comparisons | Yes | Yes |
Trading Platforms | Merrill Edge | eToro | |
---|---|---|---|
Active Trading Platform | Merrill Edge Market Pro | N/A | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | Yes | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 285 | 7 |
Stock Chart Features | Merrill Edge | eToro | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 105 | 46 | |
Charting - Drawing Tools | 23 | 48 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | No | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 8 | 5 | |
Charting - Custom Studies | No | No |
Day Trading | Merrill Edge | eToro | |
---|---|---|---|
Streaming Time & Sales | Yes | Yes | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | No | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Merrill Edge | eToro | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | No | |
Research - Pink Sheets / OTCBB | Yes | No | |
Research - Bonds | Yes | No | |
Screener - Stocks | Yes | No | |
Screener - ETFs | Yes | No | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | No | |
Misc - Portfolio Allocation | Yes | No |
Stock Research | Merrill Edge | eToro | |
---|---|---|---|
Stock Research - PDF Reports | 3 | 0 | |
Stock Research - Earnings | Yes | Yes | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | No | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | Yes | |
Stock Research - SEC Filings | Yes | Yes |
ETF Research | Merrill Edge | eToro | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | No | |
ETF Fund Facts - Net Assets | Yes | No | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | No | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Merrill Edge | eToro | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | No | |
Mutual Funds - Performance Chart | Yes | No | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | No | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | No | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | No | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Merrill Edge | eToro | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | No | |
Option Chains - Streaming | Yes | No | |
Option Chains - Total Columns | 68 | 0 | |
Option Chains - Greeks | 5 | 4 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | No | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | No | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | No |
Banking | Merrill Edge | eToro | |
---|---|---|---|
Bank (Member FDIC) | Yes | No | |
Checking Accounts | Yes | No | |
Savings Accounts | Yes | No | |
Credit Cards | Yes | No | |
Debit Cards | Yes | No | |
Mortgage Loans | Yes | No |
Customer Service | Merrill Edge | eToro | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | No | |
Phone Support (Current Customers) | Yes | No | |
Email Support | No | Yes | |
Live Chat (Prospect Customers) | Yes | Yes | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | No |
Overall | Merrill Edge | eToro | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | eToro Review |