Written by StockBrokers.com
In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
For those deciding between Merrill Edge and eToro, it's essential to consider the distinct investment options each platform offers. Merrill Edge shines with a more traditional approach, providing access to stock, margin, and options trading, as well as opportunities in mutual funds and OTC stocks. This makes it an appealing choice for investors interested in a diverse portfolio that can include retirement accounts such as traditional and Roth IRAs. In contrast, eToro steps into a more modern trading scene by offering features like fractional shares and cryptocurrency trading, catering to investors eager to explore newer markets like digital currencies. Stocks and options are also available on eToro, yet the absence of certain traditional investments gives Merrill Edge a broader appeal to conventional investors.
Delving into specific offerings, Merrill Edge allows for stock trading with margin, and it extends its services to include mutual funds and options trading. However, it does not support fractional shares or cryptocurrency trading, favoring more conventional investment routes including advisor services. eToro, on the other hand, does not offer margin trading or mutual funds but caters to enthusiasts of fractional shares and cryptocurrency, boasting a selection of 26 coins. These choices underline eToro's commitment to accessible and innovative financial markets, despite the absence of traditional IRA accounts and advisory services.
The ratings and rankings tell a compelling story regarding the range of investments. Merrill Edge garners an impressive 4.5 stars and ranks #7 out of 14 brokers, showcasing its comprehensive investment offerings and solid performance in traditional markets. eToro, rated at 2.5 stars and positioned at #14 in the same ranking, appeals to those drawn to innovative markets, despite a more limited range of investments in traditional asset classes. These distinctions highlight Merrill Edge's strength in conventional trading avenues and eToro's niche in modern, emerging investment opportunities.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | No |
| Fractional Shares (Stocks) | No | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | Yes |
| Crypto Trading - Total Coins | 0 | 26 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
For those seeking a comprehensive trading platform, Merrill Edge boasts a commendable array of features that may better suit seasoned traders. Offering 105 technical indicators, the ability to adjust open orders directly on a stock chart, and options to display corporate events, Merrill Edge provides detailed insights and advanced customization. In comparison, eToro, while user-friendly and offering features like paper trading and 48 drawing tools, doesn't deliver the same depth in terms of technical indicators or chart customization options. Merrill Edge receives a higher rating of 4 stars compared to eToro's 2.5 stars, according to StockBrokers.com rankings.
Both Merrill Edge and eToro provide a browser-based trading platform, catering to traders who prefer not to download software to their devices. However, only eToro offers a paper trading feature, which is beneficial for beginners looking to practice before investing real money. When it comes to watch lists, Merrill Edge takes the lead with 285 customizable fields, significantly more than eToro's 7 options. This allows Merrill Edge users to maintain comprehensive watch lists tailored to their specific trading preferences.
Charting capabilities are another area where these platforms differ. Merrill Edge grants traders the ability to add notes, display historical trades, and show automated technical analyses directly on the chart, while eToro lacks these capabilities. Furthermore, Merrill Edge provides more customization fields for technical studies like the SMA, offering 8 fields against eToro's 5. Both platforms, however, allow saving multiple chart profiles, a feature that supports traders managing diverse portfolios. Overall, while eToro offers a solid starting point for less experienced traders, Merrill Edge delivers advanced toolsets that cater to those seeking more in-depth trading features.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | Yes |
| Watch Lists - Total Fields | 285 | 7 |
| Charting - Indicators / Studies | 105 | 46 |
| Charting - Drawing Tools | 23 | 48 |
| Platforms & Tools |
|
|
Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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When comparing Merrill Edge and eToro for their educational resources tailored for beginners and investors, Merrill Edge takes a more comprehensive approach. Merrill Edge provides a well-rounded suite of educational materials that span stocks, ETFs, options, mutual funds, and bonds. They enrich this offering with educational videos, webinars, and quizzes to engage their users actively. Although Merrill Edge lacks a feature for tracking learning progress and doesn't offer paper trading, its extensive educational content earns it a high rating of 4.5 stars in the investment community and ranks it as the 5th best among 14 brokers by StockBrokers.com.
On the other hand, eToro has a more limited educational scope. While it provides resources on stocks and educational videos, eToro falls short by not offering education on ETFs, options, mutual funds, or bonds. However, eToro presents an interactive feature through paper trading, which can be beneficial for beginners looking to practice without financial risk. Despite this, eToro's overall educational offerings only garner a 2.5-star rating, placing it at 14th out of 14 brokers as per StockBrokers.com rankings. While both platforms cater to different needs, Merrill Edge emerges as the more robust choice for comprehensive investor education.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Fixed Income) | Yes | No |
| Paper Trading | No | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When choosing between Merrill Edge and eToro for their stock trading app capabilities, both platforms offer distinct advantages that cater to various trading preferences. Merrill Edge holds a slight edge in terms of overall ranking, securing the 6th spot out of 14 brokers compared to eToro's 11th place. Both brokers boast a solid rating of 4.5 stars for their app performance, making them reliable options for on-the-go trading. Notably, eToro excels with its vast selection of 103 technical studies for charting, which is considerably more than Merrill Edge's 34, appealing to traders who favor more in-depth analysis tools.
For mobile app availability, Merrill Edge and eToro both provide iPhone and Android apps, ensuring seamless access for users on these platforms, although neither offers apps for Apple Watch. After-hours trading is supported by Merrill Edge, while eToro stands out with its provision of videos on demand, offering users additional educational resources. Both apps support streaming quotes, stock alerts, and the ability to create custom watch lists, making them competitive choices for active traders looking to stay informed and organized.
Charting capabilities differ between the two, with Merrill Edge allowing charts to be viewed in landscape mode and supporting multiple time frames. In contrast, eToro does not offer landscape mode but compensates with after-hours charting. Additionally, both apps enable users to display stock comparisons directly on their charts, enhancing the analysis experience. Overall, each broker has unique strengths, allowing traders to select an app that best aligns with their personal trading strategies and preferences.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | No | Yes |
| Charting - Technical Studies | 34 | 103 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When choosing between Merrill Edge and eToro for online brokerage services, it's essential to consider their fees and charges. Merrill Edge is particularly appealing for those who want to start investing without committing a substantial amount upfront, as it requires no minimum deposit and charges $0 for regular stock trades. On the other hand, eToro requires a minimum deposit of $50, but it also offers commission-free stock trades. However, if you plan on trading options, Merrill Edge charges $0.65 per contract, while eToro offers options trading at no additional charge.
For investors interested in margin trading, it's worth noting that Merrill Edge offers this option with varying fees depending on the balance, whereas eToro does not provide margin services. Both platforms have their unique advantages, with Merrill Edge offering free IRA accounts—although closing an IRA with them incurs a $49.95 fee—while eToro offers free options trading, which might be tempting for more experienced investors looking to diversify their portfolios.
Additionally, when it comes to transferring accounts, Merrill Edge stands out by not charging for either partial or full account transfers, whereas eToro imposes a $75 fee for each. Both platforms, however, do not charge for options exercise and assignment, making them equally attractive for options traders in this regard. Depending on your specific needs, Merrill Edge might be the better option for beginners with its low initial cost commitment and enticing benefits, whereas eToro may appeal to those seeking a diversified trading experience with no per-contract options fees.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $49.95 |
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When evaluating Merrill Edge and eToro for day trading, both platforms provide streaming time and sales for stocks, ensuring traders have access to real-time data. However, neither offers streaming live TV, direct market routing, or ladder trading, potentially limiting the depth of analysis some traders might seek. Furthermore, traders who prefer using keyboard hotkeys for quick trade entry will find these features absent on both platforms.
Where Merrill Edge distinguishes itself is in offering level 2 quotes and basic strategy backtesting, providing traders with more detailed market insights and a tool to test their strategies on past market data. In contrast, eToro doesn't provide these features, which might be a consideration for those who rely on detailed market depth and testing capabilities in their trading routine. Despite these differences, neither platform offers a short locator tool for real-time share availability or advanced strategy backtesting, thus keeping certain advanced trading features out of reach for users on both platforms.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | Yes | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
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When it comes to market research capabilities, Merrill Edge clearly outshines eToro. Offering a comprehensive suite of research tools, Merrill Edge provides in-depth analysis and resources for stocks, ETFs, mutual funds, and bonds. The platform also includes portfolio allocation insights and numerous downloadable PDF reports to assist traders in making informed decisions. eToro, although equipped with some modern features like social media sentiment data and ESG research, falls short in several aspects and is mainly geared towards stocks and ETFs, lacking extensive data on other asset classes.
Merrill Edge provides a holistic market research experience, with a variety of resources to cater to diverse investor needs. Investors can access detailed research reports and screeners for a range of investment types, from stocks and ETFs to bonds and mutual funds. The ability to analyze portfolio allocation by asset class adds another layer of depth to its offerings, making it a powerful tool for traditional investors. In contrast, while eToro offers innovative tools such as real-time social media sentiment analysis, it does not support research for mutual funds or bonds and lacks downloadable reports, limiting its utility for comprehensive portfolio management.
Adding to its strong market research offerings, Merrill Edge is ranked #5 out of 14 brokers, with a full 5-star rating for market research capabilities according to StockBrokers.com. eToro, on the other hand, ranks last at #14, with a 1.5-star rating. This disparity underscores Merrill Edge's leadership in market research, providing users with extensive resources and tools to guide their investment journey, rather than the niche approach adopted by eToro.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Fixed Income | Yes | No |
| Screener - Fixed Income | Yes | No |
| Research |
|
|
When comparing the banking capabilities of Merrill Edge and eToro, Merrill Edge clearly stands out as it provides a comprehensive range of traditional banking services. Merrill Edge offers checking and savings accounts, giving users a versatile option to manage their finances with ease. In addition, they provide access to debit and credit cards, allowing for convenient transactions and credit building. For those interested in home ownership, Merrill Edge also offers mortgage loans, adding another layer of financial support. Furthermore, they provide Certificates of Deposit (CDs), which can be an attractive option for those looking for a secure investment with fixed returns. On the other hand, eToro does not offer checking accounts, savings accounts, debit or credit cards, or mortgage loans, and also does not feature CDs. This makes Merrill Edge a more comprehensive choice for individuals seeking a full range of banking services alongside their online trading options.
| Feature |
Merrill Edge
|
eToro
|
|---|---|---|
| Checking Accounts | Yes | |
| Savings Accounts | Yes | |
| Debit Cards | Yes | |
| Credit Cards | Yes | |
| Mortgage Loans | Yes | |
| Brokerage CDs | Yes | No |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Merrill Edge is better than eToro. Merrill Edge finished with an overall score of 92.7%, while eToro finished with a score of 66.1%.
Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.
Merrill Edge does not offer crypto trading and provides zero coins for trading, while eToro supports cryptocurrency trading with access to 26 different coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Merrill Edge offers both traditional and Roth IRA accounts with no annual fees, although there is a $49.95 closure fee. In contrast, eToro does not provide IRA account options.
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0 of 5| Overall Rating | Merrill Edge | eToro | |
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| Review | Merrill Edge Review | eToro Review |
| Broker Screenshots | Merrill Edge | eToro | |
|---|---|---|---|
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| Trading Fees | Merrill Edge | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | N/A | N/A | |
| Mutual Fund Trade Fee | Varies | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $29.95 | $0 |
| Margin Rates | Merrill Edge | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | Varies | Not offered | |
| Margin Rate $25,000 to $49,999.99 | Varies | Not offered | |
| Margin Rate $50,000 to $99,999.99 | Varies | Not offered | |
| Margin Rate $100,000 to $249,999.99 | Varies | Not offered | |
| Margin Rate $250,000 to $499,999.99 | Varies | Not offered | |
| Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
| Margin Rate Above $1,000,000 | Varies | Not offered |
| Account Fees | Merrill Edge | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $49.95 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $0.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Merrill Edge | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | No | |
| Fractional Shares (Stocks) | No | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | Yes | |
| Crypto Trading - Total Coins | 0 | 26 | |
| Fixed Income (Treasurys) | Yes | No | |
| Fixed Income (Corporate Bonds) | Yes | No | |
| Fixed Income (Municipal Bonds) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Merrill Edge | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Merrill Edge | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Fixed Income) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | Yes | No |
| Stock Trading Apps | Merrill Edge | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | Yes |
| Stock App Features | Merrill Edge | eToro | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Merrill Edge | eToro | |
|---|---|---|---|
| Charting - After-Hours | No | Yes | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 34 | 103 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | Merrill Edge | eToro | |
|---|---|---|---|
| Active Trading Platform | Merrill Edge Market Pro | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 285 | 7 |
| Stock Chart Features | Merrill Edge | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 105 | 46 | |
| Charting - Drawing Tools | 23 | 48 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | Yes | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | Merrill Edge | eToro | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | No | No | |
| Trade Hot Keys | No | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | Yes | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No |
| Research Overview | Merrill Edge | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Fixed Income | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Fixed Income | Yes | No | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | Merrill Edge | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 3 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | No | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | Merrill Edge | eToro | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Total Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Merrill Edge | eToro | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Merrill Edge | eToro | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 4 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Merrill Edge | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | ||
| Checking Accounts | Yes | ||
| Savings Accounts | Yes | ||
| Credit Cards | Yes | ||
| Debit Cards | Yes | ||
| Mortgage Loans | Yes |
| Customer Service | Merrill Edge | eToro | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | No | Yes | |
| Live Chat (Prospect Customers) | Yes | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Merrill Edge | eToro | |
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| Winner | check_circle | ||
| Review | Merrill Edge Review | eToro Review |
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