Best Brokerage Firms for High Net Worth Individuals for 2025

Philanthropic services: For those looking to take their legacy and philanthropy further, Fidelity Philanthropic Consulting offers personalized guidance to align charitable contributions with personal values and long-term financial goals. In my view, Fidelity goes above and beyond with solutions designed to preserve wealth for generations. Its custom wealth management services ensure a seamless transition of assets, keeping investors in control of their financial legacy in an intentional way.

Fixed-income offerings: Fidelity's fixed-income offerings are also among the most comprehensive in the industry, with access to brokerage CDs, corporate bonds, municipal bonds, and U.S. Treasuries. High-net-worth investors will appreciate tools like auto CD laddering for portfolio diversification and the ability to participate in Treasury auctions and secondary market trading which are all accessible online for seamless management.

Tax management: White-glove service is a given at this level, and Fidelity delivers with a dedicated team of highly trained specialists. But it’s the little things that stand out, like the ability to adjust tax lots directly on the platform or move assets seamlessly between accounts. Managing wealth at this level can be complex, but Fidelity makes sure it stays effortless. Discover more about its overall offering at my Fidelity review.

Premium services: For self-directed investors, the key differentiator is Merrill’s Premium Elite Services. You get a dedicated, highly trained senior representative assigned to your household. This is someone who knows the markets, can assist with complex trades, and ensures you skip the wait times for any customer service needs. In the world of self-directed investing, this level of personalized support is rare, and it makes a difference.

Preferred Rewards: Then there’s Merrill’s Preferred Rewards and Preferred Deposit programs, which unlock serious perks for high-net-worth investors. This means higher interest rates on deposits, lower borrowing rates, and access to their Preferred Deposit program, which offers a competitive 3.67% APY (as of February 6th, 2005) on cash balances of $100,000 or more. Need even more flexibility? Merrill also provides access to institutional-grade floating-rate money market funds, which can be a smart option for liquid assets, though they come with a bit more risk. Learn more by reading my Merrill Edge review.

Charitable giving: For charitable giving, Schwab’s donor-advised fund offers a tax-smart way to support causes now or in the future. These accounts are designed for donating highly appreciated assets while maximizing tax benefits. But what really sets Schwab apart is Schwab Personal Trust Services, which provides expert investment management, administration, and dedicated client support to help safeguard and manage your wealth.

Intelligent Portfolios: One of Schwab’s unique offerings is its Intelligent Portfolios Premium, a robo-advisor service providing unlimited access to Certified Financial Planners (CFPs) for a low $30 monthly fee (and a one-time $300 planning cost). This is a competitive option compared to independent CFPs, who can charge upwards of $250 per hour. Schwab's broad suite of financial services also includes a wide range of account types, from IRAs (check out our Charles Schwab IRA review) and 529 plans to estate accounts, ensuring that all investors' needs are covered.

Schwab also offers various other products offering high-net-worth support, trust accounts, tax lot optimization, and estate planning resources. Read my Charles Schwab review to learn more.