Charles Schwab vs Ally Invest 2025
In this head to head comparison of Charles Schwab vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Charles Schwab vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing Charles Schwab and Ally Invest, it's clear that both online brokers offer a comprehensive suite of investment options, though Charles Schwab edges out slightly ahead in terms of the overall range. Schwab is rated 5 stars for its Range of Investments and ranks second among 14 brokers according to StockBrokers.com, while Ally Invest holds a rating of 4.5 stars and ranks eighth in the same category. Both platforms are solid choices for traders, but Schwab's broader selection and higher industry ranking make it a standout contender.
Charles Schwab and Ally Invest both offer stock, margin, and options trading to cater to a diverse range of investment strategies. Additionally, they provide access to mutual funds and OTC stocks, giving investors broad opportunities to diversify their portfolios. However, a notable difference is found in fractional shares trading, which is available at Charles Schwab but not offered by Ally Invest. This feature can be particularly beneficial for investors who wish to purchase partial shares, especially for higher-priced stocks.
While neither platform provides cryptocurrency trading, Charles Schwab offers forex and futures trading options to its clients, expanding possibilities for investors looking into those markets. Ally Invest, in contrast, does not provide forex or futures trading. Both brokers maintain traditional and Roth IRA accounts and offer advisor services, ensuring clients have access to financial guidance and retirement planning options. Overall, the decision between Charles Schwab and Ally Invest may come down to whether specialized trading options like forex or futures are essential to your investment strategy.
Feature |
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Stock Trading | Yes | Yes |
Account Feature - Margin Trading | Yes | Yes |
Fractional Shares (Stocks) | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | Yes | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When considering the overall excellence of trading platforms and tools, Charles Schwab clearly stands out as a top choice, earning a perfect 5-star rating from industry reviewers. It boasts the highest ranking according to StockBrokers.com, coming in at #1 out of 14 brokers. On the other hand, Ally Invest manages a respectable but lesser rating of 3 stars, placing it at #10 in the same review. This summary of comparative value guides users towards Charles Schwab for a more versatile and feature-rich trading experience.
Charles Schwab offers more advanced platforms, including both Windows and Mac desktop software, enhancing functionality for serious traders. An important differentiator is Schwab's browser-based platform, which includes paper trading capabilities—helpful for practicing without financial risk—along with a trading journal. In contrast, Ally Invest only provides a browser-based platform without paper trading and a trading journal, making it less suitable for experimental trading or strategy development. Other features such as adjusting open orders directly on stock charts are supported by Schwab but missing in Ally's offering.
For charting and technical analysis, Charles Schwab provides traders with 374 technical indicators and 24 drawing tools. It allows for comprehensive customization and note-taking, along with the display of historical trades and corporate events on charts, and the ability to create custom studies and set custom date ranges—all of which enrich analysis depth. Ally Invest, offering 120 indicators and 36 drawing tools, allows for basic technical analysis but falls short in advanced features such as displaying historical trades or corporate events on charts. Both brokers enable saving multiple chart profiles and can show automated technical analysis, but overall, Charles Schwab's extensive suite of tools and customization offers a superior trading environment.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | Yes | No |
Watch Lists - Total Fields | 580 | 10 |
Charting - Indicators / Studies | 374 | 120 |
Charting - Drawing Tools | 24 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
When it comes to beginner-friendly investment education, both Charles Schwab and Ally Invest have strong offerings. Charles Schwab excels with an expansive range of resources, including in-depth education on stocks, ETFs, options, mutual funds, and bonds. It also provides advantageous tools like paper trading, allowing users to practice without financial risk. Additionally, Charles Schwab offers a comprehensive suite of educational videos, webinars, and quizzes that help solidify learning. Schwab even allows you to track your education progress, making it easy to build up your investment confidence. All these features contribute to its perfect 5-star educational rating and ranking as the number one educational resource according to StockBrokers.com.
Ally Invest also covers a broad spectrum of financial topics, including stocks, ETFs, options, mutual funds, and bonds, aimed at supporting beginner investors. However, it lacks some of the learning tools that Charles Schwab provides, such as paper trading, educational videos, and quizzes. Despite these limitations, Ally Invest still offers quality educational materials and holds a respectable 4-star rating. Ranked seventh by StockBrokers.com, Ally Invest remains a solid choice for those starting their investment journey who might prioritize its other platform features.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Fixed Income) | Yes | Yes |
Paper Trading | Yes | No |
Videos | Yes | No |
Webinars | Yes | |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing the stock trading app capabilities of Charles Schwab and Ally Invest, the clear winner is Charles Schwab. Garnering a 5-star rating and ranking as the top app among 14 brokers by StockBrokers.com, Schwab offers a comprehensive mobile trading experience. In contrast, Ally Invest, while still reliable with a 4-star rating, ranks 13th, revealing room for improvement. Schwab surpasses Ally in several key areas, including offering streaming quotes and live TV, more customizable features, and a wider array of technical studies for charting.
Both Charles Schwab and Ally Invest provide mobile apps for iPhone and Android users, ensuring accessibility for a wide range of traders. While both brokers support mobile options trading and the creation of custom watch lists, Schwab extends its capabilities by offering an Apple Watch app, which is not available with Ally Invest. Furthermore, Schwab provides mobile after-hours stock trading, enhancing the flexibility for on-the-go traders. However, it's important to note that neither platform supports after-hours charting.
Charles Schwab's app excels in providing streaming services, such as live TV and videos on demand, which Ally Invest lacks. Schwab users can also benefit from stock alerts and the ability to customize watch list columns, offering a more tailored experience. The sophisticated charting features in Schwab's app, including charting in landscape mode and the ability to display stock comparisons, make it a standout choice. In stark contrast, Ally Invest falls short in these areas, offering no technical studies for charting and limited customizability in its app features.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | No | No |
Charting - Technical Studies | 373 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When choosing between Charles Schwab and Ally Invest, both platforms excel with zero minimum deposits and commission-free stock trades, making them accessible for investors of all levels. However, Ally Invest offers a slightly lower price for options contracts at $0.50 per contract compared to Schwab's $0.65. For margin balances, Ally Invest is also more attractive with lower rates than Schwab across various balance thresholds. On the flip side, Schwab has no closure fees for IRAs while Ally Invest charges $25, which might influence the decision for those planning on opening such accounts.
Charles Schwab and Ally Invest both provide cost-effective trading solutions with no minimum deposit required and free regular stock trades. Options traders might appreciate Ally's lower options contract fee of $0.50 over Schwab’s $0.65. While the platforms offer competitive pricing structures, their approach to fees on margined accounts differs, with Ally listing generally lower rates, especially notable in the $50,000 to $99,999 range where Ally’s rate is 12% compared to Schwab’s 12.125%.
For transferring accounts, both brokers impose a $50 fee for full transfers; however, Schwab waives fees for partial transfers while Ally charges $50. Additionally, both platforms offer free options exercise and assignment services. Investors should weigh these nuanced differences in fees, especially for margin trading and account closures, when determining the best fit based on their trading habits and financial strategy.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When diving into the world of day trading, choosing the right online broker is crucial, and Charles Schwab and Ally Invest both present distinct offerings. Charles Schwab emerges as a comprehensive platform, featuring advanced tools such as streaming time and sales data for stocks, as well as streaming live TV. This enhances the trader's ability to make informed decisions by providing real-time information. In addition, Charles Schwab allows for direct market routing, ladder trading, and trading using hotkeys, all pivotal for executing trades efficiently. Its provision of level 2 quotes also aids in better understanding market depth, whereas its strategy backtesting capabilities, both basic and advanced, assist traders in refining their trading strategies. Moreover, Charles Schwab offers a short locator tool, essential for those involved in short selling, highlighting its commitment to equipping traders with a diverse range of features.
On the other hand, Ally Invest holds a more streamlined approach, as it doesn't offer features like streaming time and sales, live TV, or direct market routing, positioning it as a simpler option for those who might not need the complex tools available at Charles Schwab. While both brokers do not offer order liquidity rebates, the absence of advanced trading tools in Ally Invest could be considered a drawback for active day traders seeking comprehensive features. Therefore, traders who prioritize an extensive suite of tools may find Charles Schwab more aligned with their trading needs, while Ally Invest could suit those preferring a more straightforward trading experience. Thus, selecting between the two largely depends on the trader's individual requirements and experience level.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | Yes | No |
Direct Market Routing - Equities | Yes | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | Yes | No |
Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Charles Schwab stands out as the top choice for investors who seek a comprehensive array of tools and resources. With an impressive five-star rating and securing the number one spot out of 14 brokers as ranked by StockBrokers.com, Charles Schwab provides extensive research options across various asset classes, including stocks, ETFs, mutual funds, and bonds. On the other hand, Ally Invest, while offering solid research capabilities, holds a 3.5-star rating and ranks eighth among the same group of brokers, indicating respectable but less extensive research offerings compared to Schwab.
Both Charles Schwab and Ally Invest provide research options for stocks, ETFs, mutual funds, and pink sheet/OTCBB securities. Furthermore, both platforms support bond research and offer features like portfolio allocation by asset class and social media sentiment data for stock analysis. Charles Schwab, however, has a distinct edge with its focus on ESG (Environmental, Social, and Governance) research, which Ally Invest does not currently offer. Additionally, Schwab provides its users with seven downloadable PDF research reports for stocks and downloadable reports for ETFs and mutual funds, features Ally Invest lacks.
In terms of screeners for trade ideas, Charles Schwab once again leads with offerings for stocks, ETFs, mutual funds, and bonds. Ally Invest matches these capabilities except for mutual fund screeners, where its options are more limited. Investors who prioritize in-depth research materials and a comprehensive range of analytical tools may find Charles Schwab to be the preferable choice, while Ally Invest can still serve as a solid option for those requiring fundamental research without the need for extensive downloadable reports. Overall, both brokers offer valuable research tools, but Charles Schwab clearly excels in providing a wider spectrum of in-depth resources.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Fixed Income | Yes | Yes |
Screener - Fixed Income | Yes | Yes |
Research |
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When it comes to banking capabilities, both Charles Schwab and Ally Invest offer a comprehensive range of services catering to various needs. Customers of Charles Schwab and Ally Invest can enjoy checking and savings accounts, complete with debit cards for everyday transactions. Both platforms extend their services by providing credit cards and mortgage loans, making financial flexibility a priority. Additionally, those looking to grow their savings can take advantage of Certificates of Deposit (CDs) from both brokers. Overall, Charles Schwab and Ally Invest offer similar expansive banking features, catering well to diverse financial needs.
Feature |
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Checking Accounts | Yes | Yes |
Savings Accounts | Yes | Yes |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | Yes |
Brokerage CDs | Yes | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Charles Schwab is better than Ally Invest. Charles Schwab finished with an overall score of 99.2%, while Ally Invest finished with a score of 80.1%.
With the addition of TD Ameritrade's thinkorswim platforms and the enhancement of several features, Schwab is now a vigorous competitor with thought-provoking research and commentary and a client experience to fit any preference.
Both Charles Schwab and Ally Invest currently do not offer cryptocurrency trading, meaning neither platform provides access to any coins for crypto trading enthusiasts.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
When comparing Charles Schwab and Ally Invest for IRA offerings, both firms provide Traditional and Roth IRA accounts with no annual fees; however, Charles Schwab stands out by charging no closure fee for their IRA accounts, whereas Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Charles Schwab | Ally Invest | |
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Overall |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Charles Schwab Review | Ally Invest Review |
Broker Screenshots | Charles Schwab | Ally Invest | |
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Broker Gallery (click to expand) |
Trading Fees | Charles Schwab | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $6.95 | $4.95 | |
Mutual Fund Trade Fee | Varies | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | $2.25 | (Not offered) | |
Broker Assisted Trade Fee | $25 | $20 |
Margin Rates | Charles Schwab | Ally Invest | |
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Margin Rate Under $25,000 | 13.575% | 13% | |
Margin Rate $25,000 to $49,999.99 | 13.075% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 12.125% | 12% | |
Margin Rate $100,000 to $249,999.99 | 12.075% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 11.825% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
Margin Rate Above $1,000,000 | Varies | 8.5% |
Account Fees | Charles Schwab | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $50.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Charles Schwab | Ally Invest | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Account Feature - Margin Trading | Yes | Yes | |
Fractional Shares (Stocks) | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | Yes | No | |
Forex Trading | Yes | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Fixed Income (Treasurys) | Yes | Yes | |
Fixed Income (Corporate Bonds) | Yes | Yes | |
Fixed Income (Municipal Bonds) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | Yes | |
International Countries (Stocks) | 12 | 0 |
Order Types | Charles Schwab | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Charles Schwab | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Fixed Income) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | Yes | No | |
Videos | Yes | No | |
Webinars | Yes | ||
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Charles Schwab | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Charles Schwab | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | Yes | No | |
Videos on Demand | Yes | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | Charles Schwab | Ally Invest | |
---|---|---|---|
Charting - After-Hours | No | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 373 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Charles Schwab | Ally Invest | |
---|---|---|---|
Active Trading Platform | thinkorswim | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | Yes | No | |
Trade Journal | Yes | No | |
Watch Lists - Total Fields | 580 | 10 |
Stock Chart Features | Charles Schwab | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 374 | 120 | |
Charting - Drawing Tools | 24 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 35 | 8 | |
Charting - Custom Studies | Yes | No |
Day Trading | Charles Schwab | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | Yes | No | |
Streaming TV | Yes | No | |
Direct Market Routing - Equities | Yes | No | |
Ladder Trading | Yes | No | |
Trade Hot Keys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | Yes | No | |
Short Locator | Yes | No | |
Order Liquidity Rebates | No | No |
Research Overview | Charles Schwab | Ally Invest | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Fixed Income | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Fixed Income | Yes | Yes | |
Portfolio Asset Allocation | Yes | Yes |
Stock Research | Charles Schwab | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 7 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Charles Schwab | Ally Invest | |
---|---|---|---|
ETFs - Investment Objective | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Total Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Charles Schwab | Ally Invest | |
---|---|---|---|
Mutual Funds - Investment Objective | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Charles Schwab | Ally Invest | |
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Option Chains - Total Greeks | 5 | 5 | |
Option Analysis - P&L Charts | Yes | No |
Banking | Charles Schwab | Ally Invest | |
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Bank (Member FDIC) | Yes | Yes | |
Checking Accounts | Yes | Yes | |
Savings Accounts | Yes | Yes | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | Yes |
Customer Service | Charles Schwab | Ally Invest | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Charles Schwab | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease of Use |
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Winner | check_circle | ||
Review | Charles Schwab Review | Ally Invest Review |