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Charles Schwab vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

September 17, 2025

In this head to head comparison of Charles Schwab vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Charles Schwab
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5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When comparing Charles Schwab and Ally Invest, it's clear that both online brokers offer a comprehensive suite of investment options, though Charles Schwab edges out slightly ahead in terms of the overall range. Schwab is rated 5 stars for its Range of Investments and ranks second among 14 brokers according to StockBrokers.com, while Ally Invest holds a rating of 4.5 stars and ranks eighth in the same category. Both platforms are solid choices for traders, but Schwab's broader selection and higher industry ranking make it a standout contender.

Charles Schwab and Ally Invest both offer stock, margin, and options trading to cater to a diverse range of investment strategies. Additionally, they provide access to mutual funds and OTC stocks, giving investors broad opportunities to diversify their portfolios. However, a notable difference is found in fractional shares trading, which is available at Charles Schwab but not offered by Ally Invest. This feature can be particularly beneficial for investors who wish to purchase partial shares, especially for higher-priced stocks.

While neither platform provides cryptocurrency trading, Charles Schwab offers forex and futures trading options to its clients, expanding possibilities for investors looking into those markets. Ally Invest, in contrast, does not provide forex or futures trading. Both brokers maintain traditional and Roth IRA accounts and offer advisor services, ensuring clients have access to financial guidance and retirement planning options. Overall, the decision between Charles Schwab and Ally Invest may come down to whether specialized trading options like forex or futures are essential to your investment strategy.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When considering the overall excellence of trading platforms and tools, Charles Schwab clearly stands out as a top choice, earning a perfect 5-star rating from industry reviewers. It boasts the highest ranking according to StockBrokers.com, coming in at #1 out of 14 brokers. On the other hand, Ally Invest manages a respectable but lesser rating of 3 stars, placing it at #10 in the same review. This summary of comparative value guides users towards Charles Schwab for a more versatile and feature-rich trading experience.

Charles Schwab offers more advanced platforms, including both Windows and Mac desktop software, enhancing functionality for serious traders. An important differentiator is Schwab's browser-based platform, which includes paper trading capabilities—helpful for practicing without financial risk—along with a trading journal. In contrast, Ally Invest only provides a browser-based platform without paper trading and a trading journal, making it less suitable for experimental trading or strategy development. Other features such as adjusting open orders directly on stock charts are supported by Schwab but missing in Ally's offering.

For charting and technical analysis, Charles Schwab provides traders with 374 technical indicators and 24 drawing tools. It allows for comprehensive customization and note-taking, along with the display of historical trades and corporate events on charts, and the ability to create custom studies and set custom date ranges—all of which enrich analysis depth. Ally Invest, offering 120 indicators and 36 drawing tools, allows for basic technical analysis but falls short in advanced features such as displaying historical trades or corporate events on charts. Both brokers enable saving multiple chart profiles and can show automated technical analysis, but overall, Charles Schwab's extensive suite of tools and customization offers a superior trading environment.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 580 10
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When examining beginner and investor education, both Charles Schwab and Ally Invest offer a wide array of resources to help budding investors. Each platform provides learning materials in major investment areas such as stocks, ETFs, options, mutual funds, and bonds. However, Charles Schwab stands out by offering paper trading, enabling users to practice trading risk-free. Schwab also features a variety of educational content, including videos, webinars, and quizzes, which cater to diverse learning preferences. One of Schwab's unique offerings is the ability to track your learning progress, helping you assess and build your skills over time.

Although Ally Invest provides comprehensive investment education, it lacks some of the interactive features that Schwab offers. Ally Invest does not currently provide paper trading, webinars, videos, or quizzes, limiting the ways in which a beginner can engage with their content. However, Ally Invest still stands strong with a 4-star rating for education and ranks #7 out of 14 brokers according to StockBrokers.com. In comparison, Charles Schwab takes the lead with a 5-star rating and is ranked #1, making it a top choice for those keen to enhance their financial literacy and gain hands-on experience with their investments.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to stock trading apps, Charles Schwab clearly outshines Ally Invest, making it an excellent choice for both seasoned and beginner investors. With a perfect 5-star rating and earning the top spot among 14 brokers ranked by StockBrokers.com, Schwab's app offers a well-rounded suite of features that cater to all trader needs. In contrast, Ally Invest, ranked at #13 with a 4-star rating, provides a more basic experience, suitable for those seeking simplicity in their trading activities.

Charles Schwab enhances user experience with comprehensive compatibility across devices, offering apps for iPhone, Android, and even the Apple Watch. In contrast, Ally Invest lacks an Apple Watch app. Schwab also supports crucial functionalities like after-hours trading and streaming live TV, which Ally Invest does not provide. Both platforms allow mobile options trading and streaming quotes, but Schwab takes it a step further with the ability to create custom watch lists with customizable columns, which Ally Invest lacks.

Charting capabilities are another area where Charles Schwab excels. Schwab's app supports multiple chart time frames and after-hours charting, with a vast library of 373 technical studies for extensive analysis. Ally Invest falls significantly behind, offering no technical studies at all. Schwab users also benefit from additional features like stock alerts, videos on demand, and the ability to view charts in landscape mode and with multiple stock comparisons, enhancing their analytical edge. Altogether, these tools underscore Charles Schwab's superior app performance compared to Ally Invest's more basic offering.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 373 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between Charles Schwab and Ally Invest, it's essential to weigh various factors, including fees and other charges. Both platforms offer no minimum deposit requirement and charge nothing for regular stock trades. However, distinctions emerge in other areas. For options trades, Charles Schwab charges $0.65 per contract, whereas Ally Invest is slightly less expensive at $0.50 per contract. Moreover, margin interest rates at Ally Invest are generally lower across the board, particularly for balances between $50,000 and $99,999, where Ally Invest charges 11% compared to Charles Schwab’s 11.13%.

Both brokers offer attractive incentives for retirement accounts, with no annual fees for IRAs. However, you'll find a difference in IRA closure fees; Charles Schwab does not charge for closing an IRA, while Ally Invest applies a $25 fee. When it comes to account transfers, both brokers charge a $50 fee for full transfers. When considering partial account transfers, Charles Schwab has the advantage with no fee, whereas Ally Invest charges $50.

For investors concerned with options trading costs beyond the basic contract fees, both Charles Schwab and Ally Invest offer $0 fees for options exercise and assignment, making either a fair choice for options traders. Both platforms weigh equally for accessibility and share similar pricing for certain broker services. However, depending on your trading preferences, such as frequent options trading or margin borrowing, Ally Invest might offer modest savings. Charles Schwab, meanwhile, may appeal to those seeking a fee-free experience for account transitions and IRA management.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When diving into the world of day trading, choosing the right online broker is crucial, and Charles Schwab and Ally Invest both present distinct offerings. Charles Schwab emerges as a comprehensive platform, featuring advanced tools such as streaming time and sales data for stocks, as well as streaming live TV. This enhances the trader's ability to make informed decisions by providing real-time information. In addition, Charles Schwab allows for direct market routing, ladder trading, and trading using hotkeys, all pivotal for executing trades efficiently. Its provision of level 2 quotes also aids in better understanding market depth, whereas its strategy backtesting capabilities, both basic and advanced, assist traders in refining their trading strategies. Moreover, Charles Schwab offers a short locator tool, essential for those involved in short selling, highlighting its commitment to equipping traders with a diverse range of features.

On the other hand, Ally Invest holds a more streamlined approach, as it doesn't offer features like streaming time and sales, live TV, or direct market routing, positioning it as a simpler option for those who might not need the complex tools available at Charles Schwab. While both brokers do not offer order liquidity rebates, the absence of advanced trading tools in Ally Invest could be considered a drawback for active day traders seeking comprehensive features. Therefore, traders who prioritize an extensive suite of tools may find Charles Schwab more aligned with their trading needs, while Ally Invest could suit those preferring a more straightforward trading experience. Thus, selecting between the two largely depends on the trader's individual requirements and experience level.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms of 2025 for Beginners and Active Traders

Market Research

When considering online brokers for market research capabilities, Charles Schwab emerges as a more comprehensive choice compared to Ally Invest. Schwab receives higher ratings and overall rankings, providing an outstanding range of research options and resources for investors. Ally Invest, while competent, falls behind Schwab in several important aspects, positioning itself as a satisfactory but not top-tier choice for those prioritizing extensive market insights.

Charles Schwab excels in providing extensive market research features, offering resources across stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. This broker stands out with the ability to deliver downloadable PDF reports for both stocks and ETFs, containing seven different report types for stocks specifically. Charles Schwab also integrates advanced tools such as portfolio allocation views by asset class, stock research using social media sentiment data, ESG research, and an array of screeners for trade ideas across multiple asset types, making it a highly research-friendly platform.

On the other hand, Ally Invest also offers stock, ETF, mutual fund, and bond research, but lacks certain premium features found with Schwab. It falls short in areas like downloadable reports, ESG research, and portfolio allocation insights. However, Ally Invest does provide stock and ETF screeners and utilizes social media sentiment data for stock research. While Ally Invest offers a respectable suite of tools for market research, it receives a lower star rating and ranking compared to Charles Schwab, highlighting certain limitations that investors should consider.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Fixed Income info Yes Yes
Screener - Fixed Income info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, both Charles Schwab and Ally Invest offer a comprehensive range of services catering to various needs. Customers of Charles Schwab and Ally Invest can enjoy checking and savings accounts, complete with debit cards for everyday transactions. Both platforms extend their services by providing credit cards and mortgage loans, making financial flexibility a priority. Additionally, those looking to grow their savings can take advantage of Certificates of Deposit (CDs) from both brokers. Overall, Charles Schwab and Ally Invest offer similar expansive banking features, catering well to diverse financial needs.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
Brokerage CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Charles Schwab is better than Ally Invest. Charles Schwab finished with an overall score of 99.2%, while Ally Invest finished with a score of 80.1%.

With the addition of TD Ameritrade's thinkorswim platforms and the enhancement of several features, Schwab is now a vigorous competitor with thought-provoking research and commentary and a client experience to fit any preference.

FAQs

Can you trade cryptocurrency with Charles Schwab or Ally Invest?

Both Charles Schwab and Ally Invest currently do not offer cryptocurrency trading, meaning neither platform provides access to any coins for crypto trading enthusiasts.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Charles Schwab or Ally Invest offer IRAs?

When comparing Charles Schwab and Ally Invest for IRA offerings, both firms provide Traditional and Roth IRA accounts with no annual fees; however, Charles Schwab stands out by charging no closure fee for their IRA accounts, whereas Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

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Overall Rating Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
Broker Screenshots Charles Schwab Ally Invest
Broker Gallery (click to expand)
Trading Fees Charles Schwab Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 $4.95 info
Mutual Fund Trade Fee info Varies $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $2.25 (Not offered)
Broker Assisted Trade Fee info $25 $20
Margin Rates Charles Schwab Ally Invest
Margin Rate Under $25,000 info 12.58% 12%
Margin Rate $25,000 to $49,999.99 info 12.08% 11.75%
Margin Rate $50,000 to $99,999.99 info 11.13% 11%
Margin Rate $100,000 to $249,999.99 info 11.08% 9.75%
Margin Rate $250,000 to $499,999.99 info 10.83% 8.75%
Margin Rate $500,000 to $999,999.99 info Varies info 8.25%
Margin Rate Above $1,000,000 info Varies info 7.5%
Account Fees Charles Schwab Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $50.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Charles Schwab Ally Invest
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Fixed Income (Treasurys) info Yes Yes
Fixed Income (Corporate Bonds) info Yes Yes
Fixed Income (Municipal Bonds) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 12 0
Order Types Charles Schwab Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Charles Schwab Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Charles Schwab Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Charles Schwab Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Charles Schwab Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 373 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Charles Schwab Ally Invest
Active Trading Platform info thinkorswim info N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 580 10
Stock Chart Features Charles Schwab Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Charting - Notes info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 35 8
Charting - Custom Studies info Yes No
Day Trading Charles Schwab Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Ladder Trading info Yes No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview Charles Schwab Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Fixed Income info Yes Yes
Portfolio Asset Allocation info Yes No
Stock Research Charles Schwab Ally Invest
Stock Research - PDF Reports info 7 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Charles Schwab Ally Invest
ETFs - Investment Objective info Yes No
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Total Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Charles Schwab Ally Invest
Mutual Funds - Investment Objective info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Charles Schwab Ally Invest
Option Chains - Total Greeks info 5 5
Option Analysis - P&L Charts info Yes No
Banking Charles Schwab Ally Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Charles Schwab Ally Invest
Phone Support (Prospective Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospective Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
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