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Charles Schwab vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

January 23, 2025

In this head to head comparison of Charles Schwab vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Charles Schwab
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When choosing an online broker, Charles Schwab and Ally Invest are both commendable options, but each has unique offerings that might suit different investor needs. Charles Schwab scores slightly higher on the investment options scale with a perfect 5-star rating, placing 2nd among 18 brokers, according to StockBrokers.com. Meanwhile, Ally Invest isn’t far behind, boasting a 4.5-star rating and an 8th place ranking. The small edge in favor of Charles Schwab can make a difference for those seeking a broader range of investment possibilities.

Charles Schwab and Ally Invest both provide standard investment options such as stock trading, margin trading, options trading, and OTC stocks. Mutual funds are also available with both brokers, ensuring diversity in the investment portfolios they offer. However, Charles Schwab extends the investment spectrum with fractional shares trading and the opportunity for forex and futures trading, areas where Ally Invest does not currently provide services. Investors looking to explore different markets may find Charles Schwab to be the more suitable choice.

For those interested in crypto trading, neither broker offers this service, both having a count of zero coins available for trade. However, traditional and Roth IRA accounts are available with both Charles Schwab and Ally Invest, which aligns with long-term investment goals. On the advisory front, both brokers extend advisory services, catering to clients who may benefit from professional guidance. These offerings make both brokers versatile, yet Charles Schwab’s more expansive range of investment choices could be advantageous for those yearning for more comprehensive market access.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

Charles Schwab stands out as a leading choice for trading platforms and tools, earning a top rating of five stars and ranked first out of 18 brokers by StockBrokers.com. The platform's extensive offerings provide a comprehensive trading experience, making it highly favorable for users seeking advanced trading capabilities. In comparison, Ally Invest, with a rating of three stars, is ranked tenth and caters to traders who may not require as many sophisticated features.

Charles Schwab offers both Windows and Mac desktop trading platforms, a flexibility not available with Ally Invest, which lacks download options. Both platforms provide browser-based trading, but Charles Schwab takes it further by offering features like paper trading and a trading journal, which are absent in Ally Invest. Notably, Charles Schwab's platform supports extensive customization, with 580 columns for watch lists compared to Ally Invest’s 10, and it allows adjusting open orders directly right on stock charts—an option not supported by Ally Invest.

For charting capabilities, Charles Schwab impressively offers 374 technical indicators and 24 drawing tools, providing more detailed analysis potential than Ally Invest, which provides 120 indicators and 36 drawing tools. Both platforms allow adding notes and index overlays to charts, but Schwab also offers functionalities such as displaying historical trades and corporate events, setting custom date ranges, and creating custom studies—features not available in Ally Invest. Additionally, Schwab supports automated technical analysis and saving multiple chart profiles and provides 35 customization fields when manipulating an SMA study, compared to Ally's 8 fields, showcasing a more customizable and rich trading environment.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 580 10
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

When it comes to educating new investors, Charles Schwab and Ally Invest both provide a strong foundation with resources covering stocks, ETFs, options, mutual funds, and bonds. Charles Schwab stands out in offering a broader range of educational tools, such as paper trading, webinars, educational videos, educational quizzes, and the ability to track your learning progress. Ally Invest, while offering solid foundational content, does not support features like paper trading or interactive learning aids.

Charles Schwab's commitment to investor education earns it a top five-star rating and the number one spot among 18 brokers ranked by StockBrokers.com. In comparison, Ally Invest holds a respectable four-star rating, placing eighth among its peers. For beginners seeking an interactive and comprehensive learning journey, Charles Schwab appears to lead the way with its extensive educational resources and tools designed to enhance investor knowledge.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When evaluating the stock trading app capabilities of Charles Schwab versus Ally Invest, Charles Schwab generally comes out on top due to a richer feature set and higher user ratings. Schwab's app is ranked #1 by StockBrokers.com among 18 brokers, boasting a perfect 5-star rating, while Ally Invest trails at #13 with a 4-star rating. Schwab clearly positions itself as a leader with its comprehensive mobile features.

Both Charles Schwab and Ally Invest offer stock trading apps for iPhone and Android devices, allowing users the flexibility to trade on the go. However, Schwab has an advantage with an additional app for the Apple Watch, a feature Ally Invest does not offer. Users of Schwab's app can engage in mobile after-hours trading, as can those on Ally Invest. Both platforms offer mobile options trading, but Schwab takes the lead by providing streaming quotes, live TV, videos on demand, and real-time stock alerts, features that Ally Invest's app lacks.

In terms of customization and analytical capabilities, Schwab stands out with its ability to create custom watch lists and customize watch list columns, which Ally Invest lacks. Charting is more robust on Schwab's app, allowing users to view in landscape mode, visualize multiple time frames, and apply 373 technical studies. Ally Invest, while simpler, provides the basics without the option to display stock comparisons on charts. Overall, Charles Schwab's app is more versatile and feature-rich than Ally Invest's offering.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info No No
Charting - Technical Studies info 373 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between Charles Schwab and Ally Invest, both platforms excel with zero minimum deposits and commission-free stock trades, making them accessible for investors of all levels. However, Ally Invest offers a slightly lower price for options contracts at $0.50 per contract compared to Schwab's $0.65. For margin balances, Ally Invest is also more attractive with lower rates than Schwab across various balance thresholds. On the flip side, Schwab has no closure fees for IRAs while Ally Invest charges $25, which might influence the decision for those planning on opening such accounts.

Charles Schwab and Ally Invest both provide cost-effective trading solutions with no minimum deposit required and free regular stock trades. Options traders might appreciate Ally's lower options contract fee of $0.50 over Schwab’s $0.65. While the platforms offer competitive pricing structures, their approach to fees on margined accounts differs, with Ally listing generally lower rates, especially notable in the $50,000 to $99,999 range where Ally’s rate is 12% compared to Schwab’s 12.125%.

For transferring accounts, both brokers impose a $50 fee for full transfers; however, Schwab waives fees for partial transfers while Ally charges $50. Additionally, both platforms offer free options exercise and assignment services. Investors should weigh these nuanced differences in fees, especially for margin trading and account closures, when determining the best fit based on their trading habits and financial strategy.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When diving into the world of day trading, choosing the right online broker is crucial, and Charles Schwab and Ally Invest both present distinct offerings. Charles Schwab emerges as a comprehensive platform, featuring advanced tools such as streaming time and sales data for stocks, as well as streaming live TV. This enhances the trader's ability to make informed decisions by providing real-time information. In addition, Charles Schwab allows for direct market routing, ladder trading, and trading using hotkeys, all pivotal for executing trades efficiently. Its provision of level 2 quotes also aids in better understanding market depth, whereas its strategy backtesting capabilities, both basic and advanced, assist traders in refining their trading strategies. Moreover, Charles Schwab offers a short locator tool, essential for those involved in short selling, highlighting its commitment to equipping traders with a diverse range of features.

On the other hand, Ally Invest holds a more streamlined approach, as it doesn't offer features like streaming time and sales, live TV, or direct market routing, positioning it as a simpler option for those who might not need the complex tools available at Charles Schwab. While both brokers do not offer order liquidity rebates, the absence of advanced trading tools in Ally Invest could be considered a drawback for active day traders seeking comprehensive features. Therefore, traders who prioritize an extensive suite of tools may find Charles Schwab more aligned with their trading needs, while Ally Invest could suit those preferring a more straightforward trading experience. Thus, selecting between the two largely depends on the trader's individual requirements and experience level.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When considering Charles Schwab and Ally Invest for market research capabilities, Charles Schwab emerges as a superior choice. Schwab provides extensive research options across stocks, ETFs, mutual funds, and more niche areas like Pink Sheets and Bonds. Its offering includes 7 downloadable PDF reports for stocks, which surpasses Ally Invest's absence of downloadable reports. Additionally, Charles Schwab integrates ESG research and a comprehensive range of screeners, further enhancing its market research prowess. Ranked #1 out of 18 brokers and rated 5 stars for market research by StockBrokers.com, Charles Schwab is a well-rounded option. In contrast, Ally Invest achieves a 3.5-star rating and a #8 ranking, reflecting its more limited research services.

Both Charles Schwab and Ally Invest offer investors the tools to delve into stock research, explore ETF options, and analyze mutual funds. They also facilitate research on Pink Sheets/OTCBB and bonds, ensuring diverse asset class coverage. Furthermore, both platforms allow investors to view their portfolio allocation by asset class and utilize data from social media sentiment to guide stock decisions. While they offer similar offerings in these regards, Schwab distinguishes itself with additional, downloadable reports for ETFs and mutual funds that Ally lacks.

Charles Schwab stands out with its dedication to advanced research integrations, such as the ability to analyze stocks using ESG criteria, which Ally Invest does not support. Especially notable is Schwab's comprehensive array of screeners designed to inspire trade ideas, covering everything from stocks and ETFs to mutual funds and bonds. Meanwhile, Ally Invest supports stock and ETF screeners, yet falls short by not providing a mutual fund screener. Overall, prospective investors seeking in-depth research resources and analysis tools are likely better served by Charles Schwab's expansive capabilities.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, both Charles Schwab and Ally Invest offer a comprehensive range of services catering to various needs. Customers of Charles Schwab and Ally Invest can enjoy checking and savings accounts, complete with debit cards for everyday transactions. Both platforms extend their services by providing credit cards and mortgage loans, making financial flexibility a priority. Additionally, those looking to grow their savings can take advantage of Certificates of Deposit (CDs) from both brokers. Overall, Charles Schwab and Ally Invest offer similar expansive banking features, catering well to diverse financial needs.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Charles Schwab is better than Ally Invest. Charles Schwab finished with an overall score of 99.2%, while Ally Invest finished with a score of 80.1%.

With the addition of TD Ameritrade's thinkorswim platforms and the enhancement of several features, Schwab is now a vigorous competitor with thought-provoking research and commentary and a client experience to fit any preference.

FAQs

Can you trade cryptocurrency with Charles Schwab or Ally Invest?

Both Charles Schwab and Ally Invest currently do not offer cryptocurrency trading, meaning neither platform provides access to any coins for crypto trading enthusiasts.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Charles Schwab or Ally Invest offer IRAs?

When comparing Charles Schwab and Ally Invest for IRA offerings, both firms provide Traditional and Roth IRA accounts with no annual fees; however, Charles Schwab stands out by charging no closure fee for their IRA accounts, whereas Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
Broker Screenshots Charles Schwab Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Charles Schwab Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 $4.95
Mutual Fund Trade Fee info Varies $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $2.25 (Not offered)
Broker Assisted Trade Fee info $25 $20
Margin Rates Charles Schwab Ally Invest
Margin Rate Under $25,000 info 13.575% 13%
Margin Rate $25,000 to $49,999.99 info 13.075% 12.75%
Margin Rate $50,000 to $99,999.99 info 12.125% 12%
Margin Rate $100,000 to $249,999.99 info 12.075% 10.75%
Margin Rate $250,000 to $499,999.99 info 11.825% 9.75%
Margin Rate $500,000 to $999,999.99 info Varies info 9.25%
Margin Rate Above $1,000,000 info Varies info 8.5%
Account Fees Charles Schwab Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $50.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Charles Schwab Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 15163 13000
Mutual Funds (Total) info 18145 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 12 0
Order Types Charles Schwab Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Charles Schwab Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Charles Schwab Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Charles Schwab Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Charles Schwab Ally Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 373 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Charles Schwab Ally Invest
Active Trading Platform info thinkorswim info N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 580 10
Stock Chart Features Charles Schwab Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 35 8
Charting - Custom Studies info Yes No
Day Trading Charles Schwab Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview Charles Schwab Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Charles Schwab Ally Invest
Stock Research - PDF Reports info 7 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Charles Schwab Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Charles Schwab Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Charles Schwab Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 31 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Charles Schwab Ally Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Charles Schwab Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
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