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TradeStation vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of TradeStation vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

TradeStation
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.60
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When deciding between TradeStation and Ally Invest for your online brokerage needs, it boils down to your individual preferences for specific investment opportunities. Both platforms offer a wide range of options, including stock and mutual fund trading, with identical ratings of 4.5 stars in the Range of Investments category. However, meanwhile they both lack in fractional shares and crypto trading, TradeStation takes the lead with the availability of futures trading, setting it apart for investors interested in this option. On the flip side, Ally Invest uniquely provides advisor services, a beneficial feature for those seeking some guidance in managing their investments.

TradeStation and Ally Invest both support stock and margin trading, as well as options and mutual fund trading, ensuring that fundamental investment types are well-covered. Each platform offers the opportunity to trade over-the-counter (OTC) stocks, catering to investors looking to diversify their portfolios with these specific types of equities. While neither platform offers fractional shares trading or the ability to trade cryptocurrency, their comprehensive coverage of stocks, options, and mutual funds makes them suitable for most investors.

For retirement planning, both TradeStation and Ally Invest provide options for traditional and Roth IRAs, therefore catering to those planning their financial future post-retirement. However, where TradeStation excels in futures trading, Ally Invest compensates with personalized advisor services, a notable perk for hands-off investors who desire professional insights. Accordingly, while StockBrokers.com ranks TradeStation slightly higher at #5 compared to Ally Invest's #8 ranking for the range of investments, the decision ultimately rests with the investor's specific interests and required services.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When comparing TradeStation and Ally Invest, TradeStation stands out for its comprehensive features and customization options, earning a 4.5-star rating. TradeStation is particularly beneficial for traders needing advanced tools, while Ally Invest provides a more basic trading experience, reflected in its 3-star rating. TradeStation is ranked #3 by StockBrokers.com for its trading platforms and tools, a clear indicator of its strong offering, compared to Ally Invest's #10 rank. Choosing between the two largely depends on whether you prioritize extensive features and customization or a simpler, more straightforward platform.

TradeStation offers a downloadable Windows desktop trading platform, which can be a major draw for those who prefer a native application for their trading activities, as well as a browser-based platform for added flexibility. Ally Invest, on the other hand, provides only a browser-based trading platform, which might appeal to traders who value convenience over rich features. TradeStation also excels with 341 columns for watch lists, against Ally Invest’s 10, offering a much broader scope for data analysis.

Charting tools are another area where TradeStation shows its strengths; the platform provides users with 294 technical indicators and 23 drawing tools, making it ideal for technical analysis. Ally Invest, while sufficient for most needs, offers fewer capabilities with 120 indicators and 36 drawing tools. Furthermore, TradeStation allows traders to annotate charts, set custom date ranges, and display corporate events, highlighting its commitment to detail and trader empowerment. Whereas Ally Invest's features in these areas are more limited, providing a more simplified experience for everyday investors.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info No No
Paper Trading info Yes No
Watch Lists - Total Fields info 341 10
Charting - Indicators / Studies info 294 120
Charting - Drawing Tools info 23 36
Platforms & Tools 4.5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When comparing beginner investor education at TradeStation and Ally Invest, both platforms provide stock and options education. However, Ally Invest goes further by offering educational resources on ETFs, mutual funds, and bonds—areas where TradeStation falls short. A unique advantage for TradeStation is the availability of paper trading, allowing beginners to practice trading without real-world risks. Moreover, TradeStation offers educational videos and webinars, which provide a more interactive learning experience, whereas these features are absent in Ally Invest.

TradeStation is rated 3 out of 5 stars for education, ranking 13th out of 14 brokers by StockBrokers.com. In contrast, Ally Invest earns a higher rating of 4 stars, securing the 7th spot in the same review. Although Ally Invest lacks features like paper trading and educational videos, its broader range of educational topics provides a more well-rounded experience for beginner investors. This difference makes Ally Invest a more favorable choice for those seeking comprehensive investor education.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 3/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

TradeStation emerges as the superior choice for stock trading app enthusiasts, offering a comprehensive suite of features that easily outshine Ally Invest. With TradeStation, users enjoy benefits such as after-hours mobile trading, options trading, and streaming quotes—capabilities that are integral to savvy traders looking to stay responsive to market changes. Additionally, the power to create and customize watch lists makes navigating investments seamless. This edge is reinforced by TradeStation's higher rating and ranking, topping Ally Invest with a 4.5-star rating and a commendable 8th place out of 14 brokers evaluated by StockBrokers.com.

Both TradeStation and Ally Invest provide traders with accessible trading through apps on iPhone and Android devices. While neither platform offers an Apple Watch app or streaming live TV, they do deliver mobile options trading and allow users to view charts in multiple time frames. Nonetheless, TradeStation leads with a more enriched charting experience, offering 45 technical studies compared to Ally's absence of any such tools, allowing traders to conduct a more detailed analysis of market trends.

For traders who prioritize real-time updates and alerts, TradeStation is the clear favorite. Notably, it provides stock alerts and allows customization of watch list columns—features absent in Ally Invest. Although both platforms lack certain advanced capabilities like on-demand videos and landscape mode chart viewing, TradeStation compensates by offering after-hours charting, which enhances its service for dynamic investing. Overall, TradeStation stands out as the more feature-rich platform for those serious about stock trading on their mobile devices.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 45 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When comparing the account fees and charges of TradeStation and Ally Invest, Ally Invest tends to offer more cost-effective options for the everyday investor. Both brokers have no minimum deposit requirement and charge nothing for regular stock trades, making them accessible to beginners. However, when it comes to other fees, Ally Invest generally has lower costs. This includes options contracts at $0.50 each compared to TradeStation's $0.60, and no charges for IRA annual fees or options-related actions, unlike TradeStation, which has higher fees in these areas.

As for margin balances, both brokers charge 13% for balances below $25,000, but Ally Invest offers a more competitive rate for larger balances, such as 12.75% for accounts between $25,000 and $49,999, and 12% for accounts between $50,000 and $99,999. In comparison, TradeStation rates are slightly higher for these tiers. Additionally, Ally Invest does not have annual IRA fees, while TradeStation charges $35 annually and processes IRA closures at a $50 fee compared to Ally’s $25 fee.

Account transfers and options-related fees also highlight differences between the two brokers. While TradeStation charges a hefty $125 for both full and partial account transfers, Ally Invest makes these transfers more affordable at $50 each. For options exercise and assignment, Ally Invest charges nothing, whereas TradeStation asks for $14.95 for exercises and $5.95 for assignments. Hence, Ally Invest surfaces as a more budget-friendly choice, especially for active traders dealing with options and investors considering IRAs.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.60 $0.50
Options Exercise Fee info $14.95 $0.00
Options Assignment Fee info $5.95 $0.00
IRA Annual Fee info $35.00 $0.00
IRA Closure Fee info $50.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When evaluating day trading platforms tailored for active traders, TradeStation and Ally Invest often find themselves compared. TradeStation shines in features critical for day trading, offering streaming time and sales for stocks, allowing for real-time data crucial for making informed decisions. While Ally Invest lacks this feature, TradeStation also provides direct market routing, ladder trading, and trading hotkeys, enhancing control and speed in executing trades. Furthermore, both platforms do not offer streaming live TV, but TradeStation offers level 2 quotes, a vital tool for day traders seeking in-depth market data to refine their strategies.

TradeStation further distinguishes itself with its comprehensive backtesting capabilities, supporting both basic and advanced strategies, which allow traders to test their ideas against historical data. This is complemented by a short locator tool, providing real-time availability of shares available to short—another feature absent in Ally Invest. Traders on TradeStation can also benefit from order liquidity rebates, adding a financial incentive to their trading activities. In contrast, Ally Invest does not offer these features, making TradeStation a more formidable option for individuals or day traders needing a feature-rich environment.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Ally Invest slightly edges out TradeStation, making it a better choice for investors seeking diverse research tools and resources. Both platforms offer stock and ETF research, as well as Pink Sheets/OTCBB capabilities, but Ally Invest surpasses TradeStation by offering mutual fund and bond research. Moreover, Ally Invest provides additional insights through unique tools like social media sentiment analysis and ETF screener for trade ideas, resulting in a higher market research rating of 3.5 stars compared to TradeStation’s 2 stars.

Delving into their specific offerings, TradeStation and Ally Invest both allow users to view portfolio allocation by asset class, making it easy for investors to keep track of their investments. However, Ally Invest takes a further step by incorporating social media sentiment data in its stock research. This feature can be immensely beneficial for investors looking to gauge market mood, a tool that TradeStation lacks entirely. Also notable is Ally Invest's inclusion of a bond screener and ETF screener for trade ideas, while TradeStation only offers a stock screener. Neither platform currently provides downloadable PDF research reports for stocks, ETFs, or mutual funds, keeping users reliant on digital interfaces for most research needs.

In industry rankings, Ally Invest stands at the 8th position for market research out of 14 brokers, marking a superior performance compared to TradeStation's 11th place. While ESG research is not yet provided by either platform, the comprehensive research tools and capabilities Ally Invest offers make it a more appealing choice for investors who prioritize detailed market analysis. Whether it’s utilizing social media sentiment or having access to a broader spectrum of securities research, Ally Invest shows a distinct advantage in the realm of market research.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 2/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of TradeStation and Ally Invest, there are clear differences. Ally Invest shines in this area, offering a wide range of banking services that TradeStation does not. If you're looking for a company that supports checking and savings accounts, Ally Invest is your go-to as it provides both. Additionally, Ally Invest also offers debit and credit cards, which are not available through TradeStation. For those interested in mortgage loans, Ally Invest again has the upper hand, providing options that TradeStation lacks. Lastly, if you're considering certificates of deposit (CDs) as a savings option, you'll find them at Ally Invest, but not at TradeStation. Overall, Ally Invest proves to be the stronger choice for anyone seeking a comprehensive suite of banking services alongside their investment platform.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that TradeStation is better than Ally Invest. TradeStation finished with an overall score of 80.2%, while Ally Invest finished with a score of 80.1%.

TradeStation supports casual traders through its web-based platform and active traders through its desktop platform. We like the web-based platform and mobile app, but the flagship desktop platform could use a refresh.

FAQs

Can you trade cryptocurrency with TradeStation or Ally Invest?

Both TradeStation and Ally Invest do not offer crypto trading, providing zero coins for investors interested in digital currencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does TradeStation or Ally Invest offer IRAs?

Both TradeStation and Ally Invest offer traditional and Roth IRA accounts, making them viable options for retirement planning. However, potential investors should note that TradeStation charges a $35 annual fee and a $50 closure fee for IRA accounts, whereas Ally Invest offers free management with no annual fees and a lower closure fee of $25, providing a more cost-effective solution for users.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating TradeStation Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2/5 Stars 3.5/5 Stars
Customer Service 3.5/5 Stars 4/5 Stars
Education 3/5 Stars 4/5 Stars
Ease of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review TradeStation Review Ally Invest Review
Broker Screenshots TradeStation Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees TradeStation Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.01 info $4.95
Mutual Fund Trade Fee info $14.95 $0.00
Options (Per Contract) info $0.60 $0.50
Futures (Per Contract) info $1.50 (Not offered)
Broker Assisted Trade Fee info $25 $20
Margin Rates TradeStation Ally Invest
Margin Rate Under $25,000 info 13.0% 13%
Margin Rate $25,000 to $49,999.99 info 13.0% 12.75%
Margin Rate $50,000 to $99,999.99 info 12.5% 12%
Margin Rate $100,000 to $249,999.99 info 12.0% 10.75%
Margin Rate $250,000 to $499,999.99 info 12.0% 9.75%
Margin Rate $500,000 to $999,999.99 info 7.5% info 9.25%
Margin Rate Above $1,000,000 info 7.5% info 8.5%
Account Fees TradeStation Ally Invest
IRA Annual Fee info $35.00 $0.00
IRA Closure Fee info $50.00 $25.00
Account Transfer Out (Partial) info $125.00 $50.00
Account Transfer Out (Full) info $125.00 $50.00
Options Exercise Fee info $14.95 $0.00
Options Assignment Fee info $5.95 $0.00
Investment Options TradeStation Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 800 13000
Mutual Funds (Total) info 4000 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types TradeStation Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners TradeStation Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info No Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps TradeStation Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features TradeStation Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting TradeStation Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 45 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms TradeStation Ally Invest
Active Trading Platform info TradeStation 10 N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 341 10
Stock Chart Features TradeStation Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 294 120
Charting - Drawing Tools info 23 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 12 8
Charting - Custom Studies info Yes No
Day Trading TradeStation Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info Yes No
Research Overview TradeStation Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info No Yes
Screener - Stocks info Yes Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research TradeStation Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research TradeStation Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research TradeStation Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading TradeStation Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 29 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking TradeStation Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service TradeStation Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall TradeStation Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2/5 Stars 3.5/5 Stars
Education 3/5 Stars 4/5 Stars
Ease of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review TradeStation Review Ally Invest Review
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