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Firstrade vs Ally Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Firstrade
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Investment options

Firstrade and Ally Invest stand out in the online brokerage landscape with competitive offerings, each garnering a 4.5-star rating for their array of investment options. Both platforms boast diverse features, such as stock, margin, options trading, mutual funds, and OTC stock trading. However, they'll both leave crypto enthusiasts wanting, as neither supports cryptocurrency trading. For investors seeking advice, Ally Invest provides advisor services, a feature unavailable with Firstrade. As ranked by StockBrokers.com, Firstrade edges out Ally Invest, placing 6th against Ally's 8th position out of 18 brokers for investment options.

Exploring the investment choices in more detail, both Firstrade and Ally Invest offer stock trading, margin trading, mutual funds, and options trading. While both platforms enable OTC Stocks, neither supports forex or futures trading. A notable distinction is Firstrade's offering of fractional shares trading, which is not available with Ally Invest, potentially appealing to investors seeking more flexible entry points. Both brokers ensure retirement planning options with traditional and Roth IRA accounts.

While neither Firstrade nor Ally Invest covers all investment avenues with crypto and forex trading absent, they both provide a substantial mix of other options that cater to a wide range of investor profiles. The main differentiator remains Firstrade's fractional shares offering and Ally Invest's advisor services, highlighting each platform's distinct strengths and allowing investors to weigh their specific needs against these brokerage features.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

In balancing the strengths of Firstrade and Ally Invest, both trading platforms share similarities and unique attributes that may draw appeal based on individual investor priorities. Neither platform offers downloadable trading software for Windows or Mac, leading them to provide browser-based alternatives for their users. While both platforms are equally ranked at 3.5 stars for their trading platforms and tools, Firstrade exceeds Ally Invest in watchlist capabilities with 50 columns compared to Ally Investe's 10. However, Ally Invest supplements its robust offering with a wider array of 120 technical indicators versus Firstrade’s 102, alongside a greater variety of 36 drawing tools compared to Firstrade’s 8.

Further distinguishing itself, Ally Invest provides the capability to add notes to charts—a feature not available with Firstrade. Additionally, Ally Invest enhances user analytics by allowing automated technical analysis and the saving of multiple chart profiles, which are absent with Firstrade. For traders who seek comprehensive analysis and note-taking functionalities, Ally Invest could prove more advantageous. Meanwhile, Firstrade ensures a broader scope for watchlist data tracking, which becomes a crucial consideration for traders prioritizing extensive monitoring over technical depth.

While both platforms lack paper trading, trading journals, and the ability to display corporate events or historical trades on their charts, they equally grant users the ability to add index overlays. When it comes to customizing SMA studies, Ally Invest provides eight customization fields, slightly surpassing Firstrade's offering of six. Despite their differences and similarities, both Firstrade and Ally Invest carve distinct niches that cater to different investor needs, represented in their StockBrokers.com rankings at 9th and 11th respectively out of 18 brokers.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 50 10
Charting - Indicators / Studies info 102 120
Charting - Drawing Tools info 8 36
Platforms & Tools 3.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When it comes to catering to beginner investors and providing educational resources, both Firstrade and Ally Invest have unique offerings that cater to different aspects of stock market education. Firstrade provides comprehensive resources for stock and options education, with the added advantage of educational videos and webinars that enrich the learning experience through visual aids and interactive sessions. While it lacks specific education for ETFs, mutual funds, and bonds, Firstrade still offers a solid educational foundation, reflected in its 3.5-star rating and #12 ranking by StockBrokers.com for education among 18 brokers.

On the other hand, Ally Invest presents a broader spectrum of educational resources, covering stocks, ETFs, options, mutual funds, and bonds. Although it doesn't offer educational videos or webinars, its comprehensive approach to various investment classes and a higher emphasis on written content contributes to its higher educational rating of 4 stars and its #9 ranking by StockBrokers.com. Both platforms are devoid of paper trading features and educational quizzes, along with the ability to track learning progress, making the choice between Firstrade and Ally Invest primarily a matter of specific educational needs related to investment classes and learning styles.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Education 3.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

Firstrade and Ally Invest both offer solid options for investors seeking intuitive stock trading apps, yet they have distinct differences that might sway a user's decision. Firstrade notably excels with a highly rated app at 4.5 stars and is ranked #6 out of 18 brokers by StockBrokers.com, boasting features such as comprehensive streaming quotes, customizable watch list columns, and 81 technical studies for charting. Meanwhile, Ally Invest, with a 4-star rating and a #13 ranking, offers essential tools for trading but lacks some of the advanced charting options that Firstrade provides, such as streaming quotes and customizable watch list columns. For investors prioritizing advanced features and high customization, Firstrade might appear more appealing, while Ally Invest can still be a reliable choice for typical trading needs.

In terms of platform availability, both Firstrade and Ally Invest provide iPhone and Android apps, ensuring accessibility across popular mobile devices. However, neither broker offers an Apple Watch app, maintaining a focus on smartphone functionality. Additionally, both platforms support mobile after-hours and options trading, catering to users interested in trading flexibility outside of regular market hours.

Despite the absence of streaming live TV and on-demand video content, Firstrade distinguishes itself with the ability to deliver stock alerts and view charts in landscape mode, enhancing user engagement and market monitoring. While both brokers allow the creation of custom watch lists and support multiple time frames for charting, Firstrade's robust selection of charting studies presents a clear edge over Ally Invest, which currently does not feature technical studies in its mobile application.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info No No
Charting - Technical Studies info 81 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When comparing Firstrade and Ally Invest, both platforms offer a compelling zero-dollar minimum deposit and free stock trades, making them highly attractive to cost-conscious investors. However, where Firstrade truly excels is in its options trading, offering trades at no cost per contract in comparison to Ally Invest's $0.50 charge. Conversely, Ally Invest stands out with more competitive margin rates across all balance categories, providing an edge for traders looking to leverage capital. Investors should weigh these features based on their trading priorities.

Both Firstrade and Ally Invest waive fees for IRA accounts and options-related transactions such as exercise and assignment, demonstrating their commitment to lowering entry barriers for retirement investing. However, Ally Invest imposes a $25 fee for IRA account closure, whereas Firstrade maintains its zero-cost stance, which may appeal to those seeking long-term account flexibility. On the other hand, Ally Invest also offers more economical full and partial account transfer fees, charging $50 compared to Firstrade's higher fees of $75 and $55, respectively.

Ultimately, while both brokers offer competitive features and fees, they cater to slightly different investor needs. Firstrade presents an excellent option for options traders and those valuing fee-free versatility, while Ally Invest appeals to margin traders and individuals planning more frequent account transitions but may come with higher costs for IRA account closure. Assessing your investment style and financial priorities can help guide the decision between these two reputable online brokers.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.00 $0.50
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $25.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When it comes to evaluating the day trading capabilities of Firstrade and Ally Invest, both platforms reveal similar limitations. Neither Firstrade nor Ally Invest offers streaming time and sales data for stocks, streaming live TV, or direct market routing, which might be crucial for day traders who rely heavily on real-time market data and fast execution. Furthermore, both platforms lack advanced trading functionalities such as ladder trading and trading hotkeys, which are essential for swift order placement and execution in volatile trading environments. Without these features, traders might find it challenging to optimize their trading strategies effectively.

In addition to their shared constraints, Firstrade and Ally Invest do not provide level 2 quotes or tools for basic and advanced strategy backtesting, limiting traders' ability to analyze market depth and test potential trading strategies. Also absent are short locator tools, which could hinder traders looking to exploit short-selling opportunities. Lastly, without order liquidity (maker/taker) rebates, cost-sensitive traders might find it difficult to reduce trading costs. Given these considerations, traders considering either Firstrade or Ally Invest for day trading might need to weigh these factors carefully against their trading requirements to find a platform that best suits their needs.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When comparing the market research capabilities of Firstrade and Ally Invest, it is clear that both online brokers offer comprehensive options across various asset types including stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. While each platform provides tools like stock screeners and access to social media sentiment data, Firstrade slightly outpaces Ally Invest by offering additional ESG research and downloadable PDF reports for ETFs and stocks. As a result, Firstrade receives a higher market research rating of 4.5 stars and ranks sixth among 18 brokers, whereas Ally Invest garners a solid 4-star rating and lands in seventh place.

Firstrade's research capabilities extend across multiple facets, providing investors with valuable insights through ESG research, portfolio allocation views by asset class, and a comprehensive stock screener. The availability of downloadable PDF reports for ETFs and a single report for stocks further bolsters its offering. This diverse array of resources makes Firstrade a strong contender for investors who prioritize research depth and usability.

On the other hand, Ally Invest stands out with its robust offerings in core areas like stock and ETF research. However, the platform lacks some advanced features such as ESG research and downloadable research reports for both stocks and ETFs, limiting its scope slightly compared to Firstrade. Despite these limitations, Ally Invest provides a reliable research environment supported by stock screeners and other basic research features, making it a competitive choice for users focusing on fundamental market insights.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 4.5/5 Stars 4/5 Stars

Banking

When comparing Firstrade and Ally Invest for their banking capabilities, notable differences and similarities emerge. Both platforms offer checking accounts and debit cards, catering to users who require basic transactional features. However, Ally Invest surpasses Firstrade by providing additional banking services, such as savings accounts and credit cards, which Firstrade does not offer. Furthermore, while both platforms provide Certificates of Deposit (CDs), Ally Invest extends its reach into mortgage loans, a feature absent from Firstrade's offerings. Therefore, for users seeking a more comprehensive suite of banking products, Ally Invest presents a more well-rounded option compared to Firstrade.

Feature Firstrade logoFirstrade
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info No Yes
Debit Cards info Yes Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Firstrade is better than Ally Invest. Firstrade finished with an overall score of 87.7%, while Ally Invest finished with a score of 83.8%.

Firstrade scored well for penny stock trading in our 2024 Annual Awards, and is a great choice for Chinese-speaking investors. However, it lags behind the competition in certain areas, especially platforms, tools and education.

FAQs

Can you trade cryptocurrency with Firstrade or Ally Invest?

Neither Firstrade nor Ally Invest offers crypto trading options, with both platforms providing zero coins for cryptocurrency transactions.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Firstrade or Ally Invest offer IRAs?

Both Firstrade and Ally Invest offer traditional and Roth IRA accounts without any annual fees, making them cost-effective options for retirement saving. While Firstrade does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee, giving Firstrade an edge for cost-sensitive investors.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Firstrade Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 3.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 4.5/5 Stars 4/5 Stars
Customer Service 3.0/5 Stars 4/5 Stars
Education 3.5/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Firstrade Review Ally Invest Review
Broker Screenshots Firstrade Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Firstrade Ally Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 $4.95
Mutual Fund Trade Fee $0 $0.00
Options (Per Contract) $0.00 $0.50
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $19.95 $20
Margin Rates Firstrade Ally Invest
Margin Rate Under $25,000 13.75% 13%
Margin Rate $25,000 to $49,999.99 13.50% 12.75%
Margin Rate $50,000 to $99,999.99 13.00% 12%
Margin Rate $100,000 to $249,999.99 12.50% 10.75%
Margin Rate $250,000 to $499,999.99 12.50% 9.75%
Margin Rate $500,000 to $999,999.99 12.50% 9.25%
Margin Rate Above $1,000,000 12.50% 8.5%
Account Fees Firstrade Ally Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $25.00
Account Transfer Out (Partial) info $55.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Firstrade Ally Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 15460 13000
Mutual Funds (Total) info 19666 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types Firstrade Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Firstrade Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Firstrade Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Firstrade Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Firstrade Ally Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 81 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms Firstrade Ally Invest
Active Trading Platform info N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 50 10
Stock Chart Features Firstrade Ally Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 102 120
Charting - Drawing Tools info 8 36
Charting - Notes info No Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No Yes
Charting - Save Profiles info No Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 6 8
Charting - Custom Studies info No No
Day Trading Firstrade Ally Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Firstrade Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Firstrade Ally Invest
Stock Research - PDF Reports info 1 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Firstrade Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Firstrade Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Firstrade Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info No Yes
Option Chains - Total Columns info 8 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info No Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info No Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info No Yes
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info Yes No
Option Positions - Grouping info No Yes
Banking Firstrade Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info Yes Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info Yes Yes
Mortgage Loans info No Yes
Customer Service Firstrade Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall Firstrade Ally Invest
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 3.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 4.5/5 Stars 4/5 Stars
Education 3.5/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Firstrade Review Ally Invest Review
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