Written by StockBrokers.com
In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing Firstrade and Ally Invest for your investment needs, both online brokers stand out, offering a variety of options to suit most investors. However, each platform has its unique strengths. Firstrade allows investors to trade stocks, options, mutual funds, and even OTC stocks while also supporting fractional share trading, which might appeal to those looking to invest with smaller amounts of capital. In contrast, Ally Invest does not support fractional share trading but does offer comprehensive advisor services, making it an attractive platform for those who seek personalized investment guidance. Both platforms, rated at 4.5 stars for the range of investments, also support traditional and Roth IRA accounts, providing tax-advantaged solutions for retirement savings.
Both Firstrade and Ally Invest provide options for stock and margin trading, catering to investors looking to leverage their portfolios or trade on credit. While neither platform currently offers forex, futures, or crypto trading, they stand ready to facilitate trading in mutual funds and options. Firstrade is ranked #6 by StockBrokers.com for its range of investments, slightly ahead of Ally Invest, which is ranked #8. This indicates a marginal edge for Firstrade regarding investment variety, likely due to its feature of fractional share trading, appealing to investors who wish to diversify widely with lower investment commitments.
For investors focused solely on the variety of investment options and strategies, Firstrade could be the superior choice due to its inclusion of fractional shares and slightly better ranking in investment range. However, for those valuing personalized investment support through advisory services, Ally Invest’s offerings could provide a beneficial edge, compensating for its lack of fractional trading. Ultimately, the choice between Firstrade and Ally Invest depends on individual investment priorities, whether it’s the breadth of options or the depth of advisory support.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
Both Firstrade and Ally Invest are rated at three stars for their trading platforms and tools, and they stand close in rankings with positions of #11 and #10 out of 15 brokers, respectively, according to StockBrokers.com. While both services offer similar browser-based trading platforms and do not provide desktop downloads or paper trading, there are distinct differences worth noting. Overall, Ally Invest might take a slight edge due to some advanced charting tools and customization options that could appeal to more experienced traders.
When it comes to features offered in watch lists, Firstrade allows up to 50 columns for tracking different fields, compared to Ally Invest, which supports 10. This makes Firstrade more accommodating for traders who prefer detailed watch lists. In terms of charting enhancements, Ally Invest excels by providing 120 technical indicators and 36 drawing tools, as opposed to Firstrade's 102 indicators and 8 tools. Furthermore, Ally Invest offers the ability to add notes to charts and show automated technical analysis, like chart patterns, while Firstrade does not support these features.
Customization and added chart functionalities are areas where Ally Invest shines. It allows users to personalize various aspects with eight customization fields when editing SMA studies, compared to Firstrade's six. You also have the ability to save multiple chart profiles with Ally Invest, which can be beneficial for traders managing diverse strategies. Despite these added options, it's essential to consider your personal trading needs when deciding between these platforms, as both offer solid, but not outstanding, trading tools and experiences.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 50 | 10 |
| Charting - Indicators / Studies | 102 | 120 |
| Charting - Drawing Tools | 8 | 36 |
| Platforms & Tools |
|
|
Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
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Firstrade and Ally Invest both provide valuable resources for beginner investors, though their offerings differ in key areas. Firstrade equips stock and options investors with educational content, including insightful videos and webinars, perfect for those who prefer visual learning. However, it lacks educational material on ETFs, mutual funds, and bonds. Paper trading and progress tracking features are also absent, which might leave some beginners seeking additional practice and structure elsewhere.
Ally Invest, meanwhile, offers educational resources covering stocks, ETFs, options, mutual funds, and bonds, providing a comprehensive learning platform for beginners. The platform does not include educational videos or webinars, potentially limiting the interactive learning experience. However, it stands out with its extensive coverage of investment types, making it a more well-rounded choice for new investors. With a 4-star rating and a higher ranking by StockBrokers.com, Ally Invest may appeal more to those seeking a broader educational scope.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | No | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Bonds) | No | Yes |
| Paper Trading | No | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to choosing between Firstrade and Ally Invest for stock trading apps, Firstrade holds a slight edge. Both brokers offer essential features such as iPhone and Android apps, mobile options trading, and the ability to create custom watch lists. However, Firstrade stands out with its higher app rating of 4.5 stars compared to Ally Invest's 4 stars, and a superior ranking on StockBrokers.com. Along with mobile after-hours trading and streaming quotes, Firstrade offers greater customization options, making it a stronger choice for active traders.
Firstrade and Ally Invest both provide easy access to trading on mobile devices, boasting apps for both iPhone and Android users. However, they do not support Apple Watch apps or provide features like streaming live TV or videos on demand. Firstrade adds considerable value by supporting mobile after-hours stock trading, streaming quotes, and stock alerts, though Ally Invest misses out on these features. Furthermore, Firstrade allows users to customize watch list columns and view charts in landscape mode, offering a more tailored trading experience.
Charting capabilities further differentiate the two brokers. Firstrade offers an impressive range of 81 technical studies, whereas Ally Invest does not include any technical studies in their app. Both platforms allow users to view multiple time frames, but only Firstrade offers the ability to view charts in landscape mode. Even though neither service provides after-hours charting or stock comparisons on charts, Firstrade's broader charting features cater more to experienced traders looking for in-depth analysis options.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 81 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When comparing Firstrade and Ally Invest, both online brokers offer competitive fee structures that cater to cost-conscious investors. Firstrade shines with its fee-free structure for regular stock trades and options contracts, making it an attractive choice for those who prioritize minimizing costs. Ally Invest, while also offering $0 commission on stock trades, charges a $0.50 fee per options contract. This slight discrepancy in options fees may influence traders who engage in frequent options trading.
Both brokers have a $0 minimum deposit requirement, providing easy access to market entry for beginners and seasoned investors alike. In terms of margin interest rates for balances below $25,000, Firstrade charges 13.75%, which is slightly higher than Ally Invest's 13%. As the balance tiers increase, Ally Invest maintains a lower margin interest rate advantage, offering better rates on larger balances. When considering retirement accounts, Firstrade and Ally Invest both offer $0 annual fees, but Ally Invest imposes a $25 fee for IRA closures, unlike Firstrade's $0 charge.
Regarding account transfer fees, Ally Invest charges a more economical rate of $50 for both partial and full ACAT transfers, while Firstrade charges $55 for partial and $75 for full transfers. Both brokers equally waive options exercise and assignment fees, giving investors peace of mind for these specific transactions. Ultimately, Firstrade's advantage lies in zero-cost options trading, whereas Ally Invest may appeal to those seeking better interest rates and lower transfer fees.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading, both Firstrade and Ally Invest share several similarities in terms of their capabilities and offerings. Neither platform provides streaming time and sales for stocks, streaming live TV, or direct market routing, all of which are essential tools for active traders who rely on real-time information and swift execution of trades. Additionally, both Firstrade and Ally Invest lack other advanced trading features like ladder trading and trading hotkeys, which can enhance the speed and efficiency of entering trades through keyboard shortcuts.
Furthermore, both brokers do not offer level 2 quotes, which provide detailed views of market depth, nor do they provide basic or advanced strategy backtesting, crucial features for traders interested in testing trading strategies before applying them in live markets. The absence of a short locator tool on both platforms could be a significant limitation for those who wish to assess the availability of shares for short selling in real-time. Moreover, neither Firstrade nor Ally Invest offers order liquidity (maker/taker) rebates, which might be a consideration for traders looking to optimize their cost of trading. Overall, for those focused on day trading specifically, both Firstrade and Ally Invest might fall short due to their lack of high-level trading functionalities.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When evaluating Firstrade and Ally Invest for their market research capabilities, Firstrade stands out slightly more. Firstrade offers a comprehensive suite of research tools, earning a 4.5-star rating and securing the 6th spot among 15 brokers on StockBrokers.com. In contrast, Ally Invest, rated at 3.5 stars, ranks 8th in the same list. Both platforms offer solid research options, but Firstrade edges ahead with its additional ESG research and downloadable research reports for stocks and ETFs, which provide investors with more in-depth insights.
Both Firstrade and Ally Invest provide extensive market research across various investment types, including stocks, ETFs, mutual funds, pink sheets/OTCBB, and bonds. Each platform allows users to view portfolio allocations by asset class and utilizes social media sentiment data for stock research. However, Firstrade provides a slight edge with the addition of ESG research, a feature not available with Ally Invest. While both platforms support trade idea screening for stocks, ETFs, and bonds, only Firstrade offers a mutual fund screener tool.
In terms of downloadable reports, Firstrade again has the upper hand. It provides downloadable PDF research reports for stocks and ETFs, whereas Ally Invest does not offer such reports. Both brokers fall short in providing downloadable mutual fund reports. With the combination of advanced research features and higher user ratings, Firstrade emerges as a preferred choice for investors seeking detailed market insights, especially for those who value sustainable and environment-focused investment strategies.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When comparing the banking capabilities of Firstrade and Ally Invest, several differences and similarities emerge. Both online brokers provide checking accounts, debit cards, and Certificates of Deposit (CDs). However, for those seeking a more comprehensive suite of banking services, Ally Invest may be a better fit. Ally Invest offers savings accounts, credit cards, and mortgage loans, while Firstrade does not provide these options. This distinction makes Ally Invest potentially more appealing for customers looking for a one-stop-shop for both investment and wider banking needs. On the other hand, Firstrade can meet basic banking requirements with its checking account, debit card, and CD offerings.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Firstrade is better than Ally Invest. Firstrade finished with an overall score of 81.8%, while Ally Invest finished with a score of 80.1%.
Firstrade scored well for penny stock trading in our 2024 Annual Awards, and is a great choice for Chinese-speaking investors. However, it lags behind the competition in certain areas, especially platforms, tools and education.
Neither Firstrade nor Ally Invest offers crypto trading options, with both platforms providing zero coins for cryptocurrency transactions.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Firstrade and Ally Invest offer traditional and Roth IRA accounts without any annual fees, making them cost-effective options for retirement saving. While Firstrade does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee, giving Firstrade an edge for cost-sensitive investors.
Dive deeper: Best IRA Accounts for 2025
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| Review | Firstrade Review | Ally Invest Review |
| Broker Screenshots | Firstrade | Ally Invest | |
|---|---|---|---|
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| Trading Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.00 | $4.95 | |
| Mutual Fund Trade Fee | $0 | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $19.95 | $20 |
| Margin Rates | Firstrade | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13.75% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.50% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.00% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.50% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.50% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | 12.50% | 9.25% | |
| Margin Rate Above $1,000,000 | 12.50% | 8.5% |
| Account Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $55.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 15460 | 13000 | |
| Mutual Funds (Total) | 19666 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Firstrade | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | Firstrade | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | No | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Bonds) | No | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | No | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Firstrade | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 81 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Firstrade | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 50 | 10 |
| Stock Chart Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 102 | 120 | |
| Charting - Drawing Tools | 8 | 36 | |
| Charting - Notes | No | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | Yes | |
| Charting - Save Profiles | No | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 6 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Firstrade | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 1 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Firstrade | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | No | Yes | |
| Option Chains - Total Columns | 8 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | No | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | No | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | No | Yes | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | No | Yes |
| Banking | Firstrade | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Firstrade | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | Yes | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | No | Yes |
| Overall | Firstrade | Ally Invest | |
|---|---|---|---|
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| Winner | check_circle | ||
| Review | Firstrade Review | Ally Invest Review |
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