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Ally Invest vs Firstrade 2019
The StockBrokers.com annual review (9 years running) takes six months to complete and produces over 30,000 words of research each year. Here's how we test.
Is Ally Invest better than Firstrade? After scoring brokers on over 4,000 data points for our 2019 review, Firstrade (67.1%) is better than Ally Invest (62.44%). Founded in 1985, Firstrade has a long history of providing value for its customers. Known for its easy-to-use website, Firstrade offers $0 stock and options trading. Firstrade offers Morningstar research; however, its trading platform struggles to stand out against industry leaders.
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Special Offer
up to $3,500 cash bonus + 90 Days Commission-Free Trades Open Account
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Special Offer
Commission-Free Trading on 700+ ETFs Open Account
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| Open Account | Open Account |
Overall Rating
| Feature | Ally Invest | Firstrade |
| Overall | ||
| Ally Invest Review | Firstrade Review |
Trading Fees
| Feature | Ally Invest | Firstrade |
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trade Fee (per trade) | $4.95 | $0.00 |
| ETF Trade Fee | $4.95 | $0.00 |
| Options Base Fee | $4.95 | $0.00 |
| Options Per Contract Fee | $0.65 | $0.00 |
| Mutual Fund Trade Fee | $9.95 | $0.00 |
| Broker Assisted Trades Fee | $20.00 | $19.95 |
| Commissions & Fees | ||
| Winner | check_circle |
Margin Rates
| Feature |
Ally Invest
Open Account |
Firstrade
Open Account |
| Under $24,999.99 | 9.75% | 9.50% |
| $25,000.00 to $49,999.99 | 9.50% | 9.00% |
| $50,000.00 to $99,999.99 | 8.75% | 8.50% |
| $100,000.00 to $249,999.99 | 7.50% | 8.00% |
| $250,000.00 to $499,999.99 | 6.50% | 7.75% |
| $500,000.00 to $999,999.99 | 6.00% | 6.00% |
| Above $1,000,000.00 | 5.25% | 5.25% |
| Commissions & Fees | ||
| Winner | check_circle |
Account Fees
| Feature | Ally Invest | Firstrade |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $50.00 | $0.00 |
| Returned ACH Fee | $30.00 | $50.00 |
| Returned Wire Fee | $30.00 | $50.00 |
| Stock Certificate Processing Fee | $300.00 | $300.00 |
| Stock Certificate Delivery Fee | $300.00 | $300.00 |
| Paper Statement Fee | $2.00 | $5.00 |
| Paper Confirmation Fee | $1.00 | $3.00 |
| Domestic Wire Fee | $30.00 | $30.00 |
| International Wire Fee | N/A | $50.00 |
| Commissions & Fees |
Investment Options
| Feature | Ally Invest | Firstrade |
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Stock Trading |
Yes | Yes |
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OTCBB / Pink Sheets |
Yes | Yes |
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Options Trading |
Yes | Yes |
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Complex Options Max Legs |
4 | 2 |
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Futures Trading |
No | No |
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Forex Trading |
Yes | No |
| Commission-Free ETFs | 116 | all |
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Mutual Funds (No Load) |
7200 | 5234 |
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Mutual Funds (Total) |
14000 | 12603 |
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Bonds (US Treasury) |
Yes | Yes |
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Bonds (Corporate) |
Yes | Yes |
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Bonds (Municipal) |
Yes | Yes |
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Advisor Services |
Yes | No |
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International Trading |
No | No |
| Offering of Investments | ||
| Winner | check_circle |
Order Types
| Feature | Ally Invest | Firstrade |
|
Order Type - Market |
Yes | Yes |
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Order Type - Limit |
Yes | Yes |
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Order Type - Stop |
Yes | Yes |
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Order Type - Trailing Stop |
Yes | Yes |
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Order Type - Contingent |
Yes | Yes |
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Order Type - MultiContingent |
No | Yes |
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Order Type - OCO |
Yes | Yes |
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Order Type - OTO |
Yes | Yes |
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Order Type - OTOCO |
No | No |
| Offering of Investments | ||
| Winner | check_circle |
Trading Platforms
| Feature | Ally Invest | Firstrade |
|
Desktop Platform (Windows) |
No | No |
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Desktop Platform (Mac) |
No | No |
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Web Platform |
Yes | Yes |
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Paper Trading |
No | No |
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Trade Journal |
No | No |
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Watch Lists - Total Fields |
21 | 13 |
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Two-Factor Authentication Login |
Yes | No |
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Heat Mapping |
No | Yes |
| Platforms & Tools | ||
| Winner | check_circle |
Charting Features
| Feature | Ally Invest | Firstrade |
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Charting - Trade Off Chart |
No | No |
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Charting - Indicators / Studies |
117 | 58 |
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Charting - Drawing Tools |
36 | 5 |
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Charting - Historical Trades |
No | No |
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Charting - Corporate Events |
Yes | Yes |
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Charting - Automated Analysis |
Yes | No |
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Charting - Save Profiles |
Yes | No |
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Charting - Study Customizations |
5 | 6 |
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Charting - Custom Studies |
No | No |
| Platforms & Tools | ||
| Winner | check_circle |
Day Trading
| Feature | Ally Invest | Firstrade |
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Stock Alerts - Basic Fields |
Yes | Yes |
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Stock Alerts - Advanced Fields |
No | No |
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Streaming Time & Sales |
No | No |
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Streaming TV |
No | No |
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Direct Market Routing - Stocks |
No | No |
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Direct Market Routing - Options |
No | No |
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Ladder Trading |
No | No |
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Trade Hot Keys |
No | No |
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Level 2 Quotes - Stocks |
No | No |
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Level 2 Quotes - Options |
No | No |
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Trade Ideas - Backtesting |
No | No |
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Short Locator |
No | No |
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Client Liquidity Rebates |
No | No |
| Winner | check_circle |
Mobile Trading Apps
| Feature | Ally Invest | Firstrade |
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iPhone App |
Yes | Yes |
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Android App |
Yes | Yes |
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Apple Watch App |
No | No |
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Trading - Stocks |
Yes | Yes |
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Trading - After-Hours |
No | Yes |
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Trading - Conditional Orders |
No | No |
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Trading - Mutual Funds |
No | No |
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Trading - Simple Options |
Yes | Yes |
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Trading - Complex Options |
Yes | No |
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Trading - Option Rolling |
No | No |
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Touch / Face ID |
Yes | Yes |
| Winner | check_circle |
Mobile App Features
| Feature | Ally Invest | Firstrade |
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Watch List Syncing |
Yes | Yes |
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Stock Alerts - Basic Fields |
No | No |
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Charting - After Hours |
No | No |
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Charting - Drawing |
No | No |
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Charting - Study Customizations |
No | Yes |
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Customizable Homescreen |
No | No |
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Heatmapping |
No | No |
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Stream Live TV |
No | No |
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Barcode Lookup |
No | No |
| Mobile Trading | ||
| Winner | check_circle |
Research Overview
| Feature | Ally Invest | Firstrade |
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Research - Stocks |
Yes | Yes |
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Research - ETFs |
Yes | Yes |
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Research - Mutual Funds |
Yes | Yes |
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Research - Pink Sheets / OTCBB |
Yes | Yes |
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Research - Fixed Income |
No | Yes |
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Screener - Stocks |
No | Yes |
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Screener - ETFs |
No | Yes |
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Screener - Mutual Funds |
No | Yes |
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Screener - Options |
No | No |
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Screener - Bonds |
No | Yes |
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Misc - Portfolio Builder |
Yes | No |
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Misc - Portfolio Allocation |
No | Yes |
| Research | ||
| Winner | check_circle |
Stock Research
| Feature | Ally Invest | Firstrade |
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Stock Research - Reports |
2 | 1 |
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Stock Research - Earnings |
No | Yes |
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Stock Research - Insiders |
No | Yes |
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Stock Research - Metric Comp |
No | Yes |
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Stock Research - SEC Filings |
No | Yes |
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Stock Research - Social |
No | No |
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Stock Research - Balance Sheet |
No | Yes |
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Stock Research - Cash Flows |
No | Yes |
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Stock Research - News |
Yes | Yes |
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Stock Research - ESG |
No | No |
| Research | ||
| Winner | check_circle |
ETF Research
| Feature | Ally Invest | Firstrade |
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ETFs - Strategy Overview |
Yes | Yes |
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ETFs - Top 10 Holdings |
No | Yes |
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ETFs - Sector Exposure |
No | Yes |
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ETFs - Risk Analysis |
Yes | Yes |
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ETFs - Performance Analysis |
Yes | Yes |
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ETFs - Ratings |
Yes | Yes |
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ETFs - Morningstar StyleMap |
No | Yes |
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ETFs - Reports |
Yes | Yes |
| Research | ||
| Winner | check_circle |
Mutual Fund Research
| Feature | Ally Invest | Firstrade |
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Mutual Funds - Strategy Overview |
Yes | Yes |
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Mutual Funds - Prospectus |
No | Yes |
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Mutual Funds - Reports |
No | No |
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Mutual Funds - Fees Breakdown |
Yes | Yes |
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Mutual Funds - Top 10 Holdings |
No | Yes |
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Mutual Funds - Asset Allocation |
No | Yes |
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Mutual Funds - Sector Allocation |
Yes | Yes |
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Mutual Funds - Country Allocation |
No | Yes |
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Mutual Funds - StyleMap |
No | Yes |
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Mutual Funds - 3rd Party Ratings |
Yes | Yes |
| Research | ||
| Winner | check_circle |
Options Trading
| Feature | Ally Invest | Firstrade |
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Option Chains - Streaming |
Yes | No |
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Option Chains - Total Columns |
8 | 8 |
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Option Chains - Greeks |
1 | 5 |
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Option Chains - Quick Analysis |
Yes | No |
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Option Analysis - P&L Charts |
Yes | No |
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Option Probability Analysis |
Yes | No |
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Option Probability Analysis Adv |
Yes | No |
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Option Positions - Greeks |
Yes | No |
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Option Positions - Adv Analysis |
Yes | No |
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Option Positions - Rolling |
No | Yes |
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Option Positions - Grouping |
Yes | No |
| Platforms & Tools | ||
| Winner | check_circle |
Beginners
| Feature | Ally Invest | Firstrade |
|
Has Education - Stocks |
Yes | Yes |
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Has Education - ETFs |
No | No |
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Has Education - Options |
Yes | Yes |
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Has Education - Mutual Funds |
Yes | No |
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Has Education - Fixed Income |
Yes | No |
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Has Education - Retirement |
Yes | Yes |
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Paper Trading |
No | No |
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Videos |
No | Yes |
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Webinars (Monthly Avg) |
17 | 5 |
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Webinars (Archived) |
No | Yes |
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Live Seminars |
Yes | No |
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Progress Tracking |
No | No |
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Interactive Learning - Quizzes |
No | No |
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Investor Magazine |
No | No |
| Education | ||
| Winner | check_circle |
Banking
| Feature | Ally Invest | Firstrade |
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Retail Locations |
0 | 2 |
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Member FDIC |
Yes | No |
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Checking Accounts |
Yes | Yes |
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Savings Accounts |
Yes | No |
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Credit Cards |
Yes | No |
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Debit Cards |
Yes | Yes |
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Mortgage Loans |
Yes | No |
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No Fee Banking |
Yes | No |
| Banking | ||
| Winner | check_circle |
Overall
| Feature | Ally Invest | Firstrade |
| Ally Invest Review | Firstrade Review | |
| Overall | ||
| Winner | check_circle |
Comparing brokers side by side is no easy task. For our annual broker review, we assess over a dozen brokers on hundreds of different variables to find the best online broker. Yielding a database of over 4,000 data points, let's compare Ally Invest vs Firstrade.
To start this comparison, first, we will take a look at the online broker commission rates for placing regular stock and options trades. Ally Invest, with its regular stock trades costing $4.95, is more expensive than Firstrade's rate of $0 per trade. Looking at trading options, Firstrade's base fee is $0 while Ally Invest's is $4.95. Firstrade's per contract rate of $0 is less than Ally Invest which charges $0.65. It's important to note that not all brokers charge a flat fee per trade. Thus, it is important to read the full commission notes for each broker, which we include with each online broker review.
Next to commission rates, being able to trade what you want is important. Firstrade provides its clients with Stock Trading, Options Trading and Mutual Funds while Ally Invest provides clients access to Stock Trading, Options Trading, Mutual Funds and Forex Trading. Looking at mutual funds, Firstrade trails Ally Invest by 1,397 total mutual funds, with Ally Invest offering 14000 and Firstrade offering 12603.
Trading access aside, by comparing popular features and functionality, we can break down relevant differences between both brokers. Ally Invest nor Firstrade offers virtual trading. Taking a look at mobile trading, Both Ally Invest and Firstrade offer clients access to an iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Checking Accounts and Debit Cards are offered by Firstrade while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.
Overall, between Ally Invest and Firstrade, Firstrade is the winner.
Ally Invest Review
Firstrade Review
To start this comparison, first, we will take a look at the online broker commission rates for placing regular stock and options trades. Ally Invest, with its regular stock trades costing $4.95, is more expensive than Firstrade's rate of $0 per trade. Looking at trading options, Firstrade's base fee is $0 while Ally Invest's is $4.95. Firstrade's per contract rate of $0 is less than Ally Invest which charges $0.65. It's important to note that not all brokers charge a flat fee per trade. Thus, it is important to read the full commission notes for each broker, which we include with each online broker review.
Next to commission rates, being able to trade what you want is important. Firstrade provides its clients with Stock Trading, Options Trading and Mutual Funds while Ally Invest provides clients access to Stock Trading, Options Trading, Mutual Funds and Forex Trading. Looking at mutual funds, Firstrade trails Ally Invest by 1,397 total mutual funds, with Ally Invest offering 14000 and Firstrade offering 12603.
Trading access aside, by comparing popular features and functionality, we can break down relevant differences between both brokers. Ally Invest nor Firstrade offers virtual trading. Taking a look at mobile trading, Both Ally Invest and Firstrade offer clients access to an iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Checking Accounts and Debit Cards are offered by Firstrade while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.
Overall, between Ally Invest and Firstrade, Firstrade is the winner.
Ally Invest Review
Firstrade Review
All pricing data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.
