Written by StockBrokers.com
In this head to head comparison of Public.com vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
Public.com and Ally Invest both give investors access to stock trading, margin trading, options trading, traditional IRA accounts, and Roth IRA accounts. If you want a simple online broker with fractional shares and crypto, Public.com may stand out more because it offers both, including access to 66 coins. Ally Invest, on the other hand, may appeal to investors who want OTC stocks, mutual funds, and advisor services in addition to common account types.
When it comes to investment choices, the two brokers are similar in some key areas but differ in a few important ways. Neither platform offers forex trading or futures trading, and both support stock trading and options trading. Public.com does not offer mutual funds or OTC stocks, while Ally Invest does not offer fractional shares or crypto trading.
In terms of range of investments, Ally Invest has a slight edge with a 4-star rating and a #11 ranking out of 14 brokers, compared with Public.com’s 3.5-star rating and #12 ranking. For investors comparing online broker accounts, the better fit may come down to whether you value fractional shares and crypto at Public.com or mutual funds, OTC stocks, and advisor support at Ally Invest.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | Yes | No |
| OTC Stocks | No | Yes |
| Mutual Funds | No | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | Yes | No |
| Crypto Trading - Total Coins | 66 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms & Brokers for 2026, Best Futures Trading Platforms for 2026
Overall, Ally Invest comes out ahead of Public.com for trading platforms and tools, mainly because it offers far more charting features, more watch list columns, and extras like chart notes and automated technical analysis. That said, both brokers keep things simple in some areas: neither offers downloadable desktop software for Windows or Mac, and both provide a browser-based trading platform instead. For traders who want a basic web platform, Public.com can work, but Ally Invest gives users a lot more built-in tools to study stocks and manage a watch list.
Public.com’s platform is streamlined, with 15 technical indicators, no drawing tools, and a watch list that only supports three columns. It also does not include paper trading, a trading journal, chart notes, custom chart date ranges, or the ability to save multiple chart profiles. Ally Invest is more feature-rich in comparison, with 120 technical indicators, 36 drawing tools, 10 watch list columns, chart notes, automated technical analysis, and the option to save multiple chart profiles, though it still does not support paper trading or a trading journal.
In StockBrokers.com’s review, Public.com earned 1 out of 5 stars for trading platforms and tools and ranked #14 out of 14 brokers. Ally Invest scored 1.5 out of 5 stars and ranked #10 out of 14. Neither broker stands out as a top choice for platform features, but Ally Invest is the stronger pick if you want more charting and research tools in a browser-based setup.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watchlists - Total Fields | 3 | 10 |
| Charting - Indicators / Studies | 15 | 120 |
| Charting - Drawing Tools | 0 | 36 |
| Advanced Trading |
|
|
Dive deeper: Best Brokerage Accounts and Online Stock Brokers for 2026, Best Paper Trading Apps and Simulators for 2026
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Public.com and Ally Invest both give beginners a useful starting point for learning about stocks, ETFs, and options, but Public.com has a slight edge in overall investor education. Public.com also covers bonds, while Ally Invest does not, and it stands out by offering educational videos and webinars that can help new investors learn in a more guided way. Neither broker offers mutual fund education, paper trading, educational quizzes, or a way to track learning progress, so their education tools are helpful but still somewhat limited.
Looking at ratings and rankings, Public.com is the stronger choice for education support. Public.com earns 3.5 out of 5 stars for education and ranks #8 out of 14 brokers from StockBrokers.com, while Ally Invest earns 3 out of 5 stars and ranks #12 out of 14. For investors who want a broker with more learning content and a better overall education score, Public.com comes out ahead, though both brokers can work for beginners who want basic market education.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | No |
| Education (Fixed Income) | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Trading Platforms for Beginners in 2026
Public.com and Ally Invest are both usable stock trading apps for iPhone and Android users, and each supports mobile options trading plus custom watch lists. Neither broker offers an Apple Watch app, streaming live TV, or video on demand, and both are rated 3 out of 5 stars for stock trading apps. Public.com edges ahead overall thanks to mobile after-hours trading, stock alerts, after-hours charting, customizable watch list columns, and stock comparison charts, while Ally Invest stands out mainly for streaming quotes.
When it comes to day-to-day app features, Public.com gives active mobile traders a few extra tools that can make a difference. It offers stock alerts, after-hours charting, and the ability to compare stocks on charts inside the app, while also letting users customize watch list columns. Ally Invest includes some useful basics, such as streaming quotes and support for multiple chart time frames, but it does not offer stock alerts or after-hours charting.
On charting, both apps are fairly limited in the mobile technical analysis area, with zero technical studies listed for each broker and no landscape chart view. Public.com does add more flexibility with after-hours charting and comparison tools, which may appeal to investors who want a bit more insight from their phone. That stronger app experience may also help explain why Public.com ranks #13 out of 14 brokers for stock trading apps, just ahead of Ally Invest at #14.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 0 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps of 2026
Public.com and Ally Invest both keep some of the most common investing costs at $0, including minimum deposits, regular stock trades, IRA annual fees, and options exercise or assignment fees. For everyday investors, that means you can open an account and trade stocks without paying a deposit requirement or standard trading commission at either broker. The biggest differences show up in a few extra charges: Public.com has lower margin rates, but Ally Invest charges less for options contracts, IRA closures, and both partial and full account transfers.
When it comes to options trading, Public.com charges $0.00 per contract, while Ally Invest charges $0.50 per contract. On margin, Public.com is also the lower-cost choice across the balances listed here, with rates of 4.90% for balances below $50,000 and 4.75% for balances from $50,000 to $99,999. Ally Invest’s margin rates are higher at 11.75% for balances below $50,000 and 11.50% for balances from $50,000 to $99,999. If you plan to borrow on margin, Public.com is the cheaper option.
For IRA closure fees, Ally Invest is more affordable at $25 versus Public.com’s $150. Transfer fees also favor Ally Invest, which charges $50 for both partial and full ACAT transfers, compared with $100 at Public.com for each. In short, Public.com looks better for margin borrowing and options contracts, while Ally Invest is the better pick if you expect to close an IRA or move your account out later.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $150.00 | $25.00 |
Dive deeper: Best Free Stock Trading Platforms and Commission-Free Apps for 2026
Public.com vs Ally Invest for day trading: Both platforms lack key tools that active traders often expect. Neither offers streaming time and sales, streaming live TV, direct market routing for stocks, ladder trading, trade-entry hotkeys, or Level 2 quotes. They also don’t include basic or advanced strategy backtesting, a short locator to check real-time borrow availability, or maker-taker rebates.
Bottom line: day traders, scalpers, and momentum traders will likely find both options limiting. Public.com and Ally Invest are better for buy-and-hold investors who don’t need specialized routing or depth-of-book data. If you depend on rapid keyboard execution, detailed tape reading, or testing strategies before going live, consider a broker designed specifically for day trading.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms and Apps for 2026
For market research, Ally Invest has the edge over Public.com overall. Both brokers let you research stocks, ETFs, pink sheets/OTCBB, and bonds, but Ally Invest adds mutual fund research, social media sentiment data for stocks, and screeners for stocks, ETFs, and bonds. Public.com offers one useful advantage of its own: you can view your portfolio allocation by asset class, which can help you see how your investments are spread out. Based on StockBrokers.com, Ally Invest scores 3 out of 5 stars and ranks #9 out of 14 brokers for market research, while Public.com scores 2.5 stars and ranks #12 out of 14.
Looking at stock research, both platforms give users access to basic research tools, but neither offers downloadable PDF stock reports. Public.com and Ally Invest also do not provide PDF research reports for ETFs or mutual funds. If you want deeper research on mutual funds, Ally Invest is the better fit because it supports mutual fund research, while Public.com does not.
When it comes to trade ideas, Ally Invest is again the more complete option. It offers stock, ETF, and bond screeners, which can make it easier to find possible investments based on your goals. Public.com does not offer screeners for stocks, ETFs, mutual funds, or bonds, so its research tools are more limited in that area.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | No | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | No | Yes |
| Research - Mutual Funds | No | Yes |
| Screener - Mutual Funds | No | No |
| Research - Fixed Income | Yes | Yes |
| Screener - Fixed Income | No | Yes |
| Research |
|
|
When comparing banking features, Ally Invest offers more options than Public.com. Ally Invest provides checking accounts, savings accounts, debit cards, and CDs, giving users access to several everyday banking tools in one place. Public.com, on the other hand, does not offer checking accounts, savings accounts, debit cards, or CDs. Neither Public.com nor Ally Invest offers credit cards or mortgage loans. If you want a broker with added banking services, Ally Invest has the clear advantage over Public.com.
| Feature |
Public.com
|
Ally Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | No | No |
| Mortgage Loans | No | No |
| Brokerage CDs | No | Yes |
Dive deeper: Best Brokerage Accounts with Checking: Top Bank Brokers
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that Public.com is better than Ally Invest. Public.com finished with an overall score of 56.0%, while Ally Invest finished with a score of 56.0%.
Public.com is a modern investing platform best known for its clean, user-friendly design, thematic investing features, and simple access to stocks, ETFs, and other assets.
Public.com offers crypto trading with access to 66 coins, while Ally Invest does not offer crypto trading and has 0 available coins. For investors seeking cryptocurrency exposure, Public.com provides the clear advantage over Ally Invest.
Dive deeper: Best Online Brokers for Crypto Trading in 2026
Public.com vs. Ally Invest: both brokers offer Traditional and Roth IRAs with $0 annual fees. The key difference is IRA closure fees—Public.com charges $150, while Ally Invest charges $25.
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↓×Compare
0 of 5| Overall Rating | Public.com | Ally Invest | |
|---|---|---|---|
| Overall |
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| Range of Investments |
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| Advanced Trading |
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| Mobile Trading Apps |
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| Research |
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| Customer Service | N/A |
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| Education |
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| Ease of Use |
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| Winner | check_circle | ||
| Review | Public.com Review | Ally Invest Review |
| Broker Screenshots | Public.com | Ally Invest | |
|---|---|---|---|
| Broker Gallery (click to expand) |
|
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| Trading Fees | Public.com | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $2.990 | $4.950 | |
| Mutual Fund Trade Fee | n/a | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | n/a | $20 |
| Margin Rates | Public.com | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 4.90% | 11.75% | |
| Margin Rate $25,000 to $49,999.99 | 4.90% | 11.75% | |
| Margin Rate $50,000 to $99,999.99 | 4.75% | 11.50% | |
| Margin Rate $100,000 to $249,999.99 | 4.50% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 4.50% | 8.50% | |
| Margin Rate $500,000 to $999,999.99 | 4.50% | 8.00% | |
| Margin Rate Above $1,000,000 | 4.25% | 7.25% |
| Account Fees | Public.com | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $150.00 | $25.00 | |
| Account Transfer Out (Partial) | $100.00 | $50.00 | |
| Account Transfer Out (Full) | $100.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Public.com | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | Yes | No | |
| OTC Stocks | No | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | Yes | No | |
| Crypto Trading - Total Coins | 66 | 0 | |
| Fixed Income (Treasurys) | Yes | Yes | |
| Fixed Income (Corporate Bonds) | Yes | Yes | |
| Fixed Income (Municipal Bonds) | No | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Public.com | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | No | Yes |
| Beginners | Public.com | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | No | |
| Education (Fixed Income) | Yes | No | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Public.com | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | No |
| Stock App Features | Public.com | Ally Invest | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | No | No | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | Yes | No |
| Stock App Charting | Public.com | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 0 | |
| Charting - Study Customizations | No | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | Public.com | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | n/a | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watchlists - Total Fields | 3 | 10 |
| Stock Chart Features | Public.com | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 15 | 120 | |
| Charting - Drawing Tools | 0 | 36 | |
| Charting - Notes | No | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | Yes | |
| Charting - Save Profiles | No | Yes | |
| Trade Ideas - Technical Analysis | No | No | |
| Charting - Study Customizations | 0 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Public.com | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | No | |
| Ladder Trading | No | No | |
| Trade Hot Keys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Public.com | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | No | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | Yes | Yes | |
| Screener - Stocks | No | Yes | |
| Screener - ETFs | No | Yes | |
| Screener - Mutual Funds | No | No | |
| Screener - Fixed Income | No | Yes | |
| Portfolio Asset Allocation | Yes | No |
| Stock Research | Public.com | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | No | Yes | |
| Stock Research - Social | No | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | No |
| ETF Research | Public.com | Ally Invest | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | No | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | No | Yes | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | No | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Public.com | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Investment Objective | No | Yes | |
| Mutual Funds - Performance Chart | No | Yes | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | No | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | No | Yes | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | No | Yes | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Public.com | Ally Invest | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | Yes | No |
| Banking | Public.com | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | No | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | No |
| Customer Service | Public.com | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospective Customers) | No | Yes | |
| Phone Support (Current Customers) | No | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | Yes | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | No | Yes |
| Overall | Public.com | Ally Invest | |
|---|---|---|---|
| Overall |
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| Range of Investments |
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| Advanced Trading |
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| Mobile Trading Apps |
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